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市場調查報告書
商品編碼
1504183
智慧型手錶的市場規模,佔有率,預測,趨勢分析:OS,顯示器類型,銷售管道,用途,各地區-2031年前的世界預測Smartwatch Market Size, Share, Forecast, & Trends Analysis by Operating System, Display Type, Sales Channel, Application, and Geography - Global Forecast to 2031 |
智慧型手錶市場預計到 2031 年將達到 782 億美元,2024 年至 2031 年複合年增長率為 8.9%。
智慧手錶市場:依作業系統(Android、iOS、Tizen)、依顯示類型(AMOLED、TFT LCD、LCD、透反式LCD)、依銷售管道、依應用(個人助理、健康/保健、運動)研究報告題為《地區 - 到 2031 年的預測》深入分析了五個主要地區的智慧手錶市場,包括當前市場趨勢、市場規模、市場佔有率、近期發展以及到 2031 年的預測。
該市場的成長歸因於多種因素,包括對健康和健身追蹤的重視、可穿戴設備技術的不斷進步以及高級時尚設計的日益流行。然而,優質智慧手錶的高成本可能會限制該市場的成長。此外,對個人化人工智慧輔助的需求不斷增長預計將為該市場的參與者提供成長機會。然而,安全、安保和隱私問題是影響智慧手錶市場成長的課題。此外,連接和通訊升級的需求不斷增長是該市場的一個突出趨勢。
Smartwatch Market by Operating System (Android, iOS, Tizen), Display Type (AMOLED, TFT LCD, LCD, Transflective LCD), Sales Channel, Application (Personal Assistance, Health/Wellness, and Sports) and Geography-Forecast to 2031.
The research report titled 'Smartwatch Market by Operating System (Android, iOS, Tizen), Display Type (AMOLED, TFT LCD, LCD, Transflective LCD), Sales Channel, Application (Personal Assistance, Health/Wellness, and Sports) and Geography-Forecast to 2031' provides an in-depth analysis of smartwatch market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The smartwatch market is projected to reach $78.2 billion by 2031, at a CAGR of 8.9% from 2024-2031.
The growth of this market can be attributed to several factors, such as the growing emphasis on health & fitness tracking, rising technological advancements in wearable devices, and the growing popularity of fashion-forward design. However, the high cost of superior-quality smartwatches may restrain the growth of this market. Furthermore, the increasing demand for personalized AI assistance is expected to offer growth opportunities for the players operating in this market. However, safety, security, and privacy concerns are a challenge impacting the growth of the smartwatch market. Additionally, increasing demand for connectivity and communication upgrades is a prominent trend in this market.
The smartwatch market is segmented by operating system (Android, iOS, Tizen, and other operating system), display type (AMOLED, TFT LCD, LCD, E-ink display, and transflective LCD), sales channel (online, offline), application (personal assistance, health/wellness, sports, media & entertainment, and other applications) and geography. The study also evaluates industry competitors and analyses the market at the country and regional levels.
Based on Operating System, the smartwatch market is segmented into Android, iOS, Tizen, and other operating systems. In 2024, the iOS segment is expected to account for the largest share of 54.0% of the smartwatch market. The segment's large share is attributed to the technological advancements in the iOS operating system, growing emphasis on health & wellness monitoring, strong penetration of Apple products, and increasing demand for connectivity and communication upgrades. In addition, the benefits offered by the iOS segment, such as seamless integration with the Apple ecosystem, health & fitness tracking, security privacy, and personal safety features, contribute to this segment's growth.
Also, this segment is projected to register the highest CAGR during the forecast period of 2024-2031.
Based on Display Type, the smartwatch market is segmented into AMOLED, TFT LCD, LCD, E-ink display, and transflective LCD. In 2024, the AMOLED segment is expected to account for the largest share of 75.0% of the smartwatch market. The segment's large share is attributed to the rising demand for high image quality & low power consumption and the increasing need for wider angles without distortion of picture quality.
In addition, the benefits offered by the AMOLED segment, such as better outdoor visibility, wider viewing angles, thin and lightweight design, and lower power consumption, contribute to this segment's growth. Also, several leading key players are taking initiatives to redefine their business strategies. For instance, in May 2023, Garmin International, Inc. (U.S.) launched its Epix Pro Series, its next-gen high-performance GPS smartwatch with a crystal-clear AMOLED display, rugged design, and impressive battery life. Also, this segment is projected to register the highest CAGR during the forecast period of 2024-2031.
Based on Sales Channel, the smartwatch market is segmented into online and offline. In 2024, the offline segment is expected to account for the larger share of 70.0% of the smartwatch market. The segment's large share is attributed to personalized customer interactions, local market presence, and tangible product experiences.
However, the online segment is projected to register the highest CAGR during the forecast period. The growing preference for personalization, contactless shopping, consumer convenience, easy price comparisons between brands, the advantage of greater discounts compared to offline stores, and a greater product selection experience are some of the factors expected to support the growth of this segment.
Based on Application, the smartwatch market is segmented into personal assistance, health/wellness, sports, media & entertainment, and other applications. In 2024, the personal assistance segment is expected to account for the largest share of 40.0% of the smartwatch market. The segment's large share is attributed to the rising demand for personalized fitness coaching, increasing demand for personalized AI assistance, the growing popularity of fashion-forward design, and the rising demand for task management and reminders.
However, the health/wellness segment is projected to register the highest CAGR during the forecast period. The growing emphasis on health & fitness tracking and rising consumer awareness regarding health monitoring are expected to support the growth of this segment. In addition, the benefits offered by the health/wellness segment, such as sleep tracking, fitness tracking, blood oxygen level monitoring, and heart health monitoring, contribute to this segment's growth. Also, several leading key players are taking initiatives to improve productivity. For instance, in July 2023, Samsung Electronics Co., Ltd. (South Korea) launched its new Galaxy Watch6 and Galaxy Watch6 Classic. This new Galaxy Watch6 series provides personalized health guidance, purposeful design upgrades, and an enhanced mobile experience for a more informed and healthier self.
Based on Geography, the smartwatch market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of 43.0% of the smartwatch market. Asia-Pacific's large market share is attributed to the increasing penetration rate of urbanization, growing emphasis on health & fitness tracking, and rising technological advancement in wearable devices. Furthermore, the presence of prominent players offering smartwatches supports market growth. For instance, in June 2022, Garmin International, Inc. (U.S.) launched its vivosmart 5 in India, a comfortable, easy-to-read smart fitness tracker featuring Garmin's most advanced sleep features, including sleep score.
Moreover, the Asia-Pacific region is projected to register the highest CAGR of 10.0% during the forecast period.
The key players operating in the smartwatch market are Apple Inc. (U.S.), Samsung Electronics Co., Ltd. (South Korea), Fossil Group, Inc. (U.S.), Garmin International, Inc. (U.S.), Fitbit Inc. (U.S.) (A part of Google LLC), Huawei Technologies Co., Ltd. (China), Sony Corporation (Japan), LG Electronics, Inc. (South Korea), Boltt Games Pvt. Ltd. (India), ASUSTeK Computer Inc. (Taiwan), Honor Device Co., Ltd. (China), and Polar Electro (Finland).
Smartwatch Market Assessment-by Operating System
Smartwatch Market Assessment-by Display Type
Smartwatch Market Assessment-by Sales Channel
Smartwatch Market Assessment-by Application
Smartwatch Market Assessment-by Geography
4 Market Insights