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市場調查報告書
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1601604

北美線上語言學習市場規模、佔有率、預測、趨勢分析：按學習模式、年齡組、語言、最終用戶、國家/地區 - 預測到 2031 年

North America Online Language Learning Market Size, Share, Forecast, & Trends Analysis By Learning Mode, Age Group, Language, End User, and Country -Forecast to 2031
出版日期: | 出版商: Meticulous Research | 英文 119 Pages | 商品交期: 最快1-2個工作天內

價格

北美線上語言學習市場預計到 2031 年將達到 97.861 億美元，2024 年至 2031 年複合年增長率為 19.3%。北美線上語言學習市場的成長是由全球化和日益增長的跨境交流需求、線上語言學習應用程式的最低平台定價以及人工智慧與電子學習的整合所推動的。然而，資料安全和隱私問題正在限制市場的成長。

此外，跨國公司對多語言員工的日益青睞以及對參與語言教育的新創公司和小型企業的投資增加預計將為市場成長創造機會。然而，缺乏訓練有素的語言教學專業人員是市場利害關係人面臨的主要挑戰。

目錄

第1章簡介

第2章 研究方法

第3章 執行摘要

  • 概述
  • 市場分析：依學習模式
  • 市場分析：依年齡段
  • 市場分析：按語言
  • 市場分析：按最終用戶
  • 市場分析：按國家分類
  • 競爭對手分析

第4章 市場洞察

  • 概述
  • 影響市場成長的因素
  • 促進因素
    • 全球化和日益增長的跨境通訊需求推動市場成長
    • 最低平台價格幫助普及線上語言學習應用
    • 人工智慧與電子學習的整合支持北美市場的成長
  • 阻礙因素
    • 資料安全和隱私問題限制了市場成長
  • 機會
    • 跨國公司對多語言員工的日益青睞創造了市場成長機會
    • 增加對參與語言教育的新創公司和小型企業的投資為市場參與者創造了成長機會
  • 任務
    • 語言教育專家的短缺影響市場成長
  • 趨勢
    • 靈活的定價結構
    • 採用穿戴式技術
    • 跨國教育（TNE）

第5章北美線上語言學習市場評估：按學習模式

  • 概述
  • 自學應用程式和應用程式
  • 個性化指導
    • 一對一學習
    • 小組學習

第6章北美線上語言學習市場評估：按年齡段

  • 概述
  • 13歲以下
  • 13-17歲
  • 18-20歲
  • 21-30歲
  • 31-40歲
  • 40+

第7章北美線上語言學習市場評估：按語言分類

  • 概述
  • 英語
  • 西班牙語
  • 法語
  • 國語
  • 日語
  • 德文
  • 阿拉伯語
  • 義大利語
  • 韓語
  • 其他語言

第8章北美線上語言學習市場評估：按最終用戶

  • 概述
  • 個人學習者
  • 教育機構
    • K-12
    • 高等教育機構
  • 政府機構
  • 企業學習者

第9章北美線上語言學習市場評估：按國家/地區

  • 概述
    • 美國
    • 加拿大

第10章 競爭分析

  • 概述
  • 主要成長策略
  • 競爭標桿
  • 比賽儀表板
    • 產業領導者
    • 市場差異化因素
    • 龍頭企業
    • 啟動
  • 市場佔有率分析

第11章 公司簡介

  • New Oriental Education & Technology Group Inc.
  • Duolingo, Inc.
  • Babbel Gmbh
  • Rosetta Stone LLC
  • Enux Education Limited（Fluentu）
  • Busuu Limited（A Subsidiary OF Chegg, Inc.）
  • Elsa Corp.
  • Open Education LLC
  • Berlitz Corporation
  • Mango Languages
  • MCGRAW Hill LLC
  • Cambly Inc.
  • Houghton Mifflin Harcourt Publishing Company（A Subsidiary of Veritas Capital Fund Management, L.L.C.）
  • Cambridge University Press & Assessment
  • inlingua International Ltd.
  • Transparent Language, Inc.
  • The British Council
  • ATI Studios A.P.P.S. S.R.L（Mondly）（A Subsidiary OF Pearson Plc）
  • Memrise Limited

第12章附錄

Product Code: MRICT - 104867

The research report titled, 'North America Online Language Learning Market By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country-Forecast to 2031,' provides in-depth analysis of North America online language learning market and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The North America online language learning market is projected to reach $9,786.1 million by 2031, at a CAGR of 19.3% from 2024 to 2031. The growth of the online language learning market in North America is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.

Furthermore, multinational companies' increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.

Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.

Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.

Based on age group, the North America online language learning market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment's large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.

Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.

Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.

However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.

Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment's large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.

Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.

Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country's large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.

Key Players:

Some of the key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).

Key questions answered in the report-

  • Which are the high-growth market segments based on learning mode, age group, language, and end user?
  • What was the historical market for North America online language learning?
  • What are the market forecasts and estimates for the period 2024-2031?
  • What are the major drivers, restraints, and opportunities in the North America online language learning market?
  • Who are the major players in the North America online language learning market?
  • What is the competitive landscape like?
  • What are the recent developments in the North America online language learning market?
  • What are the different strategies adopted by the major players in the North America online language learning market?
  • Who are the emerging players in the North America online language learning market, and how do they compete with the other players?

Scope of the Report:

North America Online Language Learning Market Assessment-by Learning Mode

  • Self-Learning Apps And Applications
  • Tutoring
    • One-On-One Learning
    • Group Learning

North America Online Language Learning Market Assessment-by Age Group

  • <13 Years
  • 13-17 Years
  • 18-20 Years
  • 21-30 Years
  • 31-40 Years
  • >40 Years

North America Online Language Learning Market Assessment-by Language

  • English
  • Spanish
  • French
  • Mandarin
  • Japanese
  • German
  • Arabic
  • Italian
  • Korean
  • Other Languages

North America Online Language Learning Assessment-by End User

  • Individual Learners
  • Educational Institutes
    • K-12
    • Higher Education
  • Government Institutes
  • Corporate Learners

North America Online Language Learning Assessment-by Country

  • U.S.
  • Canada

TABLE OF CONTENTS

1. Introduction

  • 1.1. Market Definition & Scope
  • 1.2. Currency & Limitations
    • 1.2.1. Currency
    • 1.2.2. Limitations

2. Research Methodology

  • 2.1. Research Process
  • 2.2. Data Collection & Validation
    • 2.2.1. Secondary Research
    • 2.2.2. Primary Research
  • 2.3. Market Assessment
    • 2.3.1. Market Size Estimation
    • 2.3.2. Bottom-Up Approach
    • 2.3.3. Top-Down Approach
    • 2.3.4. Growth Forecast
  • 2.4. Assumptions For the Study

3. Executive Summary

  • 3.1. Overview
  • 3.2. Market Analysis, by Learning Mode
  • 3.3. Market Analysis, by Age Group
  • 3.4. Market Analysis, by Language
  • 3.5. Market Analysis, by End User
  • 3.6. Market Analysis, by Country
  • 3.7. Competitive Analysis

4. Market Insights

  • 4.1. Overview
  • 4.2. Factors Affecting Market Growth
  • 4.3. Drivers
    • 4.3.1. Globalization & the Growing Need for Cross-Border Communication Driving Market Growth
    • 4.3.2. Minimal Platform Prices Boosting the Adoption of Online Language Learning Apps
    • 4.3.3. Integration of Artificial Intelligence Into E-Learning Supporting Market Growth in North America
  • 4.4. Restraints
    • 4.4.1. Data Security & Privacy Concerns Restricting Market Growth
  • 4.5. Opportunities
    • 4.5.1. Multinational Companies' Increasing Preference for Multilingual Employees Generating Market Growth Opportunities
    • 4.5.2. Increasing Investments In Start-Ups & Small Companies Engaged in Language Teaching, Generating Growth Opportunities for Market Players
  • 4.6. Challenges
    • 4.6.1. Shortage Of Trained Language-Teaching Professionals Impacting Market Growth
  • 4.7. Trends
    • 4.7.1. Flexible Pricing Structure
    • 4.7.2. Introduction Of Wearable Technologies
    • 4.7.3. Transnational Education (TNE)

5. North America Online Language Learning Market Assessment-by Learning Mode

  • 5.1. Overview
  • 5.2. Self-Learning Apps And Applications
  • 5.3. Tutoring
    • 5.3.1. One-On-One Learning
    • 5.3.2. Group Learning

6. North America Online Language Learning Market Assessment-by Age Group

  • 6.1. Overview
  • 6.2. <13 Years
  • 6.3. 13-17 Years
  • 6.4. 18-20 Years
  • 6.5. 21-30 Years
  • 6.6. 31-40 Years
  • 6.7. >40 Years

7. North America Online Language Learning Market Assessment-by Language

  • 7.1. Overview
  • 7.2. English
  • 7.3. Spanish
  • 7.4. French
  • 7.5. Mandarin
  • 7.6. Japanese
  • 7.7. German
  • 7.8. Arabic
  • 7.9. Italian
  • 7.10. Korean
  • 7.11. Other Languages

8. North America Online Language Learning Market Assessment-by End User

  • 8.1. Overview
  • 8.2. Individual Learners
  • 8.3. Educational Institutes
    • 8.3.1. K-12
    • 8.3.2. Higher Education
  • 8.4. Government Institutes
  • 8.5. Corporate Learners

9. North America Online Language Learning Market Assessment-by Country

  • 9.1. Overview
    • 9.1.1. U.S.
    • 9.1.2. Canada

10. Competition Analysis

  • 10.1. Overview
  • 10.2. Key Growth Strategies
  • 10.3. Competitive Benchmarking
  • 10.4. Competitive Dashboard
    • 10.4.1. Industry Leaders
    • 10.4.2. Market Differentiators
    • 10.4.3. Vanguards
    • 10.4.4. Emerging Companies
  • 10.5. Market Share Analysis

11. Company Profiles

  • 11.1. New Oriental Education & Technology Group Inc.
  • 11.2. Duolingo, Inc.
  • 11.3. Babbel Gmbh
  • 11.4. Rosetta Stone LLC
  • 11.5. Enux Education Limited (Fluentu)
  • 11.6. Busuu Limited (A Subsidiary OF Chegg, Inc.)
  • 11.7. Elsa Corp.
  • 11.8. Open Education LLC
  • 11.9. Berlitz Corporation
  • 11.10. Mango Languages
  • 11.11. MCGRAW Hill LLC
  • 11.12. Cambly Inc.
  • 11.13. Houghton Mifflin Harcourt Publishing Company (A Subsidiary of Veritas Capital Fund Management, L.L.C.)
  • 11.14. Cambridge University Press & Assessment
  • 11.15. inlingua International Ltd.
  • 11.16. Transparent Language, Inc.
  • 11.17. The British Council
  • 11.18. ATI Studios A.P.P.S. S.R.L (Mondly) (A Subsidiary OF Pearson Plc)
  • 11.19. Memrise Limited

12. Appendix

  • 12.1. Available Customization
  • 12.2. Related Reports

LIST OF TABLES

  • Table 1 North America Online Language Learning Market, by Learning Mode, 2022-2031 (USD Million)
  • Table 2 North America Tutoring-based Online Language Learning Market, by Type, 2022-2031 (USD Million)
  • Table 3 North America: Online Language Learning Market, by Age Group, 2022-2031 (USD Million)
  • Table 4 North America Online Language Learning Market for <13 Years, by Country, 2022-2031 (USD Million)
  • Table 5 North America Online Language Learning Market for 13-17 Years, by Country, 2022-2031 (USD Million)
  • Table 6 North America Online Language Learning Market for 18-20 Years, by Country, 2022-2031 (USD Million)
  • Table 7 North America Online Language Learning Market for 21-30 Years, by Country, 2022-2031 (USD Million)
  • Table 8 North America Online Language Learning Market for 31-40 Years, by Country, 2022-2031 (USD Million)
  • Table 9 North America Online Language Learning Market for >40 Years, by Country, 2022-2031 (USD Million)
  • Table 10 North America Online Language Learning Market, by Language, 2022-2031 (USD Million)
  • Table 11 North America Online Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 12 North America Online Spanish Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 13 North America Online French Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 14 North America Online Mandarin Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 15 North America Online Japanese Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 16 North America Online German Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 17 North America Online Arabic Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 18 North America Online Italian Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 19 North America Online Korean Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 20 North America Other Online Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 21 North America Online Language Learning Market, by End User, 2022-2031 (USD Million)
  • Table 22 North America Online Language Learning Market for Educational Institutes, by Type, 2022-2031 (USD Million)
  • Table 23 North America Online Language Learning Market, by Country, 2022-2031 (USD Million)
  • Table 24 U.S.: Online Language Learning Market, by Learning Mode, 2022-2031 (USD Million)
  • Table 25 U.S.: Tutoring-based Online Language Learning Market, by type, 2022-2031 (USD Million)
  • Table 26 U.S.: Online Language Learning Market, by Age Group, 2022-2031 (USD Million)
  • Table 27 U.S.: Online Language Learning Market, by Language, 2022-2031 (USD Million)
  • Table 28 U.S.: Online Language Learning Market, by End User, 2022-2031 (USD Million)
  • Table 29 U.S.: Online Language Learning Market for Educational Institutes, by Type, 2022-2031 (USD Million)
  • Table 30 Canada: Online Language Learning Market, by Learning Mode, 2022-2031 (USD Million)
  • Table 31 Canada: Tutoring-based Online Language Learning Market, by type, 2022-2031 (USD Million)
  • Table 32 Canada: Online Language Learning Market, by Age Group, 2022-2031 (USD Million)
  • Table 33 Canada: Online Language Learning Market, by Language, 2022-2031 (USD Million)
  • Table 34 Canada: Online Language Learning Market, by End User, 2022-2031 (USD Million)
  • Table 35 Canada: Online Language Learning Market For Educational Institutes, by Type, 2022-2031 (USD Million)
  • Table 36 Recent Developments by Major Market Players (2021-2024)

LIST OF FIGURES

  • Figure 1 Market Ecosystem
  • Figure 2 Key Stakeholders
  • Figure 3 Research Process
  • Figure 4 Key Secondary Sources
  • Figure 5 Primary Research Techniques
  • Figure 6 Key Executives Interviewed
  • Figure 7 Breakdown of Primary Interviews (Supply-Side & Demand-Side)
  • Figure 8 Market Sizing and Growth Forecast Approach
  • Figure 9 Key Insights
  • Figure 10 The Self-learning Apps and Applications Segment to Account for the Larger Market Share in 2024
  • Figure 11 The 13-17 Years Segment to Account for the largest Market share in 2024
  • Figure 12 The English Segment to Account for the Largest Market Share in 2024
  • Figure 13 The Individual Learners Segment to Account for The Largest Market Share in 2024
  • Figure 14 North America Online Language Learning Market, by Country (2024 Vs. 2031)
  • Figure 15 Impact Analysis Of Market Dynamics
  • Figure 16 North America Online Language Learning Market, by Learning Mode, 2024 vs. 2031 (USD Million)
  • Figure 17 North America Online Language Learning Market, by Age Group, 2024 Vs. 2031 (USD Million)
  • Figure 18 North America Online Language Learning Market, BY Language, 2024 VS. 2031 (USD Million)
  • Figure 19 North America Online Language Learning Market, by End User, 2024 vs. 2031 (USD Million)
  • Figure 20 North America Online Language Learning Market, by Country, 2024 Vs. 2031 (USD Million)
  • Figure 21 Growth Strategies Adopted by Leading Market Players (2021-2024)
  • Figure 22 Competitive Benchmarking Analysis (2021-2024)
  • Figure 23 Competitive Dashboard: North America Online Language Learning Market
  • Figure 24 Market Share Analysis: North America Online Language Learning Market (2022)
  • Figure 25 New Oriental Education & Technology Group Inc.: Financial Overview (2023)
  • Figure 26 Duolingo, Inc.: Financial Overview (2023)
  • Figure 27 Chegg, Inc.: Financial Overview (2023)
  • Figure 28 Cambridge University Press & Assessment: Financial Overview (2022)
  • Figure 29 The British Council: Financial Overview (2022)
  • Figure 30 Pearson plc: Financial Overview (2023)