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1334507

移動學習市場規模和份額分析 - 增長趨勢和預測（2023-2028）

Mobile Learning Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

移動學習市場規模預計將從 2023 年的 609.7 億美元增長到 2028 年的 1,844.2 億美元，預測期內（2023-2028 年）複合年增長率為 24.78%。

教育機構中電子設備的快速普及、信息技術投資的增加以及BYOD（自帶設備）文化的日益普及是推動移動學習市場增長的關鍵因素。

主要亮點

  • 隨著移動設備的普及，數字學習解決方案取得了最新進展，學習者無論身在何處都可以訪問學習材料，消除了界限並引入了互動方式來增強整個學習體驗。我就在這裡。 此外，使用多種類型的數字媒體以更有效的方式呈現信息，有助於更好地理解和保留概念。
  • 根據惠普印度公司的最新報告，該國63%的受訪者認為數字化學習對於激發兒童的創造性思維非常有效，而57%的受訪者認為數字化學習對於激發兒童的創造性思維非常有效。 ，相信體驗式學習可以更好地理解。 此外，由於這些原因，家長願意為孩子的教育花錢購買學習應用程序，這有望推動市場。
  • 學校和培訓中心也正在放棄傳統的黑板方法，將智能技術融入學習環境中。 在大學層面，各機構正在採用智能學習等創新方法，為學生提供替代的職業道路和機會，以培養符合行業要求的相關且有價值的技能。
  • 非營利組織 Project Tomorrow 對 4,000 多名利益相關者進行的全球數字學習調查顯示，數字學習可以提高學生的參與度並鼓勵教師採用新的學習方式。研究表明：學生消化信息所需的總時間減少了。 此外，最近的一項普羅米修斯調查發現，大多數教師認為教育技術可以加速課堂學習（82%）。
  • 隨著智能手機、筆記本電腦和平板電腦等移動設備的普及，學校越來越多地採用 BYOD，這改變了學生的學習方式以及他們消費教育信息的時間、地點和方式。
  • 最近爆發的新冠肺炎 (COVID-19) 疫情影響了世界各地的各個行業，教育行業也不例外。 疫情對經濟造成了巨大影響，但對全球教育也產生了巨大影響。 根據聯合國教科文組織發布的數據，截至2020年3月，全球約有13億學習者失學。 世界各地多所學校、大學和學院已關閉，以減緩病毒的傳播。

移動學習市場趨勢

企業部門實現顯著增長並引領市場

  • 對於所有行業組織的培訓和發展部門來說，移動學習是一個快速發展的領域。 大多數公司正在採用技術輔助學習，使學習者能夠在工作場所產生、保留和傳遞創新想法。 研究表明，依賴移動學習解決方案的組織可將生產力提高 16%，並提高員工的創造力和忠誠度。
  • IBM 印度公司對各行業的 CIO、CMO、CTO 和其他決策者進行的一項調查顯示，按行業劃分，約 57% 的公司計劃投資 BYOD 和移動技術。 相比之下，67.4% 的人表示個人有興趣擁有這項技術，這反映出移動學習在企業領域的增長。
  • 為了降低培訓成本，大多數企業組織都在減少聘請培訓師，並使用MOOC（大規模組織開放課程）等移動培訓，這些培訓由Coursera、Udacity 和Khan Academy 等私人內容提供商以低成本提供。開始採用學習解決方案。
  • 此外，許多企業組織正在嘗試實施移動學習解決方案，以便在用戶工作流程中提供移動培訓。 培訓靈活性掌握在用戶手中，使他們能夠按照自己的節奏和便利進行學習，最終以有效的方式獲得專業知識。
移動學習市場-IMG1

