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市場調查報告書
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1641883

BYOD：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

BYOD - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年 BYOD 市場規模為 1,322.2 億美元，到 2030 年將達到 2,763.9 億美元，預測期內（2025-2030 年）的複合年成長率為 15.89%。

BYOD-市場-IMG1

BYOD 市場的主要驅動力之一是企業節省成本。 BYOD 消除了公司為員工購買和維護設備的需要，從而降低了硬體成本和相關費用。相反，員工需要負責自己設備的費用。

主要亮點

  • 新興經濟體的BYOD產業正受到電信業者提供的4G、5G等高速服務的推動。對智慧型手機的需求不斷成長，導致 BYOD 文化日益壯大。愛立信預計，2019年至2027年間，全球整體5G用戶數將從1,200多萬成長至40多億。
  • 智慧型設備的日益普及和流行是 BYOD 市場發展的主要驅動力。 BYOD 是一種允許員工使用自己的裝置（例如智慧型手機、平板電腦或筆記型電腦）進行與業務相關的工作並存取公司網路的政策。智慧型設備不斷發展，功能、處理能力、儲存容量和連接選項不斷增強。
  • BYOD 政策使員工可以靈活地改變工作方式和地點。員工可以使用個人設備完成工作任務，即使是在傳統辦公時間之外或在遠端地點。這種靈活性有助於更好地平衡工作與生活並提高員工滿意度。
  • 安全問題和政府合規要求可能會限制 BYOD 市場的發展。由於員工可以透過個人設備存取公司資料和網路，因此 BYOD 帶來了潛在的安全風險。組織必須實施強力的安全措施來保護敏感訊息，例如客戶資料、智慧財產權和機密業務資料。未能妥善保護資料可能導致資料外洩、聲譽損害和法律後果。

BYOD（自帶設備）市場趨勢

智慧型設備普及率的提高預計將推動市場成長

  • 智慧型設備普及率的提高預計將推動 BYOD 市場的發展。連網設備的興起擴大了員工可帶入職場的設備範圍。除了智慧型手機和平板電腦，員工還可能攜帶支援物聯網 (IoT) 的設備，例如智慧型手錶、健身追蹤器和其他穿戴式裝置。設備的多樣性為員工使用自己的設備完成與工作相關的任務創造了新的機會，進一步推動了 BYOD 市場的發展。對個人設備的這種偏好推動了對 BYOD 政策的需求。
  • 據Cisco稱，2022 年北美將透過穿戴式裝置最高程度地採用 5G 連線。在北美，4.39億個連線數與2017年連接4G網路的個人數量相比增加了2.22億個。在北美和亞太地區，穿戴式裝置將佔2022年全球穿戴式裝置5G連線的約70%。
  • BYOD 對於組織來說具有成本效益，因為它減少了購買和維護公司發放的員工設備的需求。相反，員工使用自己的設備，幫助組織降低硬體和維護成本。這種節省成本的方面正在推動組織採用 BYOD 政策。
  • 此外，中國、印度和巴西等新興經濟體的行動用戶數量正在增加，這推動了 BYOD 政策的採用，從而提高了業務效率和靈活性。根據思科的報告，實施 BYOD 政策的公司平均每年每位員工可節省 350 美元。此外，積極主動的計劃可以為您節省每位員工每年高達 1,300 美元。
  • 員工通常發現使用個人設備執行與工作相關的任務更方便。您可以無縫地在個人生活和職業生活之間切換，從而提高您的工作效率。它還使員工可以靈活地在任何地方、使用他們選擇的設備進行工作，從而改善他們的工作與生活的平衡。
  • 允許員工使用自己的設備工作可以提高工作滿意度。員工將會欣賞 BYOD 政策提供的靈活性和自主性，從而提高員工士氣和留任率。
  • 智慧型設備的不斷進步，包括增強的處理能力、增加的儲存容量和增強的連接性，正在提高其處理與業務相關的任務的能力。隨著智慧型裝置功能越來越強大、越來越豐富，員工將能夠完成更多的業務功能，從而進一步推動BYOD市場的發展。

預計北美將佔據較大的市場佔有率

  • 北美BYOD市場多年來經歷了顯著的成長。由於該地區擁有大量精通科技的人口和強大的企業影響力，BYOD 政策正在該地區迅速普及。
  • 北美擁有強大的技術基礎設施，包括高速網路連線和廣泛的行動電話網路。這些因素正在推動個人設備與職場環境的無縫整合，使員工能夠從自己的設備存取公司網路和應用程式。
  • 北美許多組織已經實施了 BYOD 政策，以充分利用員工自有設備的優勢。這一趨勢在IT、金融、醫療保健和專業服務領域尤為明顯。企業越來越意識到 BYOD 的潛在優勢，包括提高生產力、降低成本和提高員工滿意度。
  • 隨著向虛擬和雲端為基礎的環境的轉變，BYOD 設備可以實現對線上登入、活動和互動的行動監控和追蹤。這些服務還支援採用 BYOD 來簡化員工互動並提高績效。此外，BYOD設備還提供多種身份驗證機會。
  • 該地區高度流動的勞動力正在促進北美 BYOD 市場的成長。隨著遠距工作和靈活的工作安排變得越來越普遍，員工需要靈活地使用自己的設備來完成與工作相關的任務。 BYOD 讓員工在行動中保持聯繫和有效率地工作。
  • 包括國防部門在內的美國政府機構擴大在其員工中採用 BYOD 方法。 2022 年，陸軍在觀察到試點計畫中的顯著營運效益後擴大了 BYOD 政策。該試點計畫由國民警衛隊主導，包括廣泛的安全測試。陸軍部署的技術滿足了能力要求。該技術經過了作戰測試與評估主任和陸軍威脅系統管理辦公室的廣泛網路安全紅隊測試。

BYOD（自帶設備）產業概覽

BYOD 市場高度分散，主要參與者包括 VMware Inc.、Citrix Systems Inc.、IBM Corporation、MobileIron Inc.（Ivanti.）和 SAP SE。市場參與者正在採取合作和收購等策略來增強其產品供應並獲得永續的競爭優勢。

2022 年5 月，Citrix 將與Microsoft 合作開發即將推出的產品，將Citrix 的高清使用者體驗(HDX) 技術、強大的IT 策略控制和生態系統靈活性與世界上第一台雲端PC Windows 365 結合。他宣布了以下內容：

2022年5月，Accenture與SAP啟動新的合作，協助大型企業轉型上雲並實現持續創新。新的協作產品進一步增強了 RISE 與 SAP 解決方案以及與Accenture服務相結合的安全編配、自動化和回應 (SOAR) 功能。這些能力包括Accenture廣泛的轉型服務，包括客製化的雲端解決方案和獨特的智慧工具。這些服務透過整合即服務模式提供，提供全面、客製化的方法來滿足客戶的特定需求。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 智慧型裝置日益普及
    • 提高員工生產力和滿意度
  • 市場限制
    • 安全問題和政府合規性

第6章 市場細分

  • 按部署
    • 本地
    • 雲
  • 按行業
    • 零售
    • 衛生保健
    • 政府
    • 能源與公共產業
    • 車
    • 其他行業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • VMware Inc.
    • Citrix Systems Inc.
    • IBM Corporation
    • MobileIron Inc.（Ivanti.）
    • SAP SE
    • BlueBOX IT（Lookout）
    • Cisco Systems Inc.
    • Divide（Google LLC）
    • Hewlett-Packard Company
    • Alcatel-Lucent Enterprise SA（Nokia）
    • Oracle Corporation
    • BlackBerry Limited
    • Tata Consultancy Services Limited
    • Verizon Communicatiomns

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 61414

The BYOD Market size is estimated at USD 132.22 billion in 2025, and is expected to reach USD 276.39 billion by 2030, at a CAGR of 15.89% during the forecast period (2025-2030).

BYOD - Market - IMG1

One of the primary drivers of the BYOD market is cost savings for organizations. BYOD eliminates the need for companies to purchase and maintain devices for employees, reducing hardware costs and associated expenses. Instead, employees bear the cost of their own devices.

Key Highlights

  • The BYOD industry in developing economies is driven by high-speed services like 4G and 5G provided by telecom firms. BYOD culture has expanded due to the rise in smartphone demand. According to Ericsson, 5G subscriptions are forecast to increase globally from 2019 to 2027, from over 12 million to over 4 billion respectively.
  • The increasing adoption and penetration of smart devices have significantly driven the BYOD market. BYOD refers to a policy that allows employees to use their personal devices, such as smartphones, tablets, and laptops, for work-related tasks and accessing corporate networks. Smart devices continue to evolve with improved features, processing power, storage capacity, and connectivity options.
  • BYOD policies enable employees to have flexibility in how and where they work. Employees can complete work tasks outside of traditional office hours or from remote locations with their personal devices. This flexibility can contribute to better work-life balance and employee satisfaction.
  • Security concerns and government compliance requirements can restrain the BYOD market. BYOD introduces potential security risks as employees access corporate data and networks from their personal devices. Organizations need to implement robust security measures to protect sensitive information, such as client data, intellectual property, and confidential business data. Failure to adequately secure data can lead to data breaches, loss of reputation, and legal consequences.

Bring Your Own Device (BYOD) Market Trends

Increasing Smart Devices Penetration is Expected to Drive the Market Growth

  • The increasing smart device penetration is expected to drive the BYOD market. The growth of connected devices expands the range of devices employees can bring into the workplace. In addition to smartphones and tablets, employees may bring the Internet of Things (IoT)-enabled devices such as smartwatches, fitness trackers, and other wearable devices. This device diversity creates new opportunities for employees to use their devices for work-related tasks, further driving the BYOD market. This preference for personal devices drives the demand for BYOD policies.
  • According to Cisco Systems, In 2022, North America had the most 5G connections adopted through wearable devices. In North America, the 439 million connections represented an increase of 222 million compared to the number of individuals connected to 4G networks in 2017. In North America and Asia Pacific, wearables accounted for around 70% of global wearable 5G connectivity in 2022.
  • BYOD can be cost-effective for organizations as it reduces the need to purchase and maintain company-issued employee devices. Instead, employees use their own devices, reducing hardware and maintenance costs for the organization. This cost-saving aspect encourages organizations to adopt BYOD policies.
  • Furthermore, the growing mobile subscriber base in emerging countries, such as China, India, and Brazil, has been propelling the adoption of BYOD policies, enhancing work efficiency and flexibility in operations. According to a Cisco report, enterprises with a BYOD policy save, on average, USD 350 per year per employee. Moreover, reactive programs can boost these savings to USD 1,300 per year per employee.
  • Employees often find using their personal devices for work-related tasks more convenient. They can seamlessly transition between personal and work activities, increasing productivity. Employees also have the flexibility to work from anywhere using their preferred devices, enhancing work-life balance.
  • Allowing employees to use their devices for work can increase job satisfaction. Employees appreciate the flexibility and autonomy that BYOD policies offer, which can lead to improved employee morale and retention.
  • The constant advancements in smart devices, such as improved processing power, increased storage capacity, and enhanced connectivity, make them more capable of handling work-related tasks. As smart devices become more powerful and feature-rich, employees can accomplish many work functions, further driving the BYOD market.

North America is Expected to Hold Significant Market Share

  • The North America BYOD market has experienced significant growth over the years. With a large population of tech-savvy individuals and a strong corporate presence, the region has quickly embraced BYOD policies.
  • North America has a robust technological infrastructure, including high-speed Internet connectivity and widespread cellular coverage. These factors contribute to the seamless integration of personal devices into work environments, enabling employees to access corporate networks and applications from their own devices.
  • Many organizations in North America have implemented BYOD policies to leverage the benefits of employee-owned devices. This trend is particularly prevalent in the IT, finance, healthcare, and professional services sectors. Enterprises are increasingly recognizing the potential benefits of BYOD, including enhanced productivity, reduced costs, and improved employee satisfaction.
  • With the shift to virtualized and cloud-based environments, BYOD devices have enabled institutions to mobile monitor and track online logins, activities, and interactions, which helps maintain compliance and ensure that employees adhere to corporate policies. These services have also enabled institutions to streamline workforce interactions and improve performance through BYOD deployment. Additionally, BYOD devices have provided the opportunity for multiple authentications.
  • The region's highly mobile workforce contributes to the growth of the BYOD market in North America. With remote work and flexible work arrangements becoming more prevalent, employees require the flexibility to use their own devices for work-related tasks. BYOD enables employees to stay connected and productive while on the move.
  • Government organizations in the United States, including the defense sector, have witnessed growing adoption of the BYOD approach among their employees. In 2022, the Army expanded its BYOD policy after observing significant operational advantages during a pilot program. Led by the National Guard, the pilot program included thorough security testing. The technology implemented by the Army met functional requirements. It underwent extensive cybersecurity red teaming and testing by the Director of Operational Test and Evaluation and the Army's threat systems management office.

Bring Your Own Device (BYOD) Industry Overview

The BYOD market is highly fragmented, with the presence of major players like VMware Inc., Citrix Systems Inc., IBM Corporation, MobileIron Inc.(Ivanti.), and SAP SE. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2022, Citrix announced that it is collaborating with Microsoft on an upcoming offering that combines Citrix's high-definition user experience (HDX) technology, robust IT policy control, and ecosystem flexibility with Windows 365, the world's first Cloud PC, providing IT administrators with streamlined Citrix user licensing and employees with a seamless transition to Citrix clients through Microsoft Endpoint Manager and windows365.microsoft.com.

In May 2022, Accenture and SAP launched a new collaborative service to assist major organizations in migrating to the cloud and delivering continuous innovation. The new collaborative offering combines the RISE with SAP solution and security orchestration, automation, and response (SOAR) with Accenture services and has been further enhanced with additional features. These features include Accenture's extensive suite of transformation services, including customized cloud solutions and proprietary intelligent tools. These services are delivered through an integrated-as-a-service model, providing a comprehensive and tailored approach to meet clients' unique needs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Smart Devices Penetration
    • 5.1.2 Enhanced Employee Productivity and Satisfaction
  • 5.2 Market Restraints
    • 5.2.1 Security Concerns and Government Compliance

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-Premise
    • 6.1.2 Cloud
  • 6.2 By End-User Vertical
    • 6.2.1 Retail
    • 6.2.2 Healthcare
    • 6.2.3 Government
    • 6.2.4 Energy and Utility
    • 6.2.5 Automotive
    • 6.2.6 Other End-User Verticals
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 VMware Inc.
    • 7.1.2 Citrix Systems Inc.
    • 7.1.3 IBM Corporation
    • 7.1.4 MobileIron Inc.(Ivanti.)
    • 7.1.5 SAP SE
    • 7.1.6 BlueBOX IT (Lookout)
    • 7.1.7 Cisco Systems Inc.
    • 7.1.8 Divide (Google LLC)
    • 7.1.9 Hewlett-Packard Company
    • 7.1.10 Alcatel-Lucent Enterprise SA ( Nokia)
    • 7.1.11 Oracle Corporation
    • 7.1.12 BlackBerry Limited
    • 7.1.13 Tata Consultancy Services Limited
    • 7.1.14 Verizon Communicatiomns

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS