MaaS（移動即服務）市場規模、佔有率、成長分析、按服務、按經營模式、按解決方案類型、按運輸類型、按車輛類型、按應用類型、按地區 - 行業預測，2025-2032 年

2023年全球MaaS（出行即服務）市場規模將為57億美元，從2024年的74.7億美元成長到2032年的652.1億美元，並且在預測期內（2025年）將以複合年成長率成長2013年至2032 年期間成長31.1%）。

交通運輸部門是全球空氣污染的主要來源，促使人們轉向替代交通方式。由於共用行動解決方案的日益普及，MaaS（行動即服務）市場有望成長。汽車共享正在成為一種經濟高效的所有權替代方案，減少維護和燃料成本，同時減輕對環境的影響。可支配收入的增加和交通基礎設施投資的增加進一步推動了該行業的發展。此外，歐盟委員會等新興市場的政府措施正在獎勵採用乘車服務。還值得注意的是，共享電動自行車在通勤者中越來越受歡迎。由於它們能有效減少排放並節省時間，因此永續交通途徑的整體吸引力正在增強。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術分析
• 監管分析
• 案例研究分析

全球 MaaS（移動即服務）市場規模：按服務分類的複合年成長率（2025-2032）

• 市場概況
• 叫車服務
• 汽車共享
• 微移動性
• 共享巴士
• 鐵路服務

全球 MaaS（移動即服務）市場規模：依經營模式分類的複合年成長率（2025-2032）

• 市場概況
• 公司間交易
• 企業對消費者
• P2P

全球 MaaS（移動即服務）市場規模：按解決方案類型分類的複合年成長率（2025-2032）

• 市場概況
• 技術平台
• 付款引擎
• 導航解決方案
• 通訊連接提供者
• 票務解決方案
• 保險服務

全球 MaaS（移動即服務）市場規模：按運輸類型分類的複合年成長率（2025-2032）

• 市場概況
• 私人的
• 公共

全球 MaaS（移動即服務）市場規模：按車輛類型分類的複合年成長率（2025-2032）

• 市場概況
• 公車
• 四輪車
• 微移動性
• 火車

全球 MaaS（行動即服務）市場規模：按應用類型分類的複合年成長率（2025-2032）

• 市場概況
• 個人化應用服務
• 行程管理
• 行程規劃
• 靈活的支付和交易

全球 MaaS（行動即服務）市場規模：依作業系統分類的複合年成長率（2025-2032）

• 市場概況
• Android
• iOS
• 其他

全球 MaaS（移動即服務）市場規模：按促銷類型分類的複合年成長率（2025-2032）

• 市場概況
• ICE
• EV
• 油電混合電動
• CNG/LPG

全球 MaaS（行動即服務）市場規模：按付款類型分類的複合年成長率（2025-2032）

• 市場概況
• 訂閱
• 付費使用制

全球 MaaS（移動即服務）市場規模：按通勤類型分類的複合年成長率（2025-2032）

• 市場概況
• 每天
• 最後一哩連接
• 有時

全球 MaaS（移動即服務）市場規模/複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按公司分公司分類的股份分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Uber Technologies Inc
• Lyft, Inc.
• Didi Chuxing Technology Co., Ltd.
• BlaBlaCar
• Ola Cabs
• Gett, Inc.
• Grab Holdings Inc.
• Careem Networks FZ-LLC
• Taxify OU
• Moovel Group GmbH
• DiDi Express
• Transit App, Inc.
• SkedGo Pty Ltd
• Lime（Neutron Holdings Inc.）
• Bird Rides Inc.
• Spin（Ford Motor Company）
• JUMP Bikes（Uber Technologies, Inc.）
• Car2Go（Daimler AG）

結論和建議

Global Mobility As A Service (MaaS) Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 7.47 billion in 2024 to USD 65.21 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The transportation sector is a major contributor to global air pollution, prompting a shift towards alternative modes of transport. The Mobility as a Service (MaaS) market is poised for growth due to the rising popularity of shared mobility solutions. Car-sharing is becoming a cost-effective alternative to ownership, reducing maintenance and fuel expenses while also mitigating environmental impact. Increased disposable income and investment in transport infrastructure further bolster this sector. Additionally, government initiatives in emerging markets, such as those from the European Union Commission, incentivize the adoption of ride-hailing services. The growing prevalence of e-bike sharing among commuters is also noteworthy, as it effectively cuts emissions and saves time, enhancing the overall appeal of sustainable transport options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobility As A Service (Maas) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobility as a Service (MaaS) Market Segmental Analysis

Global Mobility As A Service (MaaS) Market is segmented by Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type, Daily, Last mile connectivity, Occasional and region. Based on Service, the market is segmented into Ride-Hailing, Car Sharing, Micro-Mobility, Bus Sharing and Train Services. Based on Business Model, the market is segmented into Business-To-Business, Business-To-Consumer and Peer-To-Peer. Based on Solution type, the market is segmented into Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions and Insurance Services. Based on Transporation type, the market is segmented into Private and Public. Based on Vehicle type, the market is segmented into Buses, Four-Wheelers, Micro-Mobility and Trains. Based on Application type, the market is segmented into Personalized Application Services, Journey Management, Journey Planning and Flexible Payments & Transactions. Based on Operating System, the market is segmented into Android, iOS and Others. Based on Propulsion Type, the market is segmented into ICE, EV, Hybrid electric and CNG/LPG. Based on Payment Type, the market is segmented into Subscription and Pay-as-you-go. Based on Commute Type, the market is segmented into Daily, Last mile connectivity, and Occasional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobility as a Service (MaaS) Market

One of the primary drivers of the Mobility as a Service (MaaS) market is the global push by governments to promote digital payment methods. Initiatives like India's Digital India program aim to foster cashless transactions and enhance digital payment infrastructure nationwide. Moreover, the surge in e-commerce businesses and the widespread adoption of e-wallets for transactions significantly contribute to market growth. Furthermore, during the forecast period, the development of advanced, secure payment gateways is anticipated to further propel the Mobility as a Service (MaaS) market, facilitating seamless and trustworthy transactions for users across various platforms.

Restraints in the Global Mobility as a Service (MaaS) Market

A significant challenge facing the Global Mobility as a Service (MaaS) market is the rising levels of transportation congestion and pollution, particularly in developing countries. The prevalence of single-occupancy vehicle trips exacerbates vehicle emissions and contributes to traffic congestion, a situation further intensified by the popularity of ride-hailing services. In response to these issues, many governments in these regions are actively encouraging the public to shift towards public transportation options instead of relying solely on Mobility as a Service solutions. This push for public transit, aimed at alleviating congestion and reducing environmental impact, poses a restraint on the expansion of the MaaS market.

Market Trends of the Global Mobility as a Service (MaaS) Market

The Global Mobility as a Service (MaaS) market is witnessing a dynamic trend fueled by the increasing engagement of power companies in the car-sharing sector, coupled with stringent emission regulations enforced by governments in developing economies. As urbanization accelerates and environmental concerns escalate, the demand for sustainable transportation solutions has surged, prompting traditional car manufacturers to pivot towards eco-friendly alternatives. This shift not only enhances corporate social responsibility but also allows MaaS providers to solidify their market presence through innovative services and partnerships. Consequently, the MaaS market is poised for substantial growth as it aligns with global sustainability goals and evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis
• Case Study Analysis

Global Mobility As A Service (MaaS) Market Size by Service & CAGR (2025-2032)

• Market Overview
• Ride-Hailing
• Car Sharing
• Micro-Mobility
• Bus Sharing
• Train Services

Global Mobility As A Service (MaaS) Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Business-To-Business
• Business-To-Consumer
• Peer-To-Peer

Global Mobility As A Service (MaaS) Market Size by Solution type & CAGR (2025-2032)

• Market Overview
• Technology Platforms
• Payment Engines
• Navigation Solutions
• Telecom Connectivity Providers
• Ticketing Solutions
• Insurance Services

Global Mobility As A Service (MaaS) Market Size by Transporation type & CAGR (2025-2032)

• Market Overview
• Private
• Public

Global Mobility As A Service (MaaS) Market Size by Vehicle type & CAGR (2025-2032)

• Market Overview
• Buses
• Four-Wheelers
• Micro-Mobility
• Trains

Global Mobility As A Service (MaaS) Market Size by Application type & CAGR (2025-2032)

• Market Overview
• Personalized Application Services
• Journey Management
• Journey Planning
• Flexible Payments & Transactions

Global Mobility As A Service (MaaS) Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global Mobility As A Service (MaaS) Market Size by Propulsion Type & CAGR (2025-2032)

• Market Overview
• ICE
• EV
• Hybrid electric
• CNG/LPG

Global Mobility As A Service (MaaS) Market Size by Payment Type & CAGR (2025-2032)

• Market Overview
• Subscription
• Pay-as-you-go

Global Mobility As A Service (MaaS) Market Size by Commute Type & CAGR (2025-2032)

• Market Overview
• Daily
• Last mile connectivity
• Occasional

Global Mobility As A Service (MaaS) Market Size & CAGR (2025-2032)

• North America (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • US
  • Canada
• Europe (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Uber Technologies Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyft, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Didi Chuxing Technology Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlaBlaCar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ola Cabs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gett, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grab Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Careem Networks FZ-LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taxify OU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moovel Group GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiDi Express
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transit App, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SkedGo Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lime (Neutron Holdings Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird Rides Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin (Ford Motor Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUMP Bikes (Uber Technologies, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Car2Go (Daimler AG)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations