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市場調查報告書
商品編碼
1536907

點選流分析 -市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Clickstream Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

點選流分析市場規模預計到 2024 年將達到 19.2 億美元，到 2029 年將達到 32.9 億美元，在預測期內（2024-2029 年）複合年成長率為 11.39%。

點擊流分析-市場

點選流資料通常會記錄在結構化部落格文件中。網站日誌包括日期和時間戳記、訪客 IP 位址、造訪頁面的 URL 以及使用者的唯一使用者識別碼等資料元素。因此，在分析點選流資料時，線上應用程式營運的公司可以從點選流分析中受益。

*由於對消費者點擊內容以及他們對產品和服務的感受的資訊的需求不斷增加，在線銷售產品的業務正在蓬勃發展。這些資訊預計將成為提高產品品質和客戶體驗的重要驅動力。

*該市場的主要驅動力是行動通訊技術使用的快速成長，該技術為需要評估和分析的企業提供了許多行動電話接觸點。這些方法使公司能夠利用從點選流分析中獲得的見解來開發新產品、擴展其產品組合併改進其網站和應用程式，從而減少客戶流失並提高消費者滿意度。

* 隨著數位時代的日益普及，點選流分析工具變得越來越重要，因為它們可以從線上平台的資料日誌中產生關鍵的業務洞察。點選流分析市場的成長要素是越來越需要透過收集客戶興趣和回饋來創造商機。

*然而，對資料收集政策、安全和隱私的擔憂是在一定程度上限制市場成長的因素。

*點選流是一組用於分析和提取資料並呈現視覺結果的過程。點選流分析的主要應用領域是 IT 和通訊領域，自 COVID-19 大流行以來，該領域一直正常運作。

點選流分析市場趨勢

零售業主導市場

  • 支持全球市場成長的主要因素是零售商需求的增加和流量分析需求的增加，以及中小企業擴大使用點選流分析。
  • 在線網路零售業，電子商務正在席捲全球。電子商務交易分析的進步正在改變網路零售業並為電子商務營運商創造優勢。
  • 隨著消費者對電子商務和虛擬購物體驗的偏好增加，點選流分析的採用預計將顯著增加。由於點選流分析透過個人化和行銷宣傳活動最佳化來提高轉換率，使線上零售商受益，因此市場成長率預計將顯著增加。
  • 透過為您的網站或應用程式提供效能指標，點選流分析有助於改善使用者體驗。透過單獨記錄點選流資料，您可以確定用戶訪問最多的產品和頁面、用戶在您的網站或應用程式上花費更多時間的地方等等。
  • 但是，點選流資料包含客戶造訪的所有網頁的 URL、他們嘗試一起造訪網站的日期和時間以及載入時間等資訊。例如，如果客戶共用來自網站或應用程式的負面回饋，有關客戶網站導航的資訊可以幫助識別潛在的不滿意來源，例如頁面載入時間過長。

亞太地區將成長最快

  • 亞太地區擁有多種多樣的文化、傳統、語言以及高度多樣化和複雜的數位環境。品牌必須理解並適應這些差異才能成功。 點選流技術透過分析客戶行為並為品牌為每位客戶提供個人化解決方案來支持這一目標。
  • 對流量分析的需求不斷增加、電子商務平台的使用不斷增加以及 IT 和通訊行業對點選流分析的需求不斷增加等因素正在推動該地區的市場成長。
  • 智慧型手機的普及推動了該地區行動技術的採用，由於智慧型手機易於使用且市場成長，消費者主要使用智慧型手機。
  • 其他成長動力包括雲端運算、人工智慧、物聯網、物聯網等多通路和預測行銷等各種技術成果。這些技術有助於全部區域追蹤企業資源規劃 (ERP) 和客戶關係管理 (CRM)資料、網路媒體、地理位置以及電子郵件和行銷宣傳活動。

點選流分析產業概述

點選流分析市場較為分散，許多傳統公司和新參與企業都部署了經濟高效的解決方案來即時、大規模地處理和分析資料。

*2023 年 9 月， Oracle透過利用 Oracle 雲端基礎架構 (OCI) 的生成式 AI 服務，為 Oracle Analytics Cloud 新增了 AI 功能。這項新功能可協助自助分析使用者更快、更有效率地執行進階分析，並做出更好的業務決策，而無需等待資料科學家或 IT 團隊。

*2023 年 7 月，Google LLC AWS 在 AWS 上推出了一項名為 Clickstream Analytics 的新服務，這是一種端到端解決方案，可收集、提取、分析和視覺化企業 Web 和行動應用程式中的點選流資料。這項新的解決方案允許企業將資料保留在其帳戶的安全性和合規性範圍內，並根據其要求自訂處理和分析。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 行動技術的快速採用提供多個數位接觸點推動市場成長
  • 市場限制因素
    • 資料隱私法限制市場成長

第6章 市場細分

  • 按服務
    • 軟體
    • 服務
  • 按用途
    • 點擊路徑最佳化
    • 網站/應用程式最佳化
    • 客戶分析
  • 按最終用戶產業
    • 零售
    • 媒體與娛樂
    • 通訊與資訊技術
    • BFSI
    • 運輸/物流
    • 能源/公共產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 澳洲/紐西蘭
    • 拉丁美洲
    • 中東/非洲

第7章 競爭格局

  • 公司簡介
    • Adobe Systems Incorporated
    • Oracle Corporation
    • Google LLC
    • IBM Corporation
    • Microsoft Corporation
    • SAP SE
    • Connexity inc.
    • Hewlett Packard Enterprise
    • Jumpshot Inc.
    • Splunk Inc.
    • Talend Inc.
    • Verto Analytics Inc.
    • WebTrends Corporation
    • Vlocity Inc.

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 61496

The Clickstream Analytics Market size is estimated at USD 1.92 billion in 2024, and is expected to reach USD 3.29 billion by 2029, growing at a CAGR of 11.39% during the forecast period (2024-2029).

Clickstream Analytics - Market

Data from the clickstream is typically recorded in a structured web log file. The website logs include the following data elements: date and time stamp, visitors IP address, URL of pages visited, and user identifier, which is unique to users. Therefore, when analyzing clickstream data, businesses that operate in online applications will benefit from clickstream analytics.

* Businesses that sell their products online are thriving due to the growing need for information on what consumers click on and how they feel about a product or service. This information is expected to be an important driver of improving product quality and customers' experience.

* The rapidly growing use of mobile communication technology, which provides companies that need to be evaluated and analyzed with a number of touch points on their phones, has been a major driver in this market. These methods allow firms to take advantage of clickstream analytical insight for the development of new products, portfolio expansion, and improvements in their websites and applications with a view to reducing customer churn as well as improving consumer satisfaction.

* As the digital age becomes more widespread, clickstream analytical tools are increasingly important because they produce important business insights on online platforms' data logs. A key driver for growth in the clickstream analytics market is an increasing need to generate revenue opportunities by gathering customer interest and feedback.

* However, concerns associated with data gathering policies, security, and privacy are factors that could restrain the market growth to a certain extent.

* The clickstream is a set of processes that helps analyze and extract data to present a visual result. The key application areas for clickstream analytics are the IT and telecommunications sectors, which have been in operation on a regular basis since the COVID-19 pandemic.

Clickstream Analytics Market Trends

The Retail Industry will Dominate the Market

  • The key elements underpinning the growth of the global market are increasing demand from retailers and an increase in the need for traffic analysis, as well as the growing use of clickstream analytics by SMEs.
  • In terms of online retailing, e-commerce is set to dominate the world. The advancements in analytics of e-commerce trading are transforming online retailing and creating dominance for e-commerce businesses.
  • With the rise in consumer preferences for e-commerce or virtual shopping experiences, the adoption of clickstream analytics is expected to rise significantly. As clickstream analysis benefits an online retailer by improving conversion rate through personalization and optimization of marketing campaigns, the growth of the market is expected to boost at a significant rate.
  • By providing performance metrics for websites and applications, clickstream analysis can help to provide information on user experience improvements. A separate record of clickstream data can be used to identify products or pages that have attracted the largest user visits and where users are spending more time on a site or an app, etc.
  • However, clickstream data consists of information such as the URL of every web page that a customer has been to, the time and date when he or she is going to visit this website together, and the load time. For instance, when a customer shares negative feedback from websites and apps, this information about the customer's site navigation can help to identify potential causes of frustration, such as long page loading times.

Asia-Pacific will Witness the Highest Growth

  • Asia-Pacific has a wide variety of cultures, traditions, and languages, as well as a very diverse and sophisticated digital environment. If brands are to succeed, they must know and adapt to these differences. Clickstream technologies analyze customer behavior and provide brands with personalized solutions for each customer to support this objective.
  • Factors such as the growing necessity of traffic analysis, extended use of e-commerce platforms, and increase in demand for clickstream analytics from the IT & telecom sector are driving the growth of the market in this region.
  • An increased number of smartphones has boosted the adoption of mobile technology in the region, and consumers are largely using them due to their ease of access and market growth.
  • The other growth-promoting factors are a variety of technological achievements such as cloud computing, AI intelligence, the Internet of Things, and IoTs for multichannel or predictive marketing. These technologies facilitate capturing enterprise resource planning (ERP) and customer relationship management (CRM) data, web media, geolocation, and tracking email and marketing campaigns across the region.

Clickstream Analytics Industry Overview

The clickstream analytics market is fragmented, with many legacy players and new players rolling out cost-effective solutions to help companies process and analyze data in real time and at scale.

* September 2023: Oracle added AI capabilities to Oracle Analytics Cloud, leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service. The new capabilities assist analytics self-service users to conduct sophisticated analysis more quickly and efficiently and make better business decisions without having to wait for data scientists or IT teams.

* July 2023: Google LLC AWS launched a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their accounts' security and compliance perimeter and customize the processing and analytics to their requirements.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints is Encouraging the Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Data Privacy Laws are Limiting the Market Growth

6 MARKET SEGMENTATION

  • 6.1 By Offering
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Application
    • 6.2.1 Click Path Optimization
    • 6.2.2 Website/Application Optimization
    • 6.2.3 Customer Analysis
  • 6.3 By End-user Industry
    • 6.3.1 Retail
    • 6.3.2 Media & Entertainment
    • 6.3.3 Telecom & IT
    • 6.3.4 BFSI
    • 6.3.5 Transport & Logistics
    • 6.3.6 Energy & Utilities
  • 6.4 By Geography***
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Adobe Systems Incorporated
    • 7.1.2 Oracle Corporation
    • 7.1.3 Google LLC
    • 7.1.4 IBM Corporation
    • 7.1.5 Microsoft Corporation
    • 7.1.6 SAP SE
    • 7.1.7 Connexity inc.
    • 7.1.8 Hewlett Packard Enterprise
    • 7.1.9 Jumpshot Inc.
    • 7.1.10 Splunk Inc.
    • 7.1.11 Talend Inc.
    • 7.1.12 Verto Analytics Inc.
    • 7.1.13 WebTrends Corporation
    • 7.1.14 Vlocity Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS