市場調查報告書
商品編碼
1518355
護膚品市場:依類型、產品、使用者群組、價格範圍、分銷管道劃分 - 到 2030 年的全球預測Skin Care Products Market by Type (Facial, Lip, Body) Product (Cream, Lotion, Powder, Lotion, Moisturizer, Toner) User Group (Male, Female, Unisex) Price Category (Mass, Premium) Distribution Channel (Supermarket, Retail, Online)-Global Forecast to 2030 |
預計2030年保養品市場將達1,994.2億美元,2023年至2030年複合年增長率為5.2%。
經過全面的一手和二手研究以及對市場情景的詳細分析,報告分析了關鍵的市場驅動因素/課題、市場限制/機會。該市場的推動因素包括抗衰老產品的使用增加、對有機皮膚產品的需求增加、個人美容的重要性日益增加、消費者對美容和個人護理知識的增加以及個人護理支出的增加。然而,由於臉部保養產品含有有毒有害化學物質,消費者不願使用臉部保養產品,以及保養品的綠色洗禮正在限制市場的成長。此外,電子商務的滲透、男士護膚品需求的不斷增長以及有機產品的出現正在為市場進入者創造機會。然而,消除膚色歧視的努力正在影響膚色霜的採用,這構成了影響市場成長的課題。
從產品類型來看,預計到2023年臉部護理細分市場將佔據護膚品市場的最大佔有率。洗面乳、臉部精油、保濕霜和防曬霜等臉部護理產品可以讓您的肌膚恢復活力,清潔您的臉部,並疏通臉部毛孔。它還有助於減輕壓力並增強臉部肌肉。它還可以透過減緩皮膚老化來幫助保持年輕的外觀。人們對臉部護理產品的認識不斷提高,加上透過各種分銷管道獲得的便利性,支撐了這一細分市場的巨大佔有率。
依產品劃分,預計到 2023 年,乳霜細分市場將佔據護膚品市場的最大佔有率。乳霜是油和水的混合物,具有濃稠的稠度,可保持皮膚濕潤和清新。它還有助於維持皮膚健康並治療乾燥皮膚可能發生的感染。乳霜和保濕霜很容易買到,並且有多種選擇可供選擇。此外,護膚霜價格實惠,使消費者更容易購買,從而促使該細分市場的成長。
從成分來看,天然成分領域預計在預測期內複合年增長率更高。該細分市場的高成長是由於消費者越來越傾向於採用有機化妝品、減少接觸潛在有害化學物質以及減少刺激和發炎。此外,領先公司越來越注重推出含有天然成分的護膚產品。例如,2021年6月,LEA NATURE集團(法國)旗下品牌SO'BiO etic在美國推出了用越南荷花製成的保養品Pour une Peau Parfaite。
從分銷管道來看,預計到2023年超市領域將佔據護膚品市場的最大佔有率。由於在一個地方可以買到多種產品,超市比其他分銷管道更受青睞。人們更喜歡超市而不是線上管道,因為超市可以進行面對面的品質檢查、即時獲取產品、自由選擇產品類型以及獲得獨家優惠和優惠。
以價格範圍來看,大眾市場護膚品細分市場預計將在 2023 年佔據護膚品市場的更大佔有率。消費者護膚品是大規模生產的,是根據護膚考慮和需求的基本因素生產的,包括含有標準且適合所有皮膚類型的成分的產品。
以用戶細分來看,預計到2023年,女性細分市場將佔據護膚品市場的最大佔有率。人們越來越喜歡含有天然和有機成分的護膚品,加上可支配收入的增加,使得女性能夠在護膚方案上投入更多資金。此外,女性在保養品上的花費也比男性更多。
對護膚品市場區域狀況的詳細分析提供了五個主要地區(北美、歐洲、亞太地區、中東和非洲以及拉丁美洲)的詳細定性和定量見解以及每個地區主要國家的覆蓋範圍。2023年,北美預計將佔據護膚品市場的最大佔有率。該地區巨大的市場佔有率歸因於高可支配收入、高個人護理支出以及採用有機產品和成分的日益增長的趨勢。此外,不斷變化的消費者生活方式和日益老化的人口正在推動該地區對護膚品的需求。
(註:將提供前5名企業的SWOT分析)
Skincare Products Market Size, Share, Forecast, & Trends Analysis by Type (Facial, Body), Product (Cream, Lotion, Moisturizer, Toner), User Group (Male, Female, Unisex), Price (Mass, Premium), Distribution Channel (Supermarket, Online)-Global Forecast to 2030
The skincare products market is projected to reach $199.42 billion by 2030, at a CAGR of 5.2% from 2023 to 2030.
Following comprehensive primary and secondary research and an in-depth analysis of the market scenario, this report provides an analysis of the key market drivers, restraints, opportunities, and challenges. This market is driven by the increasing adoption of anti-aging products, increasing demand for organic skin products, the growing importance of personal grooming, increased consumer knowledge regarding beauty and personal care, and increased spending on personal care. However, consumers' reluctance to use facial care products due to the presence of toxic and harmful chemicals and the greenwashing of skincare products restrain the market's growth. Furthermore, the growing penetration of e-commerce, rising demand for men's skincare products, and the emergence of organic products are generating opportunities for market players. However, initiatives for ending colorism are affecting the adoption of skin tone creams, which is a challenge impacting market growth.
Based on type, in 2023, the facial care segment is expected to account for the largest share of the skincare products market. Facial care products such as face washes, face oils, moisturizers, and sunscreens rejuvenate the skin, remove dirt from the face, and help unclog pores on the face. They help reduce stress and strengthen facial muscles. They also help retain a youthful appearance by controlling skin aging. Increased awareness regarding such facial care products, coupled with their high accessibility through various distribution channels, supports the large share of this segment.
Based on product, in 2023, the creams segment is expected to account for the largest share of the skincare products market. Creams are a mixture of oil and water with a thick consistency that keeps the skin hydrated and fresh. They are also known to help maintain skin health and treat infections that can occur with dry skin. Creams and moisturizers are easily available, with a wide range of options to choose from. Skin care creams are also affordable, making it easier for consumers to buy them, leading to the segment's growth.
Based on composition, the natural composition segment is projected to register the higher CAGR during the forecast period. The high growth of this segment is driven by consumers' rising inclination toward the adoption of organic cosmetics, reduced exposure to potentially harmful chemicals, and reduced irritation and inflammation. Additionally, key players are increasingly focused on launching skincare products with natural composition. For instance, in June 2021, SO'BiO etic, a brand of LEA NATURE group (France), launched Pour une Peau Parfaite, a skin care product made using lotus flowers from Vietnam, in the U.S.
Based on distribution channel, in 2023, the supermarkets segment is expected to account for the largest share of the skincare products market. Supermarkets are preferred over other distribution channels due to the high availability of various products in one place. People prefer supermarkets over online channels due to in-person quality checks, immediate access to products, and the freedom of choosing the type of products and availing exclusive deals and offers.
Based on price category, in 2023, the mass skincare products segment is expected to account for the larger share of the skincare products market. Mass skincare products are manufactured on a large scale and are made under the basic factors considered and required for skin care, including products with ingredients that are standard and suitable for all skin types.
Based on user group, in 2023, the female segment is expected to account for the largest share of the skincare products market. The growing preference for skincare products containing natural and organic ingredients and increasing disposable incomes are enabling women to invest more in their skin care regimen. Furthermore, the spending on skincare products is higher among women than among men.
An in-depth analysis of the geographical scenario in the skincare products market provides detailed qualitative and quantitative insights into five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region. In 2023, North America is expected to account for the largest share of the skincare products market. The large share of this regional market is attributed to high disposable incomes, high spending on personal care, and the rising trend of adopting organic products and ingredients. Additionally, evolving consumer lifestyles and the rising aging population are increasing the demand for skincare products in the region.
The key players operating in the skincare products market are L'Oreal S.A. (France), Johnson & Johnson, Inc. (U.S.), Unilever PLC (U.K.), Revlon, Inc. (U.S.), Avon Products, Inc. (U.S.), Colgate-Palmolive Company (U.S.), Shiseido Co., Ltd. (Japan), The Procter & Gamble Company (P&G) (U.S.), Oriflame Holding Limited (Switzerland), Estee Lauder Companies, Inc. (U.S.), Beiersdorf AG (Germany), Coty Inc. (U.S.), Kao Corporation (Japan), Amorepacific Corporation (South Korea), and Caudalie (France).
Skincare Products Market Assessment-by Type
Skincare Products Market Assessment-by Product
Note: Other skincare products include lip balms, serums, chemical peels, sunscreens, face masks, and face oils.
Skincare Products Market Assessment-by Composition
Skincare Products Market Assessment-by Packaging Type
Note: Other packaging types include pouches & sachets, roller bottles, dispensers, and closures.
Skincare Products Market Assessment-by Distribution Channel
Note: Other distribution channels include cosmetic stores and spas & salons.
Skincare Products Market Assessment-by Price Category
Skincare Products Market Assessment-by User Group
Skincare Products Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)