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1537661

大篷車和旅居車：市場佔有率分析、行業趨勢和統計、成長預測（2024-2029）

Caravan And Motorhome - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計大篷車和旅居車市場規模到 2024 年將達到 625 億美元，預計到 2029 年將達到 913 億美元，在預測期內（2024-2029 年）複合年成長率為 7.72%。

大篷車和房車市場

近年來，大篷車和旅居車市場經歷了顯著的成長和演變，反映了消費者偏好和生活方式趨勢的變化。一個顯著的趨勢是大篷車和旅居車旅行日益流行，成為首選的度假方式。消費者希望這些休閒車提供的自由和彈性，讓他們能以自己的步調探索不同的目的地。旅行偏好的這些變化，加上人們對戶外和自然體驗日益成長的興趣，正在推動大篷車和旅居車市場的擴張。

在產品多樣性方面，製造商透過推出各種大篷車和旅居車車型來滿足不斷成長的需求，以滿足不同的偏好和要求。現代設計通常融合創新功能、技術進步和改進的設施，以增強整體旅行體驗。此外，該行業強調永續性和環保實踐，製造商採用節能系統和材料，以適應消費者日益增強的環境責任意識。

迷你露營車的趨勢正在加速，因為它們的特點是緊湊的設計，並且通常具有流線型車身和減少的佔地面積。儘管尺寸很小，製造商仍專注於最大化內部空間並整合必要的設備。迷你露營車通常配備舒適的睡眠空間、基本的廚房設施和巧妙的儲存解決方案。它注重功能性和空間的有效利用，透過緊湊的設置提供舒適的露營體驗。

迷你大篷車，也稱為淚滴型拖車、微型大篷車或折疊露營車，比大型車型便宜。入門級版本起價約為 5,000 歐元，全套版本價格在 15,000 至 20,000 歐元之間。這種價格優勢吸引了預算有限的旅行者和首次參加房車旅行的旅行者。

截至 2023 年 3 月的季度，旅客數量大幅增加，澳洲各地的自助人數達到 450 萬人次，增加了 24%。此外，人們在房車旅行和露營方面度過了 1800 萬晚，大幅增加了 22%。旅行和休閒的激增每年帶來 1550 萬人次旅行、6230 萬人次過夜住宿和 112 億美元的旅遊支出。值得注意的是，這個數字高於疫情前 1400 萬次旅行和 5900 萬個夜晚的統計數據。

旅居車在世界各地越來越受歡迎，尤其是在歐洲。越來越多的高淨值人士 (HNWI) 和充足的房車停車位正在推動北美和歐洲的採用。

大篷車和旅居車市場趨勢

旅居車預計將在未來幾年受到關注

露營和旅行成為千禧世代越來越受歡迎的休閒。 C 型旅居車比 A 型和 B旅居車更省油。許多休閒車製造商都推出了基於福特和賓士底盤的C型車。

對小型貨車（B 型）旅居車的需求不斷成長，尤其是在德國市場，許多新興企業和參與企業正在提供將OEM庫存車輛或現有貨車改裝為露營車的服務。

  • 2023 年 3 月，貨車改裝專家 Krug Expedition 推出了旅居車。 Rhino XL 是一款堅固耐用的旅居車，旨在承受最惡劣的條件。
  • 2024 年 2 月，Goboony 與瑞士再保險子公司 iptiQ 合作推出了旅居車保險解決方案。

A型、B型和C型旅居車的整體市場發展預計將有助於未來幾年的整體市場成長。

歐洲有望在市場中發揮重要作用

歐洲在大篷車和旅居車市場中發揮著至關重要的作用。

  • 大篷車和旅居車是一種深植於歐洲的文化。使用大篷車遊覽和探索不同目的地的概念已被接受數十年，反映了對遊牧生活和戶外探險的文化親和性。這種文化接受創造了對大篷車和旅居車的持續需求，使它們成為歐洲旅行和休閒活動不可或缺的一部分。
  • 歐洲擁有多種多樣的風景和目的地，從風景如畫的鄉村到繁華的城市。這種地理多樣性鼓勵旅行者探索不同的地方，而大篷車和旅居車提供了理想的方式。這些車輛提供的自由度和靈活性符合歐洲旅行者尋求個人化和身臨其境的旅行體驗的偏好。

到 2022年終，歐洲註冊的大篷車和旅居車將超過 630 萬輛，比五年前的 520 萬輛顯著增加。在此期間，大篷車幾乎佔所有露營裝備的三分之二。然而，房車數量的大幅成長是顯而易見的，歐洲旅居車數量達到 280 萬輛，與 2017 年記錄的數字相比增加了 50%。結果，大篷車和旅居車的比例分別為 56% 和 44%。過去五年，房車公園增加了 5% 多一點，這表明旅居車數量超過房車的情況即將到來。在荷蘭，這種轉變還有很長的路要走，房車數量從 2017 年的 105,000 輛增加到 2022年終的近 180,000 輛，而大篷車數量仍為 424,000 輛。去年，KCI 報告稱，荷蘭的大篷車和房車總合已超過 60 萬輛，案例第一個里程碑。在歐洲國家中，荷蘭擁有最多的旅居車和大篷車持有，其次是德國（約 160 萬輛）、法國（115 萬輛）和英國（83.5 萬輛）。

大篷車和旅居車行業概述

大篷車和旅居車市場高度整合，多家製造商提供具有先進功能的產品。企業正在透過併購、聯盟、合作等策略擴大市場佔有率。例如

  • 2023 年 10 月，Mink Campers 推出了最新版露營車系列 MINK-E。 MINK-E 是一款環保全電動類型，專為在戶外景觀中困難且不可預測的地形中導航而設計。 Mink Camper 長 13.5 英尺（4.1 公尺），保持經典的動態層級形狀，尺寸緊湊，重量為 1,150 磅（520 公斤）。
  • 2023 年 7 月，ARB Earth Camper 的推出提供了令人信服的證據，證明冒險家可以選擇更輕的旅行拖車，而無需犧牲大篷車生活方式的刺激。
  • 2022 年 1 月，Ford-Werke GmbH 和 Erwin Hymer Group (EHG) 簽署了一份框架協議，交付福特全順和福特全順客製化車，作為面向客戶的休閒車和旅居車的基礎。該協議將使兩家公司在不斷成長的休閒車市場中獲得股權。供應協議包括福特全順廂式貨車和骨架底盤駕駛室模型，用於改裝為EHG品牌下的房車、半整合式旅居車和凹室旅居車，以及福特全順自訂組合廂型車。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 依產品類型
    • 露營車
      • 旅行拖車
      • 第五輪圈拖車
      • 折疊露營拖車
      • 卡車露營
    • 旅居車
      • A型
      • B型
      • C型
    • 按最終用戶
      • 直接買家
      • 車隊車主
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 其他歐洲國家
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 韓國
      • 其他亞太地區
    • 世界其他地區
      • 南美洲
      • 中東/非洲

第6章 競爭狀況

  • 供應商市場佔有率
  • 公司簡介
    • Thor Industries Inc.
    • Swift Group
    • Forest River Inc.
    • Winnebago Industries Inc.
    • Burstner GmbH & Co. KG
    • Triple E Recreational Vehicles
    • Hymer GmbH & Co. KG
    • Jayco Inc.
    • Dethleffs GmbH & Co. KG
    • Knaus Tabbert AG
    • Trigano SA

第7章市場機會與未來趨勢

簡介目錄
Product Code: 72064

The Caravan And Motorhome Market size is estimated at USD 62.5 billion in 2024, and is expected to reach USD 91.30 billion by 2029, growing at a CAGR of 7.72% during the forecast period (2024-2029).

Caravan And Motorhome - Market

The caravan and motorhome market has witnessed significant growth and evolution in recent years, reflecting changing consumer preferences and lifestyle trends. One notable trend is the increasing popularity of caravan and motorhome travel as a preferred mode of vacationing. Consumers are seeking the freedom and flexibility that these recreational vehicles provide, allowing them to explore diverse destinations at their own pace. This shift in travel preferences, coupled with a growing interest in outdoor and nature-based experiences, has contributed to the expansion of the caravan and motorhome market.

In terms of product diversity, manufacturers have responded to the rising demand by introducing a wide range of caravan and motorhome models, catering to various preferences and requirements. Modern designs often incorporate innovative features, technological advancements, and improved amenities to enhance the overall travel experience. Additionally, there is a notable emphasis on sustainability and eco-friendly practices within the industry, with manufacturers incorporating energy-efficient systems and materials to align with the growing awareness of environmental responsibility among consumers.

The trend of mini caravans is picking up pace as they are characterized by their compact design, typically featuring a streamlined body with a reduced footprint. Despite their smaller size, manufacturers focus on maximizing interior space to include essential amenities. Mini caravans often come equipped with a cozy sleeping area, basic kitchen facilities, and clever storage solutions. The emphasis is on functionality and efficient use of space to provide a comfortable camping experience within a compact setup.

Mini caravans, also known as teardrop trailers, micro caravans, or folding campers, offer affordability compared to larger models. Entry-level options start around EUR 5,000, with well-equipped versions reaching EUR 15,000 - EUR 20,000. This price advantage attracts budget-conscious travelers and first-time caravanners.

In the quarter spanning March 2023, there was a substantial rise in travel figures, with individuals undertaking 4.5 million trips, marking a 24% increase across Australia. Additionally, the delights of caravanning and camping were savored, with 18 million nights spent, reflecting a substantial 22% surge. This surge in travel and leisure activities contributes to an annual rolling total of 15.5 million trips, 62.3 million nights, and an impressive USD 11.2 billion in visitor expenditure. Notably, these figures surpass the pre-pandemic statistics, which stood at 14 million trips and 59 million nights.

Motorhomes are becoming increasingly popular around the world, particularly in Europe. The rising number of high-net-worth individuals (HNWI), combined with the availability of ample RV parking, is driving its adoption in North America and Europe.

Caravan And Motorhome Market Trends

Motorhomes are Anticipated to Gain Prominence Over the Coming Years

Camping and travel are becoming increasingly popular recreational activities among millennials. Type C motorhomes outperform type A and B motorhomes in terms of fuel efficiency. Many recreational vehicle manufacturers are introducing type C vehicles based on Ford and Mercedes-Benz chassis.

With the increasing demand for small van (type B) motorhomes, especially in the German market, many new companies and start-ups are offering services to convert stock OEM vehicles and existing vans into campervans.

  • In March 2023, Krug Expedition, a company specializing in van conversions, revealed its motorhome referred to as the "Rhinoceros on Wheels. The Rhino XL is a robust off-road motorhome built to withstand extreme conditions.
  • In February 2024, Goboony collaborated with iptiQ, a subsidiary of Swiss Re, to introduce a motorhome insurance solution.

Such developments across type A, B, and C motorhomes are expected to contribute to the overall growth of the market in the coming years.

Europe is Likely to Play a Key Role in the Market

Europe plays a pivotal role in the market of caravans and motorhomes due to several factors that contribute to the region's prominence in this industry.

  • Caravanning and motorhoming have deep cultural roots in Europe. The concept of touring and exploring different destinations using caravans has been embraced for decades, reflecting a cultural affinity for mobile living and outdoor adventures. This cultural acceptance has created a sustained demand for caravans and motorhomes, making them an integral part of travel and leisure activities in Europe.
  • Europe boasts diverse landscapes and destinations, ranging from picturesque countryside to vibrant cities. This geographical diversity encourages travelers to explore various locations, and caravans and motorhomes offer an ideal means for this. The freedom and flexibility provided by these vehicles align with the preferences of European travelers who seek personalized and immersive travel experiences.

By the end of 2022, Europe witnessed registrations of over 6.3 million caravans and motorhomes, a notable increase from 5.2 million five years prior. During that period, caravans constituted almost two-thirds of all camping equipment. However, the remarkable surge in campers is evident, with the count of motorhomes reaching 2.8 million in Europe, marking a 50% rise compared to the figures recorded in 2017. Consequently, the proportion between caravans and motorhomes now stands at 56% compared to 44%. Over the past five years, the caravan park has experienced a growth of slightly over 5%, suggesting an impending scenario where motorhomes may surpass caravans in numbers. While this shift is still a distant prospect in the Netherlands, where the camper count rose from 105,000 in 2017 to nearly 180,000 by the end of 2022, there are still 424,000 caravans in the country. Last year, KCI reported a combined count of over 600,000 caravans and campers in the Netherlands, marking the first instance of such a milestone. Among European countries, the Netherlands boasts the highest ownership of motorhomes and caravans, following Germany with almost 1.6 million units, France with 1.15 million, and Great Britain with 835,000.

Caravan And Motorhome Industry Overview

The caravan and motorhomes market is intensely consolidated, with several manufacturers offering products with advanced features. Companies are increasing their market share through strategies such as mergers and acquisitions, partnerships, and collaborations. For instance,

  • In October 2023, Mink Campers revealed the latest iteration of its camper series with the MINK-E, an environmentally friendly, fully electric version designed for navigating the challenging and unpredictable terrains of outdoor landscapes. The Mink Camper, measuring 13.5 ft (4.1 meters), maintains its classic and aerodynamic teardrop shape, ensuring a compact size with a weight of 1,150 lbs (520 kg).
  • In July 2023, the introduction of the ARB Earth Camper serves as compelling evidence that adventure seekers can opt for a lighter travel trailer without sacrificing the thrill of the caravanning lifestyle.
  • In January 2022, Ford-Werke GmbH and Erwin Hymer Group (EHG) signed a framework agreement for the delivery of Ford Transit and Ford Transit Custom as the foundation for customer-ready recreational vehicles and motorhomes. The agreement will allow both companies to capitalize on the growing leisure vehicle market. The supply agreement includes Ford Transit panel van and skeletal chassis cab models, as well as Ford Transit Custom kombi vans, for conversion into camper vans, semi-integrated motorhomes, and alcove motorhomes by EHG brands.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market size in value USD Billion)

  • 5.1 Product Type
    • 5.1.1 Caravan
      • 5.1.1.1 Travel Trailers
      • 5.1.1.2 Fifth-wheel Trailers
      • 5.1.1.3 Folding Camp Trailers
      • 5.1.1.4 Truck Campers
    • 5.1.2 Motorhome
      • 5.1.2.1 Type A
      • 5.1.2.2 Type B
      • 5.1.2.3 Type C
    • 5.1.3 By End User
      • 5.1.3.1 Direct Buyers
      • 5.1.3.2 Fleet Owners
  • 5.2 By Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
      • 5.2.1.3 Rest of North America
    • 5.2.2 Europe
      • 5.2.2.1 Germany
      • 5.2.2.2 United Kingdom
      • 5.2.2.3 France
      • 5.2.2.4 Italy
      • 5.2.2.5 Rest of Europe
    • 5.2.3 Asia-Pacific
      • 5.2.3.1 India
      • 5.2.3.2 China
      • 5.2.3.3 Japan
      • 5.2.3.4 South Korea
      • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 Rest of the World
      • 5.2.4.1 South America
      • 5.2.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Thor Industries Inc.
    • 6.2.2 Swift Group
    • 6.2.3 Forest River Inc.
    • 6.2.4 Winnebago Industries Inc.
    • 6.2.5 Burstner GmbH & Co. KG
    • 6.2.6 Triple E Recreational Vehicles
    • 6.2.7 Hymer GmbH & Co. KG
    • 6.2.8 Jayco Inc.
    • 6.2.9 Dethleffs GmbH & Co. KG
    • 6.2.10 Knaus Tabbert AG
    • 6.2.11 Trigano SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS