市場調查報告書
商品編碼
1190022
香蕉粉市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)Banana Flour Market - Growth, Trends, and Forecasts (2023 - 2028) |
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香蕉粉市場預計在預測期內(2022 年至 2027 年)的複合年增長率為 4.9%。
COVID-19 大流行擾亂了食品消費模式,隨後影響了香蕉粉市場。 無麩質產品的興起增加了對香蕉粉的需求。 然而,由於疾病爆發,供應鍊和貿易中斷導致香蕉粉產量下降。 消費者正在慢慢養成健康的飲食習慣,增加了對香蕉粉等產品的需求。
此外,疫情改變了消費者對食品的態度,選擇健康的食材成為重中之重。 出於這個原因,鼓勵麵粉加工業通過將其加工成香蕉粉等產品來利用剩餘庫存。 由於其高營養價值,越來越多的消費者購買未成熟的香蕉粉。
嬰兒越來越喜歡香蕉粉進行消化,先進和尖端製造技術的興起將推動市場的增長。 該產品在糖果、餡料和調味品、麵包店和零食以及嬰兒食品等各種應用的製造中的大量使用對香蕉粉市場產生了積極影響。
香蕉粉被麵包店(包括手工麵包店)和用香蕉粉進行創新的廚師廣泛接受。 香蕉粉的效果與小麥粉相同或更好。 小麥或玉米製成的麵粉不能單獨使用,必須與其他穀物麵粉混合使用。 然而,香蕉粉可以直接使用。 香蕉粉是烘焙行業中流行的粘合劑。
此外,香蕉粉賦予烘焙食品一種顆粒感、輕盈、透氣的感覺。 此外,未成熟的香蕉提供溫和的香蕉風味和香氣。 這些因素導致烘焙行業越來越多地採用香蕉粉,進一步推動了市場。
北美和亞太地區的香蕉粉市場正在顯著推動全球市場的增長。 這兩個地區都被認為是香蕉的主要產地之一,預計將支持香蕉麵粉行業的發展。 在亞太地區,印度和澳大利亞被認為是主要的消費市場。 亞太地區,尤其是印度,每年的香蕉產量都很高,導致該地區香蕉粉行業的增長。 另一方面,北美對香蕉粉的需求激增,香蕉粉常用於嬰兒食品。 它也越來越多地用於糕點和蛋糕等烘焙產品,並在該地區被廣泛消費。 由於其無麩質和適合飲食的特性,在區域市場上需求量很大。 在亞太地區和北美之外,拉丁美洲、中東和非洲的生產率也很高,並可能在未來幾年呈現健康增長。
全球香蕉粉市場是分散的,公司正專注於利用在線平台來提高產品知名度和可及性。 因此,為了吸引顧客購買香蕉粉,公司為其產品提供各種特性和優勢,例如無麩質和 USDA 認證標籤。 市場上的主要公司是 KADAC Pty Ltd、NuNaturals 和 Natural Evolution (Europe) Limited。 其中許多公司專注於有效的營銷和促銷策略,並擴大其無麩質產品組合。 此外,旨在全球擴張的併購將繼續成為香蕉粉市場上幾家公司的關鍵戰略。
The banana flour market is expected to register a CAGR of 4.9% during the forecast period (2022-2027).
The COVID-19 pandemic has disturbed food consumption patterns and subsequently impacted the banana flour market. The rise of gluten-free products has increased the demand for banana flour. Nevertheless, supply chain and trade blockages have decreased banana flour production due to the disease outbreak. Consumers are progressively adopting healthy eating habits, increasing the demand for products such as banana flour.
Moreover, the pandemic has also changed consumer perception toward food consumption, and choosing healthy ingredients has become a top priority. This encourages the flour food industry to utilize the excess stock by processing it into products like banana flour. The purchase volume of these unripe banana flour products is increasing among consumers due to their high nutritional value.
The increase in the preference for banana flour for babies regarding digestion and the rise in advanced and state-of-the-art manufacturing techniques accelerate the market growth. The high usage of the product in manufacturing various applications such as confectionery, filling and dressing, bakery and snacks, and infant food, among others, positively affects the banana flour market.
Banana flour is gaining wider acceptance from bakers (including artisanal bakers) and chefs who innovate with banana flour. Banana flour provides the same or even better results as wheat flour. Flour made from wheat or corn cannot be used alone, as it needs to be blended with other grain-based flour. However, banana flour can be used directly. Banana flour is becoming popular as a binding agent in the baking industry.
Furthermore, banana flour imparts a grainy, light, and fluffy texture to baked products. Unripe bananas also provide a mild flavor and aroma of banana. All these factors contribute to the increasing adoption of banana flour in the baking industry, which is helping in driving the market further.
North America and the Asia Pacific banana flour markets are significantly supporting the growth of the global market. Both the regions are considered to be among the major producer of bananas, which is projected to support the growth of the banana flour industry. Within the Asia-Pacific region, some of the leading consumer markets include India and Australia. The Asia Pacific, especially India, witnesses a large production volume of bananas every year, leading to the growth of the banana flour industry in the region. Meanwhile, North America has been witnessing a surge in demand for banana flour as the product is abundantly used to make infant food. The product is widely consumed in the region due to its rising use in bakery products like pastries, cakes, and others. The product has a high demand in the regional markets as it is gluten-free and helps lose weight. Apart from the Asia Pacific and North America, Latin America and Middle East Africa are also registering higher production rates and are likely to witness healthy growth in the coming years.
The global banana flour market is fragmented, with companies focusing on leveraging online platforms to improve the visibility and reachability of their products. Thus, to attract customers to buy their banana flour, companies offer various characteristics and benefits in their products, such as gluten-free and USDA-certified labels. Key players operating in the market are KADAC Pty Ltd, NuNaturals, and Natural Evolution (Europe) Limited. Most of them focus on effective marketing and promotional strategies and the extension of their gluten-free offerings portfolio. Moreover, mergers and acquisitions targeting global expansion will remain a key strategy for several companies in the banana flour market.