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市場調查報告書
商品編碼
1190284
口香糖市場——增長、趨勢和預測 (2023-2028)Chewing Gum Market - Growth, Trends, and Forecasts (2023 - 2028) |
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口香糖市場預計在未來五年內以 4.39% 的複合年增長率增長。
尼古丁口香糖是口香糖市場的重要組成部分，由於人們越來越意識到吸煙者肺部感染的嚴重性，全球消費者的需求激增。 吸煙會減慢你的肺部速度，使你的身體更難抵抗病毒和其他疾病。 因此，世界各地的消費者紛紛戒菸並轉向尼古丁產品，從而推動了對尼古丁口香糖的需求。
由於消費者偏愛無糖糖果，含糖口香糖的銷量正在下降。 然而，無糖口香糖在大多數國家仍然是一個新品類。 然而，這一類別正在以更快的速度增長。 對含糖量引起的蛀牙的擔憂日益增加，促使製造商推出一系列無糖產品，例如 Wrigley's Extra Sugar Free、Wrigley's Extra White Sugar Free、Airwaves Sugar Free 和 Mentos Sugar Free。 此外，製造商正在推出針對不同年齡段的含有植物成分的功能性口香糖。 例如，2022 年 6 月，Sweet Victory 與跨國風味和奢侈品集團 Givaudan 合作，用植物成分為兒童創造了一種美味的口香糖。
由於塑料和人工防腐劑等有害成分，人們越來越擔心口香糖對健康的不利影響，預計這將限制市場增長。 然而，天然成分的配方和新產品口味的推出等產品創新有望在預測期內幫助市場增長。 Peppersmith 等公司提供主要以植物為原料的 100% 木糖醇薄荷糖和口香糖，以保持牙齒健康。
口香糖市場趨勢
對功能性口香糖和尼古丁口香糖的需求不斷增長
口香糖是一種休閒食品，純粹出於本能的咀嚼慾望。 隨著消費者的健康意識越來越強，他們要求口香糖具有更多功能。 一些口香糖製造商吹捧保持牙齒清潔的功能性好處。 一些試圖戒菸的消費者使用尼古丁口香糖等口香糖。 例如，根據美國疾病控制和預防中心的數據，65.3% 的美國青少年（初高中生）正在考慮在 2021 年戒菸。 世界各國政府已採取綜合措施來限製菸草消費，包括禁止煙草廣告、限制在公共場所吸煙、持續提高煙草稅，以及在煙草產品上做出大膽的健康警示。 因此，越來越多的政府支持鼓勵採用尼古丁口香糖來減少吸煙，並減少更廣泛消費者在戒菸過程中出現的煙癮、注意力不集中、沮喪、不安和焦慮。市場。 雖然目前是一個利基市場，但具有減肥功能優勢的口香糖在發達國家也越來越受歡迎。 減肥口香糖包括 Diet-Burst Gum、2X Slim Fast Gum 和 Reducta Hunger Reduction 口香糖。
口香糖市場以北美為主
在不斷變化的消費者偏好的推動下，北美市場佔據了整個口香糖市場的最大份額。 由於人們越來越擔心糖的攝入量及其有害影響，該地區的消費者正在從加糖口香糖轉向無糖口香糖。 根據美國農業部的數據，美國的食糖消費量從 2019 年的 1098 萬噸增加到 2022 年的 1130 萬噸。 因此，消費者的食糖消費量已經在增加，從而增加了對無糖口香糖的偏好。 北美市場的增長是由提供功能性好處的產品（例如牙科產品）的購買量增加以及消費者對沖動購買的興趣增加所推動的。 在美國，由於蛀牙和口香糖中的人工成分等因素，口香糖的消費模式發生了顯著變化。 根據國家牙科和顱面研究所的數據，到 2022 年，將近 92% 的 20 至 64 歲成年人將患蛀牙。 由於需求增加、產品創新和可支配收入增加，美國是增長最快的市場。 消費者對功能性口香糖越來越感興趣，因為它具有更清潔的牙齒和更清新的口氣。 這些因素正在推動北美口香糖市場。
口香糖市場競爭分析
口香糖市場是一個競爭激烈的市場，擁有 Mondelez International、Mars、Perfetti Van Melle、Lotte Confectionery 和 Grupo Arcor 等公司。 主要參與者正在根據新成分創新他們的產品。 我們還在中國、印度和巴西等新興國家推出了各種產品。 無糖趨勢正在推動市場對無糖口香糖的需求。 因此，大公司也在市場上推出新的無糖產品，以滿足日益增長的需求。 此外，公司正在推出各種口味的口香糖，以吸引更多的顧客以獲得更高的市場份額。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動力
- 市場製約因素
- 產業吸引力 - 波特五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 產品類型
- 甜口香糖
- 無糖口香糖
- 分銷渠道
- 超市、大賣場
- 便利店
- 專賣店
- 網上零售店
- 其他分銷渠道
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 南非
- 沙特阿拉伯
- 其他中東和非洲地區
- 北美
第六章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- Mars, Incorporated
- Mondelez International Inc.
- Perfetti Van Melle Group BV
- Lotte Corporation
- Grupo Arcor SA
- The Hershey Company
- GlaxoSmithKline PLC
- British American Tobacco□
- Johnson & Johnson
- Cloetta AB
第7章 市場機會今後動向
The chewing gum market is projected to register a CAGR of 4.39% over the coming five years.
Nicotine gums, an important part of the chewing gum market, witnessed an upsurge in demand among global consumers due to rising awareness regarding the severity of lung infection, which is higher among smokers. Smoking impairs lung function, making it harder for the body to fight off viruses and other diseases. As a result, global consumers quit smoking and shifted toward nicotine products, thus driving the demand for nicotine gums.
Sugared chewing gum sales are declining due to consumers' preference for sugar-free confectionery. However, sugar-free chewing gum is still a nascent category in most countries. Nonetheless, it is growing at a much faster rate. Rising concerns regarding tooth decay due to sugar content have encouraged manufacturers to launch a sugar-free range of products such as Wrigley's Extra Sugar Free, Wrigley's Extra White Sugar Free, Airwaves Sugar Free, and Mentos Sugar Free. Manufacturers are also launching functional gums with botanical ingredients in the market for different age groups. For instance, in June 2022, in collaboration with Givaudan, a multinational flavors and tastes group, Sweet Victory created a tasty chewing gum for children that is made from botanical-infused ingredients.
Rising concerns regarding the negative health effects of gums due to harmful ingredients, such as plastic and artificial preservatives, are expected to restrict the market's growth. However, product innovations, such as incorporating natural ingredients and introducing new product flavors, are expected to aid the market's growth during the forecast period. Companies, such as Peppersmith, offer 100% xylitol mints and chewing gums, primarily made from plant-based ingredients, to keep teeth healthy.
Chewing Gum Market Trends
Growing Demand for Functional Chewing and Nicotine Gum
Chewing gum is a recreational food chewed purely out of the instinctual desire to masticate. As consumers become more health conscious, they are looking for functional benefits from chewing gums. Some chewing gum companies in the market are marketing their products with the functional benefits of keeping teeth clean. Some consumers aiming to quit smoking use chewing gums such as nicotine gums. For instance, according to the Centres for Disease Control and Prevention, 65.3% of youth (middle school and high school students) in United States considered quitting tobacco in 2021. Governments across the world are adopting comprehensive approaches to limit tobacco consumption, including a ban on tobacco advertising, restrictions on smoking in public places, sustained increases in tobacco taxation, and bold health warnings on tobacco products. Consequently, the rising government support to reduce smoking among a larger consumer base and boost the adoption of nicotine gums to reduce cravings, concentration problems, frustration, restlessness, and anxiety caused during the process of quitting smoking may drive the demand for nicotine gums in the market. Although it is currently a niche market, chewing gum with the functional benefits of weight loss is also gaining traction among developed countries. Some of the weight loss targeted gums are Diet-Burst Gum, 2X Slim Fast Gum, and Reducta Hunger Reduction Chewing Gum.
North America is the Prominent Consumer of the Chewing Market
The North American market accounted for the largest share of the overall chewing gum market, fueled by the changing preferences of consumers. Consumers in the region are shifting from sugared gums to sugar-free gums due to rising concerns about sugar intake and its harmful effects. According to the US Department of Agriculture, sugar consumption in United States rose from 10.98 million metric tons in 2019 to 11.3 million metric tons in 2022. Thus, with the already increasing sugar consumption among consumers, the preference for sugar-free gums is rising. The growth of the North American market is due to the increasing purchase of products that offer functional benefits, such as dental benefits, and the increasing consumer inclination toward impulse purchases. The chewing gum consumption pattern changed significantly in United States due to factors like tooth decay and artificial ingredients in gum. According to the National Institute of Dental and Craniofacial Research, in 2022, almost 92% of adults between the ages of 20 and 64 are suffering from tooth decay. United States is the fastest-growing market due to rising demand, product innovation, increasing disposable income, etc. Consumers are showing increasing interest in functional chewing gums due to associated benefits, clean teeth and fresh breath. Such factors are driving the market for chewing gums in North America.
Chewing Gum Market Competitive Analysis
The chewing gum market is highly competitive in nature, with the presence of players such as Mondelez International, Mars, Perfetti Van Melle, Lotte Confectionery, and Grupo Arcor. The key players are innovating products based on new ingredients. They are also introducing a wide variety of products in developing countries such as China, India, and Brazil, among others. The sugar-free trend is driving the demand for sugar-free chewing gums in the market. Hence, major players are also launching new sugar-free products in the market to cater to the growing demand. Companies are also launching chewing gums in various flavors to attract more customers in order to gain a higher market share.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Product Type
- 5.1.1 Sugared Chewing Gums
- 5.1.2 Sugar-free Chewing Gums
- 5.2 Distribution Channel
- 5.2.1 Supermarkets and Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Speciality Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Mars, Incorporated
- 6.3.2 Mondelez International Inc.
- 6.3.3 Perfetti Van Melle Group BV
- 6.3.4 Lotte Corporation
- 6.3.5 Grupo Arcor SA
- 6.3.6 The Hershey Company
- 6.3.7 GlaxoSmithKline PLC
- 6.3.8 British American Tobacco
- 6.3.9 Johnson & Johnson
- 6.3.10 Cloetta AB
