市場調查報告書
商品編碼
1475816
全球行動虛擬網路營運商市場規模研究與預測,依營運模式、服務類型、用戶和區域分析,2023-2030年Global Mobile Virtual Network Operators Market Size Study & Forecast, by Operational Model, By Service Type, By Subscriber, and Regional Analysis, 2023-2030 |
2022年全球行動虛擬網路營運商市場價值約為 781.5 億美元,預計在2023-2030年預測期內將以超過 8.5%的健康成長率成長。行動虛擬網路營運商(MVNO)是在不擁有無線電存取頻譜或網路基礎設施的情況下運作的無線服務供應商。相反,它從獲得許可的行動營運商租賃網路服務,以其品牌提供行動服務。這些提供者獨立行銷其無線服務,針對特定的客戶群並利用其消費者基礎。 MVNO 可以透過量身定做的行動套餐、定價和服務靈活地瞄準特定細分市場或利基客戶群。他們通常根據定價、客戶服務、增值服務和有針對性的行銷策略等因素來區分自己。 MVNO 獨立運作或作為大型電信公司的一部分營運,它們在增強行動電信行業的競爭和創新方面發揮著重要作用。行動虛擬網路營運商(MVNO)採用率的上升是由可存取的計劃、適應性強的選項、免信用檢查服務、廣泛的設備相容性和專業化產品推動的。此外,MVNO 市場上的公司積極參與合併、收購、合作和協作等策略性措施。例如,2023年 7月,英國為企業提供固網語音、網際網路和廣域網路服務的供應商 Spitfire Network Services Limited 宣布與英國電信服務供應商 BT Wholesale 達成全面的 MVNO 協定。根據此次合作,Spitfire 的先進核心網路將與 BT 集團的 EE 4G 和 5G 無線存取網路整合,提供增強的安全性、一流的連接性以及靈活創新的計費選項。此外,汽車、電子和機器人等行業中物聯網設備和連接解決方案的使用激增也推動了對 MVNO 服務的需求。這些服務促進了各行業之間的順暢連接和高效資料傳輸。
此外,5G 和最新無線技術的快速採用預計將規定對新一代 MVNO 的需求。 5G 有望開啟連線的變革時代,提高效率並為各行業提供新服務。行動網路營運商仍然處於 5G 部署和持續技術進步的最前沿。根據Statista估計,到2022年,全球約有1.04722億支手機訂閱了5G。此外,預計這一數字可能會上升,到2025年將達到近2021.2 百萬。因此,這些趨勢意味著 5G 技術在 MVNO 領域的日益融合,以及對價格實惠的 5G 支援行動裝置的需求不斷成長,預計將在估計期間推動行動虛擬網路營運商市場的持續成長。此外,虛擬化技術的不斷進步以及行動裝置的日益普及在預測幾年中帶來了各種利潤豐厚的機會。然而,MNO 和 MVNO 之間日益激烈的競爭以及嚴格的政府規則和法規對2023-2030年預測期內的市場成長構成挑戰。
全球行動虛擬網路營運商市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。由於擴大使用細分市場定價和創意分銷策略、有利的監管框架以及基於雲端的解決方案的快速部署,北美在2022年佔據了市場主導地位。此外,目的是增強 MVNO 產品的多項策略措施也有所增加。例如,2023年 5月,Mobi 宣布與 T-Mobile 達成獨家多年 MVNO 協議,使 Mobi 客戶能夠存取 T-Mobile 在美國(包括島嶼)的全國網路。透過將 T-Mobile 業界領先的 5G 速度、可靠性和覆蓋範圍與 Mobi 迷人的夏威夷商店和友善的客戶服務團隊相結合,Mobi 目的是為其客戶提供增強的體驗。而亞太地區預計在預測年份將以最高的年複合成長率成長。
電信業的顯著擴張大幅推動了整個地區的市場需求。印度、越南和緬甸等新興經濟體正積極致力於擴大和現代化其電信服務。此外,先進蜂巢式網路的發展進一步推動了區域市場的大幅成長。例如,在日本,MVNO 提供一系列服務,包括線上遊戲、遠端自動販賣機管理、機器對機器(M2M)解決方案和監控。此外,在醫療保健領域,他們為患者監控和安全應用程式提供語音控制服務。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。本報告目的是納入參與研究的國家內該行業的定性和定量方面。
本報告還提供了有關關鍵方面的詳細資訊,例如將決定市場未來成長的促進因素和挑戰。此外,它還納入了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Mobile Virtual Network Operators Market is valued at approximately USD 78.15 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 8.5% over the forecast period 2023-2030. A Mobile Virtual Network Operator (MVNO) is a wireless service provider that operates without owning a radio access spectrum or network infrastructure. Instead, it leases network services from a licensed mobile operator to offer mobile services under its brand. These providers market their wireless services independently, targeting specific customer segments and leveraging their consumer base. MVNOs have the flexibility to target specific market segments or niche customer groups with tailored mobile plans, pricing, and services. They often differentiate themselves based on factors such as pricing, customer service, value-added services, and targeted marketing strategies. MVNOs operate independently or as part of larger telecommunications companies, and they play a significant role in increasing competition and innovation in the mobile telecommunications industry. The rise in mobile virtual network operator (MVNO) adoption is driven by accessible plans, adaptable options, credit check-free services, broad device compatibility, and specialized offerings. Furthermore, companies in the MVNO market are actively engaged in strategic initiatives like mergers, acquisitions, partnerships, and collaborations. For instance, in July 2023, Spitfire Network Services Limited, a U.K.-based provider of fixed-line voice, internet, and WAN services to businesses, announced a comprehensive MVNO agreement with BT Wholesale, a U.K.-based telecom service provider. Under this partnership, Spitfire's advanced core network will integrate with BT Group's EE 4G and 5G Radio Access Network, offering enhanced security, top-notch connectivity, and flexible and innovative billing options. Also, the surge in utilization of IoT devices and connectivity solutions in sectors like automotive, electronics, and robotics is fueling the demand for MVNO services. These services facilitate smooth connectivity and efficient data transmission across various industries.
In addition, the rapid adoption of 5G and the latest wireless technologies is expected to stipulate the demand for a new generation of MVNOs. 5G is poised to usher in a transformative era of connectivity, enhancing efficiency and enabling new services across various sectors. Mobile network operators remain at the forefront of 5G deployment and ongoing technology advancements. According to Statista, in 2022, it was assessed that approximately 104,7.22 million mobiles have subscribed to 5G around the world. Also, it is anticipated that the figure is likely to rise and reach nearly 2021.2 million by 2025. This growth is fueled by substantial investments from network operators and the availability of a wide range of 5G-enabled smartphones at various price points. Accordingly, these trends signify the increasing integration of 5G technology in the MVNO sector and the growing demand for affordable 5G-supported mobile devices, which are expected to drive sustained growth in the Mobile Virtual Network Operator market during the estimated period. Moreover, the increasing advancements in virtualization technologies, as well as the growing penetration of mobile devices present various lucrative opportunities over the forecast years. However, the increasing competition among MNOs and MVNOs and the stringent government rules and regulations are challenging the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Mobile Virtual Network Operators Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increasing use of segment-targeted pricing and creative distribution tactics, favorable regulatory framework, and rapid deployment of cloud-based solutions. Also, a rise in several strategic initiatives aimed at enhancing MVNO offerings. For example, in May 2023, Mobi announced an exclusive multiyear MVNO agreement with T-Mobile, enabling Mobi customers to access T-Mobile's nationwide network across the United States, including the islands. By combining T-Mobile's industry-leading 5G speeds, reliability, and coverage with Mobi's inviting Hawaii stores and friendly customer service team, Mobi aims to deliver an enhanced experience for its customers. Whereas Asia Pacific is expected to grow at the highest CAGR over the forecast years.
significant expansion of the telecommunications industry is significantly propelling the market demand across the region. Emerging economies like India, Vietnam, and Myanmar are actively working on expanding and modernizing their telecom services. Also, the development of advanced cellular networks is further driving major growth in the regional market. For example, in Japan, MVNOs offer a range of services including online gaming, remote vending machine management, Machine-to-Machine (M2M) solutions, and surveillance. Additionally, in the healthcare sector, they provide voice-controlled services for patient monitoring and security applications.
The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters to detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable