MVNO的商務計劃:2024年

行動虛擬網路營運商 (MVNO) 的成立有多種原因，其中許多原因更多地與其他業務相關，而不是 MVNO 業務本身。重要的是要考慮 MVNO 用於開發市場機會並將其納入 MVNO 業務計劃的策略。

需要考慮的問題：

• MVNO 會成為現有業務的子品牌嗎？
• MVNO 是否與其他企業的零售策略一致？
• MVNO 提供的服務是否比現有行動網路營運商 (MNO) 更便宜？
• MVNO 是否提供基於 B2B 的 M2M 通訊相關服務而不是消費者服務？
• MVNO 是否僅從 MNO 取得數據，依賴訊息傳遞和 IP 語音，並以 OTT 模型提供服務？

無論您的整體 MVNO 策略是什麼，執行您的願景都需要仔細規劃。成功的行動虛擬網路營運商的共同點是，他們都從制定完善的商業計劃開始。這應包括深​​入了解 5G 技術可用性最近對業務營運的影響。該報告提供了評估對基於 5G 的解決方案和服務、網路、應用程式和服務的影響的調查結果。

MVNO 商業計劃

本報告是推出名為 Contendus 的 MVNO 的完整業務計劃。該計劃涵蓋了公司啟動計劃的各個方面，包括市場評估、融資要求、財務分析、市場細分和產品差異化。還包括市場進入計劃、分銷和補貨計劃、MVNO 比較等。該報告的主要好處是它有助於開發 MVNO 發布並幫助驗證現有計劃。

本報告評估了公共安全和關鍵通訊新興關鍵領域（包括 5G、人工智慧和物聯網）的核心技術和解決方案。我們也正在評估關鍵任務通訊的新領域，包括商業、工業和政府部門的超可靠、低延遲通訊。

目錄

第1章 摘要整理

第2章 概要

• 事業的焦點
• 事業策略
• 市場
• 經營團隊
• 財務狀況
• 公司使命
• MVNO標準
• 例外

第3章 事業

• 需求分析
• 服務內容
• 目標市場
• 初始服務：主要收入來源
• 未來潛在的服務：額外的收入來源
• 運輸、採購和補貨
• 入門包
• 終端機和硬體
• LTE系統和SIM卡
• 網站和使用者介面策略
• LTE 增強功能、5G 與未來技術
• 後台與客戶服務
• 行動網路營運商要求
• 監理問題
• 取消注意事項

第4章 機會

• 機會
• 策略
• 供應與管理
• 基礎設施
• 多IMSI方法
• 多網路VPN
• 保全與控制
• 預測

第5章 市場

• 美國無線市場
• 預付費服務市場
• 批發通訊服務
• 協商的基本要素
• 設定成本分析
• 終端使用與控制
• 網路使用與控制
• 5G 和行動虛擬網路營運商 (MVNO)

第6章 行銷計劃

• 概要
• 行銷策略
• 初始細分市場與策略考慮
• 聯盟和共同品牌
• 忠誠度計畫
• 轉移策略

第7章 財務概要

• 收益來源和成本的考慮
• 收益成長
• 財務預測
• 資金籌措
• 出口策略
• 財務建模

第8章 與擴張功能升級

• 選拔標準
• 技術必要條件
• 其他的因素

第9章 潛在的市場區隔

第10章 管理隊和合作夥伴

• 管理
• 諮詢委員會
• 營運合作夥伴

第11章 競爭

• 預付企業
• 預付市場評估

第12章 MVNO市場展望

• 概要
• 全球展望·預測
• 歐洲的MVNO的推進因素
• 美國的MVNO的推進因素
• 中東的MVNO的推進因素
• 亞太地區的MVNO的推進因素

第13章 MVNO的案例研究

第14章 總論

第15章 附錄

Overview:

Mobile Virtual Network Operator (MVNO) companies are launched for many different reasons, many of which have more to do with other businesses than the MVNO operation itself. It is important to consider the strategies the MVNO will employ to exploit market opportunities and include in an MVNO Business Plan.

Some questions to consider include:

• Will the MVNO be a sub-brand to an existing business?
• Will the MVNO align with the retail strategies of some other business?
• Will the MVNO offer discounted services compared to existing Mobile Network Operators (MNO)?
• Will the MVNO offer Machine-to-Machine (M2M) communications-related services on a B2B basis rather than consumer services?
• Will the MVNO acquire data only from the underlying MNO, relying upon messaging and voice-over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision requires careful planning. One thing that all successful MVNOs have in common is they started with a well-developed business plan. This must include insights regarding the recent impact of 5G technology availability on business operations. Accordingly, customers acquiring the MVNO Business Plan will also receive research evaluating 5G-based solutions and services and its impact upon networks, apps, and services.

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation. Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs, and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching an MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO).

With 5G poised to impact virtually every part of the communication services value chain, the publisher believes it is extremely important for the MVNO ecosystem to be informed and understand the impacts on virtual network operations. Accordingly, a thorough analysis of the impact of 5G on MVNOs is included.

Target Audience:

• MVNO start-ups
• Mobile network operators
• MVNE/MVNO service providers
• Investors and analysts in the mobile space
• Suppliers of MVNO equipment and software
• Consultants and systems integration companies

The market for mission-critical communications is rapidly evolving as developing technologies supply solutions necessary to meet emerging demand for improved voice, data, and machine-oriented communications. Industry verticals that manage critical infrastructure (such as utilities, ports, and transportation) also require enhanced communications to safeguard assets and optimize operations.

We see a few technologies playing a key role including 5G, Artificial Intelligence, and Internet of Things (IoT) solutions. In addition, there is a strong opportunity for network and system integration as otherwise disparate solutions converge in a manner in which operations management does not become onerous.

This report evaluates core public safety technology and solutions as well as emerging key areas for critical communications including 5G, AI, and IoT. This report also assesses emerging areas for mission critical communications including ultra-reliable low-latency communications for enterprise, industrial, and government sectors.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. Business Focus
• 2.2. Business Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach.
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Set-up Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control
• 5.8. 5G and MVNOs

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy
• 7.6. Financial Modeling

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in the Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

• 15.1. Cellular Operator Organization Structure
• 15.2. Initiating Contact with MNOs
• 15.3. Strategy Development

Figures:

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: 5G Network Slicing and Virtual Networks
• Figure 8: MVNO OSS/BSS Planning

Tables:

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid Services Distribution and Replenishment