企業行動安全：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Enterprise Mobility Security - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

企業行動安全市場規模在 2025 年估計為 13.5 億美元，預計到 2030 年將達到 23.5 億美元，預測期內（2025-2030 年）的複合年成長率為 11.7%。

企業移動性或業務移動性是指公司間的移動性，它提供遠端工作選項，允許個人行動/筆記型電腦設備用於業務目的，並有效利用雲端技術進行資料存取。

主要亮點

雲端基礎的服務為供應商提供了巨大的優勢，因為它們允許他們根據用戶數量靈活地提供解決方案並在不中斷服務的情況下進行更新。由於很難從一個解決方案提供者轉換到另一個解決方案提供商，因此此類解決方案對新客戶的競爭非常激烈。建立可支援的基礎設施需要花費大量的時間和成本。
受訪的供應商為其解決方案提供跨平台支持，以滿足企業支援員工使用的多種設備的需求。 Android、Windows、iOS、macOS 和 Samsung Knox 是部分支援的平台。 EMS 提供統一的啟動器來存取您的所有應用程式、安全的瀏覽器、電子郵件、日曆、聯絡人和卡片、個人設備上的單獨公司 ID、安全的即時通訊軟體、安全的筆記以及安全的雲端存儲，提供以下任何或所有這些服務（包括存取受保護的文件）可以提供安全的業務生產力。
在現代工作空間中，自帶設備 (BYOD) 和行動場景變得越來越重要，EMS 可協助 IT 管理員應對資料保護和風險管理的挑戰。此外，5G的引進預計將進一步改變企業移動格局。因為5G可以讓遠距工作更快、更容易。 5G 預計將提供更可靠的體驗，並為企業及其員工提供更大的靈活性。
由於許多企業仍在運行舊版作業系統，供應商面臨市場挑戰。這些挑戰迫使市場參與者提供對舊版本作業系統的支持，作為切換到新平台的一次性成本，導致多家供應商以最低成本提供解決方案。
COVID-19 的蔓延增加了對 EMS 解決方案的需求。據 Owl Labs 稱，全球約有 16% 的公司實行完全遠距辦公，而 40% 的公司則提供辦公室內辦公和遠距辦公相結合的方式，這符合許多員工的喜好。隨著企業接受在家工作文化，這一數字預計很快就會上升。

企業行動安全市場趨勢

銀行/保險業佔主要市場佔有率

銀行和保險服務正在經歷數位化、網路服務和國際貿易推動的業務轉型，需要快速緩解。銀行、金融服務和保險 (BFSI) 已經從客戶訪問分行發展到銀行在客戶家中提供服務。 BFSI 儲存其客戶和業務合作夥伴的敏感財務和資料，並使用這些數據提供服務。這導致了世界各地金融機構面臨安全漏洞的威脅。例如，2022年8月，根據印度政府統計，印度銀行共通報248起資料外洩事件，其中私人銀行205起，公共服務銀行資料。
隨著銀行生態系統的變化，負責人需要在行動中存取核心服務並利用公共網路連接服務來創造獨特的用戶體驗。預測期內，區塊鏈和語音命令整合等新興技術有望成為 BFSI 的主流，而多因素身份驗證有望成為該細分市場的常態。
金融機構正在透過其 EMS 採用現代網路安全方法：零信任模型。透過採用這種模式，銀行可以自信地支持加強其安全態勢的努力並為其員工和客戶提供靈活性。
引入 EMS 主要是為了滿足 BFSI 領域的安全合規性需求。例如，裝置配置可協助 BFSI 組織遠端配置行動裝置並提供對公司資料資源和企業應用程式的存取。 BFSI 應用程式將包括資產管理、房屋抵押貸款、保險等工具，員工需要透過銀行外的平板電腦存取金融應用程式來與客戶聯繫。
市場區隔機會主要在於小型銀行和合作銀行，這些銀行仍有數位化和推出此類服務的空間。視訊銀行服務的出現有望為企業級銀行和保險業務創造機會。

亞太地區將經歷最高成長

亞太地區由許多新興經濟體組成，該地區各行業數位化趨勢日益增強，為企業行動安全市場創造了機會。這是由於智慧型手機、筆記型電腦和平板電腦等行動裝置在服務中的使用越來越多，從而帶來了業務流程的數位化和分散化，從而帶來了靈活性。
此外，根據聯合國2022年8月發布的《亞太數位轉型報告》，過去五年來，行動產業每年都在服務、基礎設施和其他進步方面進行投資。其中對亞太地區的投資超過4000億美元。因此，亞太各國之間以及與亞太地區其他國家之間的聯繫日益緊密，從而促進了該地區的市場成長。
亞太地區，尤其是中國和印度的公司正在採用 BYOD 來提高員工滿意度和生產力。高速網路的興起和智慧型手機的普及正在推動亞太地區行動資料使用量的快速成長。
銀行正在實施遠距工作工具，以便員工在家工作。金融服務供應商正在推出直播活動，從實體客戶活動轉變為虛擬客戶活動，遠端服務的線上培訓也在增加。然而，這種情況預計會增加對行動安全服務的需求。
5G在政府管理中的應用將支持更聰明的公共、城市和公共機構的發展。各國央行正在使用區塊鏈等底層技術，並支持其使用以鼓勵進一步創新。 5G和AI正在推動各行各業的進步。政府可以透過實施智慧交通技術和連網汽車來提高交通運輸的效率。數位連結性也為社會幫助他人開啟了全新的方式。採用智慧技術的趨勢增加了該地區的安全漏洞風險，為該地區各個終端用戶行業的企業行動安全市場創造了機會。

企業行動安全產業概況

企業行動安全市場需要變得更有凝聚力。企業對行動安全意識的不斷提高，促使市場參與者採取併購、合作和新產品等策略性舉措。市場的一些最新趨勢：

2022年10月，領先的行動安全和預防資料外泄獨立軟體供應商SyncDog Inc.宣布與3Eye Technologies建立合作夥伴關係，為公司的行動和雲端策略提供更具創新性和複雜性的產品，以加速發展。透過此次合作，ThinkDog 將利用 3Eye Technologies 的銷售能力擴大其市場影響力並與新商業市場和國家的更多客戶互動。

2022 年 8 月，愛爾蘭行動和雲端安全公司 CWSI 收購了 mobco，這是一家總部位於比利時迪爾貝克和盧森堡卡佩倫的現代工作場所和行動公司。透過此次收購，Mobco 的客戶將能夠獲得 CWSI 廣泛的技術資源和專業知識，包括由 CWSI 的 Microsoft Gold Security 能力支援的 Microsoft Security Specialty Practice 和 Microsoft Intelligent Security Association 會員資格。

2022 年 7 月，專注於 Apple 的行動供應商 Jamf 與微軟的企業行動安全合作，為使用具有企業應用程式的 Mac 提供 Mac 安全性。這些合作關係使企業能夠驗證使用者憑證，並確保在允許存取之前使用 Microsoft EMS 和 Jamf Mac 管理對 Mac 進行管理並使其合規。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

The enterprise's adoption of cloud-based services has been a massive enabler for vendors, as this provides the flexibility of delivering solutions that can be offered based on the number of users and can also be updated without disrupting the services while doing so. Since these solutions are difficult to switch from one solution provider to another, the competition in getting new customers is high. It requires a considerable amount of time and money to create an infrastructure that can be supported.
The vendors in the market studied offer cross-platform support for their solutions to address the need of enterprises to support multiple device types used by their employees. Android, Windows, iOS, macOS, and Samsung Knox are a few such platforms that are supported. The EMS can provide secure business productivity by providing either or all these services, such as a unified launcher to access all apps, secure browser, email, calendar, contacts or cards, separate corporate identity on personal devices, secure instant messaging, secure notes, and access to cloud-stored files.
In a modern workspace, where bring-your-own-device (BYOD) and mobility scenarios are gaining increased significance, EMS helps IT administrators meet the challenges of data protection and risk management. Additionally, the introduction of 5G is expected to shape the landscape of enterprise mobility further. This is because 5G will be able to make remote work faster and easier. It will provide a more reliable experience and will also offer businesses and their employees greater flexibility.
Market vendors face challenges in the market as multiple enterprises have legacy OS still functional in their enterprises. Such challenges make it necessary for the market players to provide support for older versions of OS as a one-time switch cost to a new platform, making it a complicated option for multiple vendors to offer solutions with minimum price.
The spread of COVID-19 increased the demand for EMS solutions. According to Owl Labs, about 16% of global companies are fully remote, whereas 40% offer in-office and remote work, which is in line with what most employees prefer. This number is expected to increase soon as companies embrace the work-from-home culture.

Enterprise Mobility Security Market Trends

Banking/Insurance Industry to Hold Significant Market Share

Banking/insurance services have been experiencing a business transition with digitization, internet services, and international transactions require fast redressal. Banking, financial services, and insurance (BFSI) have evolved from being a service that requests the customers to visit for the service to a bank that reaches customers at their homes. BFSI stores critical financial and personal data of the customer and clients and uses them to provide services. This creates a threat for security breaches across financial institutes of many countries worldwide. For instance, in August 2022, according to the government of India, the country reported 248 successful data breaches in the banks, out of which Private sector banks reported 205 data breaches, while PSBs reported 41.
With the changing banking ecosystem, the banking officers need to access the core services on the move and use public network connectivity services to create a unique user experience. Emerging technologies, such as blockchain and voice command integration, are expected to emerge as mainstream for the BFSI over the forecast period, with multi-factor authentication becoming a norm in the market segment.
Financial institutions employ a modern cybersecurity approach, the Zero Trust model through EMS. Adopting this model can help banks strengthen their security posture, so they can confidently support initiatives that give employees and customers more flexibility.
The adoption of EMS has been majorly driven owing to the need to meet security compliance in the BFSI sector. Device provisioning, for instance, aids the BFSI organizations in remotely configuring mobile devices and providing access to corporate data resources and enterprise apps. BFSI apps include tools, such as wealth management, mortgages, and insurance, which the employees need to access financial apps through the tablets outside the banks to connect to the customers, which requires EMS software for security purposes, hence driving the market.
The market segment's opportunity is majorly in the small-scale and cooperative banks, which still have the scope for digitization and adoption of such services. The emergence of video-based banking services is expected to create an opportunity for enterprise-level banking and insurance businesses.

Asia-Pacific to Witness the Highest Growth

The Asia-pacific region consists of many emerging economies, and increasing digitalization trends across industries in the region is creating an opportunity for the Enterprise mobility security market because due to digitalization and decentralization of business process for flexibility, the usage of many mobile devices such as smartphones, laptops, and tablets are increasing in the services.
Additionally, according to the Asia-Pacific digital transformation report published in August 2022 by the United Nations, the mobile industry has made yearly investments in services, infrastructure, and other advancements over the past five years. More than USD 400 billion of this total was invested in Asia and the Pacific. As a result, the countries of the Asia-Pacific are becoming more connected to one another and to the rest of the globe, which is fuelling the market growth in the region.
Companies in the Asia-Pacific region are embracing BYOD to increase employee satisfaction and productivity, especially in China and India. The growth in high-speed network coverage and smartphone adoption leads to a surge in the use of mobile data in Asia-Pacific.
Banks have activated remote working tools, allowing their employees to work from home. Financial service providers have deployed live-stream events moving from physical to virtual customer events, and online training for remote servicing is picking up. However, these kinds of scenarios are expected to increase the demand for mobility security services.
The adoption of 5G in government administration supports the development of smarter utilities, cities, and public safety agencies. Central banks are using the underlying technologies, such as blockchain, and they support the use of technology to encourage further innovation. Due to 5G and AI, every industry is evolving; the government can increase its transportation productivity by implementing smart transportation technologies and connected vehicles. Digital connections have also given society a whole new way to help people. This trend of adoption of smart technology increases the risk of security breaches in the region, which is creating an opportunity for the enterprise mobility security market across various end-user industries in the region.

Enterprise Mobility Security Industry Overview

The enterprise mobile security market needs to be more cohesive. Players in the market adopt strategic initiatives such as mergers and acquisitions, partnerships, and new product offerings due to increasing awareness regarding mobility security among enterprises. Some of the recent developments in the market are:

In October 2022, SyncDog Inc, the leading Independent Software Vendor for mobile security and data loss prevention, announced a partnership with 3Eye Technologies to accelerate the development of a more innovative, more complex product for its mobility and cloud strategy. SyncDog would leverage 3Eye Technologies' distribution capabilities through these partnerships to build upon its growing market presence and engage with more customers across new commercial markets and nations.

In August 2022, CWSI, a mobile and cloud security company in Ireland, acquired mobco, a modern workplace and mobility firm located in Dilbeek, Belgium, and Capellen, Luxembourg. Due to the acquisition, the customers of mobco would have access to the extensive technical resources and expertise of CWSI, including its dedicated Microsoft Security Practice, which has been supported by CWSI's Microsoft Gold Security competency and membership in the Microsoft Intelligent Security Association.

In July 2022, Jamf, an Apple-focused mobility provider, partnered with Microsoft's enterprise mobility security to offer Mac security for using Macs in Enterprise applications. Due to these partnerships, organizations could verify user credentials and check the Mac has been managed and compliant using Microsoft EMS and Jamf Mac management before allowing access.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
4.5 Assessment of COVID-19 Impact on the Enterprise Mobility Security Market

5 MARKET SEGMENTATION

5.1 By Device
- 5.1.1 Smartphones
- 5.1.2 Laptops
- 5.1.3 Tablets
5.2 By End-User
- 5.2.1 Banking/Insurance
- 5.2.2 Healthcare
- 5.2.3 IT and Telecom
- 5.2.4 Government
- 5.2.5 Other End-user Industries
5.3 Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia-Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
- 6.1.1 Blackberry Limited
- 6.1.2 MobileIron
- 6.1.3 AirWatch
- 6.1.4 Citrix Systems Inc.
- 6.1.5 Microsoft Corporation
- 6.1.6 Cisco Systems Inc.
- 6.1.7 McAfee LLC
- 6.1.8 Symantec Corporation
- 6.1.9 SAP SE
- 6.1.10 Oracle Corporation
- 6.1.11 Honeywell International Inc.
- 6.1.12 IBM Corporation