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市場調查報告書
商品編碼
1537661
大篷車和旅居車:市場佔有率分析、行業趨勢和統計、成長預測(2024-2029)Caravan And Motorhome - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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預計大篷車和旅居車市場規模到 2024 年將達到 625 億美元,預計到 2029 年將達到 913 億美元,在預測期內(2024-2029 年)複合年成長率為 7.72%。
近年來,大篷車和旅居車市場經歷了顯著的成長和演變,反映了消費者偏好和生活方式趨勢的變化。一個顯著的趨勢是大篷車和旅居車旅行日益流行,成為首選的度假方式。消費者希望這些休閒車提供的自由和彈性,讓他們能以自己的步調探索不同的目的地。旅行偏好的這些變化,加上人們對戶外和自然體驗日益成長的興趣,正在推動大篷車和旅居車市場的擴張。
在產品多樣性方面,製造商透過推出各種大篷車和旅居車車型來滿足不斷成長的需求,以滿足不同的偏好和要求。現代設計通常融合創新功能、技術進步和改進的設施,以增強整體旅行體驗。此外,該行業強調永續性和環保實踐,製造商採用節能系統和材料,以適應消費者日益增強的環境責任意識。
迷你露營車的趨勢正在加速,因為它們的特點是緊湊的設計,並且通常具有流線型車身和減少的佔地面積。儘管尺寸很小,製造商仍專注於最大化內部空間並整合必要的設備。迷你露營車通常配備舒適的睡眠空間、基本的廚房設施和巧妙的儲存解決方案。它注重功能性和空間的有效利用,透過緊湊的設置提供舒適的露營體驗。
迷你大篷車,也稱為淚滴型拖車、微型大篷車或折疊露營車,比大型車型便宜。入門級版本起價約為 5,000 歐元,全套版本價格在 15,000 至 20,000 歐元之間。這種價格優勢吸引了預算有限的旅行者和首次參加房車旅行的旅行者。
截至 2023 年 3 月的季度,旅客數量大幅增加,澳洲各地的自助人數達到 450 萬人次,增加了 24%。此外,人們在房車旅行和露營方面度過了 1800 萬晚,大幅增加了 22%。旅行和休閒的激增每年帶來 1550 萬人次旅行、6230 萬人次過夜住宿和 112 億美元的旅遊支出。值得注意的是,這個數字高於疫情前 1400 萬次旅行和 5900 萬個夜晚的統計數據。
旅居車在世界各地越來越受歡迎,尤其是在歐洲。越來越多的高淨值人士 (HNWI) 和充足的房車停車位正在推動北美和歐洲的採用。
露營和旅行成為千禧世代越來越受歡迎的休閒。 C 型旅居車比 A 型和 B旅居車更省油。許多休閒車製造商都推出了基於福特和賓士底盤的C型車。
對小型貨車(B 型)旅居車的需求不斷成長,尤其是在德國市場,許多新興企業和參與企業正在提供將OEM庫存車輛或現有貨車改裝為露營車的服務。
A型、B型和C型旅居車的整體市場發展預計將有助於未來幾年的整體市場成長。
歐洲在大篷車和旅居車市場中發揮著至關重要的作用。
到 2022年終,歐洲註冊的大篷車和旅居車將超過 630 萬輛,比五年前的 520 萬輛顯著增加。在此期間,大篷車幾乎佔所有露營裝備的三分之二。然而,房車數量的大幅成長是顯而易見的,歐洲旅居車數量達到 280 萬輛,與 2017 年記錄的數字相比增加了 50%。結果,大篷車和旅居車的比例分別為 56% 和 44%。過去五年,房車公園增加了 5% 多一點,這表明旅居車數量超過房車的情況即將到來。在荷蘭,這種轉變還有很長的路要走,房車數量從 2017 年的 105,000 輛增加到 2022年終的近 180,000 輛,而大篷車數量仍為 424,000 輛。去年,KCI 報告稱,荷蘭的大篷車和房車總合已超過 60 萬輛,案例第一個里程碑。在歐洲國家中,荷蘭擁有最多的旅居車和大篷車持有,其次是德國(約 160 萬輛)、法國(115 萬輛)和英國(83.5 萬輛)。
大篷車和旅居車市場高度整合,多家製造商提供具有先進功能的產品。企業正在透過併購、聯盟、合作等策略擴大市場佔有率。例如
The Caravan And Motorhome Market size is estimated at USD 62.5 billion in 2024, and is expected to reach USD 91.30 billion by 2029, growing at a CAGR of 7.72% during the forecast period (2024-2029).
The caravan and motorhome market has witnessed significant growth and evolution in recent years, reflecting changing consumer preferences and lifestyle trends. One notable trend is the increasing popularity of caravan and motorhome travel as a preferred mode of vacationing. Consumers are seeking the freedom and flexibility that these recreational vehicles provide, allowing them to explore diverse destinations at their own pace. This shift in travel preferences, coupled with a growing interest in outdoor and nature-based experiences, has contributed to the expansion of the caravan and motorhome market.
In terms of product diversity, manufacturers have responded to the rising demand by introducing a wide range of caravan and motorhome models, catering to various preferences and requirements. Modern designs often incorporate innovative features, technological advancements, and improved amenities to enhance the overall travel experience. Additionally, there is a notable emphasis on sustainability and eco-friendly practices within the industry, with manufacturers incorporating energy-efficient systems and materials to align with the growing awareness of environmental responsibility among consumers.
The trend of mini caravans is picking up pace as they are characterized by their compact design, typically featuring a streamlined body with a reduced footprint. Despite their smaller size, manufacturers focus on maximizing interior space to include essential amenities. Mini caravans often come equipped with a cozy sleeping area, basic kitchen facilities, and clever storage solutions. The emphasis is on functionality and efficient use of space to provide a comfortable camping experience within a compact setup.
Mini caravans, also known as teardrop trailers, micro caravans, or folding campers, offer affordability compared to larger models. Entry-level options start around EUR 5,000, with well-equipped versions reaching EUR 15,000 - EUR 20,000. This price advantage attracts budget-conscious travelers and first-time caravanners.
In the quarter spanning March 2023, there was a substantial rise in travel figures, with individuals undertaking 4.5 million trips, marking a 24% increase across Australia. Additionally, the delights of caravanning and camping were savored, with 18 million nights spent, reflecting a substantial 22% surge. This surge in travel and leisure activities contributes to an annual rolling total of 15.5 million trips, 62.3 million nights, and an impressive USD 11.2 billion in visitor expenditure. Notably, these figures surpass the pre-pandemic statistics, which stood at 14 million trips and 59 million nights.
Motorhomes are becoming increasingly popular around the world, particularly in Europe. The rising number of high-net-worth individuals (HNWI), combined with the availability of ample RV parking, is driving its adoption in North America and Europe.
Camping and travel are becoming increasingly popular recreational activities among millennials. Type C motorhomes outperform type A and B motorhomes in terms of fuel efficiency. Many recreational vehicle manufacturers are introducing type C vehicles based on Ford and Mercedes-Benz chassis.
With the increasing demand for small van (type B) motorhomes, especially in the German market, many new companies and start-ups are offering services to convert stock OEM vehicles and existing vans into campervans.
Such developments across type A, B, and C motorhomes are expected to contribute to the overall growth of the market in the coming years.
Europe plays a pivotal role in the market of caravans and motorhomes due to several factors that contribute to the region's prominence in this industry.
By the end of 2022, Europe witnessed registrations of over 6.3 million caravans and motorhomes, a notable increase from 5.2 million five years prior. During that period, caravans constituted almost two-thirds of all camping equipment. However, the remarkable surge in campers is evident, with the count of motorhomes reaching 2.8 million in Europe, marking a 50% rise compared to the figures recorded in 2017. Consequently, the proportion between caravans and motorhomes now stands at 56% compared to 44%. Over the past five years, the caravan park has experienced a growth of slightly over 5%, suggesting an impending scenario where motorhomes may surpass caravans in numbers. While this shift is still a distant prospect in the Netherlands, where the camper count rose from 105,000 in 2017 to nearly 180,000 by the end of 2022, there are still 424,000 caravans in the country. Last year, KCI reported a combined count of over 600,000 caravans and campers in the Netherlands, marking the first instance of such a milestone. Among European countries, the Netherlands boasts the highest ownership of motorhomes and caravans, following Germany with almost 1.6 million units, France with 1.15 million, and Great Britain with 835,000.
The caravan and motorhomes market is intensely consolidated, with several manufacturers offering products with advanced features. Companies are increasing their market share through strategies such as mergers and acquisitions, partnerships, and collaborations. For instance,