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市場調查報告書
商品編碼
1644438

訂閱計費管理：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Subscription Billing Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

訂閱計費管理市場規模預計在 2025 年為 79.7 億美元，預計到 2030 年將達到 170.2 億美元，預測期內（2025-2030 年）的複合年成長率為 16.38%。

訂閱計費管理-市場-IMG1

數位化的日益普及和對靈活性的需求正在推動各個行業訂閱式業務的興起。許多企業正在採用訂閱模式，這提高了客戶維繫。

主要亮點

  • 不斷成長的龐大基本客群要求訂閱計費流程實現自動化和統一化。此外，公司也致力於透過改善客戶體驗來最大限度地提高客戶維繫。因此，預計預測期內將有更多產業採用訂閱計費管理系統。
  • 基於軟體的訂閱計費解決方案在企業中越來越受歡迎，因為它們可以最大限度地降低營運費用、簡化收益方法並減少計費錯誤。該解決方案透過融合人工智慧、機器學習和雲端處理等多種技術，實現了計費和出貨單流程的自動化。它還可以幫助您獲得改善客戶體驗和提高客戶維繫所需的關鍵客戶洞察。
  • 從製造業到金融機構，各行業擴大採用訂閱主導的經營模式，預計將推動市場採用。
  • 由於不同行業對訂閱服務的採用率不同，預計 COVID-19 疫情對市場擴張的影響將微乎其微，但最終它對這些市場有利又有害。

訂閱計費管理市場趨勢

媒體和娛樂產業預計將廣泛採用

  • 媒體和娛樂產業是經歷快速數位化的產業的典型例子，因為它不斷開發新技術和創造性方式來製作和提供基於訂閱的數位學習材料。廣告商、出版商、廣播公司和其他機構正在採用訂閱制的收入模式來滿足快速成長的需求。
  • 許多媒體和娛樂市場正在轉向基於訂閱的服務，公司需要能夠根據需要改變促銷和折扣，以保持客戶對添加附加元件和升級訂閱的興趣。
  • 這就是為什麼廣播平台、媒體營運商和廣告公司正在迅速採用訂閱計費管理解決方案，將收益流程整合為一個簡化的、以客戶為中心的體驗，並獲得對整個報價到現金流程的前所未有地洞察。
  • 由於人們繼續留在家裡，OTT 視訊串流、數位學習、數位新聞和媒體以及通訊軟體等訂閱服務正在推動該行業的擴張。
  • 媒體產業包括電子雜誌、電子報紙、日誌、電視、廣播、播客、遊戲、網站和觀看影片內容的應用程式。此外，這些公司只有一種固定的計費計劃。我們不僅提供多種計費結構供您選擇，而且我們會不時更改我們的價格和結構。訂閱計費管理允許測試計費模型並支援多種貨幣。

北美可望主導市場

  • 由於 SAP、Salesforce、Oracle、Amazon Web Services、Apttus 和 Recurly 等眾多重要行業參與企業的存在，北美預計將引領訂閱計費管理市場。
  • 政府法規以及提高客戶維繫和減少用戶流失的願望是推動訂閱計費管理市場成長的一些因素。
  • 由於 BYOD 和雲端基礎的服務，訂閱流程的自動化正在迅速普及，而美國大大小小的企業擴大採用行動裝置和雲端基礎的解決方案，正在推動該地區的市場成長。
  • 此外，組織正在開發靈活的業務並尋求利用有效的計費策略來節省資本成本。無紙化發票方法可以幫助公司節省紙張、列印和運輸成本。隨著全部區域財務管理的改善，客戶可以更好地組織他們的付款計劃和預算，並避免無意義的逾期罰款。

訂閱計費管理產業概覽

訂閱計費市場的競爭格局較為分散，全球有多家市場參與者為訂閱業務提供創新的計費和出貨單解決方案。此外，新參與企業和現有企業都在活性化籌集資金籌措，以加強和改善他們的服務產品，從而最大限度地吸引市場。

  • 2023 年 1 月銷售團隊宣布商業創新，以幫助各行各業的組織簡化業務、最大化收益並提高忠誠度。 銷售團隊平台上的新商業創新使製造業、醫療保健、高科技和消費品等行業的公司能夠利用自動化和統一的客戶資料來提供個人化的商業服務。
  • 2022 年 12 月，Amazon Web Services Inc. 和 Slalom LLC 宣布達成策略夥伴關係協議 (SCA)。兩家公司計劃為能源、金融服務、生命科學、公共部門以及媒體和娛樂領域的客戶創建基於 AWS 的垂直解決方案和加速器。兩家公司也有望提供端到端的專業雲端遷移和現代化服務，以加速客戶的雲端遷移。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 訂閱式業務的成長
    • 公司越來越注重透過減少用戶解約率來提高客戶維繫
    • 由於客戶群不斷成長，需要減少複雜的收益模型和計費錯誤
  • 市場限制
    • 資料和隱私問題

第6章 市場細分

  • 依部署方式
    • 本地
    • 在雲端
  • 按組織規模
    • 中小型企業
    • 大型企業
  • 按最終用戶產業
    • 零售與電子商務
    • BFSI
    • 資訊科技/通訊
    • 媒體與娛樂
    • 公共部門和公共產業
    • 其他終端用戶產業（運輸及物流、教育）
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Salesforce.com Inc.
    • SAP SE
    • Oracle Corporation（Netsuite）
    • Apttus Corporation
    • Amazon Web Services Inc.
    • Recurly Inc.
    • Zoho Corporation Pvt. Ltd
    • Zuora Inc.
    • Chargebee Inc.
    • 2Checkout.com Inc.
    • Chargify LLC
    • Invoicera
    • Stripe Inc.
    • Muvi LLC
    • Billingplatform.com

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 71770

The Subscription Billing Management Market size is estimated at USD 7.97 billion in 2025, and is expected to reach USD 17.02 billion by 2030, at a CAGR of 16.38% during the forecast period (2025-2030).

Subscription Billing Management - Market - IMG1

The increasing adoption of digitization and demand for flexibility have given rise to subscription-based businesses across sectors. Numerous businesses' rising adoption of subscription-based models leads to improved customer retention rates.

Key Highlights

  • The expansion of the large customer base necessitates the automation and uniformity of the subscription billing procedure. In addition, businesses are putting more effort into maximizing client retention through an improved customer experience. Thus, more industries are anticipated to embrace subscription billing management systems during the projection period.
  • Software-based subscription billing solutions are becoming increasingly popular among businesses since they minimize operating expenses, simplify monetization methods, and lessen billing errors. The solutions automate the invoicing and billing process by incorporating numerous technologies, including artificial intelligence, machine learning, and cloud computing. They assist businesses in gaining crucial client insights that are necessary for enhancing the customer experience and boosting customer retention.
  • Market acceptance is anticipated to be boosted by the growing use of subscription-driven business models across various sectors, from manufacturing to financial institutions.
  • Although the COVID-19 pandemic was predicted to have a minimal impact on market expansion due to the varying rates at which different industries adopted subscription services, it ended up being both beneficial and disruptive to those markets.

Subscription Billing Management Market Trends

Media and Entertainment Industry Expected to Exhibit Significant Adoption

  • The media and entertainment sector, which constantly develops new technology and creative methods to produce and deliver subscription-based digital material, is a prime example of an industry undergoing a rapid digital transition. Advertisers, publishers, broadcasters, and others are implementing the subscription-based income model to keep up with the rapidly expanding demand.
  • The majority of the media and entertainment market is transitioning to subscription-based offers, and businesses need to be able to change their promotions and discounts as needed to keep customers interested in adding add-ons or subscription upgrades.
  • So, in order to integrate revenue processes into one simplified customer-focused experience and gain unprecedented insight into the entire quote-to-cash process, broadcast platforms, media businesses, and advertising firms are introducing subscription billing management solutions quickly.
  • The expansion of the industry is being accelerated by subscription services, including OTT video streaming, e-learning, digital news and media, and communications software, as the population is being compelled to stay at home.
  • The media industry encompasses e-magazines, e-papers, journals, TV, radio, podcasts, gaming, websites, and apps for watching video content. Furthermore, these companies employ only one fixed billing plan. In addition to choosing different billing structures, they also improvise prices and structural changes throughout time. Subscription Billing management enables the testing of billing models and supports numerous currencies.

North America Expected to Dominate the Market

  • Due to the presence of numerous significant industry participants, including SAP, Salesforce, Oracle, Amazon Web Services, Apttus, Recurly, and many more, North America is predicted to lead the subscription billing management market.
  • Government regulations, the desire to increase customer retention and decrease subscriber churn, and other factors are the main drivers of the growth of the subscription and billing management market.
  • The rapid adoption of automation of the subscription process has been made possible by BYOD and cloud-based services, and the US's growing use of mobile devices and cloud-based solutions by large organizations and SMEs is what is driving the growth of the regional market.
  • Furthermore, organizations are considering using effective billing strategies to develop flexible business procedures and save capital costs. Due to paperless billing methods, businesses are saving money on paper, printing, and shipping. Improving financial management across the region assists clients in better organizing their payment schedules and budgets and avoiding pointless late penalties.

Subscription Billing Management Industry Overview

The competitive landscape of the subscription billing market is fragmented due to the presence of several market players globally offering innovative billing and invoicing solutions for subscription-based businesses. Furthermore, new and emerging, and existing companies are increasingly raising funds to enhance and improve their offerings to gain maximum market traction.

  • January 2023 - Salesforce unveiled Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty. With these new commerce innovations on the Salesforce platform, companies across industries as diverse as manufacturing, healthcare, tech, and consumer goods can harness the power of automation and unified customer data to embed personalized commerce.
  • In December 2022, Amazon Web Services Inc. and Slalom LLC (Slalom) announced a Strategic Partnership Agreement (SCA). The two businesses were expected to create AWS-based vertical solutions and accelerators for clients in the energy, financial services, life sciences, public sector, and media and entertainment sectors. They were also expected to provide clients with specialized end-to-end cloud migration and modernization services to hasten their cloud migrations.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth of Subscription Based Businesses
    • 5.1.2 Increasing Focus of Businesses on Increasing Customer Retention by Reducing the Subscriber Churn Rate
    • 5.1.3 The Need for Reduction in Complex Monetization Models and Reducing Billing Errors Due to the Increase in Size of Customers
  • 5.2 Market Restraints
    • 5.2.1 Data and Privacy Concerns

6 MARKET SEGMENTATION

  • 6.1 Deployment Mode
    • 6.1.1 On-Premise
    • 6.1.2 On-Cloud
  • 6.2 Size of the Organization
    • 6.2.1 Small and Medium Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 End-user Industry
    • 6.3.1 Retail and E-commerce
    • 6.3.2 BFSI
    • 6.3.3 IT and Telecom
    • 6.3.4 Media and Entertainment
    • 6.3.5 Public Sector and Utilities
    • 6.3.6 Other End-user Industries (Transportation and Logistics, Educational Institutions)
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Salesforce.com Inc.
    • 7.1.2 SAP SE
    • 7.1.3 Oracle Corporation (Netsuite)
    • 7.1.4 Apttus Corporation
    • 7.1.5 Amazon Web Services Inc.
    • 7.1.6 Recurly Inc.
    • 7.1.7 Zoho Corporation Pvt. Ltd
    • 7.1.8 Zuora Inc.
    • 7.1.9 Chargebee Inc.
    • 7.1.10 2Checkout.com Inc.
    • 7.1.11 Chargify LLC
    • 7.1.12 Invoicera
    • 7.1.13 Stripe Inc.
    • 7.1.14 Muvi LLC
    • 7.1.15 Billingplatform.com

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS