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數位廣播

市場調查報告書

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1524107

廣播設備：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Broadcast Equipment - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年07月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年廣播設備市場規模為52.3億美元，2029年達72.3億美元，在市場預測期間（2024-2029年）複合年成長率為6.70%。

透過電子大眾傳播向精確受眾傳遞音訊和影像內容稱為廣播。這是為了向許多人傳播訊息。廣播通常僅限於本地點網路系統。廣播服務仍然很受歡迎，為廣大觀眾提供最直接、最可靠的資訊媒介。由於智慧電子設備的使用不斷增加以及對 3D 和高清內容的需求不斷增加，廣播設備市場正在不斷擴大。

主要亮點

過去幾十年來，消費者對更高品質音訊視訊的需求帶動了廣播設備產品和技術的快速升級。現在內容以 4K 和 UHD 格式製作，並以相同格式進行廣播以提高觀看質量，從而催生了 IP 直播製作技術。這對於現場製作至關重要，靈活高效的系統控制非常重要。
例如，2023 年 11 月，ArcGIS Motion Imagery 團隊宣布發布新的 ArcGIS Video Server。 ArcGIS Enterprise 的這個新伺服器角色旨在擴展整個 ArcGIS 的影片功能。最新的 ArcGIS Video Server 可讓您將影片作為具有地理空間和時間上下文的服務進行索引、發布、搜尋和串流。
技術進步促使廣播公司提供優質用戶超高清輸出，刺激了市場成長。此外，數位頻道數量的增加以及擴大使用尖端廣播設備（體育廣播的8K品質和新聞廣播的4K品質）正在促進市場成長的加速。根據8K協會預測，8K電視未來將變得越來越流行。 2023年8K電視出貨量約214萬台，較上年的80萬台增加。到2026年，這一數字預計將達到440萬台以上。
體育產業是全球電視觀眾最大的市場，人們正在尋找大規模分發影片內容的方法。設備和格式的激增給服務供應商、內容擁有者、廣播公司和權利所有者帶來了一些挑戰。在轉播設備市場，租賃體育轉播設備也是主要的收益來源。國際體育賽事的增加正在推動轉播設備租賃市場。
此外，由於技術進步、高速網路基礎設施投資增加以及透過 OTT 服務對 D2C 產品的需求不斷成長，市場正在見證演變的機會。據國際通訊聯盟稱，截至 2023 年，小島嶼開發中國家(SIDS) 的人口將有 67% 使用網際網路，而最不開發中國家(LDC) 的網際網路普及率則為 35%。全球線上訪問率為67%。
此外，收入的增加、耐用消費品購買量的增加以及快速且廉價的網際網路可用性的增加預計將對市場成長產生積極影響。印度 IBEF 預計，到 2024 年，電視將佔印度媒體市場的 40%，其次是數位廣告（12%）、印刷媒體（13%）、電影（9%）以及 OTT 和遊戲產業（ 8%）預計將緊隨其後。到2025年，智慧電視數量預計將達到4,000萬至5,000萬台。
數位音訊和影像格式的快速開拓以及對製作和儲存數位影像和視訊的開放、國家或國際共識標準的需求是市場成長的挑戰。關於數位音訊和視訊如何格式化和壓縮的規範隨著數位技術的每一次新進步而發展。
COVID-19 大流行迫使廣播公司重新考慮其內容製作和分發方法，導致人員配置、技術堆疊和設備發生變化。例如，新聞廣播適應了多個國家的封鎖要求，世界各地的多個節目透過消費者視訊技術收集了專家意見。廣播技術也使疫情期間的節目安排和音樂會成為可能。例如，Lady Gaga 組織了一場長達 8 小時的活動，100 名音樂家在客廳、臥室和花園裡表演。

廣播設備市場趨勢

編碼器預計將經歷顯著成長

編碼器透過將音訊和視訊訊號轉換為數位格式並透過網路傳輸，在廣播中發揮重要作用。隨著對高清和串流內容的需求增加，廣播公司需要先進的編碼器來有效地提供高品質影像。因此，隨著廣播公司根據不斷變化的觀眾偏好和技術標準升級其基礎設施，對包括編碼器在內的廣播設備的需求將會增加。
2024 年4 月，NetInsight 增強了其榮獲艾美獎的網路媒體傳輸產品Nimbra 400 編碼器的功能，以透過升級的Nimbra 414 來適應更豐富、更具互動性的活動製作的成長。一點。最新版本的 Nimbra 414 增加了通道密度並支援超高清內容，使 Nimbra 414 編碼器/解碼器系列成為廣播公司提供更身臨其境的作品以提高觀眾參與度的強大工具。
對視訊進行編碼的目的是創建將透過網路傳輸的數位副本。廣播公司可以根據其串流媒體目標和預算在硬體或軟體編碼器之間進行選擇。大多數專業廣播公司都使用硬體編碼器，但由於價格分佈較高，大多數入門級到中級廣播公司都使用直播編碼器軟體。
例如，2024 年 4 月，Verbit 公司旗下的美國字幕公司 VITAC 與廣播解決方案提供商 ENCO 宣布結成策略聯盟，旨在為廣播公司擴展硬體編碼器和雲端字幕選項。此次合作將為廣播公司提供根據其需求量身定做的全面字幕工具和服務。
此外，隨著串流媒體平台的普及，需要高效的編碼技術來透過網路分發高品質的影像內容。例如，2023 年 9 月，北歐付費電視和串流平台 Allente 推出了新的 Allente Stream 多螢幕 OTT 服務。因此，該營運商基於 3SS 3Ready 產品平台為 Android TV 和行動電話、LG 和三星智慧型電視、Apple TV、網路和 iOS運作最新應用程式。
此外，由於內容分佈在各種平台和裝置上，廣播公司需要支援自我調整位元率串流並與各種轉碼器和通訊協定相容的編碼器。此外，實況活動、體育和新聞報道的流行需要編碼器能夠有效地即時編碼和傳輸直播視訊串流。
Meltwater表示，近年來，直播影片內容已成為線上娛樂和業務目的最常見的影片內容類型之一。 2023 年第三季度，直播受眾涵蓋全球網路用戶的約 28%。此外，Netflix透露，到2023年，它將在美國和加拿大擁有8,013萬付費串流用戶。
編碼器效率顯著提高，在 HDTV 等現代格式和 H.264 等壓縮標準的成功中發揮關鍵作用。目前，廣播環境中對編碼器的需求可分為三個主要領域：貢獻、初級分發和家庭分發。

亞太地區預計將出現顯著成長

亞太地區包括中國和印度等人口密度高的國家。隨著越來越多的人都市化和數位化，越來越多的人存取電視和數位媒體內容，亞太國家對廣播設備的需求不斷增加。 Meltwater 的數據顯示，2023 年第三季度，菲律賓 16 歲至 64 歲之間的網路用戶中約有 96% 每月使用 Netflix 等訂閱視訊隨選 (SVOD) 服務。
此外， Over-The-Top平台在該地區越來越受歡迎，增加了對先進廣播設備支援高品質串流媒體服務的需求。例如，2024 年 5 月，Prasar Bharati 宣布計劃於 8 月推出自己的家庭友善 OTT 平台。政府的公共廣播公司播放主要關注印度社會和文化的內容。最初，該平台將免費向公眾開放。這些新興市場的開拓有潛力進一步支持該地區的市場成長。
亞太地區舉辦奧運、世界盃和地區錦標賽等重大體育賽事。為了確保無縫轉播和傳輸，在此類事件期間對廣播設備的需求激增。同時，4K/UHD 廣播、虛擬實境 (VR)、擴增實境(AR) 和身臨其境型音訊等廣播技術的進步正在推動該地區先進廣播設備的採用。
根據 GSMA 報告，不丹、伊朗、孟加拉和越南等國家的行動普及率最高。該地區智慧型設備的激增也是推動高清音訊和視訊需求的因素。根據 GSMA 的數據，64% 的亞太地區居民已經擁有智慧型手機，預計到 2025 年普及率將超過 80%。
此外，2023 年 3 月，Netflix 宣布計劃在亞太地區投資約 19 億美元用於本地內容。該公司預計 2023 年收益將與前一年同期比較增 12%，達到 40 億美元以上，而 2022 年將成長 9%。此外，國際電信聯盟報告稱，截至 2023 年，亞太地區 66% 的人口將使用網際網路，進一步推動市場成長。
當地供應商進行了大量投資，以利用 COVID-19 大流行帶來的機會。例如，去年3月，Signiant Inc.宣布收購嵌入式媒體處理軟體供應商Kyno。此次收購將有助於擴展我們的 SaaS 平台軟體定義內容交換 (SDCX) 的功能，並包括與媒體資產互動的工具。該平台在全球擁有約 100 萬用戶，連接超過 5 萬家各種規模的媒體和娛樂公司。

廣播設備產業概況

廣播設備市場上各公司之間的競爭由價格、產品、市場佔有率和競爭強度決定。主要市場參與者包括思科系統公司、Telefonaktiebolaget LM Ericsson、Harmonic Inc.、EVS Broadcast Equipment SA、Grass Valley 等。

2024 年 4 月：全球關鍵任務即時視訊網路和視覺協作解決方案供應商 Haivision Systems 宣布，Haivision 和Sony Corporation（「SONY」）宣布推出Haivision Systems，這是一個全球關鍵任務即時視訊網路和視覺協作解決方案SONY商。
2024 年 2 月，SONY宣布發布 PDT-FP1，這是一款專用的可攜式資料傳輸器，可透過 5G 網路實現高速、低延遲的影片和靜態影像資料傳輸。透過將此無線通訊設備安裝到相機上，可以用於從影像擷取到分發、廣播和分發等對速度有要求的情況，例如新聞和事件攝影以及廣播影像製作。它透過 5G 網路提供高速、低延遲、穩定的行動資料通訊，在無法使用 Wi-Fi 連接的室外和室內環境中實現高效且易於理解的工作流程。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

The distribution of audio and video content to a precise audience via electronic mass communication is known as broadcasting. It is a spread of information to a large group of people. Typically, broadcasting is limited to a local spot network system. Broadcasting services, which remain popular, deliver a large audience with the most direct and reliable information mediums. The broadcast equipment market is expanding because of the increased use of smart electronic devices and improved demand for 3D and HD content.

Key Highlights

Over the last few decades, consumers' demand for better-quality audio and video has rapidly upgraded broadcast equipment products and technology. With content being produced in 4K and UHD formats, broadcasting in the identical format for enhanced viewing quality has resulted in IP live-production technology. This is essential for live production, where a premium is placed on flexible and efficient system control.
For instance, in November 2023, the ArcGIS Motion Imagery Team announced the release of the new ArcGIS Video Server. This new server role for ArcGIS Enterprise is designed to expand video capabilities across ArcGIS. The latest ArcGIS Video Server allows indexing, publishing, searching, and streaming video as a service with geospatial and temporal context.
Technological advancements are driving broadcasters to provide UHD output to their premium users, fueling market growth. Moreover, the rise in digital channels and the increasing utilization of cutting-edge broadcasting devices, featuring 8K video quality for sports coverage and 4K quality for news coverage, contribute to the acceleration of market growth. According to the 8K Association, 8K TVs will become increasingly popular in the coming years. Around 2.14 million 8K TV sets were shipped in 2023, up from 800 thousand in the previous year. By 2026, this number is predicted to reach over 4.4 million units.
The sports section is the biggest market for TV viewers worldwide, and it is finding ways to deliver video content at scale. The increasing number of devices and formats offer several challenges for service providers, content owners, broadcasters, and rights holders. The rental sports broadcast equipment sector is also a significant revenue generator in the broadcast equipment market. The increasing number of international sports tournaments is driving the rental market for broadcast equipment.
Furthermore, the market is witnessing opportunities for evolution due to evolving technology, increased investments in high-speed internet infrastructure, and growing demand for D2C offerings via OTT services. According to the International Telecommunication Union, as of 2023, 67% of the population in small island developing states (SIDS) used the internet, compared to 35% of the population in least developed countries (LDCs), while the internet penetration rate for those living in landlocked growing counties was at 39%. The global online access rate was 67%.
Moreover, the rising income, increasing purchases of consumer durables, and the increasing availability of fast and cheap internet are expected to impact the market's growth positively. As per IBEF, India, television is projected to constitute 40% of the Indian media market in 2024, trailed by digital advertising (12%), print media (13%), cinema (9%), and the OTT and gaming industries (8%). By 2025, it is anticipated that the number of linked intelligent televisions will reach around 40 to 50 million.
The rapidly developing nature of digital audio and video formats and the need for open, domestic, or international agreement norms for generating and preserving digital video and audio are challenging the market's growth. Norms for digital audio and video formats and compression methods are evolving with every new advancement in digital technology.
The COVID-19 pandemic forced broadcasters to rethink their approach to producing and delivering content - resulting in changes to staffing, technology stacks, and facilities. News broadcasting, for instance, adapted to the lockdown requirements of several nations, with several programs worldwide gathering experts' input through consumer video technology. Broadcasting technologies also enabled programs and concerts during the pandemic. For instance, Lady Gaga organized an eight-hour event involving 100 musicians playing from their living rooms, bedrooms, and gardens.

Broadcast Equipment Market Trends

Encoders are Expected to Witness Significant Growth

Encoders play a crucial role in broadcasting by converting audio and video signals into digital format for transmission over networks. As demand for high-definition and streaming content grows, broadcasters need advanced encoders to deliver high-quality video efficiently. This drives the demand for broadcast equipment, including encoders, as broadcasters upgrade their infrastructure to meet evolving viewer preferences and technological standards.
In April 2024, Net Insight announced a boost to the capability of its Emmy Award-winning internet media transport offering, the Nimbra 400 encoders, to meet the growth in more prosperous and more interactive events production with the upgraded Nimbra 414. The latest version of the Nimbra 414 increases channel density and support for UHD content, making the Nimbra 414 encoder/decoder family now ideally placed to help broadcasters deliver more immersive productions that enhance viewer engagement.
The purpose of encoding a video is to create a digital copy transmitted over the internet. Broadcasters can choose between a hardware or software encoder, depending on the purpose of the stream and the budget. Most professional broadcasters use hardware encoders, but due to the high price point, most beginner-level to mid-experienced broadcasters go with live streaming encoder software.
For instance, in April 2024, VITAC, a Verbit Company, a US-based captioning company, and ENCO, a provider of broadcasting solutions, announced a strategic partnership aimed at providing broadcasters with expanded choice for hardware encoders and cloud captioning. Through this alliance, broadcasters will access a comprehensive suite of captioning tools and services tailored to meet their specific requirements.
Furthermore, the increasing popularity of streaming platforms necessitates efficient encoding technologies to deliver high-quality video content over the internet. For instance, in September 2023, Nordic PayTV and streaming platform Allente launched its new Allente Stream multiscreen OTT offering. As a result, the operator has gone live with the latest apps for Android TV and mobiles, LG and Samsung Smart TVs, Apple TV, web, and iOS, based on the 3SS 3Ready product platform.
Moreover, with content being distributed across different platforms and devices, broadcasters need encoders that support adaptive bitrate streaming and compatibility with different codecs and protocols. Further, the popularity of live events, sports, and news coverage needs encoders that can efficiently encode and transmit live video streams in real time.
According to Meltwater, in recent years, live-streaming video content has become one of the most popular types of video content consumed online for entertainment and operational purposes. During the third quarter of 2023, live streaming registered an audience reach of almost 28% among internet users worldwide. In addition, in 2023, Netflix revealed that it had 80.13 million paying streaming subscribers in the United States and Canada.
The effectiveness of encoders has significantly improved, and they play a significant role in the success of modern formats, like HDTV, and compression standards, like H.264. Currently, the demand for encoders in broadcast settings can be categorized into three key domains: contribution, primary distribution, and home distribution.

Asia-Pacific is Expected to Witness Significant Growth Rate

Asia-Pacific is home to some densely populated countries such as China and India. Increasing urbanization and digitization across Asia-Pacific countries fuel the demand for broadcast equipment as more people access television and digital media content. According to Meltwater, in the third quarter of 2023, about 96% of internet users aged between 16 and 64 years in the Philippines used a subscription video-on-demand (SVOD) service, such as Netflix, each month.
Further, over-the-top (OTT) streaming platforms are gaining popularity in the region, creating a need for advanced broadcast equipment to support high-quality streaming services. For instance, in May 2024, Prasar Bharati has announced its plans to start its own OTT platform for families in August. The government's public service broadcaster will stream content that will be focused on Indian society and culture. Initially, the platform will be available for free to the public. Such developments may further propel the market's growth in the region.
Asia-Pacific is home to major sporting events like the Olympics, FIFA World Cup, and regional tournaments. The demand for broadcast equipment surges during such events to ensure seamless coverage and transmission. At the same time, advancements in broadcasting technologies, such as 4K/UHD broadcasting, virtual reality (VR), augmented reality (AR), and immersive audio, are driving the adoption of advanced broadcast equipment in the region.
Countries such as Bhutan, Iran, Bangladesh, and Vietnam are demonstrating the most significant mobile penetration advances, according to a GSMA report. The implementation of smart devices in the region is another factor fueling the demand for high-definition audio and videos. As per GSMA, 64% of the residents in APAC already possess smartphones, and the adoption is expected to cross 80% in 2025.
Furthermore, in March 2023, Netflix announced plans to spend approximately USD 1.9 billion on local content in Asia-Pacific. The company was expected to register revenue growth of 12% Y-o-Y in 2023 and exceed USD 4 billion compared to 9% growth in 2022. In addition, according to ITU, 66% of the population in Asia-Pacific reported using the Internet as of 2023, further propelling the market's growth.
Local vendors invested heavily to capitalize on the opportunities brought by the COVID-19 pandemic. For instance, in March last year, Signiant Inc. announced the acquisition of Kyno, which provides embedded media processing software. The acquisition helps Signiant Inc. extend the functionality of the Software-Defined Content Exchange (SDCX) SaaS platform, incorporating tools for engagement with media assets. With almost 1 million users globally, the platform connects more than 50,000 media and entertainment companies of all sizes.

Broadcast Equipment Industry Overview

The competitive rivalry between various firms in the broadcast equipment market depends on price, product, or market share, along with the intensity with which they compete. Some major market players include Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Harmonic Inc., EVS Broadcast Equipment SA, and Grass Valley.

April 2024: Haivision Systems, a global provider of mission-critical, real-time video networking and visual collaboration solutions, announced that Haivision and Sony Corporation (Sony) had successfully tested Haivision's industry-leading video encoders, decoders, and mobile video transmitters with Sony's cloud production platform, Creators' Cloud for Enterprise.
February 2024: Sony announced the launch of a unique dedicated portable data transmitter, the PDT-FP1, that allows high-speed, low-latency video and still image data transport over 5G networks. When attached to a camera, this wireless communication device will be used when speed is required, from image capture to delivery, broadcasting, and distribution, such as news or events photography and broadcast video production. It provides high-speed, low-latency, and stable mobile data communication over 5G networks in outdoor or indoor environments where a Wi-Fi connection is unavailable, enabling efficient and straightforward workflows.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

2.1 Research Framework
2.2 Secondary Research
2.3 Primary Research
2.4 Data Triangulation and Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Value Chain Analysis
4.4 Impact of Key Macroeconomic Trends on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Demand for Encoders due to Support for Multiple Formats
- 5.1.2 Growing D2C Offerings through OTT Services
- 5.1.3 Increased Adoption of SAAS Solutions
5.2 Market Restraint
- 5.2.1 Lack of Standardization of Media Formats and Codecs Used for Broadcasting

6 MARKET SEGMENTATION

6.1 By Technology
- 6.1.1 Analog Broadcasting
- 6.1.2 Digital Broadcasting
6.2 By Product
- 6.2.1 Dish Antennas
- 6.2.2 Switches
- 6.2.3 Video Servers
- 6.2.4 Encoders
- 6.2.5 Transmitters and Repeaters
- 6.2.6 Other Products
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia-Pacific
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Cisco Systems Inc.
- 7.1.2 Telefonaktiebolaget LM Ericsson
- 7.1.3 Evs Broadcast Equipment SA
- 7.1.4 Grass Valley
- 7.1.5 Harmonic Inc.
- 7.1.6 Clyde Broadcast
- 7.1.7 Sencore Inc.
- 7.1.8 Eletec Broadcast Telecom Sarl
- 7.1.9 AVL Technologies Inc.
- 7.1.10 ETL Systems Ltd