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市場調查報告書
商品編碼
1524119

全球內容傳遞網路(CDN) 市場:市場佔有率分析、產業趨勢/統計、成長預測(2024-2029)

Content Delivery Network (CDN) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 134 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年全球內容傳遞網路(CDN)市場規模為237.9億美元,2029年將達到405.6億美元,在預測期內(2024-2029年)複合年成長率預計為11倍。

內容傳遞網路(CDN)-市場

網路使用者數量的增加以及用戶在行動裝置上玩遊戲但許多裝置上存在儲存問題的趨勢是市場促進因素之一。雲端基礎的遊戲的一大優勢是幾乎可以在任何裝置上玩它,包括智慧型手機和平板電腦。此外,內容傳遞網路(CDN) 被視為遊戲分發的一種有前途的範例,因為它們允許用戶玩遊戲,而無需考慮作業系統或裝置。

主要亮點

  • 隨著 4K 和超高清等新技術的引入,線上遊戲越來越受歡迎。雖然這些新技術使遊戲變得更加有趣,但它們可能會對遊戲前的體驗產生負面影響,因為它們會讓您等待數小時才能完成下載。在開放平台上,玩家可能會對此做出負面反應,提供者可能會蒙受損失。
  • 此外,遊戲下載的漫長等待時間可能會阻礙遊戲玩家並阻止遊戲公司吸引更多用戶。因此,為了避免效能滯後,企業正在投資 CDN 解決方案,以向世界提供高品質的內容。在低成本資料通訊服務出現的支持下,網際網路速度的提高正在刺激雲端遊戲平台的採用,這將推動基於影片串流的雲端遊戲的採用並促進未來的市場成長。
  • 如圖所示,隨著智慧型手機的普及、對原創和高品質內容的需求以及內容消費的不斷增加,需要有效的CDN解決方案來增強內容傳送和網路效能。由於對 Over-the-Top (OTT) 和視訊點播 (VOD) 服務不斷成長的需求確保了透過高速資料網路的連續內容傳送,預計該市場將在預測期內快速發展。
  • 一些最有影響力的組織正在放棄第三方 CDN 服務,並部署適合其需求的內容傳遞網路。隨著越來越多的人轉向影片串流服務觀看電影和廣告,病毒和網路攻擊正在增加。缺乏發現和監管影片內容的適當標準和程序可能會阻礙市場擴張。
  • 此外,雖然當疫情爆發時,電子商務使全部區域的顧客遠離實體店,但新冠肺炎 (COVID-19) 卻有力地將消費者推向了電子商務。

內容傳遞網路(CDN) 市場趨勢

媒體和娛樂 (M&E) 領域將經歷顯著成長

  • 由於媒體播放器對高品質線上內容廣播的需求不斷成長,以及全球 OTT 平台的發展對 CDN 解決方案的需求不斷成長,媒體和娛樂部門將在預測期內繼續成長,預計將做出重大貢獻。市場成長。據Netflix稱,截至2023年第四季度,Netflix在全球擁有約2.6億付費用戶。
  • 媒體和娛樂領域對內容傳遞網路的需求的特點是對串流媒體和富媒體服務的需求不斷增加、線上遊戲的普及以及對影片串流和內容傳送的效率、可靠性和品質的要求不斷增加。此外,不斷發展的線上遊戲產業需要改善的用戶體驗、無縫的遊戲效能和減少的延遲,為 CDN 市場創造了利潤豐厚的成長機會。
  • 此外,媒體和娛樂 (M&E) 公司面臨著持續提供高品質內容和體驗以吸引和留住受眾的壓力。這進一步增加了媒體和娛樂領域對 CDN 解決方案和服務的需求,以擴展實況活動和串流媒體頻道並保護內容、網站和應用程式免受攻擊。
  • 在快速變化的數位環境中,內容傳遞網路的效率和速度對於向世界交付視訊內容至關重要。市場上的供應商已經認知到這一需求,並正在與串流媒體公司合作提供先進的影片串流服務。
  • 隨著越來越多的用戶尋求線上內容,媒體和娛樂公司對內容傳遞網路解決方案服務的需求預計將成長,以便持續可靠地向更多受眾交付一流的內容。此外,預計未來幾年視訊串流和即時 VoIP(網際網路協定語音)將在遊戲領域變得越來越流行。 CDN 能夠透過提供低延遲、高品質的串流媒體體驗來促進這一趨勢。

亞太地區正在經歷顯著成長

  • 中國對 CDN 的需求不斷增加,反映出數位經濟的成長、上網人口的擴大以及各行業數位內容消費的增加。
  • 此外,中國是全球成長最快的電子商務市場之一。隨著數以百萬計的線上消費者和不斷成長的數位經濟,企業依靠 CDN 快速可靠地向全國用戶提供產品圖像、影片和網頁等數位內容。 CDN 幫助電子商務平台最佳化網站效能、減少延遲、改善整體用戶體驗、提高客戶滿意度並提高轉換率。因此,大多數電子商務公司都採用了內容傳遞網路,增加了中國對CDN的需求。
  • 此外,Netflix、Amazon Prime Video 和 Hulu 等 OTT 平台在日本迅速普及。這些平台提供廣泛的影片內容,包括電影、電視節目和原創劇集,並且需要可靠且擴充性的內容傳送基礎設施。 CDN 使 OTT 提供者能夠以最小的延遲和緩衝向日本各地的觀眾提供串流視訊內容,即使在流量尖峰時段期也是如此。
  • 此外,媒體和娛樂公司正在優先考慮為日本最終用戶設計的解決方案以及內容傳遞網路,以滿足不斷變化的數位期望並保持競爭力。此外,為了加強日本的科技基礎設施,日本政府正在積極支持媒體和娛樂領域的數位革命。

內容傳遞網路(CDN) 產業概述

內容傳遞網路(CDN) 市場高度分散,亞馬遜網路服務公司 (Amazon.com Inc.)、Akamai Technologies Inc.、Google LLC (Alphabet Inc.) 和 Cloudflare Inc. 等主要參與者的存在製作成市場公司正在採取聯盟、併購、投資和收購等策略來增強其產品供應並獲得永續的競爭優勢。

2023年12月,Romexsoft正式成為Amazon CloudFront服務交付合作夥伴,為AWS企業提供網路和內容傳送服務。這說明了該公司的成長策略與市場上合作夥伴和交付網路的通路開發一致。

2023 年 10 月,Akamai 的合作夥伴計畫 GlobalLogic 將利用 Akamai 的雲端運算服務、安全性和內容傳遞網路(CDN) 為全球客戶提供設計和建構的創新產品、平台和數位體驗。 GlobalLogic 將與 Akamai 合作,透過向共同客戶提供全球系統整合、託管服務和專業服務,推動 Akamai CDN 產品組合的市場成長。

其他福利:

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 價值鏈分析
  • 產業吸引力:波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 線上用戶數量、人均線上消費以及對高品質影片內容的需求不斷成長推動成長
    • 線上遊戲產業不斷成長的需求有助於市場成長
  • 市場限制因素
    • 大公司自建CDNS的趨勢
    • 頻寬問題,尤其是在新興經濟體和低度開發經濟體

第6章 市場細分

  • 按解決方案/服務
    • 媒體發行
    • 雲端安全
    • 網路效能
  • 按最終用戶
    • 媒體娛樂
    • 廣告
    • 電子商務
    • 衛生保健
    • 商業/金融服務
    • 研究和教育
    • 其他最終用戶
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
    • 亞洲
      • 中國
      • 日本
      • 韓國
      • 澳洲/紐西蘭
    • 拉丁美洲
      • 巴西
      • 墨西哥
    • 中東/非洲
      • 阿拉伯聯合大公國
      • 南非

第7章 競爭格局

  • 公司簡介
    • Amazon Web Services Inc.(Amazon.com Inc.)
    • Akamai Technologies Inc.
    • Google LLC(Alphabet Inc.)
    • Cloudflare Inc.
    • Edgio Inc.
    • CDNetworks Inc.
    • Fastly Inc.
    • Microsoft Corporation
    • AT&T Inc.
    • Tata Communications Limited

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 48725

The Content Delivery Network Market size is estimated at USD 23.79 billion in 2024, and is expected to reach USD 40.56 billion by 2029, growing at a CAGR of 11.26% during the forecast period (2024-2029).

Content Delivery Network (CDN) - Market

The growing number of internet users and the tendency of users to play games on mobile devices, with storage issues in many devices, is one of the major drivers for the market. A significant advantage of cloud-based gaming is that games are available anytime from almost any device, such as smartphones and tablets. Also, a content delivery network(CDN) is a promising paradigm for gaming delivery, as users can play games on any OS or device.

Key Highlights

  • The popularity of online gaming is increasing along with the introduction of new technology like 4K and Ultra HD. While these new technologies make gaming more enjoyable, they can negatively impact the pre-gaming experience by making players wait hours for the download to finish. Gamers may respond negatively to this on open platforms, which could cost the providers money.
  • Moreover, gamers may be discouraged, and gaming companies may be unable to reach a wider audience due to long wait times for downloads of games. Therefore, to avoid any lag in performance, companies are investing in CDNs to deliver high-quality content globally for CDN solutions. The increasing internet speed supported by the emergence of low-cost data-based telecom services is fueling the adoption of cloud gaming platforms, which is driving the subscription of video streaming-based cloud gaming, increasing the market growth in the future.
  • With the growing smartphone adoption, as indicated in the graph, the demand for original, high-quality content and the ongoing growth of content consumption have made effective CDN solutions necessary to boost content delivery and network performance. The market is anticipated to develop faster throughout the forecast period due to the increased demand for Over-the-Top (OTT) and Video-on-Demand (VOD) services, guaranteeing continuous content delivery over a high-speed data network.
  • Some of the most influential organizations are moving away from third-party CDN services and towards deploying a content delivery network tailored to their needs. As more people use video streaming services to watch movies and advertise, viruses and cyber-attacks are rising. The lack of appropriate standards and procedures for discovering and regulating video content could hinder market expansion.
  • Furthermore, e-commerce was previously tapping customers away from brick-and-mortar stores all over the region when the pandemic struck, but COVID-19 gave consumers a mighty shove into the arms of e-commerce.

Content Delivery Network (CDN) Market Trends

Media and Entertainment (M&E) segment to Witness Major Growth

  • The media and entertainment segment would contribute significantly to the market growth during the forecast period, supported by the demand for high-quality online content broadcasting among the media players and the development of OTT platforms worldwide, increasing the demand for CDN solutions. According to Netflix, Netflix had around 260 million paid subscribers worldwide as of the fourth quarter of 2023.
  • The content delivery network demand in the media and entertainment sector is characterized by the growing demand for streaming and rich media services, the proliferation of online gaming, and the ever-increasing demand for efficiency, reliability, and quality in video streaming and content delivery. Further, the ever-evolving online gaming industry necessitates enhanced user experience, seamless game performance, and reduced latency, thus further offering lucrative growth opportunities for the CDN market.
  • Moreover, Media and entertainment (M&E) companies face significant pressure to continuously deliver high-quality content and experiences that attract and retain viewers. This further drives the demand for CDN solutions and services in the media and entertainment sector to scale live events and streaming channels and secure content, websites, and applications from attacks.
  • In the fast-paced digital landscape, the efficiency and speed of content delivery networks are crucial for distributing video content globally. Market vendors are recognizing the need and entering into partnerships with streaming companies for advanced video streaming services.
  • As increasing numbers of users demand online content, the demand for content delivery network solutions and services in the media and entertainment companies is expected to grow to deliver top-tier content consistently and reliably to large audiences. Moreover, in the coming years, video streaming and Real-time Voice over Internet Protocol (VoIP) are anticipated to become increasingly popular in gaming. CDNs are well-positioned to facilitate these trends by delivering low-latency, high-quality streaming experiences.

Asia-Pacific to Register Significant Growth

  • There has been a mounting demand for CDNs in China, reflecting the country's growing digital economy, expanding online population, and increasing digital content consumption across various industries.
  • Moreover, China is among the fastest-growing e-commerce markets globally. With millions of online shoppers and a growing digital economy, businesses rely on CDNs to ensure fast and reliable delivery of digital content to users across the country, including product images, videos, and web pages. CDNs help e-commerce platforms optimize website performance, reduce latency, and enhance the overall user experience, increasing customer satisfaction and higher conversion rates. Hence, most e-commerce companies are adopting content delivery networks, which has led to a growing demand for CDNs in China.
  • Furthermore, OTT platforms like Netflix, Amazon Prime Video, and Hulu are witnessing rapid adoption in Japan. These platforms offer a wide range of video content, including movies, TV shows, and original series, which require reliable and scalable content delivery infrastructure. CDNs enable OTT providers to deliver streaming video content to viewers across Japan with minimal latency and buffering, even during peak traffic.
  • In addition, the media and entertainment companies give the solutions designed for the content delivery network the highest precedence, in addition to end users in Japan, to meet shifting digital expectations and continue to be competitive. Moreover, to reinforce the country's technology infrastructure, the Government of Japan is aggressively supporting the digital revolution in the media and entertainment segment.

Content Delivery Network (CDN) Industry Overview

The content delivery network (CDN) security market is highly fragmented, with the presence of major players like Amazon Web Services Inc. (Amazon.com Inc.), Akamai Technologies Inc., Google LLC (Alphabet Inc.), Cloudflare Inc., and Edgio Inc. Players in the market are adopting strategies such as partnerships, mergers, investments, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In December 2023, Romexsoft officially became an Amazon CloudFront Service Delivery partner to provide the AWS company's networking and content delivery services (CDN), which shows the company's growth strategy in line with developing partnership and delivery network channels in the market.

In October 2023, the Akamai Partner Program, GlobalLogic, announced designing and building innovative products, platforms, and digital experiences for customers worldwide, leveraging Akamai's cloud computing services, security, and content delivery network (CDN). GlobalLogic would collaborate with Akamai to offer global system integration, managed services, and professional services to mutual customers, increasing the market growth of the company's CDN portfolio.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Online Users, Per Capita Online Consumption, and Demand for High -quality Video Content- Drives Growth
    • 5.1.2 Growing Demand from Online Gaming Industries Adding to Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Larger Organizations Tending to Build their Own CDNS
    • 5.2.2 Bandwidth Concerns Particularly in Developing and Undeveloped Economies

6 MARKET SEGMENTATION

  • 6.1 By Solution and Service
    • 6.1.1 Media Delivery
    • 6.1.2 Cloud Security
    • 6.1.3 Web Performance
  • 6.2 By End User
    • 6.2.1 Media and Entertainment
    • 6.2.2 Advertising
    • 6.2.3 E-commerce
    • 6.2.4 Healthcare
    • 6.2.5 Business and Financial Services
    • 6.2.6 Research and Education
    • 6.2.7 Other End Users
  • 6.3 By Geography***
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
    • 6.3.3 Asia
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 South Korea
      • 6.3.3.4 Australia and New Zealand
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Mexico
    • 6.3.5 Middle East and Africa
      • 6.3.5.1 United Arab Emirates
      • 6.3.5.2 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Amazon Web Services Inc. (Amazon.com Inc.)
    • 7.1.2 Akamai Technologies Inc.
    • 7.1.3 Google LLC (Alphabet Inc.)
    • 7.1.4 Cloudflare Inc.
    • 7.1.5 Edgio Inc.
    • 7.1.6 CDNetworks Inc.
    • 7.1.7 Fastly Inc.
    • 7.1.8 Microsoft Corporation
    • 7.1.9 AT&T Inc.
    • 7.1.10 Tata Communications Limited

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET