雲端電視-市場佔有率分析、產業趨勢與統計、2024年至2029年成長預測

2024年雲端電視市場規模為22.6億美元，預估2029年將達54.3億美元，預測期內複合年成長率為19.13%。

雲端電視是一種雲端基礎的應用程式，可串流電影片道、電影、節目和音樂等內容。雲端電視應用程式很容易安裝在個人電子設備上，並且不需要大量記憶體。

主要亮點

• 雲端電視允許電視用戶傳輸他們保存的錄製內容，無論他們身在何處。您也可以將內容下載到智慧型手機或平板電腦上以供離線查看。雲端電視創新將改善觀眾的娛樂體驗。將您喜愛的內容保存到雲端從未如此簡單。此外，雲端電視功能的更新將即時提供給用戶。雲端電視提供了更個人化的觀看體驗，用戶可以隨時隨地在任何裝置上欣賞自己喜愛的節目和電影。
• 串流媒體產業需要可擴充性且彈性的解決方案來滿足所有類別的觀眾的需求，預計在預測期內，公司以及市場上的頂級競爭將見證快速成長。雲端電視在增加觀看時間、增加收視率和消費影片內容量方面具有擴充性和彈性，從而推動了全球市場的採用。
• 此外，基於物聯網的媒體設備的日益普及也對雲端電視服務產生了巨大的需求。 Amazon Fire TV 棒和 Roku 盒子等產品創新的增加正在推動雲端電視平台的成長。
• 然而，雖然雲端電視供應商可能能夠覆蓋全球觀眾，但他們可能需要提供服務的權利。每個市場都有自己的內容版權限制，這可能會為市場成長帶來真正的困難和挑戰。此外，雲端電視需要網路連接，而世界農村地區缺乏高速網路將限制普及。
• COVID-19 的爆發對雲端電視市場產生了積極影響，觀眾透過線上訂閱在家中觀看更多內容。這加速了這種格式的成長。此外，越來越多的消費者將數位電視放在口袋裡，這為媒體購買者利用不斷變化的消費趨勢創造了令人興奮的機會。

雲端電視（TV）市場趨勢

小型企業推動成長

• 廣播和媒體產業的雲端採用率持續成長，大多數媒體公司都採用雲端技術。 COVID-19 的出現極大地推動了產業對雲端技術不斷成長的需求。
• 隨著採用雲端來滿足各種業務需求的趨勢，媒體和廣播行業的中小型企業擴大採用雲端電視來接觸客戶。虛擬基礎設施的擴展和網路內容需求的增加也影響了雲端電視的採用。
• 雲端電視為中小型企業提供了內容傳送優勢，因為它比傳統電視需要更少的初始基礎設施投資。採用雲端電視需要最少的內部基礎設施，從而最大限度地減少硬體設備、安裝和維護的投資。
• 雲端電視透過快速、輕鬆的部署來支援業務並擴展現有市場。它還有助於顯著減少施工和維護時間和成本。透過 Google Cloud 和 Microsoft Azure 等雲端處理平台的力量，提供整合解決方案，協助客戶從規劃到交付個人化內容、安裝和實施線上視訊服務，以及推出中型雲端電視服務。平台以滿足您不斷成長的需求。
• 此外，雲端電視具有擴充性和彈性，可適應不同的收視人群，這肯定會增加觀眾數量和影片內容消費量。因此，中小企業可以採用雲端電視。

亞太地區預計將佔據較大佔有率

• 由於觀眾擴大採用影片串流服務，預計亞太地區在預測期內將顯著成長。直播需求的不斷成長使市場參與者能夠開發強大的產品和服務，進一步推動市場成長。此外，全部區域基礎設施的改善和可靠的網路連線也大大推動了雲端電視的需求。
• 此外，基於網際網路的內容消費的整體成長正在極大地改變亞洲視訊市場。據 Media Partners Asia 稱，到 2023 年，線上影片預計將從 2017 年的 9% 成長到影片產業整體收益的 20%。線上影片的整體成長是亞洲影片市場激增的最重要趨勢之一。
• 在印度、馬來西亞和柬埔寨等新興經濟體聯網電視數量不斷增加的支持下，各主要參與者正在亞太地區的雲端電視多種應用中增加其影響力並擴大其客戶群。我們透過以下方式投資該市場：合併、收購等方式更能滿足您的需求。
• 例如，2022年10月，領先的營運商級雲端電視和視訊串流娛樂平台WeWatch宣布與柬埔寨優質網路服務供應商Online (COGETEL Ltd)達成新協議。
• 此外，QYOU Media Inc. 還宣布，其印地語青年頻道 The Q India 與 CloudTV 合作，將把其旗艦頻道 The Q 以及新頻道 Q Marathi、Q Kahaniyan 和 Q Comedistaan​​ 帶到 63 台新智慧型電視。它將從系統開始。目前，印度有超過 1.25 億家庭在電視上觀看《Q India》，在行動、OTT 和應用程式平台上有超過 6.8 億用戶觀看。

雲端電視（TV）產業概況

雲端電視市場適度分散，由多個市場參與者組成。隨著市場機會的穩定擴大、行動網際網路服務和覆蓋範圍的增強、顯示品質的提高，預計將有大量新廠商進入市場。透過利用即時資料，這些公司正在使用創新方法來佔領重要的市場佔有率。這些新興市場的開拓預計將支持雲端電視市場的成長。為了增加市場佔有率和盈利，該市場的公司依賴策略合作計劃。

2022 年 9 月，串流媒體技術提供商 Brightcove Inc. 和串流媒體和數位訂閱業務的客戶管理和收益提供商 Evergent 宣布擴大合作。此次合作將使 Brightcove 客戶能夠在平台內測試和應用靈活的收益方法，將 Evergent 的敏捷收益解決方案引入 Brightcove Beacon 進行Over-the-Top影片串流傳輸。

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第1章簡介

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

• 市場概況
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 競爭公司之間的敵對關係
  • 替代品的威脅
• 技術簡介
• COVID-19 市場影響評估

第5章市場動態

• 市場促進因素
  • 智慧型裝置的普及
  • 獨立於頻寬的雲端串流服務的演變
  • 科技的不斷發展帶來高效率、快速的服務
• 市場抑制因素
  • 4G服務因用戶不足而未能普及
  • 某些地區網路普及不足
• 市場機會
  • 技術進步帶來客製化的可能性
  • 非洲和印度開拓的市場

第6章市場區隔

• 按發展
  • 公共雲端
  • 私有雲端
  • 混合雲端
• 依設備類型
  • STB
  • 行動電話
  • 聯網電視
• 按用途
  • 電信
  • 娛樂和媒體
  • 資訊科技
  • 消費者電視
  • 其他用途
• 按組織規模
  • 中小企業
  • 主要企業
• 按地區
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東/非洲

第7章競爭形勢

• 公司簡介
  • Ooyala Inc.
  • Brightcove Inc.
  • NetSuite Inc.
  • Fordela Corp.
  • Amino Technologies PLC
  • DaCast LLC
  • Kaltura Inc.
  • MatrixStream Technologies Inc.
  • MUVI Television Ltd.
  • Minoto Video Inc.
  • Monetize Media Inc.
  • UpLynk LLC
  • PCCW Limited
  • Spectrum（Charter Communications）
  • Liberty Global PLC

第8章投資分析

第9章 市場機會及未來趨勢

The Cloud TV Market is valued at USD 2.260 billion in 2024 and is expected to witness a CAGR of 19.13% during the forecast period to become USD 5.43 billion by 2029. Cloud TV is a cloud-based application that streams content such as TV channels, movies, shows, music, etc. Cloud TV applications are easily installed on personal electronic devices and do not require much memory.

Key Highlights

• Cloud TV allows television subscribers to stream their saved recordings regardless of place. They can also download content to a smartphone or tablet to watch offline. The innovations in cloud TV deliver an improved entertainment experience for the viewers. Having the users' favorite content saved in the cloud is easier than ever. Moreover, updates to cloud TV functionality can be made available to users in real time. Cloud TV delivers a more personalized viewing experience as subscribers can enjoy their favorite shows and movies irrespective of the time and place on any device.
• The need for scalable and flexible solutions in the streaming industry to cater to all categories of audiences to ensure that the company grows fast with top competitors in the market drives the market during the forecast period. Cloud TV is scalable and flexible regarding increasing watch hours, an increase in viewership, and the volume of video content consumed, fueling the market adoption worldwide.
• Moreover, the increasing penetration of IoT-based media devices is creating considerable demand for cloud TV services. Increasing product innovations, such as the Amazon Fire TV stick and Roku box, are fueling the growth of the cloud TV platform.
• However, Cloud TV providers may be able to reach audiences across the globe, but they may need the rights to deliver their services. Each market has its own content rights restrictions, and breaking these can lead to real difficulties, which could challenge the market growth. In addition, cloud TV needs an internet connection, and the absence of high-speed internet in rural areas worldwide restricts its adoption.
• The COVID-19 pandemic positively impacted the cloud TV market as audiences started consuming more content at home via online subscriptions. This has accelerated the growth of this format. In addition, increasing numbers of consumers have a digital TV in their pocket, presenting an exciting opportunity for media buyers to take advantage of changing consumer trends.

Cloud Television (TV) Market Trends

Small and Medium Enterprise to Witness the Growth

• The adoption of cloud in the broadcast and media industry is continuing to grow, with most media businesses adopting cloud technology. The onset of COVID-19 significantly augmented this increasing need for cloud technology in the industry.
• With the trend toward adopting the cloud for various business needs, small and medium enterprises in the media and broadcasting industry have been increasingly adopting cloud TV to reach their customers. An expanding virtualized infrastructure and increasing demand for content over the internet have also influenced the adoption of cloud TV.
• Cloud TV offers small and medium enterprises an advantage in delivering content as it requires less investment to set up the initial infrastructure than traditional television. Cloud TV adoption requires minimal in-house infrastructure, which results in minimal investment in hardware equipment, installation, and maintenance.
• Cloud TVs assist businesses with rapid and straightforward deployments, expanding their existing markets. They also contribute to significant time and cost savings in building and maintenance. The power of cloud computing platforms like Google Cloud and Microsoft Azure can be leveraged by integrated solutions to offer a streamlined cloud TV platform from planning to delivery of personalized content, installation and implementation of online video services, and embracing the growth for customers launching medium-scale cloud TV services.
• Furthermore, cloud TV offers scalability and flexibility to cater to varied audience segments, thus ensuring growth in viewership and the volume of video content consumed. This enables SMEs to adopt cloud TV.

Asia-Pacific is Expected to Hold Significant Share

• The Asia-Pacific region is projected to experience tremendous growth throughout the forecast period, owing to viewers' rising adoption of video streaming services. There has been a growing demand for live streaming that allows the market players to develop robust products and services, further augmenting the market's growth. In addition, the developing infrastructure and reliable internet connectivity throughout the region are also significantly driving the demand for cloud TV.
• Moreover, the overall growth of the consumption of internet-based content is drastically changing Asia's video markets. According to Media Partners Asia, online video is anticipated to expand to 20% of total video industry revenues by 2023 from 9% in 2017. This rise in the overall growth of online video is one of the most significant trends proliferating Asia's video markets.
• Various key players are investing in the market through mergers, acquisitions, and other means to grow their presence among customers and better serve their customers' needs across multiple applications of cloud TVs in the APAC region, supported by the growth of the number of connected TVs in the developing economies, such, India, Malaysia, Cambodia, etc.
• For instance, in October 2022, WeWatch, a leading carrier-grade cloud TV and video streaming entertainment platform, announced an exciting new deal with Cambodia's Premium Internet service provider, Online (COGETEL Ltd), that would deliver next-generation Cloud TV services over Online Internet to both residential and business users in the country.
• Additionally, QYOU Media Inc. declared that The Q India, the company's Hindi language youth-oriented channel, will launch flagship channel The Q, along with new channels Q Marathi, Q Kahaniyan, and Q Comedistaan on 63 new smart TV systems in partnership with CloudTV. The Q India is currently available to more than 125 million TV households and over 680 million users via mobile, OTT, and app-based platforms in India.

Cloud Television (TV) Industry Overview

The cloud TV market is moderately fragmented and consists of several market players. Numerous new vendors are anticipated to enter the market as a result of the steadily growing market opportunity, enhanced mobile internet services and coverage, and increased display quality. By utilizing real-time data, these companies are innovating and utilizing innovative ways to capture a sizeable market share. These developments are anticipated to support the growth of the cloud TV market. To improve their market share and profitability, the businesses in the market are relying on strategic collaboration projects.

In September 2022, Brightcove Inc., the provider of streaming technology, and Evergent, the customer management and monetization provider for streaming and digital subscription businesses, declared an extended cooperation. Brightcove's clients can test and apply flexible monetization approaches within the platform through this partnership, bringing Evergent's agile monetization solution to Brightcove Beacon for over-the-top video streaming.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitute Products
• 4.3 Technological Snapshot
• 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Adoption of Smart Devices
  • 5.1.2 Evolution of Bandwidth-independent Cloud Streaming Services
  • 5.1.3 Increasing Technological Development Leading to Efficient and Quicker Service
• 5.2 Market Restraints
  • 5.2.1 Failure of the Widespread Adoption of 4G Services Due to Insufficient Users
  • 5.2.2 Lack of Internet Penetration in Certain Areas
• 5.3 Market Opportunities
  • 5.3.1 Technological Advancements Leading to the Possibility of Customization
  • 5.3.2 Untapped Market in Africa and India

6 MARKET SEGMENTATION

• 6.1 By Deployment
  • 6.1.1 Public Cloud
  • 6.1.2 Private Cloud
  • 6.1.3 Hybrid Cloud
• 6.2 By Device Type
  • 6.2.1 STB
  • 6.2.2 Mobile Phones
  • 6.2.3 Connected TV
• 6.3 By Applications
  • 6.3.1 Telecom
  • 6.3.2 Entertainment and Media
  • 6.3.3 Information Technology
  • 6.3.4 Consumer Television
  • 6.3.5 Other Applications
• 6.4 By Organization Size
  • 6.4.1 Small and Medium Enterprise
  • 6.4.2 Large Enterprise
• 6.5 By Geography
  • 6.5.1 North America
  • 6.5.2 Europe
  • 6.5.3 Asia-Pacific
  • 6.5.4 Latin America
  • 6.5.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Ooyala Inc.
  • 7.1.2 Brightcove Inc.
  • 7.1.3 NetSuite Inc.
  • 7.1.4 Fordela Corp.
  • 7.1.5 Amino Technologies PLC
  • 7.1.6 DaCast LLC
  • 7.1.7 Kaltura Inc.
  • 7.1.8 MatrixStream Technologies Inc.
  • 7.1.9 MUVI Television Ltd.
  • 7.1.10 Minoto Video Inc.
  • 7.1.11 Monetize Media Inc.
  • 7.1.12 UpLynk LLC
  • 7.1.13 PCCW Limited
  • 7.1.14 Spectrum (Charter Communications)
  • 7.1.15 Liberty Global PLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS