MVNO 商業計劃：2023 年

本報告是基於推出名為 Contendus 的 MVNO（移動虛擬網絡運營商）的完整商業計劃。 本書涵蓋了公司創業規劃的各個方面，包括市場評估、融資要求、財務分析、市場細分和產品差異化。 它還包括市場進入計劃、分銷和補貨計劃以及 MVNO 比較。

創辦 MVNO 需要仔細規劃並了解競爭威脅和機遇。 成功的關鍵是了解競爭問題並決定推出哪種類型的 MVNO。 MVNO 成功的關鍵是與主機移動網絡運營商 (MNO) 的批發談判。 因此，MVNO 業務計劃包括與東道主 MNO 簽訂合同的建模和談判策略。 這包括零售減法和成本加法的定價結構、它們各自的優缺點以及如何實施它們。

MVNO 業務計劃還包括在定義批發激勵評估、協調流程和談判策略時需要考慮的宏觀和微觀環境方面。 它還包括服務級別協議 (SLA) 示例，可以根據實際生產 MVNO SLA 進行建模並進行定制，以滿足您的服務管理要求。

由於 5G 預計將影響通信服務價值鏈的幾乎每個部分，因此對於 MVNO 生態系統來說，掌握有關虛擬網絡運營的信息並了解其影響至關重要。人們認為確實如此。 因此，《2023-2030年5G技術評估、市場展望和預測》報告也包含在本報告中。

目錄

第 1 章執行摘要

第 2 章概述

• 業務
• 策略
• 市場
• 管理團隊
• 財務狀況
• 企業使命
• MVNO 標準
• 異常

第 3 章業務

• 需求分析
• 服務說明
• 目標市場
• 初始服務：主要利潤因素
• 未來服務的可能性：額外的收入來源
• 分發/購買/補貨
• 入門包
• 手機和硬件
• LTE系統和SIM卡
• 網站和用戶界面策略
• LTE 增強功能、5G 和未來技術
• 後台和客戶服務
• 移動運營商要求
• 監管問題
• 取消注意事項

第 4 章機會

• 機會
• 策略
• 配置和管理
• 基礎設施
• 多 IMSI 方法
• 多網絡 VPN
• 安全與控制
• 預測

第 5 章市場

• 美國無線市場
• 預付費服務市場
• 批發通訊服務
• 重要的談判因素
• 設置成本分析
• 終端使用和控制
• 網絡使用和控制

第 6 章營銷計劃

• 摘要
• 營銷策略
• 初始細分市場和戰略考慮
• 合作夥伴關係和聯合品牌
• 忠誠度計劃
• 遷移策略

第 7 章財務概述

• 收入來源和成本考慮因素
• 收入增長
• 財務預測
• 資金
• 退出策略

第 8 章擴展和升級

• 選擇標準
• 技術要求
• 其他因素

第 9 章潛在市場細分

第 10 章管理層和合作夥伴

• 管理團隊
• 顧問委員會
• 運營合作夥伴

第 11 章競爭

• 預付費公司
• 預付費市場評估

第 12 章 MVNO 市場展望

• 摘要
• 世界展望和預測
• 推動 MVNO 的因素：歐洲
• MVNO 促進因素：美國
• MVNO 促進因素：中國
• MVNO 促進因素：亞太地區

第 13 章 MVNO 案例研究

第 14 章概述

第 15 章附錄

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies an MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

• Will the MVNO be a sub-brand to an existing business?

• Will the MVNO align with the retail strategies of some other business?

• Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?

• Will the MVNO offer Machine-to-Machine (M2M) communications-related services on a B2B basis rather than consumer services?

• Will the MVNO acquire data-only from the underlying MNO, relying upon messaging and voice-over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the impact of 5G on business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G technology and its impact upon networks, apps, and services (see below for more information).

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs, and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost-plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process, and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also included is an example Service Level Agreement (SLA), modeled from real-life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, the report 5G Technology Assessment, Market Outlook, and Forecasts 2023 to 2030 is also included with the MVNO Business Plan.

Target Audience:

The market for mission critical communications is rapidly evolving as developing technologies supply solutions necessary to meet emerging demand for improved voice, data, and machine-oriented communications. Industry verticals that manage critical infrastructure (such as utilities, ports, and transportation) also require enhanced communications to safeguard assets and optimize operations.

We see a few technologies playing a key role including 5G, Artificial Intelligence, and Internet of Things (IoT) solutions. In addition, there is a strong opportunity for network and system integration as otherwise disparate solutions converge in a manner in which operations management does not become onerous.

This report evaluates core public safety technology and solutions as well as emerging key areas for critical communications including 5G, AI, and IoT. This report also assesses emerging areas for mission critical communications including ultra-reliable low-latency communications for enterprise, industrial, and government sectors.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. The Business
• 2.2. The Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing, and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Setup Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

• 15.1. Cellular Operator Organization Structure
• 15.2. Initiating Contact with MNOs
• 15.3. Strategy Development

Figures

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: MVNO OSS/BSS Planning

Tables

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid Services Distribution and Replenishment