亞太地區預計將出現顯著增長

  • 亞太國家預計將為移動學習市場的增長做出重大貢獻。 該地區顯然正在採用移動學習解決方案，以了解創新學習方法的力量。 內在實力和快速的經濟增長幫助該地區成為國際上增長最快的教育市場之一。
  • 此外，由於帶寬可用性、經濟高效的數據計劃以及認知度的提高，互聯網在多個國家/地區迅速普及，也帶動了包括教育在內的各個領域的數字化應用，並引領著市場。 例如，除拉克沙群島外，印度所有邦和中央直轄區的所有家庭都包含在題為“印度互聯網”的 ICUBE 2021 報告中。 據此估計，由於農村互聯網用戶的增加，到2025年印度活躍互聯網用戶數量將達到9億。
  • 越來越多的西方公司正在中國尋找合格的畢業生，以滿足對熟練員工不斷增長的需求。 最近的研究表明，儘管學術研究受到廣泛關注，但該國合格人才嚴重短缺。 針對這一問題，中國發起了“智慧教育中國”倡議。
  • 此外，該地區大規模開放在線課程 (MOOC) 的增長預計將推動所研究市場的增長。 例如，根據教育部的數據，2019 年 8 月，中國約有 2.7 億人參加了大規模開放在線課程 (MOOC)。 在總用戶中，約8000萬是大學生。
  • 由於與新冠肺炎 (COVID-19) 相關的封鎖措施，預計該地區受訪市場的需求將會增加。 2020年2月，日本政府宣布關閉學校，導致提供一些免費的在線教育材料。 據野村證券稱，即使在冠狀病毒爆發之前，日本在線教育市場預計從 2019 年到 2023 年將增長 50%，達到 3100 億日元（30 億美元）。
移動學習市場-IMG2

移動學習行業概述

移動學習市場競爭激烈，由 Upside Learning、NetDimensions Limited、SAP AG、Promethean World Ltd 和 Skillsoft 等幾家大公司主導。 這些擁有壓倒性市場份額的大公司正致力於擴大海外客戶群。 這些公司利用戰略合作計劃來擴大市場份額並提高盈利能力。 然而，隨著技術進步和產品創新，中小企業正在通過獲取新合同和開發新市場來增加其市場份額。

2022年6月，全球教育科技公司Prometheus將參展ISTELive 22。 40 多年來，ISTELive 22 一直是教育工作者和教育專業人士聚集在一起進行實踐學習、分享最佳實踐並聽取教育及其他領域最敏銳思想的地方。 Prometheus 將參加 2022 年 6 月 26 日至 29 日舉行的混合會議，屆時將有激動人心的公告、演講、會議、贈品和活動。 講座和小組討論將涵蓋廣泛的主題，包括如何最大限度地發揮 ActivPanel 和 ClassFlow 的潛力、如何根據教師的需求定制 ActivInspire 以及如何改進課程計劃。

2020 年 5 月，Skillsoft 與 Data Society 合作，在該公司的智能學習體驗平台 Percipio 上舉辦數據科學訓練營。 Bootcamp 由數據社會講師領導，他們在 2019 年與 NASA、Discover 和美國國務院等客戶一起培訓了 3,000 多個小時。 該訓練營對所有感興趣的學習者免費。 Data Wrangling with Python Bootcamp 允許學生在虛擬教室中與講師互動並與其他人協作，同時接受高質量的輔導。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第一章簡介

  • 市場定義和範圍
  • 調查假設

第二章研究方法

第 3 章執行摘要

第 4 章市場洞察

  • 市場概覽
  • 行業利益相關者分析
  • 行業吸引力 - 波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的對抗關係

第五章市場動態

  • 市場驅動因素
    • 企業部門快速採用數字學習解決方案以提高工作效率和生產力，推動市場發展
    • BYOD 概念的擴展
    • 智能手機、平板電腦和筆記本電腦等移動設備日益普及
  • 市場製約因素
    • 增加對技術基礎設施的初始投資
  • 評估新冠肺炎 (COVID-19) 對市場的影響

第六章市場細分

  • 軟件
    • 電子書
    • 互動評估
    • 移動和視頻課件
    • 其他軟件
  • 申請
    • 課堂學習
    • 內部學習
    • 模擬學習
    • 在線在職培訓
    • 自主學習
  • 最終用戶
    • 學術學習
    • 企業學習
  • 地區
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲地區
    • 中東/非洲
      • 阿拉伯聯合酋長國
      • 沙特阿拉伯
      • 南非
      • 其他中東和非洲地區

第7章競爭格局

  • 公司簡介
    • Promethean World Ltd
    • NetDimensions Limited（Learning Technologies Group）
    • Upside Learning Solutions Pvt. Ltd.
    • SAP SE
    • Skillsoft
    • Citrix Systems Inc.
    • Cisco Systems Inc.
    • Dell Inc.
    • IBM Corporation
    • AT&T Inc.

第8章 投資分析

第9章 市場的將來

簡介目錄
Product Code: 71474

The Mobile Learning Market size is expected to grow from USD 60.97 billion in 2023 to USD 184.42 billion by 2028, at a CAGR of 24.78% during the forecast period (2023-2028).

The rapid adoption of electronic devices in educational institutions, increasing investment in information technology, and growing adoption of Bring Your Own Device (BYOD) culture are some of the major factors driving the growth of the mobile learning market.

Key Highlights

  • The recent advancements in digital learning solutions owing to the higher penetration of mobile devices have empowered learners with access to material, irrespective of their location, by erasing boundaries and introducing interactive means through which the overall learning experience has been enhanced. Moreover, the information is being presented in a more effective way by using numerous types of digital media, which helps in better understanding and retention of concepts.
  • According to a recent HP India report, 63% of respondents in the country believed that digital learning is much more effective in fuelling their children's creative thinking, and 57% of the respondents believed that experiential learning could enable better comprehension. Additionally, owing to this reason, parents are willing to spend on learning apps for their child's education, which is expected to drive the market.
  • Schools and training centers are also moving from their traditional blackboard approach to integrating smart technology into learning environments. At the university level, institutions are adopting innovative methods, such as smart learning, to provide alternative pathways and opportunities for students to develop relevant and valuable skills in line with industry requirements.
  • A survey conducted by Project Tomorrow (a non-profit organization) worldwide on digital learning with a sample size of more than 4 lakh stakeholders revealed that digital learning led to an increase in student engagement, enabled teachers to introduce new forms of learning styles, and reduced the overall time taken by students to digest information. Additionally, according to Promethean's recent study, the majority of teachers believe that educational technology accelerates learning in their classrooms (82%).
  • With the proliferation of mobile devices, such as smartphones, laptops, and tablets, the BYOD trend is increasingly growing in schools, transforming the way students learn and how, where, and when they consume educational information.
  • The recent outbreak of COVID-19 impacted multiple industries across the world, and the education industry is not an exception. The pandemic had huge economic consequences, and it also had a significant impact on global education. According to the figures released by UNESCO, around 1.3 billion learners across the globe were not able to attend their schools as of Mar 2020. Multiple schools, colleges, and universities were closed across the world in order to slow down the virus spread.

Mobile Learning Market Trends

Corporate Segment Would Experience Significant Growth and Drive the Market

  • Mobile learning is a rapidly growing area for training and development departments in organizations of all industries. Most corporate companies adopt technology-aided learning, which enables learners to create, store, and deliver innovative ideas at the workplace. According to the study, organizations that rely on mobile learning solutions saw a 16% boost in productivity and improvements in the creativity and loyalty of their employees.
  • A survey conducted by IBM India among CIOs, CMOs, CTOs, and other decision-makers across various verticals indicated that about 57% of enterprises are planning to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, which reflects the growth of mobile learning in the corporate segment.
  • In order to reduce the training cost, most corporate organizations have reduced the hiring of trainers and started adopting mobile learning solutions such as Massively Organized Open Courses (MOOCs), which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc. at a lower expense.
  • Additionally, many corporate organizations are trying to implement mobile learning solutions to offer training that can be taken on the go and within the users' workflow. The flexibility of the training resides on the user's hand, and they can learn at their own pace and convenience and ultimately gain expertise in an effective manner.
Mobile Learning Market - IMG1

Asia Pacific is Expected to Experience Significant Growth

  • Asia Pacific countries are expected to contribute significantly to the growth of the mobile learning market. The adoption of mobile learning solutions is explicitly deployed in this region to determine the power of innovative learning methodologies; the intrinsic strength and rapid economic growth are aiding this region in becoming one of the fastest-growing education markets internationally.
  • Moreover, rapid internet growth in multiple countries owing to the availability of bandwidth, cost-effective data plans, and increased awareness has also led to the digital adoption of various sectors, including education, and is thereby driving the market. For instance, Except for Lakshadweep, all Indian households in all states and union territories were included in the ICUBE 2021 report titled "Internet in India." According to the estimate, due to an increase in rural internet users, India's population of active internet users will reach 900 million by 2025.
  • An increasing number of western companies are looking for qualified graduates in China to meet the growing demand for skilled employees. Recent studies show that although there is a significant focus on academics, there is a considerable shortfall of qualified personnel in the country. To tackle this issue, China started a Smart Education China initiative, which aims at increasing the qualification of graduates in China in the medium term to meet the growing demand for qualified personnel.
  • Furthermore, the growth of the massive open online courses (MOOC) in the region is anticipated to boost the growth of the market studied. For instance, in August 2019, about 270 million people took massive open online courses (MOOC) in China, according to the Ministry of Education. About 80 million were college students out of the total users.
  • The region is anticipated to witness increasing demand in the market studied due to the COVID-19-related lockdowns. In February 2020, the Japanese Government announced the lockdown of schools, which resulted in several offers for free online education materials. Even before the coronavirus epidemic, Japan's online education market was expected to grow by 50% to JPY 310 billion (USD 3 billion) between FY 2019 and FY 2023, according to Nomura, in part as a result of a campaign by the Abe government to make tablet computers available to all students by 2023.
Mobile Learning Market - IMG2

Mobile Learning Industry Overview

The mobile learning market is competitive and is dominated by a few major players like Upside Learning, NetDimensions Limited, SAP AG, Promethean World Ltd, and Skillsoft. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

In June 2022, Global education technology business Promethean at ISTELive 22, where educators and education professionals have gathered for more than 40 years to participate in hands-on learning, share best practices, and hear from the sharpest minds in education and beyond. Promethean will participate in the hybrid conference from June 26 to June 29, 2022, with exciting announcements, speakers, sessions, giveaways, and events. Speaking sessions and panel discussions will cover a wide range of topics, including how to maximize the potential of ActivPanel and ClassFlow, how to adapt ActivInspire to teachers' needs, how to improve lesson plans, and much more.

In May 2020, Skillsoft partnered with Data Society to deliver its Data Science Bootcamp on its intelligent learning experience platform, Percipio. Instructors from Data Society, who conducted more than 3,000 hours of training in 2019 with customers including NASA, Discover, and the U.S. Department of State, will lead the Bootcamp. It will be available at no cost to all interested learners. The Data Wrangling with Python Bootcamp enables attendees to interact with the instructor and receive high-quality, personalized instruction while collaborating with others in a virtual classroom setting.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Market Definition and Scope
  • 1.2 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption for Digital Learning Solutions in Corporate Sector to boost overall work Efficinecy and Productivity to drive the market
    • 5.1.2 Growing Concept of BYOD
    • 5.1.3 Increasing Penetration of Mobile Device such as Smartphone, Tablet and Laptops
  • 5.2 Market Restraints
    • 5.2.1 Increasing Initial Investment in Technology Infrastructure
  • 5.3 Assessment of Impact of COVID-19 on the Market

6 MARKET SEGMENTATION

  • 6.1 Software
    • 6.1.1 E-Books
    • 6.1.2 Interactive Assessment
    • 6.1.3 Mobile and Video-Based Courseware
    • 6.1.4 Other Softwares
  • 6.2 Application
    • 6.2.1 In-Class Learning
    • 6.2.2 Corporate Learning
    • 6.2.3 Simulation-Based Learning
    • 6.2.4 Online-on-the Job Training
    • 6.2.5 Independent Learning
  • 6.3 End User
    • 6.3.1 Academic Learning
    • 6.3.2 Corporate Learning
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 UK
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Australia
      • 6.4.3.5 Rest of Asia-Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Mexico
      • 6.4.4.3 Argentina
      • 6.4.4.4 Rest of Latin America
    • 6.4.5 Middle East and Africa
      • 6.4.5.1 UAE
      • 6.4.5.2 Saudi Arabia
      • 6.4.5.3 South Africa
      • 6.4.5.4 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Promethean World Ltd
    • 7.1.2 NetDimensions Limited (Learning Technologies Group)
    • 7.1.3 Upside Learning Solutions Pvt. Ltd.
    • 7.1.4 SAP SE
    • 7.1.5 Skillsoft
    • 7.1.6 Citrix Systems Inc.
    • 7.1.7 Cisco Systems Inc.
    • 7.1.8 Dell Inc.
    • 7.1.9 IBM Corporation
    • 7.1.10 AT&T Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET