市場調查報告書
商品編碼
1198433
酸奶油市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)Sour Cream Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2022 年至 2027 年的預測期內,全球酸奶油市場的複合年增長率預計為 2.54%。
COVID-19 的突然爆發導致一些國家/地區實施了嚴格的封鎖措施,對酸奶油的進出口活動造成了一些干擾。 儘管如此,疫情對乳製品行業產生了積極的影響,消費者轉向乳製品,對乳製品的需求增加,使行業穩定在比疫情前更高的水平。我明白了。 例如,根據經濟合作與發展組織的數據,與 2019 年 COVID-19 大流行期間相比,酸奶油的銷售額增長了 17%,銷售額增長了 26%。 在大流行期間,白軟乾酪的銷售額翻了一番,達到 8.9%,漲幅超過 4.4%。 酸奶小幅上漲 3.5%,在 COVID-19 大流行期間銷售額上漲 5.4%。
酸奶油的需求量很大,因為它含有支持消化系統健康的有益細菌。 對低脂酸奶油、方便的包裝形式、澆頭、有機鮮奶油和低脂奶油的需求不斷增加,正在推動酸奶油市場的全球增長。
越來越多的消費者在酸奶油中尋找各種口味,包括辣味、烤味和異國情調的組合。 好! 最近推出了一種酸奶油啤酒黃油洋蔥圈蘸醬,由油炸甜黃洋蔥、啤酒和酸奶油製成。 酸奶油最常作為蘸料或配料與零食一起食用,或與其他成分混合併用作塗抹醬。 鹹味和香料是最受歡迎的口味,因為它們與鹹味小吃搭配得很好。
由於乳糖的普及,主要在北美和歐洲,對無乳糖酸奶油的需求正在迅速增加。 對不含乳糖的有機酸奶油的需求主要是由烘焙食品和鹹味產品的消費量增加所推動的,因為它們對這些產品有提亮作用。 無乳糖乳製品的推出和消費者接受度的提高為乳製品替代品製造商提供了重要機會。 此外,消費者中不斷上升的膽固醇問題引發了對脫脂、低脂和其他酸奶油產品的需求。 例如,根據西班牙農業、食品和環境部的數據,西班牙的無乳糖奶酪消費量從 2017 年的約 250 萬公斤大幅增加到 2020 年的約 390 公斤。 因此,此類產品有望在預測期內提振酸奶油市場。
乳糖不耐症發病率的增加和乳製品替代品的可用性正在推動歐洲乳製品替代品市場,並將繼續如此。 對於乳糖不耐症的消費者,該地區的製造商推出了無乳糖酸奶油,預計這將推動未來幾年的市場增長。 例如,像 Follow Your Heart 這樣的公司配製出濃稠的奶油酸奶油,聲稱嘗起來像陳年奶油,因此非常受消費者歡迎。 在歐洲,酸奶油與酸奶一樣受歡迎,被列為優質發酵產品。 它也被廣泛用作蛋糕、餅乾、餅乾、甜甜圈和烤餅的成分。 隨著歐洲地區乳製品替代品市場的增長,消費者偏好和工業用途正在轉向不含乳製品的酸奶油。
由於本地和全球參與者的存在,酸奶油市場競爭激烈。 各種形式的新產品發布,例如蘸醬、異國風味酸奶油和新型方便包裝,是公司採用的關鍵戰略之一。 自有品牌通過其風味產品與現有玩家展開激烈競爭。 決定市場參與者及其地位的主要因素包括不斷推出具有低脂肪、無乳糖和高品質等各種聲稱的新產品。 公司在投資目標細分市場方面相當積極。 因此,主要參與者開始將業務擴張作為實現整合、優化產品供應和擴大消費者基礎的關鍵戰略之一。 卡夫亨氏公司、迪恩食品公司、恆天然合作集團有限公司、雛菊品牌有限責任公司和有機谷是市場上的主要參與者。
The global sour cream market is projected to register a CAGR of 2.54% during the forecast period 2022-2027.
The sudden COVID-19 outbreak led to the implementation of strict lockdowns across several nations, which resulted in slight disruptions in the import and export activities of sour cream. Nevertheless, the pandemic positively impacted the dairy industry as consumers are now focusing on dairy products, which increased the demand for dairy and saw the industry stabilizing at a higher level than pre-pandemic. For instance, according to the Organization for Economic Co-operation and Development, sour cream witnessed a 17% increase, with sales up by 26% during the COVID-19 pandemic compared to 2019. Cottage cheese rose by over 4.4%, then doubled to 8.9% sales volume during the pandemic. Yogurt witnessed a moderate increase of 3.5%, with sales rising by 5.4% during the COVID-19 pandemic.
Sour cream contains beneficial bacteria, which support digestive health, thus, boosting its demand. Increased demand for low-fat sour cream, convenient packaging format, consumption of toppings, organic whipped cream, and low-fat cream has fueled the sour cream market's growth worldwide.
Consumers are increasingly demanding various flavors, such as spicy, roasted, and exotic combinations, in sour cream. Heluva Good! recently launched sour cream Beer-battered Onion Ring dip, which is made with fried sweet yellow onions, lager, and sour cream. Sour cream is mostly consumed with snacks as a dip, topping, or mixed with other ingredients to use as a spread. Savory and spice are the most preferred flavors by consumers as they combine perfectly with salty snacks.
The prevalence of lactose, majorly in North American and European countries, has created a burgeoning demand for lactose-free sour cream. The demand for lactose-free organic sour cream is primarily driven by increasing consumption of baked products and savory products as they provide lightening properties to these products. The increased launch of lactose-free dairy products and their acceptance among consumers represent a substantial opportunity for dairy alternative manufacturers. Also, the growing cholesterol problem among consumers has paved the demand for fat-free, low fat, and other sour cream products. For instance, according to the Ministry of Agriculture, Food and Environment, Spain, the consumption volume of lactose-free cheese in Spain witnessed a considerable increase from around 2.5 million kilograms in 2017 to approximately 3.9 kilograms in 2020. Thus, such products are expected to boost the market for sour cream during the forecast period.
Growing incidences of lactose intolerance and the availability of dairy alternatives have driven the European dairy alternative market and continue to do so. For consumers with lactose intolerance, manufacturers in the region are introducing lactose-free sour creams, which are expected to drive market growth over the coming years. For instance, companies like Follow Your Heart are formulating sour cream, which is thick and creamy and claims to taste like old cream, which is extremely preferred by consumers. In the European region, sour cream is comparably popular to the yogurt category and is well-positioned as a wonderfully fermented product. Also, it is being widely used as an ingredient in cakes, cookies, biscuits, donuts, and scones. The growing market of dairy alternatives in the European region has shifted consumer preference and industrial applications to incorporate dairy-free sour cream.
The market studied is competitive with the existence of both local as well as global players. New product launches in various formats, such as dip, exotic flavored sour cream, and new convenient packaging, are among the key strategies being adopted by companies. Private label brands provide tough competition to existing players with their flavored product offerings. The prime factors determining the market players and their position in the concerned market include the continuous launch of new products with various claims, such as low fat, lactose-free, and high quality. Companies are considerably active in investing in the target segments. Thus, the key players are embarking on expansion as one of their key strategies to achieve consolidation, optimize their offerings, and increase their consumer base. Kraft Heinz Company, Dean Foods, Fonterra Co-operative Group Limited, Daisy Brand LLC, and Organic Valley are the key players in the market.