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大幅面顯示器：市場佔有率分析、產業趨勢與成長預測（2024-2029）

Large Format Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2024 年大幅面顯示器市場規模為 164.8 億美元，預計 2029 年將達到 226.3 億美元，在預測期內（2024-2029 年）年複合成長率為 6.54%。

大幅面顯示器市場

過去幾年，大尺寸顯示器市場見證了許多重大技術進步，包括直視式精細像素 LED 顯示技術和窄邊框 LCD。以前笨重且佔用空間的顯示器已發展為無邊框且纖薄的顯示器。與傳統顯示器相比，當今各種應用中使用的顯示設備具有更高的對比度、更高的解析度且功耗更低。

主要亮點

  • 隨著數位連接的採用和顯示技術的最新進展，預計公共資訊顯示器（PID）將快速普及。數位顯示器不斷增加的面板尺寸和可承受性正在鼓勵新參與企業推出獨特的產品，推動數位螢幕的快速普及。在多個國家，廣告看板被基於 LED 的數位電子看板取代正在推動大尺寸LED 顯示產品的成長。
  • 網路廣告日益複雜，加上廣告攔截器、行銷和廣告的溢價，導致企業尋找替代解決方案來展示其廣告和訊息。此因素為戶外大幅面顯示領域創造了利潤豐厚的機會，並可能在預測期內提高普及。
  • 顯示技術的進步已將觸控螢幕技術融入大尺寸顯示器中，以改善使用者體驗。這些觸控螢幕顯示器的典型應用包括公司會議室、控制室、零售店和教育機構。市場上的主要供應商都在提供觸控螢幕顯示器，以滿足消費者日益成長的需求。
  • 傳統的室內電視牆（有時稱為顯示牆）通常具有以矩形形狀排列的多個顯示器，以創建適當的牆壁尺寸和外觀。目前的格式在過去十年中一直是主流，而解決方案價格具有競爭力且有效。此方法是利用薄邊框液晶顯示器 (LCD)。
  • 數位指示牌中擴大使用大尺寸顯示器為研究市場帶來了巨大的機會。隨著互動性成為新數位指示牌網路部署的核心，該技術可能會從單點觸控顯示器發展到多點觸控螢幕，並最終發展到多用戶、多點觸控、超高清/4K 顯示器。
  • 然而，在 COVID-19 大流行期間，參與者專注於基於互動式大尺寸顯示器的非接觸式技術的創新。使用顯示表面附近所有物體和人的懸停和電容圖像與大尺寸顯示器互動是一種直覺的新互動方式。

大幅顯示器 (LFD) 市場趨勢

商業領域佔據主要市場佔有率

  • 主要是因為越來越多的企業在商場和零售店安裝各種尺寸的大螢幕，增加品牌活躍度和廣告宣傳。
  • 此外，許多供應商提供的商務用顯示器還提供諸如縱向模式操作、附加輸入端口、耐環境性、延長保固期、全天運行能力以及與消費性顯示器相比更高的亮度等功能，並提供其他功能和服務。
  • LFD 被設計為一種可靠的資產，經過專門最佳化並適合用途，在不影響商務用領域品質的情況下提供完美的性能。截至2022年1月31日，沃爾瑪美國在美國擁有4,742家門市。沃爾瑪（以前稱為沃爾瑪商店）是世界上最著名和最有價值的品牌之一。電視牆技術在大街上越來越受歡迎，對於不斷發展的廣告來說，它正在成為越來越有吸引力和有用的工具。客戶的觀點是，數位顯示器可以改變他們購買的商品，因為資訊在購買點附近顯示，從而推動了商業領域對大尺寸顯示器的需求。Masu。
  • 此外，預計在預測期內，用於建立平滑電視牆的精細像素 LED 顯示器在商業領域的需求也將很高。此外，隨著客戶對電視牆優勢的認知不斷提高，預計全球範圍內的需求將顯著增加。

北美實現顯著成長

  • 由於廣泛的研發活動導致大尺寸顯示器的全面採用以及該地區重要參與者的存在，預計北美地區在預測期內將出現強勁成長。
  • 推動該區域市場成長的主要因素是戶外廣告的增加。根據美國IAB統計，近年來美國網路廣告收入成長了35.4%。這包括戶外數位化，包括街道設施、交通廣告、地方媒體、廣告看板等。由於產業前景如此樂觀，預計該地區的大幅面顯示器市場將在預測期內穩定成長。
  • 透過策略夥伴關係，生態系統參與者密切合作進行研究，將新技術推向市場。這一因素可能會在預測期內推動對大尺寸顯示器的需求。
  • 電視牆為所有影像提供高品質的像素密度和均勻的亮度。因此，商業、工業和基礎設施應用擴大轉向電視牆。預計從長遠來看，它將變得更普及。例如，2022 年 10 月，位於紐約旅遊聖地時代廣場的萬豪侯爵酒店在整個酒店大樓內安裝了全球最大的 LED電視牆。
  • 飯店隸屬於 Host Hotels and Resorts，在維修的大廳安裝了兩塊 50 英尺寬、8 英尺高的 1.8 毫米細間距 LED電視牆。據 LG 稱，DVLED 顯示器以其令人驚嘆的因素和應用彈性在多面板安裝中佔據主導地位，推動了北美地區對電視牆的需求。
  • 在北美，三星和 LG 等主要企業正在使用廣告看板進行廣告宣傳。因此，技術利用率的增加預計將推動預測期內的市場研究。

大幅面顯示器 (LFD) 產業概覽

由於有許多向國內和國際市場供應產品的大大小小的廠商，大幅面顯示器市場競爭非常激烈。主要企業正在採取產品創新、併購、聯盟和合作夥伴關係等策略來擴大其地理覆蓋範圍並獲得競爭優勢。該市場的主要企業包括三星電子、LG 電子、NEC、Sharp Corporation、Barco NV、Panasonic和優派公司。

2022 年 7 月，三星與亞洲娛樂公司 CJ ENM 合作創建了新的虛擬製作場景。它是世界上最大的擁有 micro-LED 技術、牆壁系統和即時連接攝影機的工廠之一。 CJ ENM Studio 是自訂設計的橢圓形，直徑 20 米，高 7 米，採用三星微型 LED 技術。 The Wall 的規格可根據內容創作者和空間要求進行客製化，包括用於屋頂安裝的凸面或凹面設計。

2022 年 3 月，三星電子與泰國最重要的房地產開發計劃The Forestias by MQDC 合作。三星為位於曼谷計劃核心的森林館提供了其尖端顯示技術“The Wall”，以展示最身臨其境的電影體驗。 The Wall 是世界上第一個模組化 MicroLED 技術，可提供令人難以置信的清晰度，且不受尺寸、解析度或形狀限制。這項創新將在森林館打造一個360度的劇場，讓觀眾享受獨一無二的影像體驗。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • COVID-19 對大尺寸顯示器市場的影響

第5章市場動態

  • 市場促進因素
    • LED顯示器的創新不斷加強
    • 數位電子看板應用的增加
  • 市場挑戰
    • 網路廣告增加

第6章市場區隔

  • 按顯示類型
    • 電視牆
    • 獨立的
  • 按用途
    • 室內的
    • 戶外
  • 按最終用戶
    • 商業的
    • 基礎設施
    • 設施
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 其他地區（拉丁美洲、中東和非洲）

第7章 競爭形勢

  • 公司簡介
    • Panasonic Corporation
    • Barco NV
    • LG Electronics
    • Samsung Electronics Co., Ltd
    • NEC Corporation
    • Sharp Corporation
    • ViewSonic Corporation
    • Prysm Inc.
    • Sahara Presentation Systems PLC（Boxlight Corporation）
    • STERIS PLC
    • SigmaSense

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 67172

The Large Format Display Market size is estimated at USD 16.48 billion in 2024, and is expected to reach USD 22.63 billion by 2029, growing at a CAGR of 6.54% during the forecast period (2024-2029).

Large Format Display - Market

The large display market has witnessed many significant technological advancements in the past few years, such as direct-view fine-pixel LED display technology and narrow-bezel LCDs. The previously used bulky and space-consuming displays have evolved into bezel-less and slim displays. The display devices currently used for various purposes have improved contrast ratio and high resolution and consume less power than traditional displays.

Key Highlights

  • The adoption of digital connectivity and recent advancements in display technologies are expected to drive the rapid adoption of public information displays (PID). The increasing panel size and affordable price of digital displays are a few significant factors resulting in the entry of several new players that find unique product implementations, helping digital screen adoption rapidly. The replacement of billboards with digital signage that comprises LEDs in several countries has aided the growth of the large format LED display products.
  • With increasing complexity around online advertising and the premium pricing charged for ad blockers, marketing, and advertising, companies are looking for alternative solutions that may enable them to display their advertisements or messages. This factor presents the outdoor large-format display segment with a lucrative opportunity, which may boost its adoption over the forecast period.
  • The technological advancements in display technology have led to the incorporation of touchscreen technology into large format displays that can offer enhanced user experience. The significant applications of these touchscreen displays are in corporate meetings, control rooms, retail stores, and educational institutes. Major vendors in the market are offering touchscreen displays to cater to the rising demand from consumers.
  • The traditional indoor video wall sometimes referred to as a display wall, is generally comprised of multiple displays arranged in a rectangular array to create appropriate wall size and aspect. The current format appears to have prevailed for the last decade, and the solution is price-competitive and effective. The approach is to leverage thin bezel liquid crystal displays (LCDs).
  • The rising applications of large format displays in digital signage create significant opportunities for the studied market. As interactivity becomes more central to new digital signage network deployments, the technology will likely evolve from single-touch displays to multi-touch screens before ultimately transitioning into multi-user, multi-touch, and ultra-HD/4K displays.
  • However, during the COVID-19 pandemic, players focused on innovation based on touchless technologies for interactive large-format displays. Large display interaction using hover and capacitive imaging of all objects and people near the display surface is an intuitive new way to interact.

Large Format Display (LFD) Market Trends

Commercial Segment to Hold Significant Market Share

  • The commercial segment is expected to witness significant growth during the forecast period, primarily owing to the increased brand activity and advertisements of offers by various organizations increasingly deploying large screens of different sizes in shopping malls and retail stores.
  • Moreover, compared to consumer displays, commercial displays from many vendors are offered additional features and services such as portrait mode operation, other input ports, environment resistance, extended warranty, ability to operate all day, and higher brightness.
  • LFDs are designed to be a reliable asset, specially optimized to perform perfectly, fit for purpose, and without compromising quality in the commercial segment. Walmart United States had 4,742 stores throughout the United States as of January 31, 2022. Walmart, formerly known as Wal-Mart Stores, Inc., is one of the world's most well-known and valuable brands. Growing in popularity across the high street, video wall technology is an increasingly engaging and beneficial tool for commercials as it continues to evolve. The customer's viewpoint is that digital displays can change what they buy because of the information displayed close to the point of purchase, thus driving the demand for large format displays in the commercial segment.
  • Furthermore, the fine-pixel LED displays used to construct smooth video walls are also expected to experience high demand from the commercial sector during the forecast period. Also, the increasing awareness of the benefits of video walls among customers is expected to increase their demand across the globe drastically.

North America to Witness Significant Growth

  • The North American region is expected to witness significant growth over the forecast period due to some essential players in the region, coupled with the extensive R&D activities resulting in the full-scale adoption of the large format displays in the area.
  • The primary factor driving the growth of this regional market is rising outdoor advertisements. According to IAB (U.S.), online advertising revenue in the United States has grown 35.4 percent in recent years. It includes digital out-of-home and comprises street furniture, transit advertising, place-based media, and billboards. With such a positive outlook from the industry, the large format display market is expected to grow steadily in the region over the forecast period.
  • Through strategic partnerships, the players in the ecosystem are working closely to introduce new technologies into the market studied. This factor will fuel the demand for large-format displays over the forecast period.
  • The video walls offer a high-quality pixel density and uniform brightness for every picture. As a result, the inclination towards the deployment of video walls in applications such as commercial, industrial, and infrastructural has increased significantly. It is expected to gain traction in the long run. For instance, in October 2022, the Marriott Marquis in New York's tourist mecca of Times Square had one of the more enormous LED video walls on the planet lining an entire block of the hotel, and now that building also has two jumbo LED video walls inside, aimed at guests.
  • The hotel owned by Host Hotels and Resorts factored a pair of 50-foot wide, eight-foot-tall 1.8mm fine pitch LED video walls in its renovated lobby, on bulkheads that flank a split-floor walkway. According to LG, a DVLED display would blow away a multi-panel installation in terms of wow factor and usage flexibility, thus driving the demand for videowalls in the North American region.
  • Several prominent players in North America such as Samsung, LG, and many more are launching campaigns that use billboards to promote ad campaigns among the region's people. Thus, this increased technology usage is expected to boost the market studied over the forecast period.

Large Format Display (LFD) Industry Overview

The Large Format Display Market is highly competitive owing to the presence of many small and large players in the market supplying their products in the domestic and international markets, with the major players adopting strategies like product innovation and mergers and acquisitions, collaborations, and partnerships to expand their geographical reach and stay ahead of the competition. Some of the major players in the market are Samsung Electronics Co., Ltd, LG Electronics, NEC Corporation, Sharp Corporation, Barco NV, Panasonic Corporation, ViewSonic Corporation, and many more.

In July 2022, Samsung created a new virtual production set in collaboration with the Asian entertainment company CJ ENM. It is one of the largest in the world, with micro LED technology, a wall system, and real-time connected cameras. The CJ ENM studio has the micro LED technology from Samsung via 'The Wall,' a screen of more than 1,000" with a custom oval design 20 meters in diameter and seven meters high that supports a 30,720 p resolution (32K) x 4,320p (4K). 'The Wall's' specifications are customizable to suit the requirements of content creators and the space, such as installation on the roof with a convex or concave design.

In March 2022, Samsung Electronics partnered with The Forestias by MQDC, Thailand's most significant property development project, combining forest with residences and commercial areas. Samsung supplied its state-of-the-art display technology, The Wall, to The Forest Pavilion, located at the heart of the project in Bangkok, to showcase the most immersive cinematic experience. The Wall is the world's first modular MicroLED technology that delivers incredible definition without size, resolution, or form restrictions. This innovation enables a 360-degree theater in The Forest Pavilion that lets the audience enjoy a one-of-a-kind visual experience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Large Format Display Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Innovation in LED Display
    • 5.1.2 Increased Applications for Digital Signage
  • 5.2 Market Challenges
    • 5.2.1 Increased Online Advertisement

6 MARKET SEGMENTATION

  • 6.1 By Display Type
    • 6.1.1 Video Wall
    • 6.1.2 Standalone
  • 6.2 By Application
    • 6.2.1 Indoor
    • 6.2.2 Outdoor
  • 6.3 By End User
    • 6.3.1 Commercial
    • 6.3.2 Infrastructural
    • 6.3.3 Institutional
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Rest of the World (Latin America, Middle East and Africa)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Panasonic Corporation
    • 7.1.2 Barco NV
    • 7.1.3 LG Electronics
    • 7.1.4 Samsung Electronics Co., Ltd
    • 7.1.5 NEC Corporation
    • 7.1.6 Sharp Corporation
    • 7.1.7 ViewSonic Corporation
    • 7.1.8 Prysm Inc.
    • 7.1.9 Sahara Presentation Systems PLC (Boxlight Corporation)
    • 7.1.10 STERIS PLC
    • 7.1.11 SigmaSense

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET