市場調查報告書
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1530728
2030 年旅居車市場預測:按類型、燃料、應用、價格、應用、最終用戶和地區進行的全球分析Motorhome Market Forecasts to 2030 - Global Analysis By Type (Class A Motorhomes, Class B Motorhomes (Camper Vans), Class C Motorhomes, Towable RVs and Other Types), Fuel (Gasoline and Diesel), Usage, Price, Application, End User and by Geography |
根據Stratistics MRC預測,2024年全球旅居車市場規模將達355.8億美元,預計2030年將達到647.7億美元,預測期內複合年成長率為10.5%。
休閒車(或旅居車)是一種用於休閒旅行的多功能移動住宅。也稱為旅居車或房車。旅居車是一種便捷的旅行方式,同時又不失居家的舒適感,因為房車通常包括床、小廚房等居住空間,有時還包括浴室。旅居車的大小和功能各不相同,從帶有多個房間的寬敞豪華轎車到小型貨車。此外,旅居車也吸引那些尋求靈活性和有機會參觀偏遠和人跡罕至的地方而又不犧牲舒適性或自給自足的旅客。
據房車工業協會 (RVIA) 稱,近年來,由於人們對戶外休閒活動的興趣增加以及對靈活旅行選擇的渴望,旅居車和房車的需求激增。
客戶對戶外探險的興趣日益濃厚
近年來,人們對基於自然的活動的興趣日益濃厚,以及文化向體驗式旅行的轉變,增加了消費者對戶外旅行體驗的興趣。旅居車很有吸引力,因為它們讓這些體驗變得舒適和方便。旅居車因其適應性強而受到退休人員、家庭和尋求刺激者的歡迎,這使他們能夠在前往遙遠的地方旅行時又不失家的感覺。此外,戶外休閒的流行也受到社群媒體的推動,社群媒體鼓勵用戶透過共用他們令人驚嘆的露營和離網體驗來採用遊牧生活方式。
成本和經濟不確定性
由於各種經濟不確定性,包括利率和燃油價格的變化,房車產業面臨重大挑戰。特別是在經濟衰退時期,長期的維護成本和高昂的初始購買成本阻礙了潛在買家。此外,由於保險費、倉儲費和露營地使用費,一些消費者可能會發現價格昂貴且難以負擔。排放法規以及為應對法規變化而進行昂貴升級的需求也可能進一步影響可負擔性和市場滲透率。
創新與技術進步
只要技術不斷進步,旅居車產業就有很多機會。降低營業成本和環境影響的車輛設計創新包括輕質材料和提高燃油經濟性和性能的動態特性。智慧技術(包括自動化、物聯網設備和連接解決方案)的整合提高了車內便利性和使用者體驗。此外,具有環保意識的消費者可能會找到傳統燃料來源的永續替代品,即太陽能和氫燃料電池,這是再生能源來源的兩種發展。
市場飽和與競爭環境
由於旅居車行業競爭加劇以及已開發市場的市場飽和,製造商和經銷商面臨著盈利和市場佔有率的挑戰。知名品牌和行業領導者的新競爭對手包括國際公司、利基市場的創新企業以及提供獨特產品和定價結構的新參與企業。此外,為了獲得市場佔有率,價格競爭和折扣技術最終會降低利潤率和品牌股權。
COVID-19 的疫情對旅居車市場產生了重大影響。全球封鎖和旅行限制最初擾亂了生產、供應鏈和消費者需求。由於消費者信心疲弱和旅行前景的不確定性,2020 年初銷售額大幅下降。隨著疫情的蔓延,消費者尋求更安全、更可控的休閒旅行環境,導致消費者明顯轉向國內旅行和自足式旅行選擇,包括旅居車。此外,旅居車,特別是在允許戶外休閒的地區。
C 級旅居車市場預計將在預測期內成為最大的細分市場
C 級旅居車細分市場預計將佔據最大的市場佔有率。 C 級旅居車擁有與大型 A 級旅居車相似的駕駛室和寬敞的生活空間,但價格更實惠且易於操作,並且基於卡車或貨車底盤。 C-Class旅居車深受廣大客戶的歡迎,因為它們用途廣泛,在小而舒適的空間內提供睡眠區、廚房和浴室等便利設施。此外,我們是旅居車場上的壓倒性力量,具有多種屬性和旅行偏好,以尋求舒適性、便利性和駕駛輕鬆性之間平衡的家庭和旅行者為中心。
柴油引擎產業預計在預測期內複合年成長率最高
柴油引擎驅動的旅居車細分市場預計將保持旅居車市場最高的複合年成長率。柴油旅居車因其牽引能力、燃油效率和耐用性而成為遠距旅行和牽引大型拖車或附加車輛等重物的首選。柴油旅居車擁有更強大的底盤和引擎,可提高公路式可靠性和性能。此外,動力、效率和壽命是經驗豐富的旅行者和全職房車車主的重要考慮因素,柴油旅居車在他們中很受歡迎。
北美,尤其是美國,佔據旅居車市場的最大佔有率。該地區的優勢在於其濃厚的房車擁有文化和支持房車旅行的基礎設施,包括露營地、房車公園和旅居車愛好者的便利設施。此外,在消費者偏好多樣化的推動下,從豪華 A-Class旅居車到緊湊型 B-Class 和 C-Class 車型,美國佔據了全球旅居車銷量的大部分。
在旅居車市場中,歐洲地區預計複合年成長率最高。推動這一成長的因素有很多,包括靈活和永續的旅行選擇日益普及、可支配收入不斷增加以及人們對戶外和探險旅遊的興趣日益濃厚。歐洲消費者,尤其是德國、法國和英國等國家的消費者,正在採用旅居車作為前往歐洲內外不同風景和文化地點的靈活方式。此外,該地區完善的旅居車友善基礎設施網路(包括露營地和服務設施)提供了便利的旅行體驗。
According to Stratistics MRC, the Global Motorhome Market is accounted for $35.58 billion in 2024 and is expected to reach $64.77 billion by 2030 growing at a CAGR of 10.5% during the forecast period. A recreational vehicle, or motorhome, is a multipurpose mobile home intended for leisure travel. It is sometimes referred to as a camper van or RV. Motorhomes offer a useful way to travel without sacrificing home comforts because they frequently feature living areas like beds, a kitchenette, and occasionally a bathroom. They range in size and feature set, from spacious, opulent cars with several rooms to small vans. Moreover, travelers who want flexibility and the chance to visit isolated or off-the-beaten-path locations without sacrificing comfort or self-sufficiency are drawn to motorhomes.
According to the Recreational Vehicle Industry Association (RVIA), the demand for motorhomes and RVs has surged in recent years, driven by a growing interest in outdoor recreational activities and a desire for flexible travel options.
Growing customer interest in outdoor adventures
A growing appreciation for nature-based activities and a cultural shift towards experiential travel have spurred consumer interest in outdoor travel experiences in recent years. Motorhomes are appealing because they make these experiences comfortable and convenient. Motorhomes are popular among retirees, families, and thrill-seekers because of their adaptability, which lets them travel to far-flung places without losing their sense of home. Additionally, the popularity of outdoor recreation has also been aided by social media, where users are encouraged to adopt a nomadic lifestyle by sharing stunning camping locations and off-grid experiences.
Cost and Economic Uncertainty
The RV industry faces significant challenges from a variety of economic uncertainties, including fluctuations in interest rates and fuel prices. Prolonged maintenance costs and high initial purchase costs discourage potential buyers, particularly in recessionary times. Furthermore, some consumers may find it more expensive and difficult to afford due to the cost of insurance, storage, and campground fees. Affordability and market penetration may also be further impacted by the need for expensive upgrades to comply with emission standards and regulatory changes.
Innovation and technological progress
The motorhome industry has a lot of opportunities as long as technology keeps improving. Vehicle design innovations that reduce operating costs and environmental impact include lightweight materials and aerodynamic features that improve fuel efficiency and performance. Convenience and user experience are improved onboard through the integration of smart technology, which includes automation, IoT-enabled devices, and connectivity solutions. Moreover, consumers who care about the environment will find sustainable alternatives to conventional fuel sources in the form of solar power and hydrogen fuel cells, two developments in renewable energy sources.
Market saturation and the competitive environment
Manufacturers and dealerships face challenges to their profitability and market share due to the growing competition in the motorhome industry and market saturation in developed markets. New competitors for established brands and industry leaders include international firms, innovative players in niche markets, and new entrants who offer unique products and pricing schemes. Additionally, in an effort to gain market share, price wars and discounting techniques can eventually reduce profit margins and brand equity.
The COVID-19 pandemic has had a major effect on the motorhome market. When worldwide lockdowns and travel restrictions were put in place, there were initially disruptions in production, supply chains, and consumer demand. Early in 2020, sales fell precipitously as a result of a decline in consumer confidence and uncertainty about travel prospects. Consumers sought safer and more controlled environments for leisure travel, which resulted in a noticeable shift toward domestic and self-contained travel options, including motorhomes, as the pandemic spread. Furthermore, partially offsetting the initial losses was this spike in demand for motorhomes, especially in areas where outdoor recreation was allowed.
The Class C Motorhomes segment is expected to be the largest during the forecast period
It is projected that the Class C motorhome segment will command the largest market share. With an attached cab section and a spacious living area similar to larger Class A motorhomes but with more affordability and maneuverability, these motorhomes are constructed on a truck or van chassis. Because they are versatile and provide amenities like sleeping quarters, kitchens, and bathrooms in a small but cozy space, class C motorhomes are popular with a wide variety of customers. Moreover, they are a dominant force in the motorhome market across a variety of demographics and travel preferences, particularly among families and travelers looking for a balance between comfort, convenience, and ease of driving.
The Diesel segment is expected to have the highest CAGR during the forecast period
The diesel-powered motorhome segment is anticipated to hold the highest CAGR in the motorhome market. Diesel motorhomes are preferred for long-distance travel and towing heavy loads like bigger trailers or additional vehicles because of their superior towing capacity, fuel efficiency, and durability. They frequently have stronger chassis and engines, which improves their on-road dependability and performance. Additionally, power, efficiency, and longevity are important considerations for seasoned travelers and full-time RV owners, and diesel motorhomes are popular among them.
North America, particularly the United States, holds the largest share in the motorhome market. The region's dominance is driven by a strong culture of recreational vehicle ownership and extensive infrastructure supporting RV travel, including a vast network of campgrounds, RV parks, and amenities tailored to motorhome enthusiasts. Furthermore, the United States alone accounts for a significant portion of global motorhome sales, buoyed by a diverse range of consumer preferences, from luxury Class A motorhomes to more compact Class B and C models.
In the motorhome market, the Europe region is expected to have the highest CAGR. A number of factors are driving this growth, such as the growing popularity of flexible and sustainable travel options, rising disposable incomes, and increased interest in outdoor and adventure tourism. European consumers are adopting motorhomes as a flexible way to travel to a variety of scenic and cultural locations both inside and outside of Europe, especially in nations like Germany, France, and the UK. Moreover, convenient and easily accessible travel experiences are provided by the region's well-developed network of motorhome-friendly infrastructure, which includes campgrounds and service facilities.
Key players in the market
Some of the key players in Motorhome market include Thor Industries, Inc, Dynamax, Rapido Motorhomes, Dethleffs GmbH & Co. KG, Nexus RV LLC, Hymer GmbH & Co. KG, Burstner Gmbh & Co. KG, Tiffin Motorhomes, Inc., Forest River, Inc, The Swift Group, Airstream, Inc., Triple E Recreational Vehicles, Niesmann + Bischoff GmbH, REV Group Inc. and Winnebago Industries, Inc.
In June 2024, Forest River Inc acquire New York school bus manufacturer Trans Tech Bus. Trans Tech Bus, Inc., one of the industry's leading Type-A school bus manufacturers and all-electric school bus pioneer, announced June 24 that the company has signed a definitive agreement to be acquired by Forest River Bus, LLC., a subsidiary of Forest River, Inc. and the nation's leading shuttle bus, school bus and van manufacturer.
In March 2023, A special new partnership between Tiffin Motorhomes and Freightliner Custom Chassis Corp. (FCCC) will help create the next generation of Tiffin's legendary PowerGlide Class A diesel chassis. In a first-of-its-kind collaboration, the two leaders in the luxury Class A diesel segment will intertwine their strengths where FCCC will be instrumental in the manufacturing and nationwide service of PowerGlide.
In February 2022, Knaus Tabbert AG has concluded an agreement with the premium manufacturer Mercedes Benz Commercial Vehicles for the supply of light commercial vehicles as the basis for motorhomes. The high-class vehicles of the Mercedes Benz Sprinter series can now be selected and ordered by customers as a motorised platform for leisure vehicles of the group brand WEINSBERG.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.