MaaS（行動即服務）：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

MaaS（移動即服務）市場規模預計到2024 年將達到7,800 億美元，預計到2029 年將達到1.12 兆美元，在預測期內（2024-2029 年）將增加7.43 兆美元。將以年複合成長率成長的 ％。

COVID-19感染疾病對出行即服務市場造成了打擊。隨著世界各地實施封鎖和社交距離規範，除緊急情況外，旅行的需求減少。經濟暴跌，國民流動幾乎為零，市場主要業務部門受到嚴重打擊。儘管 COVID-19感染疾病給市場帶來了挑戰，但也帶來了創新和適應的機會，例如部署用於非接觸式付款和接觸者追蹤的 MaaS 解決方案。

從中期來看，行動即服務 (MaaS) 是一個不斷發展的行業，旨在為個人和企業提供整合的、按需的交通解決方案。這代表了傳統交通的模式轉移轉變，在傳統交通中，消費者可以透過單一平台（通常是基於訂閱的交通途徑）存取各種行動替代方案。由於都市化的加速、交通堵塞的加劇以及對更永續的交通途徑的需求，預計該市場在未來幾年將迅速擴大。

預計全國乘客對使用計程車和共乘服務的偏好將會增加。因此，這可能會導致公司增強在行動應用程式中提供的選項並擴大業務，以便在競爭激烈的市場中保持各自的市場佔有率。

人們對減少碳排放和緩解氣候變遷的興趣日益濃厚，是 MaaS 產業的主要驅動力之一。 MaaS 平台可以透過提供更永續的出行選擇來幫助減少交通對環境的影響。

推動市場發展的另一個重要方面是消費者偏好的變化，尤其是年輕一代，他們在出行選擇中優先考慮便利性、彈性和成本效益。

除了傳統的運輸公司和高科技新興企業之外，汽車製造商和大眾交通工具機構等其他參與者也正在進入 MaaS 領域，以保持競爭力並滿足不斷變化的客戶期望。

政府措施和法律，例如對電動車的補貼以及促進共乘和大眾交通工具的使用，也在塑造 MaaS 市場。行動應用、物聯網 (IoT) 小工具和資料分析工具是推動 MaaS 領域發展的一些關鍵技術。這些技術可實現更有效和個人化的運輸服務。

MaaS（行動即服務）市場趨勢

交通壅塞加劇帶動市場需求

除了減少擁塞之外，MaaS 還可以幫助改善空氣品質、減少碳排放並促進永續交通。透過提供多種旅遊選擇，MaaS 可以鼓勵個人選擇更環保的交通途徑，例如騎自行車或使用大眾交通工具。

此外，MaaS 正在透過為公共和商業部門相關人員開闢新的經營模式和機會來重塑交通部門。雖然各國政府正在尋找將 MaaS 涵蓋其交通網路的方法，私人公司正在擴大投資於 MaaS 平台和服務。

整體而言，全球主要城市的交通堵塞所造成的困難是 MaaS 產業擴張的促成因素。隨著人們尋求更有效、更環保的交通解決方案，MaaS 將在未來的城市交通中發揮越來越重要的作用。

近年來，世界各地許多城市都採用移動即服務（MaaS）作為解決日益嚴重的交通堵塞和交通挑戰的解決方案。例如，

• 2023 年 1 月，坦帕市交通管理局與該市新的交通合作夥伴 Moovit 合作啟動了交通即服務 (MaaS) 試驗計劃。 Moovit 在坦帕首次亮相，是一款城市出行軟體，可協助用戶規劃多模式出行，包括步行、Scooter、滑板車、駕駛、搭乘路面電車和巴士。除了提供準確可靠的城市交通資訊外，與Google地圖和Waze不同的是，Moovit還提供大眾交通工具移動票務、即時到達資訊、停車和停車換乘資訊、顯示位置。
• 2022年10月，上海推出一體化綠色出行行動平台，標誌著該市MaaS（出行即服務）系統建置邁出了重要一步。隨心行APP是全球首個由政府建立的都市MaaS平台，已完成大眾交通工具、計程車調度、智慧停車等基礎功能。使用者可以透過大眾交通工具服務取得包含所有大眾交通工具代碼的刷卡通行證。在MaaS註冊並啟動付款功能後，目前可在上海1560條公車線路、17條渡輪線路、11條地鐵線路上使用。
• 2022 年 9 月，布拉格市測試了試驗計畫，將所有支付方式和交通服務整合到一個地方。布拉格市政公司營運商 ICT. Masu 將透過 Ltaka 應用程式開發、測試和營運一個用於統一自行車、汽車共享、計程車、停車和大眾交通工具等出行服務註冊和支付的系統。

這些案例表明，MaaS 在城市中越來越普及，旨在緩解交通堵塞並改善交通便利性。隨著 MaaS 業務在全球擴張，預計會有更多城市轉向 MaaS 解決方案來解決其交通問題。

亞太地區是成長最快的市場

從長遠來看，都市化、人口成長以及對便利性和永續交通途徑的需求增加可能會促進中國 MaaS（移動即服務）市場的發展。近年來，共享單車、共享汽車等新的出行方式為人們的日常交通帶來了極大的便利。滿足大規模的旅遊需求也為城市管理帶來了壓力和挑戰。它也對現有的大眾交通工具系統和傳統交通服務產生了重大影響。

印度是世界第二人口大國，大多數人屬於中產階級，使用計程車和機動三輪車（當地人力車）進行短途通勤。印度的大眾交通工具不是很發達，主要是公車、當地火車（僅限孟買）和地鐵（部分城市）。因此，員工主要以私家車作為上下班的主要交通途徑。

儘管 MaaS 在印度還相對較新，但聯邦、州和地方政府的討論和政策舉措凸顯了其巨大潛力。透過將交通整合為單一服務，MaaS 使印度各地的消費者能夠以靈活和個性化的方式輕鬆安排旅行。此外，印度正在利用其技術力和綜合行動服務解決方案，這些解決方案已發展成為一個大部門。

印度市場充滿機遇，許多知名企業也採取強硬措施鞏固自己在馬斯市場的地位。例如，

• 叫車公司 Uber 於 2023 年 1 月宣布，計劃未來三年透過其平台在印度推出 25,000 輛電動車。根據與塔塔汽車公司簽署的合作備忘錄，將從本月開始分階段交付25,000 輛塔塔 Xpres-T 電動車。這些電動車將在德里、孟買、加爾各答、清奈、海得拉巴、班加羅爾和艾哈默德巴德推出。
• 2022年11月，上海綠色出行一體化行動平台上線，標誌著上海MaaS（旅遊即服務）體系邁出重要一步。
• 2021 年 10 月，本田推出了 Ashirase，這是一款穿戴式設備，利用振動和語音指導幫助視覺障礙者導航周圍環境。該設備是本田將其移動服務擴展到傳統車輛之外的努力的一部分。

上述趨勢顯示該地區的 MaaS 市場正在快速成長，多家參與者進入該市場並擴大其服務。這些發展預計將有助於未來幾年 MaaS 的成長。

MaaS（行動即服務）產業概述

MaaS（行動即服務）市場較為分散，多個參與者佔據了很大的市場佔有率。 MaaS（行動即服務）市場的知名公司包括 Uber、滴滴、Beeline Mobility 和 Moovit。本公司大力投資於新的和先進的產品創新的研發。

• 2022 年 12 月，SafeUP 宣布與 Moovit 建立合作夥伴關係，SafeUP新興企業，該應用程式使婦女和女孩能夠群眾外包安全並即時保護彼此。透過這項合作關係，SafeUP 成員將發現可以更輕鬆地規劃行程和使用大眾交通工具，這項合作夥伴關係標誌著消除對婦女的暴力行為國際日。
• 2022 年 8 月，電動車公司 Lime 和行動應用 Whim 將合作夥伴關係擴展到另一個國家。 2022 年 6 月，Wim 在比利時安特衛普和布魯塞爾推出電動Scooter，隨後又在芬蘭赫爾辛基推出。 Whim 可以使用蘇黎世、溫特圖爾和巴塞爾的所有 Lime電動Scooter。 Whim 與另外兩家電動Scooter供應商合作，遍佈 10 多個城市，使用戶能夠使用多種交通途徑規劃、預訂和支付行程。
• 2022 年 5 月，FOD Mobility Group 將為 Mobileo 客戶推出客製化行銷支援服務。除了透過其市場領先的行動平台提供MaaS（行動即服務）技術本身外，FOD Mobility Group 目前還提供全面的客製化行銷支援服務。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月分析師支持

目錄

第1章 簡介

• 調查先決條件
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

• 市場促進因素
• 市場限制因素
• 產業吸引力－波特五力分析
  • 買方議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代產品的威脅
  • 競爭公司之間敵對的強度

第5章市場區隔（以金額為準的市場規模）

• 按服務類型
  • 車
  • 公車
  • 自行車
• 按運輸類型
  • 公共
  • 私人的
• 按地區
  • 北美洲
    • 美國
    • 加拿大
    • 北美其他地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 印度
    • 中國
    • 日本
    • 韓國
    • 其他亞太地區
  • 世界其他地區
    • 南美洲
    • 中東和非洲

第6章 競爭形勢

• 供應商市場佔有率
• 公司簡介
  • Whim（Maas Global）
  • Uber Technologies Inc.
  • Didi Chuxing
  • Citymapper
  • Moovel
  • Beeline Mobility
  • Ubigo（via-id）
  • Moovit Inc.
  • Bridj Technology Pty Ltd.
  • Mobileo
  • The Hertz Corporation
  • Avis Budget Group
  • Enterprise Holdings Inc.

第7章市場機會與未來趨勢

The Mobility as a Service Market size is estimated at USD 0.78 trillion in 2024, and is expected to reach USD 1.12 trillion by 2029, growing at a CAGR of 7.43% during the forecast period (2024-2029).

The COVID-19 pandemic hurt mobility as a Service Market. With the lockdown and social distancing norms implemented worldwide, the need for mobility was reduced except for emergency purposes. With almost zero public movements, the major business area of the market was severely hit, and the economy took a nosedive. Although the COVID-19 pandemic has caused problems for the market, it has also given rise to chances for innovation and adaptation, such as the deployment of MaaS solutions for contactless payments and contact tracking.

Over the medium term, Mobility as a Service (MaaS) is a growing industry that intends to provide individuals and businesses with integrated, on-demand transportation solutions. It represents a paradigm shift from traditional modes of transportation, in which consumers can access a variety of mobility alternatives through a single platform, frequently via a subscription-based approach. The market is predicted to expand rapidly in the next years, owing to rising urbanization, increased traffic congestion, and a need for more sustainable transportation alternatives.

Passengers' preferences for utilizing taxi services and ride-sharing services across the country are expected to increase. Hence, this is likely to lead the companies to enhance the options and expand their operations to be provided in mobile applications, to retain their respective market shares in a highly competitive market.

The growing emphasis on lowering carbon emissions and mitigating climate change is one of the primary drivers of the MaaS sector. MaaS platforms may help lessen the environmental effect of transportation by providing more sustainable mobility options.

Another important aspect driving the market is changing consumer tastes, particularly among younger generations that prioritize convenience, flexibility, and cost-effectiveness in their mobility options.

Other players, such as automakers and public transportation agencies, are entering the MaaS sector to stay competitive and meet evolving customer expectations, in addition to traditional transportation corporations and tech startups.

Government initiatives and legislation, such as subsidies for electric vehicles and encouragement for carpooling and public transit use, are also shaping the MaaS market. Mobile apps, Internet of Things (IoT) gadgets, and data analytics tools are a few of the primary technologies powering the MaaS sector. These technologies enable more effective and individualized transportation services.

Mobility as a Service (MaaS) Market Trends

Increasing Traffic Congestion Drive the Demand in the Market

MaaS can assist in improving air quality, lower carbon emissions, and encouraging sustainable transportation in addition to easing congestion. MaaS can encourage individuals to select more environmentally friendly forms of transportation, like biking or taking public transportation, by providing a variety of mobility options.

In addition, MaaS is reshaping the transportation sector by giving actors in the public and commercial sectors new business models and opportunities. While governments look for ways to incorporate MaaS into their transportation networks, private companies are increasing their investments in MaaS platforms and services.

Overall, the difficulties caused by traffic congestion in major cities throughout the world are a contributing factor in the expansion of the MaaS sector. MaaS is positioned to play an increasingly significant role in the future of urban mobility as people look for more effective and environmentally friendly transportation solutions.

In recent years, many cities around the world have been adopting mobility as a service (MaaS) as a solution to the growing traffic congestion and transportation challenges. For instance,

• In January 2023, The Mobility Department of the City of Tampa launched a Mobility as a Service (MaaS) trial project with the City's new mobility partner, Moovit. Moovit debuted in Tampa as an urban mobility software that assists users in planning multimodal trips, whether they want to walk, bike, scoot, drive, ride the streetcar, or take the bus. In addition to delivering precise and reliable urban mobility information, Moovit offers mobile ticketing for public transportation, real-time arrival information, and displays parking lots and park-and-ride locations, unlike Google Maps or Waze.
• In October 2022, Shanghai inaugurated an all-in-one mobile platform for green commuting, marking an important step forward in the development of the city's Mobility as a Service (MaaS) system. The Suishenxing app, the world's first metropolitan MaaS platform established by a government, has completed its fundamental features, which include public transportation, taxi hailing, and smart parking. Users can get a swipe-for-all pass that contains all public transportation codes through its public transportation service. After registering and activating the payment feature on MaaS, it can now be used on Shanghai's 1,560 bus routes, 17 ferry lines, and 11 Metro lines.
• In September 2022, the City of Prague tested a pilot program to consolidate all payment methods and transit services in one location. A system for unified registration and payment for mobility services, such as bike and carsharing, taxis, parking, and public transportation, will be developed, tested, and operated via the Ltaka app, which is being implemented by Prague's municipal firm Operator ICT.

These instances show how MaaS is becoming more and more popular among cities as they work to ease traffic congestion and increase accessibility to transportation. It is anticipated that more cities using MaaS solutions to solve their transportation problems as the MaaS business expands globally.

Asia-Pacific is the Fastest Growing Market

Urbanization, population growth, and increasing demand for convenient and sustainable modes of transportation are likely to enable the mobility-as-a-service market in China over the long run. In recent years, new mobility represented by emerging bike-sharing and car-hailing/sharing has provided great convenience for citizens' daily transport. By meeting large mobility demands, they also brought pressures and challenges to city management. In addition, they had a big impact on existing public transport systems and traditional transport services.

China has focused on testing and developing MaaS projects in recent years. Many government departments, such as the State Council, Ministry of Transport, and province and city governments (Beijing, Shanghai, Jiangsu, and Guangdong), have highlighted to develop of a MaaS strategy or pilot in their 14th-Five-Year Plan between (2021-2025) or even in their long-term plan for 2035.

India is the second-most populous country in the world, and most people fall into the middle-class category who utilize cabs and auto-rickshaws (local three-wheeler taxis) for commuting short distances. India's public transportation system is not that well developed and is mainly characterized by buses, local trains (only in Mumbai), and metros (in select cities). Thus, employees majorly use their personal vehicle as the main mode of transportation to work.

MaaS is still relatively new in India, but discussions and policy initiatives by the federal, state, and local governments have highlighted its enormous potential. MaaS would offer consumers across India the ability to effortlessly organize trips in a flexible and personalized way by integrating transportation into a single service. Further, India is utilizing its technology prowess and integrated mobility services solutions, and it is already growing into a sizable sector.

Due to the outpouring opportunities in the Indian market, many prominent companies have also taken severe initiatives to strengthen their position in the Maas market. For instance,

• In January 2023, ride-hailing company Uber plans to introduce 25,000 electric cars in India over the next three years through its platform. A memorandum of understanding signed with Tata Motors envisages the phased delivery of 25,000 units of Tata's Xpres-T EV electric car from this month. Electric vehicles will be deployed in Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, and Ahmedabad.
• In November 2022, an all-in-one mobile platform for green commuting in Shanghai was launched, marking an essential step forward for Shanghai's Mobility as a Service (MaaS) system.
• In October 2021, Honda launched Ashirase, a wearable device that helps visually impaired individuals navigate their surroundings using vibrations and audio guidance. The device is part of Honda's efforts to expand mobility services beyond traditional vehicles.

The above developments indicate that the MaaS market in the region is growing rapidly, with several players entering the market and expanding their services. These developments are expected to contribute to MaaS growth in the coming years.

Mobility as a Service (MaaS) Industry Overview

The mobility as a service market is fragmented, with several players accounting for significant shares in the market. Some prominent companies in the mobility as a service market are Uber, Didi, Beeline Mobility, Moovit, and others. Companies are investing heavily in R&D for the innovation of new and advanced products.

• In December 2022, SafeUP, the new startup behind the only community safety app that allows women and girls to crowdsource their safety and protect one another in real time, announced a collaboration with Moovit. SafeUP members will be able to easily plan their journeys and navigate public transportation thanks to this alliance in honor of International Day for the Elimination of Violence Against Women.
• In August 2022, Lime, an electric vehicle company, and Whim, a mobility app, expanded their collaboration to another country. In June 2022, Whim launched e-scooters in Antwerp and Brussels, Belgium, followed by Helsinki, Finland. Whim has access to all Lime e-scooters in Zurich, Winterthur, and Basel. Whim, in addition to two other e-scooter providers in more than ten cities, allows users to plan, book, and pay for trips using multiple modes of transportation.
• In May 2022, FOD Mobility Group introduces customized marketing support services for Mobilleo customers. FOD Mobility Group now offers a comprehensive range of tailored marketing support services for clients who may not have the necessary marketing experience or resources in-house, in addition to providing the Mobility as a Service (MaaS) technology itself via their market-leading Mobile platform. Market research, strategy and planning, app store setup and management, online/offline advertising, PR, event management, email campaigns, social media management, content creation, graphic design, website design, SEO, and engagement with local businesses and tourist boards are just a few of the services offered.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Buyers/Consumers
  • 4.3.2 Bargaining Power of Suppliers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value - (USD Billion)

• 5.1 By Service Type
  • 5.1.1 Car
  • 5.1.2 Bus
  • 5.1.3 Bike
• 5.2 By Transportation Type
  • 5.2.1 Public
  • 5.2.2 Private
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles*
  • 6.2.1 Whim (Maas Global)
  • 6.2.2 Uber Technologies Inc.
  • 6.2.3 Didi Chuxing
  • 6.2.4 Citymapper
  • 6.2.5 Moovel
  • 6.2.6 Beeline Mobility
  • 6.2.7 Ubigo (via-id)
  • 6.2.8 Moovit Inc.
  • 6.2.9 Bridj Technology Pty Ltd.
  • 6.2.10 Mobileo
  • 6.2.11 The Hertz Corporation
  • 6.2.12 Avis Budget Group
  • 6.2.13 Enterprise Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS