歐洲移動即即服務市場（按應用和服務） - 分析和預測（2024-2033 年）

2024 年歐洲移動即服務(MaaS) 市場價值將達到 168.5 億美元。

預計到 2033 年市場規模將達到 1,489.2 億美元，複合年成長率為 27.39%。尖端數位平台的整合正在推動以用戶為中心的服務、即時資料分析和無縫交通的創新，從而推動歐洲移動即服務 (MaaS) 市場的發展。為了確保效率和改善用戶體驗，強大的官民合作關係和支持性法規正在改善城市流動性，緩解交通並鼓勵永續的交通途徑。

受都市化加快、數位平台完善以及對永續無縫交通途徑的需求不斷成長等因素的推動，歐洲移動即服務(MaaS) 市場正在迅速擴張。 MaaS 是將多種行動服務（例如公共交通、共乘、共享單車和汽車租賃）整合到一個易於使用的數位平台上，讓乘客可以輕鬆規劃、預訂和支付多模態行程。

歐洲各國政府正積極推動MaaS，以提高公共運輸系統的效率，緩和城市交通堵塞並減少碳排放。由於支持性法規和公共和私人相關人員之間的策略夥伴關係關係，MaaS 解決方案的採用正在加速，從而提高了交通的可及性和永續性。

人工智慧、即時資料分析和物聯網智慧運輸等技術發展進一步加強了 MaaS 生態系統。隨著對共用和電動車的重視程度不斷提高，城市交通趨勢也在改變。隨著城市繼續採用智慧運輸舉措來提供更互聯、高效和環保的交通網路，歐洲 MaaS 市場預計將大幅成長。

本報告研究了歐洲移動即即服務市場，並提供了市場概述、應用和服務趨勢以及參與市場的公司概況。

目錄

執行摘要

第1章 市場

• 趨勢：當前和未來的影響評估
• 供應鏈概覽
• 研發評審
• 監管狀態
• 相關利益者分析
• 市場動態概覽

第2章 區域

• 區域概況
• 歐洲

第3章 市場競爭基準化分析與公司概況

• 未來展望
• 地理評估
  • BlaBlaCar
  • Citymapper Limited
  • EasyMile
  • FOD Mobility UK Ltd.

第4章調查方法

Introduction to Europe Mobility-as-a-Service Market

The Europe mobility-as-a-service market was valued at $16.85 billion in 2024, and it is expected to grow at a CAGR of 27.39% and reach $148.92 billion by 2033. The integration of cutting-edge digital platforms is propelling innovations in user-focused services, real-time data analytics, and seamless transportation, which in turn is driving the Mobility-as-a-Service (MaaS) market in Europe. In order to ensure efficiency and a better user experience, strong public-private partnerships and supportive regulations improve urban mobility, ease traffic, and encourage sustainable transportation options.

Market Introduction

The market for mobility-as-a-service (MaaS) in Europe is expanding quickly due to factors like growing urbanization, improvements in digital platforms, and growing demand for sustainable and seamless transportation options. Passengers can easily plan, book, and pay for multimodal trips thanks to MaaS's integration of multiple mobility services, including public transportation, ride-sharing, bike-sharing, and car rentals, into a single, user-friendly digital platform.

MaaS is being actively promoted by governments throughout Europe in an effort to improve the effectiveness of public transportation systems, lessen urban congestion, and cut carbon emissions. The adoption of MaaS solutions is being accelerated by supportive regulations and strategic partnerships between public and private stakeholders, increasing accessibility and sustainability in transportation.

The MaaS ecosystem is being further enhanced by technological developments such as artificial intelligence, real-time data analytics, and IoT-enabled smart mobility. Urban transportation trends are also changing as a result of the increased emphasis on shared and electric mobility. The MaaS market in Europe is expected to grow substantially as cities continue to adopt smart mobility initiatives, providing a more connected, effective, and ecologically friendly transportation network.

Market Segmentation:

Segmentation 1: by Application

• Passenger Transportation
• Freight Transportation
• Micro-Mobility

Segmentation 2: by Service

• On-the-Go Rides
• Carpool
• Ride Hailing
  • Cars
  • Scooters and Bikes
  • Air Taxi
• Logistics
  • Light Duty Commercial Vehicles
  • Heavy Duty Commercial Vehicles
• Renting
  • Car Renting
  • Bicycle Renting
• Ride Sharing
  • Cars
  • Train/Subway Services
  • Bus Services
• Others

Segmentation 3: by Solution

• Payment Engines
• Navigation Solutions
• Connectivity Providers
• Ticketing Solutions
• Insurance Solutions

Segmentation 4: by Region

• Europe: Germany, France, U.K., Italy, and Rest-of-Europe

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different applications of mobility-as-a-service based on application (passenger transportation, freight transportation, and micro-mobility), by service (on-the-go rides, carpool, ride hailing, logistics, renting, ride sharing, and others) and by solution (payment engines, navigation solutions, connectivity providers, ticketing solutions, and insurance solutions). The market is poised for significant expansion with ongoing technological advancements, increased investments, and growing awareness of the importance of mobility-as-a-service. Therefore, the mobility-as-a-service business is a high-investment and high-revenue generating model.

Growth/Marketing Strategy: The Europe mobility-as-a-service market has been growing at a rapid pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include product development.

Competitive Strategy: The key players in the Europe mobility-as-a-service market analyzed and profiled in the study include professionals with expertise in the automobile and automotive domains. Additionally, a comprehensive competitive landscape such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.

Key Market Players and Competition Synopsis

The companies that are profiled in the report have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent names in this market are:

• BlaBlaCar
• Citymapper Limited
• EasyMile
• FOD Mobility UK Ltd.

Table of Contents

Executive Summary

Scope and Definition

1 Market

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Trends: Overview
  • 1.1.2 Rise of Multimodal Platforms
  • 1.1.3 Expansion of Micro-Mobility Solutions
  • 1.1.4 Data-Driven Decision-Making for Urban Planning
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country, Company)
• 1.4 Regulatory Landscape
• 1.5 Stakeholder Analysis
  • 1.5.1 Use Case
    • 1.5.1.1 Improving Accessibility at Zuidas, Amsterdam
    • 1.5.1.2 Enhancing Mobility in Utrecht Leidsche Rijn, Vleuten, and De Meern
• 1.6 Market Dynamics Overview
  • 1.6.1 Market Drivers
    • 1.6.1.1 Innovation in Technology
    • 1.6.1.2 Growing Urbanization
  • 1.6.2 Market Challenges
    • 1.6.2.1 Implementation of MaaS
    • 1.6.2.2 High Initial Investment Costs
  • 1.6.3 Market Opportunities
    • 1.6.3.1 Incorporating On-Demand Ferry and Freight Services
    • 1.6.3.2 Growing Environmental Awareness Boosting Adoption of Electric Vehicles (EVs)

2 Regions

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Regional Overview
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
  • 2.2.5 Product
  • 2.2.6 Germany
  • 2.2.7 France
  • 2.2.8 U.K.
  • 2.2.9 Italy
  • 2.2.10 Rest-of-Europe

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Geographic Assessment
  • 3.2.1 BlaBlaCar
    • 3.2.1.1 Overview
    • 3.2.1.2 Top Products/Product Portfolio
    • 3.2.1.3 Top Competitors
    • 3.2.1.4 Target Customers
    • 3.2.1.5 Key Personnel
    • 3.2.1.6 Analyst View
    • 3.2.1.7 Market Share, 2023
  • 3.2.2 Citymapper Limited
    • 3.2.2.1 Overview
    • 3.2.2.2 Top Products/Product Portfolio
    • 3.2.2.3 Top Competitors
    • 3.2.2.4 Target Customers
    • 3.2.2.5 Key Personnel
    • 3.2.2.6 Analyst View
    • 3.2.2.7 Market Share, 2023
  • 3.2.3 EasyMile
    • 3.2.3.1 Overview
    • 3.2.3.2 Top Products/Product Portfolio
    • 3.2.3.3 Top Competitors
    • 3.2.3.4 Target Customers
    • 3.2.3.5 Key Personnel
    • 3.2.3.6 Analyst View
    • 3.2.3.7 Market Share, 2023
  • 3.2.4 FOD Mobility UK Ltd.
    • 3.2.4.1 Overview
    • 3.2.4.2 Top Products/Product Portfolio
    • 3.2.4.3 Top Competitors
    • 3.2.4.4 Target Customers
    • 3.2.4.5 Key Personnel
    • 3.2.4.6 Analyst View
    • 3.2.4.7 Market Share, 2023

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Mobility-as-a-Service Market (by Region), 2023, 2030, and 2033
• Figure 2: Europe Mobility-as-a-Service Market (by Application), 2023, 2030, and 2033
• Figure 3: Europe Mobility-as-a-Service Market (by Service), 2023, 2030, and 2033
• Figure 4: Europe Mobility-as-a-Service Market (by Solution), 2023, 2030, and 2033
• Figure 5: Mobility-as-a-Service Market, Recent Developments
• Figure 6: Supply Chain and Risks within the Supply Chain
• Figure 7: Mobility-as-a-Service Market (by Country), January 2021-December 2023
• Figure 8: Mobility-as-a-Service Market (by Company), January 2021-December 2023
• Figure 9: Impact Analysis of Market Navigating Factors, 2024-2033
• Figure 10: Germany Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 11: France Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 12: U.K. Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 13: Italy Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 14: Rest-of-Europe Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 15: Strategic Initiatives, 2020-2023
• Figure 16: Share of Strategic Initiatives, 2021-2024
• Figure 17: Data Triangulation
• Figure 18: Top-Down and Bottom-Up Approach
• Figure 19: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Opportunities across Regions
• Table 3: From a policy perspective, the U.S. and the U.K. are the leading geographies with a seemingly favorable environment.
• Table 4: Mobility-as-a-Service Market (by Region), $Million, 2022-2033
• Table 5: Europe Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 6: Europe Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 7: Europe Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 8: Germany Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 9: Germany Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 10: Germany Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 11: France Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 12: France Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 13: France Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 14: U.K. Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 15: U.K. Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 16: U.K. Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 17: Italy Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 18: Italy Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 19: Italy Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 20: Rest-of-Europe Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 21: Rest-of-Europe Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 22: Rest-of-Europe Mobility-as-a-Service Market (by Solution), $Million, 2023-2033