印度的MaaS(行動·即服務)市場:各服務形式，應用程式平台，不同商業模式，各付款形態，各地區，機會，預測，2018年～2032年

印度移動即服務 (MaaS) 市場預計將從 2024 年的 12.1 億美元成長到 2032 年的 101.1 億美元，預測期內的複合年增長率為 30.39%。

由於印度的城市化和人口增長，印度移動即服務 (MaaS) 市場的需求正在強勁增長。德里、孟買和班加羅爾等城市正面臨著城市化進程不斷擴大、交通擁堵加劇、污染加劇以及公共交通基礎設施不足等問題，對靈活高效的出行解決方案的需求日益增加。根據提供各種全球指標的即時統計網站Worldometers.info顯示，預計2024年印度現有人口將達到14.5093億，截至2025年2月將達到14.5887億，比上年增加1293萬。預計到 2025 年中期，人口將達到 1,463,860,000，其中約 37.1% 的人口居住在城鎮地區，預計將繼續增長。因此，這些數據凸顯了需要強大的行動服務解決方案來滿足印度對無縫、經濟高效和環保的 MaaS 市場日益增長的需求。

此外，網上購物（尤其是雜貨購物）的趨勢促使對送貨服務的需求增加，為 MaaS 提供者提供送貨服務作為其服務包的一部分創造了肥沃的環境和機會。

本報告提供印度的MaaS(行動·即服務)市場相關調查，提供市場概要，以及各服務形式，應用程式平台，不同商業模式，各付款形態，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 客戶的迴響

第5章 印度的MaaS(行動·即服務)市場預測，2018年～2032年

• 市場規模的分析與預測
• 市場佔有率分析與預測
• 市場地圖分析，2024年
  • 各服務形式
  • 各應用程式平台
  • 不同商業模式
  • 各付款形態
  • 各地區

第6章 波特的五力分析

第7章 大環境分析

第8章 市場動態

第9章 市場趨勢與發展

第10章 案例研究

第11章 競爭情形

• 前五名市場領導的競爭矩陣
• 前五名參與企業的SWOT分析
• 前10名市場主要企業的形勢
  • Ola (ANI Technologies Private Limited)
  • Uber India Systems Private Limited
  • Rapido Travels India Private Limited
  • Bounce Electric 1 Private Limited
  • Yulu Bikes Pvt Ltd
  • Vogo Automotive Pvt Ltd
  • Shuttle (Chalo Mobility Private Limited)
  • Cityflo (Komorebi Tech Solutions Private Limited)
  • BluSmart Tech Pvt Ltd
  • Quick Ride (iDisha Info Labs Pvt Ltd.)

第12章 策略性建議

第13章 關於調查公司·免責聲明

India mobility as a service (MaaS) market is projected to witness a CAGR of 30.39% during the forecast period FY2024-FY2032F, growing from USD 1.21 billion in FY2024 to USD 10.11 billion in FY2032F.

The Indian mobility as a service (MaaS) market is experiencing a significant growth in demand due to the growing urbanization and population in the country. Cities like Delhi, Mumbai, and Bangalore are grappling with rising traffic congestion, pollution, and inadequate public transportation infrastructure due to expanding urbanization, thereby necessitating the demand for flexible and efficient mobility solutions. According to Worldometers.info, a real-time statistics website that provides various global metrics states that the current population of India was 1.45093 billion in FY2024 and 1.45887 billion as of February FY2025, an increase of 0.01293 billion from the last year. Additionally, India is expected to reach 1.46386 billion by the middle of FY2025, and approximately 37.1% of the population lives in urban areas which is expected to rise further. Therefore, these numbers highlight the requirement for a robust mobility as a service solution to cater to the growing demand for the seamless, cost-effective, and eco-friendly mobility as a service (MaaS) market in India.

Furthermore, the growing trend of online shopping, especially for groceries, has led to a higher demand for delivery services creating a fruitful environment and opportunities for mobility as a service (MaaS) providers to offer delivery services as a part of their service packages.

Growing Employment Rate is Proliferating the India MaaS Market Growth

The mobility as a service (MaaS) market in India is experiencing increased demand due to the growing employment rate. The need for efficient, reliable, and affordable transportation has surged as more individuals or professionals enter the workforce sector majorly in cities like Bengaluru, Hyderabad, Pune, and Noida which are hubs for information technology, manufacturing, and services.

Further, MaaS platforms address this rising demand by integrating multiple transportation modes, including ride-sharing, buses, bike rentals, and more. By offering convenient and cost-effective solutions for daily commutes, these platforms are well positioned to meet the evolving mobility needs of the workforce in urban areas. As per the annual Periodic Labour Force Survey (PLFS) report, FY2022 - FY2023, the Labour Force and workforce in India have increased steadily and on the other hand unemployment rate has declined. In FY2022 - FY2023, the Labour Force Participation Rate (LFPR), Worker Population Ratio (WPR), and Unemployment Rate (UR) were 57.9, 56.0, and 3.2 respectively as compared with 55.2, 52.9, and 4.1 in the year FY2021 - FY2022. Furthermore, people are continuously adopting technology-driven services due to the rise in disposable incomes with the growing employment, thereby positively impacting the mobility as a service (MaaS) market growth.

Government Initiatives Playing a Major Role in Driving India MaaS Market

India mobility as a service (MaaS) market is gaining momentum through direct support from government programs aimed at rectifying urban development challenges related to excessive traffic and environmental contamination. For instance, under the country's smart city mission, the government aims to develop 100 smart cities with efficient public transportation systems, creating a conducive environment for mobility as a service (MaaS) adoption. As of the Smart Cities Mission Achievements, December, FY2024 report, the Smart Cities Mission has completed 7,380 out of 8,075 projects approximately 91% of the projects, with an investment of USD 18 billion (INR 1,47,704 crore) in these projects. The investment in these projects is fully focused on various aspects of urban development, including transportation, to innovate advanced and more livable urban spaces.

Additionally, the government of India is making significant investments in advanced technology that is estimated to drive the growth in the mobility as a service (MaaS) market in India. For instance, in March FY2023, the Indian government made significant efforts in 6G research and development through its Bharat 6G Vision initiative. The vision aimed for India to be a frontline contributor in the design, development, and deployment of 6G technology by FY2030. Also, the Department of Telecom has facilitated the setting up of the 'Bharat 6G Alliance, an alliance of domestic industry, academia, national research institutions, and standards organizations to develop an action plan according to the Bharat 6G Vision.

Mobile Application Platform Segment is Holding Considerable Share of the India MaaS Market

The widespread adoption of smartphones and affordable internet connectivity is a major catalyst driving the mobility as a service (MaaS) in India. The study by the Ministry of Electronics and Information Technology Government of India published in January FY2025 indicated that the country has approximated 1.14 billion mobile cellular subscriptions. Various platforms like Ola, Uber, Rapido, and Yulu are offering various seamless integrated transportation modes which include including ride-hailing, bike-sharing, and public transit, all within a single app. Also, features like user-friendly design, real-time tracking, and cashless payment have significantly enhanced the commuting experience attracting a large customer base. Moreover, the growing demand for personalized and on-demand mobility solutions has further solidified the prominent share of mobile platforms in India's mobility as a service market.

Additionally, since India holds the second position in the app downloads market globally as per the Ministry of Electronics & Information Technology, it is anticipated that further growth and advancements in the mobile applications industry will significantly proliferate the mobility as a service market demand and growth in the forecast period.

Future Market Scenario (FY2025 - FY2032F)

The growing urbanization and population rise along with the increasing solution demand for traffic congestion, and the need for efficient, eco-friendly mobility solutions is expected to fuel the mobility as a service market in India further boosted by the increasing demand for delivery services from online shopping trends.

The India mobility as a service (MaaS) market is estimated to be driven by the increasing employment rate and rising disposable incomes in major Indian cities like Bengaluru, Hyderabad, Pune, and Noida which are hubs for information technology, manufacturing, and services

Furthermore, the India Mobility as a Service (MaaS) market is advancing due to government support for urban development and smart city projects, alongside significant investments in advanced technology are anticipated to improve transportation systems.

The widespread adoption of smartphones and affordable internet connectivity along with the growing advancements in mobile applications in India is anticipated to proliferate the growth of the mobility as a service market in the country.

Key Players Landscape and Outlook

The presence of a mix of both established players and emerging startups is dynamically and rapidly evolving the competitive landscape of the India mobility as a service (MaaS) market. Key players like Ola, Uber, and Rapido are holding significant shares of the ride-hailing segment, while new entrants such as BluSmart are focusing on electric vehicle (EV)-based services, aligning with India's push for green mobility. Public transit integration is also gaining traction, with startups like Chalo offering app-based solutions for bus and metro ticketing, real-time tracking, and multimodal trip planning.

With the growing innovation within the mobility sector by the key players to cater to the growing diverse needs of consumers, including last-mile connectivity, affordability, and convenience, the competitive landscape is expected to intensify in the forecast period. Additionally, partnerships with public transport authorities and private operators are becoming crucial to creating seamless mobility ecosystems and driving the market. For instance, in September 2023, Uber India Systems Private Limited announced its partnership with the Indian Navy to offer reliable, convenient, and safe mobility solutions for official travel and commute of naval officers, staff, and families across the country.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Mode of Brand Awareness
• 4.2. Factors Considered in Service Adoption
• 4.3. Consideration of Privacy and Regulations
• 4.4. Customer Support and Service Reliability

5. India Mobility as a Service (MaaS) Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Service Type
    • 5.2.1.1. Public Transit
    • 5.2.1.2. Ride-Hailing and Ride-Sharing
    • 5.2.1.3. Bike/Scooter-Sharing
    • 5.2.1.4. Car-Sharing
    • 5.2.1.5. Taxi Services
    • 5.2.1.6. Others
  • 5.2.2. By Application Platform
    • 5.2.2.1. Apps
      • 5.2.2.1.1. Mobile
      • 5.2.2.1.2. Smartwatch
    • 5.2.2.2. Web Portals
    • 5.2.2.3. In-Vehicle Systems
  • 5.2.3. By Business Model
    • 5.2.3.1. Business-To-Business (B2B)
    • 5.2.3.2. Business-To-Consumer (B2C)
    • 5.2.3.3. Peer-To-Peer (P2P)
  • 5.2.4. By Payment Mode
    • 5.2.4.1. Subscription-Based
    • 5.2.4.2. Pay-as-You-Go
      • 5.2.4.2.1. Debit Card
      • 5.2.4.2.2. Credit Card
      • 5.2.4.2.3. Mobile Wallet
      • 5.2.4.2.4. Cash
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. East
    • 5.2.5.4. West and Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. Service Type
  • 5.3.2. Application Platform
  • 5.3.3. Business Model
  • 5.3.4. Payment Mode
  • 5.3.5. By Region

6. Porter's Five Forces Analysis

7. PESTLE Analysis

8. Market Dynamics

• 8.1. Market Drivers
• 8.2. Market Challenges

9. Market Trends and Developments

10. Case Studies

11. Competitive Landscape

• 11.1. Competition Matrix of Top 5 Market Leaders
• 11.2. SWOT Analysis for Top 5 Players
• 11.3. Key Players Landscape for Top 10 Market Players
  • 11.3.1. Ola (ANI Technologies Private Limited)
    • 11.3.1.1. Company Details
    • 11.3.1.2. Key Management Personnel
    • 11.3.1.3. Products and Services
    • 11.3.1.4. Financials (As Reported)
    • 11.3.1.5. Key Market Focus and Geographical Presence
    • 11.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 11.3.2. Uber India Systems Private Limited
  • 11.3.3. Rapido Travels India Private Limited
  • 11.3.4. Bounce Electric 1 Private Limited
  • 11.3.5. Yulu Bikes Pvt Ltd
  • 11.3.6. Vogo Automotive Pvt Ltd
  • 11.3.7. Shuttle (Chalo Mobility Private Limited)
  • 11.3.8. Cityflo (Komorebi Tech Solutions Private Limited)
  • 11.3.9. BluSmart Tech Pvt Ltd
  • 11.3.10. Quick Ride (iDisha Info Labs Pvt Ltd.)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

12. Strategic Recommendations

13. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Mobility as a Service (MaaS) Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Mobility as a Service (MaaS) Market Share (%), By Service Type, FY2018-FY2032F
• Figure 3. India Mobility as a Service (MaaS) Market Share (%), By Application Platform, FY2018-FY2032F
• Figure 4. India Mobility as a Service (MaaS) Market Share (%), By Business Model, FY2018-FY2032F
• Figure 5. India Mobility as a Service (MaaS) Market Share (%), By Payment Mode, FY2018-FY2032F
• Figure 6. India Mobility as a Service (MaaS) Market Share (%), By Region, FY2018-FY2032F
• Figure 7. By Service Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8. By Application Platform Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Business Model Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024