市場調查報告書
商品編碼
1518427
語言學習應用程式市場:依產品、依學習模式、依年齡組、依語言、依最終用戶、依地區 - 到2030年的全球預測Language Learning Apps Market by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography - Global Forecast to 2030 |
這份研究報告的標題是 "語言學習應用程式市場規模、佔有率、預測、趨勢分析:依產品、學習模式、年齡組、語言、最終用戶、地區 - 到2031年的全球預測" 。學習應用程式市場重點關注當前市場趨勢、市場規模、市場佔有率、最新發展以及對2031年的預測。
到2031年,語言學習應用市場預計將達到 319 億美元,2024年至2031年的年複合成長率為 21.9%。電子學習市場的擴張、全球化、跨境交流需求的增加以及語言學習應用程式的最低成本推動該市場的成長。然而,單一平台缺乏全面性可能會限制該市場的成長。
教育領域支出的增加、互聯網和手機用戶數量的增加以及跨國公司對多語言員工的日益偏好預計將為市場成長創造機會。然而,確保語言學習材料和計劃的品質和有效性的需要,以及高速互聯網的存取有限,給該市場的參與者帶來了重大挑戰。此外,人工智慧(AI)和機器人技術的融合是全球語言學習應用市場的主要趨勢。
(註:將提供前5名公司的SWOT分析)
Language Learning Apps Market Size, Share, Forecast, & Trends Analysis by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual, Educational, Government, Corporate), and Geography-Global Forecast to 2031.
The research report titled 'Language Learning Apps Market Size, Share, Forecast, & Trends Analysis by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual, Educational, Government, Corporate), and Geography-Global Forecast to 2031', provides in-depth analysis of the language-learning apps market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The language-learning apps market is projected to reach $31.9 billion by 2031, at a CAGR of 21.9% from 2024-2031. The growing e-learning market, globalization, the growing need for cross-border communication, and the minimal cost of language-learning apps drive the growth of this market. However, a lack of comprehensiveness in a single platform may restrain the growth of this market.
The increased spending on the education sector, rising internet & mobile phone user base, and growing preferences for multilingual employees by multinational companies are expected to create market growth opportunities. However, the need to ensure the quality & effectiveness of language-learning materials & programs and limited access to high-speed internet is a major challenge for the players operating in this market. Additionally, the integration of artificial intelligence (AI) & robot technology is a major trend in the global language-learning apps market.
The global language-learning apps market is segmented based on offering, learning mode, age group, and end user. This study also evaluates industry competitors and analyses the market at the country level.
Based on offering, the global language-learning apps market is segmented into online courses & apps, tutoring, and software as a service (SaaS). In 2024, the online courses & apps segment is estimated to account for the larger share of the language-learning apps market. The growth of this segment is driven by the growing need for certificates & credentials recognized by institutions, the increasing need to access educational content from anywhere, the need for cost-effective, diverse course offerings, and increasing government support for online education initiatives & investments in digital infrastructure. Further, the tutoring segment is projected to register the highest CAGR during the forecast.
Based on learning mode, the language-learning apps market is segmented into one-on-one learning and group learning. In 2024, the one-on-one learning segment is estimated to account for a larger share of the language-learning apps market. The growth of this segment is driven by globalization and interconnectedness, the need for highly personalized experiences tailored to the individual learner's pace, the increasing need for more cost-effective alternatives to traditional language schools or immersion programs, growing focus on specific learning objectives, rising demand for job opportunities, growing need for continuous self-improvement and skill development are driving the growth of this segment. Further, the group learning segment is estimated to register the highest CAGR during the forecast period.
Based on age group, the language-learning apps market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the <18 years segment is expected to account for the largest share of the language-learning apps market. The digitization of public schools, an increasing number of language learners, significant growth in smartphone users, rising demand for kids' learning apps, the popularity of online interactive games for language learning, and the growing e-learning platforms are expected to drive the segment growth in the coming years. Further, the 18-20 years segment is projected to register the highest CAGR during the forecast period.
Based on language, the language-learning apps market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2024, the English language segment is expected to account for the largest share of the language-learning apps market. The large market share of this segment is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools & educational institutions, the growing priority for English in business & professional areas, and rising investments in start-ups & small companies teaching English. Further, the Mandarin language segment is poised to register the highest CAGR during the forecast period.
Based on end user, the language-learning apps market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2024, the individual learners segment is estimated to account for the largest share of the language-learning apps market. This segment's growth is driven by the rising adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the rising adoption of self-learning apps, the surging social media platforms, and the high number of free language-learning apps. Further, the individual learners segment is projected to register the highest CAGR during the forecast period.
Based on geography, the language-learning apps market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share and highest CAGR of the language-learning apps market. This region's large market share is attributed to the growing need to improve communication across borders, high demand for multilingual professionals, rising adoption of self-learning apps in corporate training programs & language institutes, increasing digitalization of educational content government initiatives to strengthen national education networks, increasing demand for flexible & convenient language-learning options, and for online cost-effective programs that address the knowledge gap in students. Moreover, the Asia-Pacific region is also projected to register the highest CAGR during the forecast period.
The key players operating in the language-learning apps market are Duolingo Inc. (U.S.), Memrise Inc. (U.K.), Busuu Ltd (U.K.), Berlitz Corporation (U.S.), Mango Languages (U.S.), Pimsleur (U.S.), Rosetta Stone, Inc. (U.S.), HelloTalk (China), Inlingua International Ltd. (France), Lesson Nine GmbH (Babble) (Germany), PlanB Labs OU (Drops) (Estonia), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited) (U.S.), Lingvist Technologies OU (Estonia), Beelinguapp UG (Germany), ELSA Corp. (U.S.), FALOU APP (Brazil), Lang-8 Inc. (HiNative) (Japan), Tripod Technology GmbH (Tandem) (Germany), and Lingualift (U.K.).
Language-learning Apps Market Assessment-by Offering
Language-learning Apps Market Assessment-by Learning Mode
Language-learning Apps Market Assessment-by Age Group
Language-learning Apps Market Assessment-by Language
Language-learning Apps Market Assessment-by End User
Language-learning Apps Market Assessment-by Geography
(Note: SWOT Analysis for the Top 5 Companies Will Be Provided)