市場調查報告書
商品編碼
1576457
IPTV 市場規模、佔有率、預測、趨勢分析:按訂閱類型、連接方法、串流媒體設備、最終用戶、地區劃分 - 到 2031 年的全球預測IPTV Market Size, Share, Forecast, & Trends Analysis by Subscription Type, Connection Type, Streaming Device, End User, and Geography - Global Forecast to 2031 |
本研究報告涵蓋 "IPTV 市場:按訂閱類型(付費、免費增值)、按連接方法(單、多)、按串流設備(智慧電視、筆記型電腦/桌上型電腦、智慧型手機、平板電腦) 、最終用戶(個人、企業、酒店/休閒),按地區- 到2031 年的全球預測" ,我們提供了五個主要地區IPTV 市場的詳細分析,包括近期市場趨勢、市場規模、市場佔有率和最新趨勢資訊。
到 2031 年,IPTV 市場預計將達到 1,451 億美元,2024 年至 2031 年的複合年增長率為 12.4%。
該市場的成長是由直播服務的日益普及、智慧型手機、平板電腦、智慧電視和筆記型電腦等串流媒體設備的日益普及以及消費者對視訊內容和個人化觀看體驗不斷增長的需求所推動的。然而,對資料安全和隱私的擔憂正在限制市場的成長。此外,雲端遊戲的日益普及以及IPTV和智慧家庭技術的日益整合預計將在該市場創造巨大的商機。然而,許可和版權法規、技術故障以及定期軟體更新的需求為這個市場的成長帶來了課題。此外,擴增實境 (AR) 和虛擬實境 (VR) 的整合以及消費者對個人化點播內容的偏好日益增長是該市場的顯著趨勢。
(註:提供上位5公司的SWOT分析)
IPTV Market by Subscription Type (Paid, Freemium), Connection Type (Single, Multi), Streaming Devices (Smart TV, Laptop & PCs, Smartphones and Tablets), End User (Individuals, Corporate, Hospitality & Leisure), and Geography -Global Forecast to 2031
The research report titled, ''IPTV Market by Subscription Type (Paid, Freemium), Connection Type (Single, Multi), Streaming Devices (Smart TV, Laptop & PCs, Smartphones and Tablets), End User (Individuals, Corporate, Hospitality & Leisure), and Geography -Global Forecast to 2031', provides an in-depth analysis of the IPTV market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The IPTV market is projected to reach $145.1 billion by 2031, at a CAGR of 12.4% from 2024 to 2031.
The growth of this market is attributed to the rising popularity of live streaming services, the increasing adoption of streaming devices such as smartphones, tablets, smart TVs, and laptops, and the growing demand for video content and personalized viewing experiences by consumers. However, data security & privacy concerns restrain the market's growth. Furthermore, the rising adoption of cloud gaming and the increasing integration of IPTV with smart home technology are expected to create significant opportunities for this market. However, licensing & copyright regulations, technical glitches, and the need for regular software updates are some challenges to this market's growth. Additionally, the integration of augmented reality (AR) and virtual reality (VR) and increasing consumer preference for personalized on-demand content are a prominent trend in this market.
The IPTV market is segmented by subscription type (free subscription, paid subscription, and freemium subscription), connection type (single connection and multi-connection), streaming devices (smart TVs, smartphones and tablets, laptops and PCs, and other streaming devices), and end user (individuals, hospitality & leisure, corporate, education, transport, manufacturing, healthcare, and other end users). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on subscription type, the IPTV market is segmented into free subscriptions, paid subscriptions, and freemium subscriptions. In 2024, the free subscription segment is expected to account for the largest share of over 47.0% of the IPTV market. This segment's large market share can be attributed to the growing adoption of video-on-demand platforms, the increasing availability of free channels on IPTV, and the growing trend of transitioning from traditional cable to IPTV. However, the freemium subscription segment is expected to register the highest CAGR during the forecast period.
Based on Connection Type, the IPTV market is segmented into single connection and multi-connections. In 2024, the single connection segment is expected to account for a larger share of over 66.0% of the IPTV market. However, the multi-connections segment is expected to register the highest CAGR during the forecast period. The growth of this segment is attributed to the growing need for simultaneous multi-streaming, increasing demand for flexible content viewing options, and rising need for multi-device connectivity. Multi-connection IPTV enables concurrent streaming on several devices, allowing each user to switch to their preferred channels or programs, thereby enhancing the overall entertainment experience.
Based on streaming devices, the IPTV market is segmented into smart TVs, smartphones and tablets, laptops & pcs, and other streaming devices. In 2024, the smart TVs segment is expected to account for the largest share of over 59.0% of the IPTV market. This segment's large market share can be attributed to the increasing demand for large-screen experiences and user-friendly interfaces, growing adoption of smart TVs due to its built-in internet connectivity feature to access IPTV, and growing sales of smart TVs. However, the smartphones & tablets segment is expected to register the highest CAGR during the forecast period.
Based on end user, the IPTV market is segmented into individuals, hospitality & leisure, corporate, education, transport, manufacturing, healthcare, and other end users. In 2024, the individuals segment is expected to account for the largest share of over 26.0% of the IPTV market. This segment's large market share can be attributed to the rising need for multi-device accessibility and connectivity, a growing demand for on-demand video content, and the increasing use of live-streaming platforms. Additionally, some interactive features such as pause & play, and program recording, smooth streaming, and scheduling flexibility are factors that help the growth of this market. However, the hospitality & leisure segment is expected to register the highest CAGR during the forecast period.
Based on geography, the IPTV market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of over 38.0% of the IPTV market. The region's large share is attributed to the growing proliferation of live streaming services, high-speed internet penetration in the region, rising sales of internet-enabled devices, increasing demand for digital entertainment services, a growing population in the region, and collaboration between key market players in the region. However, Asia-Pacific is expected to register the highest CAGR of over 13.5% during the forecast period.
The key players operating in the IPTV market are KING IPTV (Iceland), IPTVtune.com (U.K.), TrendyScreen (U.S.), TiVistation (U.S.), Fubo IPTV (U.S.), OTTOcean (U.K.), SSTV IPTV (U.K.), Xtreme HD IPTV.ORG (U.S.), CatchON TV (Romania), Kemo IPTV (U.S.), NOMAD IPTV (U.S.), Beast TV (U.S.), Nikon IPTV (U.S.), Xstream7 (U.K.), and Euro IPTV (France).
IPTV Market Assessment-by Subscription Type
IPTV Market Assessment-by Connection Type
IPTV Market Assessment-by Streaming Device
IPTV Market Assessment-by End User
IPTV Market Assessment-by Geography
(Note: SWOT analysis will be provided for the top 5 companies.)