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市場調查報告書
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1641910

網際網路通訊協定電視 (IPTV)：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Internet Protocol Television (IPTV) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

網際網路通訊協定電視 (IPTV) 市場規模預計在 2025 年為 527 億美元，預計到 2030 年將達到 1,257.1 億美元，預測期內（2025-2030 年）的複合年成長率為 18.99%。

網際網路協定電視 (IPTV)-市場-IMG1

主要亮點

  • 市場正在從有線和衛星電視等傳統廣播形式轉向基於網際網路的串流媒體。網際網路通訊協定電視（IPTV）在這一轉變中發揮關鍵作用。由於通訊技術的改進和網路架構的進步，這些發展也對市場產生了積極影響。
  • 技術進步推動了 IPTV用戶數量的增加以及對高清頻道和視訊點播服務的需求。由於新市場的擴張，用戶的數量也在增加。基於網際網路的串流媒體服務的日益普及也有望進一步推動市場的發展。
  • 他們提供複雜的發送服務，融合了Over-The-Top （OTT）服務、視訊通話/會議、智慧家庭技術、視訊遊戲等。這些公司採取的利潤豐厚的策略正在吸引客戶，導致用戶數量增加，從而推動IPTV市場的成長。
  • 此外，在印度等新興國家，政府對數位電視給予優惠待遇的措施有助於提高電視普及率。然而，由於成本低廉，且缺乏提供高品質、無抖動服務的基礎設施，來自本地有線電視和衛星電視的競爭使得 IPTV 成為一種流行的選擇，尤其是在開發中國家和低度開發國家。了它的普及程度。

網際網路通訊協定電視 (IPTV) 市場趨勢

硬體領域將佔據主要市場佔有率

  • 全球經濟成長正在增加這些國家人民的可支配收入，改善他們的生活方式，尤其是在新興經濟體。由於這些經濟變化，網路普及率在世界各地急劇上升。
  • 這些因素導致電視服務消費者要求更好的用戶體驗，包括品質和行動觀看選項方面。思科預測，到 2022 年，網路到電視的流量將佔消費者網路視訊流量的 18%，低於 2017 年的 25%。直播的興起也導致了網路使用量的增加，而網路普及率是這一趨勢的主要驅動力。
  • 截至2022年7月底，網路普及率已達63%。北歐國家的網路普及率最高，98%的人口可以上網。相較之下，亞太地區的網路使用者最多，其次是北美。
  • 廉價網路資料的可用性導致消費者對高品質電視體驗的需求增加，從而推動了全球網際網路通訊協定電視市場硬體的成長。

預計亞太地區將出現強勁成長

  • 在亞太地區，由於寬頻普及率的提高和內容消費行為的改變，Over-The-Top和網際網路通訊協定電視（IPTV）正在推動成長。這種效應在印度和中國等亞洲國家尤其明顯，這些國家2022會計年度的GDP成長率將分別達到7%和2.8%。此外，該地區的主要國家印度和中國正在經歷快速的都市化，這對家庭採用 IPTV 起著重要作用。
  • 內容投資的增加正引發超越好萊塢的新內容的創作。印度正快速成為一個內容中心，國內外都消費大量內容。此外，自 2010 年以來，該地區的智慧型手機用戶數量不斷增加，推動了對行動裝置上 IPTV 服務的需求。該地區智慧型手機用戶數量佔全球一半，預計到2022年將超過60億人。
  • 此外，印度政府在有線電視數位化、直接到戶（DTH）服務等數位轉型方面的努力也支持了IPTV在該國的普及。網路服務供應商的出現改變了印度的 IPTV 格局，這些公司為其客戶提供免費的 IPTV 直播訂閱。其他國家也紛紛效仿，預計該地區對基於行動的 IPTV 服務的需求將會成長。

網際網路通訊協定電視 (IPTV) 產業概況

網際網路通訊協定電視（IPTV）市場趨勢正在整合但又分化，提供硬體設定和 IPTV 服務系統的參與者越來越多。市場也變得更加垂直整合，電視製造商與電信業者合作提供機上盒，推動 IPTV 的普及。

2023 年 11 月，Enghouse Networks 宣布收購了位於加拿大薩斯喀徹爾省的 Ile-a-la-Crosse 通訊 Society Inc.。 。 2023 年 8 月，薩斯喀徹爾溫省西北部電視服務供應商 ICSI 向 Enghouse 提供諮詢。該公司的有線電視服務訊號提供者因財務原因計劃在六週內停止服務，而ICSI 迫切需要替代解決方案。

2023 年 10 月，M7 Germany 將擴大與奧地利網路營運商 LIWEST 的長期合作關係。除了推出提供免費、付費電視和外語頻道的有線電視外，M7 現在還為網路營運商提供完整的 IPTV 許可權，包括高級功能。這使得 LIWEST 能夠擴展其 IPTV 平台並添加更多高清解析度的電影片道。高級功能還包括具有重新啟動和重播功能的時移電視。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查前提和結果
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素與限制因素簡介
  • 市場促進因素
    • 對高清頻道和視訊點播的需求
    • 與IPTV服務結合提供的互動服務
    • 積極的政府舉措
  • 市場限制
    • 來自有線電視和衛星電視營運商的競爭
    • 開發中地區缺乏提供無延遲和無抖動服務的基礎設施
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 購買者和消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章 市場區隔

  • 按類型
    • 硬體
    • 服務
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第6章 競爭格局

  • 公司簡介
    • Akamai Technologies, Inc.
    • AT&T Inc.
    • Cisco Systems Inc.
    • Ericsson AB
    • Huawei Technologies Co., Ltd.
    • Verizon Communications
    • ARRIS International Plc
    • Moftak Solutions
    • Sterlite Tech
    • Tripleplay Services Ltd.

第7章投資分析

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 62316

The Internet Protocol Television Market size is estimated at USD 52.70 billion in 2025, and is expected to reach USD 125.71 billion by 2030, at a CAGR of 18.99% during the forecast period (2025-2030).

Internet Protocol Television (IPTV) - Market - IMG1

Key Highlights

  • The market is shifting from traditional broadcasting modes such as cable or satellite TV to internet-based streaming. Internet Protocol Television (IPTV) plays a significant role in this transitional phase. With improved communication technology and advancements in network architecture, these developments have also positively impacted the market.
  • Technological advancements have led to increased IPTV subscribers and a growing demand for HD channels and video-on-demand services. The subscription numbers are also rising due to new market expansion. The increasing penetration of Internet-based streaming services is expected to drive the market further.
  • Companies offer complex deliverables combined with over-the-top (OTT) services, video calling/conferencing, smart home technologies, and video games. Such lucrative strategies adopted by these companies attract clients, leading to an increase in subscribers and driving IPTV market growth.
  • Moreover, government initiatives in developing countries like India that favor digital television fuel the adoptiincreasingelevision. However, competition from local cable TV and satellite TV, due to their lower cost and lack of infrastructure for quality and jitter-free service, is limiting the adoption of IPTV to an extent, especially in developing and underdeveloped countries.

Internet Protocol Television (IPTV) Market Trends

Hardware segment to acquire major market share

  • The growing economies across the world are increasing the disposable income of the population in those countries, which is improving people's lifestyles, especially in developing countries. As a result of these economic changes, internet penetration has drastically improved across the globe.
  • These factors have led to increased demand from television service consumers for better user experiences regarding both quality and on-the-go viewing options. Cisco predicted that globally, Internet-video-to-TV traffic would account for 18% of consumer Internet video traffic by 2022, down from 25% in 2017. The rise of live streaming also led to increased Internet usage, making Internet penetration a vital factor in this trend.
  • As of the end of July 2022, the Internet penetration rate reached 63%. North Europe has the highest internet penetration rate, with 98% of the population having Internet access. In contrast, the Asia-Pacific region has the highest number of Internet users, followed by North America.
  • With the availability of cheap internet data, consumers are demanding high-quality television experiences, driving the growth of the hardware in the internet protocol television market worldwide.

Asia-Pacific Expected to Grow Significantly

  • Over-the-top and Internet-protocol-television (IPTV) are gaining traction driven by increasing broadband penetration and changing content consumption behaviors in the region. The effect can be significantly observed in Asian countries like India and China, representing 7% and 2.8% GDP growth rates in FY 2022. Further, rapid urbanization in India and China are the major countries in the region and play a significant role in adopting IPTV in households.
  • Rising investment in content has led to the creation of new content offering which is beyond Hollywood. Increasingly, India is becoming one of the content hubs, with a wealth of material being created for consumption locally and worldwide. Also, the growth of smartphone users in the region since 2010 has fuelled the demand for IPTV services in mobile devices. The number of smartphone users in its region is half that of global smartphone users, which has crossed the mark of 6 billion in the year 2022.
  • Moreover, Indian government initiatives towards digital transformation, such as digitization of cable TV and Direct-to-Home (DTH) services, are also favoring the adoption of IPTV in the country. The advent of network service providers has changed the IPTV scenario in India, with the company providing free IPTV live subscriptions to its customers. With other companies following suit, the demand for mobile-based IPTV services is expected to increase in the region.

Internet Protocol Television (IPTV) Industry Overview

The Internet protocol television (IPTV) market trend is consolidated but inclining towards fragmentation with the increasing number of players offering the hardware setup and IPTV service systems. Also, the market is undergoing vertical integration as TV manufacturers are partnering with telecom companies providing built-in set-up-box encouraging the adoption of IPTV.

In November 2023, Enghouse Networks announced it delivered its new IPTV service to Ile-a-la-Crosse Communications Society Inc. (ICSI) in Saskatchewan, Canada. The service was created and launched despite wildfires threatening telecommunications infrastructure throughout the region. In August 2023, Enghouse was approached by ICSI, which provides TV services in northwestern Saskatchewan. The signal provider for their cable TV service planned to shut down the service in six weeks for economic reasons, and ICSI needed an alternative solution immediately.

In October 2023, M7 Deutschland is expanding its long-standing partnership with Austrian network operator LIWEST. In addition to the introductory cable TV offer with free TV, pay-TV, and foreign-language channels, M7 now supplies the network operator with full IPTV license rights, including advanced functions. LIWEST can thus expand its IPTV platform with additional TV channels in HD resolution, which enable viewers to consume TV programs with interactive TV add-on functions. The advanced features include time-shifted TV via restart and replay.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Deliverables
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Demand for High-Definition Channels and Video On-Demand
    • 4.3.2 Interactive Services Packaged Along with IPTV Services
    • 4.3.3 Favorable Government Initiatives
  • 4.4 Market Restraints
    • 4.4.1 Competition from Cable TV and Satellite TV Operators
    • 4.4.2 Lack of Infrastructure in Developing Regions to Offer Delay and Jitter-free Service
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Hardware
    • 5.1.2 Service
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Akamai Technologies, Inc.
    • 6.1.2 AT&T Inc.
    • 6.1.3 Cisco Systems Inc.
    • 6.1.4 Ericsson AB
    • 6.1.5 Huawei Technologies Co., Ltd.
    • 6.1.6 Verizon Communications
    • 6.1.7 ARRIS International Plc
    • 6.1.8 Moftak Solutions
    • 6.1.9 Sterlite Tech
    • 6.1.10 Tripleplay Services Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS