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市場調查報告書

商品編碼

1666979

房車市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Motorhome Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月19日 | 出版商:

Global Market Insights Inc. | 英文 160 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球房車市場價值為 388 億美元，預計在 2025 年至 2034 年期間的複合年成長率為 4%。房車的吸引力在於它們能夠提供賓至如歸的體驗、現代化的設施和增強的機動性。

消費者越來越傾向於永續的出行解決方案，推動製造商透過整合先進技術和環保功能、提高車輛效率和減輕重量來降低碳排放進行創新。這種向環保旅遊的轉變符合當今具有環保意識的消費者日益成長的期望。隨著對個人化和靈活旅行體驗的需求不斷成長，房車為那些在公路上尋求自主、舒適和冒險的人們提供了理想的解決方案。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	388億美元
預測值	582億美元
複合年成長率	4%

市場主要分為三個類別：A 類、B 類和 C 類房車。 A 級房車目前佔據市場主導地位，到 2024 年將佔據 55% 的佔有率，預計到 2034 年將創造 346 億美元的市場價值。 A-Class 房車採用重型底盤，提供無與倫比的舒適性和如家般溫馨的體驗，對於那些追求奢華和便利的旅客來說尤其具有吸引力。

根據最終用戶，市場分為 B2C（個人消費者）和 B2B（車隊所有者）。由於休閒旅行、公路旅行和露營越來越受歡迎，B2C 領域在 2024 年佔據領先地位，佔據 85% 的佔有率。房車具有無與倫比的靈活性，使用者可以設計自己的旅行體驗，參觀偏遠或人跡罕至的目的地，而無需傳統的住宿。這種多功能性吸引了各種各樣的受眾，包括年輕的冒險家、退休人員和家庭。離網和國內旅遊的趨勢正在推動對房車的需求，房車可以提供自給自足和客製化的旅行體驗。

2024 年，歐洲以 55% 的佔有率引領房車市場，這得益於強大的房車製造業、廣泛的露營基礎設施以及對戶外旅行的文化熱愛。人口更富裕，加上風景優美的旅遊路線和便利的跨境連通，進一步推動了市場的發展。強勁的國內需求和房車跨國旅行的吸引力使得歐洲成為房車產業的主要推動力。非洲大陸根深蒂固的戶外探險和探索傳統繼續支撐著該行業的強勁銷售和成長。

產業生態系統分析
供應商概況
- 原物料供應商
- 零件供應商
- 製造商
- 技術提供者
- 經銷商
- 最終用途
利潤率分析
技術與創新格局
成本明細分析
專利分析
監管格局
定價分析
衝擊力
- 成長動力
  - 亞太地區旅遊業快速擴張
  - 對舒適旅行和住宿的需求日益成長
  - 電動房車的普及率不斷提高
  - 房車公園和露營地的休閒活動越來越受到重視
  - 拉丁美洲出現了多家房車租賃公司
  - 汽車數位化和智慧家庭解決方案的採用日益增多
- 產業陷阱與挑戰
  - 房車初期投資及維護成本高
成長潛力分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：按類別，2021 - 2034 年

主要趨勢
A 類
B 類
C 類

第6章：市場估計與預測：按價格，2021 - 2034 年

主要趨勢
標準
奢華

第 7 章：市場估計與預測：按最終用途，2021 - 2034 年

主要趨勢
B2C/個人
- A 類
- B 類
- C 類
B2B/車隊車主
- A 類
- B 類
- C 類

第 8 章：市場估計與預測：按燃料，2021 - 2034 年

主要趨勢
汽油
柴油引擎

第 9 章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 瑞典
- 荷蘭
- 挪威
- 土耳其
- 希臘
- 匈牙利
- 喬治亞州
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲和加勒比海地區
- 巴西
- 墨西哥
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非

第10章：公司簡介

Airstream
Auto-Trail VR
Bürstner
Coachmen RV
Dethleffs
Entegra Coach
Fleetwood RV
Forest River
Hobby-Wohnwagenwerk
Hymer
Jayco
Knaus Tabbert
Monaco Coach
Newmar
Pilote Group
Rapido Group
Roadtrek
Thor Industries
Tiffin Motorhomes
Winnebago Industries

簡介目錄

Product Code: 5422

The Global Motorhome Market, valued at USD 38.8 billion in 2024, is set to expand at a 4% CAGR between 2025 and 2034. The increasing demand for comfortable, safe, and technologically advanced motorhomes is driving substantial growth, with a particular surge in interest across Europe. The appeal of motorhomes stems from their ability to offer a home-away-from-home experience, with modern amenities and enhanced mobility.

Consumers are increasingly drawn to sustainable travel solutions, pushing manufacturers to innovate by integrating advanced technology and eco-friendly features, improving vehicle efficiency, and reducing weight to lower carbon emissions. This shift towards environmentally conscious travel aligns with the growing expectations of today's eco-aware consumers. As the demand for personalized and flexible travel experiences rises, motorhomes provide an ideal solution for those seeking autonomy, comfort, and adventure on the open road.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$38.8 Billion
Forecast Value	$58.2 Billion
CAGR	4%

The market is divided into three key classes: Class A, Class B, and Class C motorhomes. Class A motorhomes currently dominate the market, accounting for 55% of the share in 2024, and are projected to generate USD 34.6 billion by 2034. These vehicles stand out for their spacious designs, high-end features like luxury kitchens, premium sleeping arrangements, and vast storage space, making them perfect for extended trips. Built on heavy-duty chassis, Class A motorhomes offer unmatched comfort and a home-like experience, making them particularly attractive to those seeking luxury and convenience while traveling.

By end-user, the market is segmented into B2C (individual consumers) and B2B (fleet owners). The B2C segment took the lead in 2024, capturing an 85% share, thanks to the growing popularity of recreational travel, road trips, and camping. Motorhomes offer unparalleled flexibility, allowing users to design their own travel experiences and visit remote or off-the-beaten-path destinations, all without the need for traditional accommodations. This versatility appeals to a diverse audience, including younger adventurers, retirees, and families. The trend towards off-grid and domestic tourism is fueling demand for motorhomes, which provide a self-sufficient and customized travel experience.

Europe led the motorhome market in 2024 with a 55% share, bolstered by a strong RV manufacturing industry, widespread camping infrastructure, and a cultural love for outdoor travel. A wealthier population, coupled with scenic travel routes and easy cross-border connectivity, further drives the market. The combination of strong domestic demand and the appeal of cross-country travel via motorhome makes Europe a key driver in the motorhome industry. The continent's deep-rooted tradition of outdoor adventure and exploration continues to support robust sales and growth in the sector.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates & calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market scope & definition

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Raw material suppliers
- 3.2.2 Component suppliers
- 3.2.3 Manufacturers
- 3.2.4 Technology providers
- 3.2.5 Distributors
- 3.2.6 End use
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Cost breakdown analysis
3.6 Patent analysis
3.7 Regulatory landscape
3.8 Pricing analysis
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Rapid expansion of tourism industry in Asia Pacific
  - 3.9.1.2 Growing demand for comfortable travel and accommodation
  - 3.9.1.3 Increasing adoption of electric-powered Motorhome
  - 3.9.1.4 Rising emphasis on leisure activities in motorhome parks and campgrounds
  - 3.9.1.5 Emergence of several RV rental companies in Latin America
  - 3.9.1.6 Growing adoption of automotive digitization and smart-home solutions
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 High initial investment and maintenance cost of motorhome
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Class, 2021 - 2034 ($Mn, Units)

5.1 Key trends
5.2 Class A
5.3 Class B
5.4 Class C

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Mn, Units)

6.1 Key trends
6.2 Standard
6.3 Luxury

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn, Units)

7.1 Key trends
7.2 B2C/Individual
- 7.2.1 Class A
- 7.2.2 Class B
- 7.2.3 Class C
7.3 B2B/Fleet Owner
- 7.3.1 Class A
- 7.3.2 Class B
- 7.3.3 Class C

Chapter 8 Market Estimates & Forecast, By Fuel, 2021 - 2034 ($Mn, Units)

8.1 Key trends
8.2 Gasoline
8.3 Diesel

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Sweden
- 9.3.7 Netherlands
- 9.3.8 Norway
- 9.3.9 Turkey
- 9.3.10 Greece
- 9.3.11 Hungary
- 9.3.12 Georgia
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 LAMEA
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 UAE
- 9.5.4 Saudi Arabia
- 9.5.5 South Africa