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1548914

數位體驗平台：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Digital Experience Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 192 Pages | 商品交期: 2-3個工作天內

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簡介目錄

數位體驗平台市場規模預計到 2024 年為 119.5 億美元，到 2029 年達到 244.4 億美元，在市場估計和預測期間（2024-2029 年）複合年成長率為 11.87%。

數位體驗平台-市場

社交網路、影片共用、託管服務、Web 應用程式和播客的激增迫使公司將資源引導至數位體驗平台 (DXP)。 DXP 使組織能夠識別客戶的直接需求，並透過各種數位管道提供客製化內容。此外，DXP 還提供其他優勢，例如即時客戶行為追蹤、整合高級分析以及與現有框架的無縫整合。

此外，透過 DXP，人工智慧可以利用用戶行為、偏好和上下文資料來實現個人化內容傳送、產品推薦和客戶旅程。這種增強的個人化顯著提高了用戶參與度和滿意度。機器學習為分析提供動力，使從大量資料中提取可操作的見解變得更加容易。這些見解為資料主導的決策和策略提供支持，並改善整體數位體驗平台。

公司正在透過不同的行銷管道推動整合、個人化和最佳化的用戶參與，從而推動該細分市場的成長。數位體驗平台 (DXP) 解決方案承諾客製化數位體驗、增強客戶互動並提高業務效率。隨著人們越來越關注一流的數位體驗，許多供應商正在採用基於結果的收益模式。這些動態正在推動服務領域的成長。

雲端基礎的數位體驗平台 (DXP) 利用雲端基礎架構提供有效數位體驗管理所需的靈活性、擴充性和可存取性。透過依靠雲端供應商更新和維護其基礎設施，企業可以從降低的維護成本中受益，並確保在每個客戶接觸點提供一致的高品質體驗。

數位體驗平台的 CMS 快速安裝和差距分析功能對其成功至關重要。阻礙全球數位體驗平台市場擴張的一個突出因素是需要增加基礎設施來解決常見問題。由於對資料隱私和安全性日益成長的擔憂，在數位體驗平台領域營運的全球和本地公司正遇到重大障礙。這些擔憂將阻礙未來幾年市場的成長軌跡。

數位體驗平台市場趨勢

預計可伸縮安全注射器細分市場在預測期內將顯著成長

  • 數位體驗平台 (DXP) 的雲端部署是指將平台的基礎架構、應用程式和服務託管在雲端伺服器上，而不是本地硬體上。這種方法可實現擴充性、靈活且經濟高效的數位客戶體驗管理，並且易於維護、自動更新和改進的資源分配。
  • 該市場中的公司正在與雲端解決方案和服務供應商合作，以增強客戶體驗。例如，2024 年 5 月，Contentstack 和 Google Cloud 建立了新的合作夥伴關係，以擴大可組合數位體驗的範圍。此次合作將使全球品牌能夠增強建置、監督和交付解決方案的能力。透過利用這項合作關係，Contentstack 的客戶將能夠存取安全且可擴展的雲端平台，使 Contentstack 成為第一個獲得全球三大雲端服務供應商核准的DXP 供應商。
  • 根據 Flexera Software 2023-2023 年報告，47% 的中小企業受訪者表示他們已經在使用 AWS CloudFormation 範本。 AWS CloudFormation 可協助您建立稱為「堆疊」的模板，以快速、可靠地預置應用程式和服務。
  • 2023 年下半年，29% 的企業受訪者表示，他們每年在公共雲端上的支出超過 1,200 萬美元。隨著企業繼續遷移到雲端作為其數位轉型計畫的一部分，公共雲端支出仍然強勁。
  • 到 2024 年下半年，預計 45% 的中小企業每年將在公共雲端服務上投資高達 60 萬美元。各個提供者提供的這些服務通常包括應用程式、虛擬機器和儲存。公共雲端的主要優勢之一是成本效益，因為組織只需為他們使用的服務付費。
  • 與傳統系統不同，雲端DXP提供擴充性、靈活性和即時資料處理，這對於適應動態的市場環境和客戶偏好至關重要。透過利用先進的分析、人工智慧和機器學習，企業可以提供個人化的內容和體驗。這種資料主導的方法可以實現更精確的定位和參與，從而提高客戶滿意度和忠誠度。

預計北美將在預測期內佔據主要市場佔有率

  • 在各產業（尤其是零售、金融服務和通訊）快速數位轉型的推動下，亞太地區的數位體驗平台 (DXP) 正在顯著成長。
  • 這種快速成長歸因於該地區網際網路普及率的迅速提高、行動裝置的廣泛採用以及精通技術的人群渴望增強數位互動。亞太地區的企業擴大投資 DXP，為客戶提供個人化、無縫且引人入勝的數位體驗，這在當今競爭激烈的市場中至關重要。
  • 2023 年 12 月，總部位於曼谷的創新和數位體驗機構 Rabbit's Tale 加入Accenture Song（原Accenture Interactive）。 RabbitTale 因在品牌策略、內容創作、廣告、數位行銷、客戶經驗、CRM、資料分析等方面為泰國和其他地區的客戶提供支援而聞名，此次整合將使Accenture能夠為當地企業提供支持，我們將加強人力資源發展。此次合併將增強Accenture支持當地企業和培養當地人才的能力。此次合作旨在根據當地市場的獨特需求和偏好提供有影響力的數位體驗。
  • 此外，由於擴大採用語音商務作為銷售各種產品和服務的管道，預計該區域市場的開拓將進一步推動。電子商務的蓬勃發展，增強了數位商務的實力，建立了收益和利潤共用的雙通路。

數位體驗平台產業概況

數位體驗平台市場是半固定的，全球有大量公司。主要公司有 Adob​​e Inc.、Oracle Corporation、SAP SE、IBM Corporation 和 PROGRESS SOFTWARE CORPORATION。該市場的進入障礙較低至中等，導致出現多個新參與企業。

2024 年 3 月 - Databricks 和 Adob​​e 宣佈建立策略合作夥伴關係，使兩家公司的共用客戶能夠充分發揮資料的潛力，並實現更聰明和可擴展的消費者互動。客戶現在可以在 Databricks 資料智慧平台和 Adob​​e Experience Platform（包括其應用程式）之間無縫整合資料。此外，您還可以將自己的模型從 Databricks 匯入到 Adob​​e。

2023 年 10 月 - Sitecore 宣布雲端基礎體驗平台的最新產品。 XM Cloud Plus 和 Sitecore Accelerate 這兩個新解決方案旨在簡化和加速品牌向雲端的遷移。我們讓向 SaaS 的過渡變得更加容易，並使企業能夠利用強大的企業解決方案。這些服務由 Sitecore 客製化，為品牌提供所需的工具和支持，以促進無縫過渡到 Sitecore雲端基礎的可組合解決方案。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估宏觀經濟因素對數位體驗平台市場的影響

第5章市場動態

  • 市場促進因素
    • 擴展雲端基礎的解決方案部署
    • 巨量資料分析需求不斷成長
  • 市場挑戰
    • 與傳統業務流程和基礎設施的整合問題

第6章 市場細分

  • 按成分
    • 平台
    • 服務
  • 依部署類型
    • 本地
    • 雲
  • 按最終用戶
    • 零售
    • 資訊科技/通訊
    • BFSI
    • 衛生保健
    • 其他最終用戶
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲/紐西蘭
    • 拉丁美洲
    • 中東/非洲

第7章 競爭格局

  • 公司簡介
    • Adobe Inc.
    • Oracle Corporation
    • SAP SE
    • IBM Corporation
    • PROGRESS SOFTWARE CORPORATION
    • Salesforce Inc.
    • OpenText Corporation
    • RWS Holdings PLC
    • Sitecore Holding II A/S
    • Acquia Inc.
    • Squiz
    • Bloomreach Inc.
    • Crownpeak Technology Inc.
    • Magnolia International Ltd
    • Jahia Solutions Group SA

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 70370

The Digital Experience Platform Market size is estimated at USD 11.95 billion in 2024, and is expected to reach USD 24.44 billion by 2029, growing at a CAGR of 11.87% during the forecast period (2024-2029).

Digital Experience Platform - Market

The surge in social networking, video sharing, hosted services, web applications, and podcasting has become instrumental in compelling businesses to channel resources into digital experience platforms (DXPs). DXPs empower organizations to discern customers' immediate needs and deliver tailored content across diverse digital channels. Beyond this, DXPs provide additional benefits like real-time client activity tracking, integrated advanced analytics, and seamless incorporation into existing frameworks.

Moreover, within a DXP, artificial intelligence leverages user behavior, preferences, and contextual data for personalized content delivery, product recommendations, and customer journeys. This heightened personalization significantly boosts user engagement and satisfaction. Machine learning bolsters analytics, facilitating the extracting of actionable insights from extensive data. These insights empower data-driven decisions and strategies, elevating the overall digital experience platforms.

Enterprises push for integrated, personalized, optimized user engagement across diverse marketing channels, fueling the segment's growth. Digital Experience Platform (DXP) solutions promise tailored digital experiences, enhanced customer interactions, and boosted business efficiency. With a heightened focus on top-notch digital experiences, many vendors are adopting outcome-based revenue models. These dynamics collectively propel the growth of the service segment.

A cloud-based digital experience platform (DXP) utilizes cloud infrastructure to offer the flexibility, scalability, and accessibility required for effective digital experience management. By entrusting infrastructure updates and maintenance to cloud providers, companies benefit from reduced maintenance costs and ensure a consistent, high-quality experience across all customer touchpoints.

The rapid installation and gap analysis capabilities of a digital experience platform's CMS are pivotal for its triumph. A notable impediment to the global digital experience platform market's expansion is the need for more infrastructure to address prevalent issues. Both global and regional companies operating in the digital experience platform sector encounter notable obstacles due to escalating data privacy and security worries. These concerns are poised to impede the market's growth trajectory in the coming years.

Digital Experience Platform Market Trends

Retractable Safety Syringes Segment Expected to Witness Significant Growth During the Forecast Period

  • Cloud deployment in a digital experience platform (DXP) refers to hosting the platform's infrastructure, applications, and services on cloud servers rather than on-premises hardware. This approach allows for scalable, flexible, and cost-effective management of digital customer experiences, ensuring easier maintenance, automatic updates, and better resource allocation.
  • The players in the market are collaborating with cloud solutions or service providers to enhance the customer experience. For instance, in May 2024, Contentstack and Google Cloud forged a new partnership, broadening the scope of composable digital experiences. This collaboration equips global brands with enhanced capabilities to craft, oversee, and deliver solutions. By leveraging this partnership, Contentstack's clientele gains access to a secure and scalable cloud platform, marking Contentstack as the inaugural DXP provider to be endorsed by all three major global cloud service providers.
  • According to the Flexera Software Report 2023-2023, 47% of SMB respondents indicated that they were already using AWS CloudFormation templates. AWS CloudFormation helps create templates for quick and reliable provisioning of the applications or services called "stacks."
  • In late 2023, 29% of the enterprise respondents indicated that their organizations spent more than USD 12 million on public cloud annually. Public cloud spending remains strong as organizations continuously migrate to the cloud as part of their digital transformation plans.
  • By late 2024, 45% of small and medium-sized businesses are expected to invest up to USD 600,000 annually in public cloud services. These services, offered by various providers, typically encompass applications, virtual machines, and storage. One of the key advantages of public clouds is their cost-effectiveness, with organizations paying solely for the services they utilize.
  • Unlike traditional systems, cloud DXPs provide scalability, flexibility, and real-time data processing, which are essential for adapting to dynamic market conditions and customer preferences. They enable businesses to deliver personalized content and experiences by leveraging advanced analytics, artificial intelligence, and machine learning. This data-driven approach allows for more precise targeting and engagement, improving customer satisfaction and loyalty.

North America Expected to Hold Significant Market Share During the Forecast Period

  • The Asia-Pacific region has experienced significant growth in digital experience platforms (DXPs), driven by the rapid digital transformation across various industries, particularly retail, financial services, and telecommunications.
  • This surge is attributed to the region's burgeoning internet penetration, widespread adoption of mobile devices, and a tech-savvy population eager for enhanced digital interactions. Businesses in APAC are increasingly investing in DXPs to deliver personalized, seamless, and engaging digital experiences to their customers, a necessity in today's competitive market.
  • In December 2023, Rabbit's Tale, a creative and digital experience agency based in Bangkok, joined Accenture Song, formerly known as Accenture Interactive. Known for aiding clients in Thailand and other regions through brand strategy, content creation, advertising, digital marketing, customer experience, CRM, and data analysis, Rabbit's Tale's integration will bolster Accenture's ability to support local enterprises and cultivate local talent. This move aims to deliver impactful and tailored digital experiences that resonate with the distinct demands and tastes of the regional market.
  • In addition, the regional market's development is anticipated to be further supported by the growing adoption of voice commerce as a channel for selling various products and services. The robust e-commerce sector enhances digital commerce, establishing a dual channel for generating revenue and sharing profits.

Digital Experience Platform Industry Overview

The digital experience platform market is semi-consolidated, with numerous players worldwide. The major players are Adobe Inc., Oracle Corporation, SAP SE, IBM Corporation, and PROGRESS SOFTWARE CORPORATION. The market poses low to moderate barriers to entry for new players, enabling several new entrants to gain traction.

March 2024 - Databricks and Adobe unveiled a strategic partnership to empower their shared clients to maximize their data's potential, enabling more intelligent and scalable consumer interactions. Customers now have the capability to seamlessly integrate data between the Databricks Data Intelligence Platform and the Adobe Experience Platform, including its applications. Additionally, they can also import their own models from Databricks to Adobe.

October 2023- Sitecore unveiled its latest offerings within its cloud-based digital experience platform. The two new solutions, XM Cloud Plus and Sitecore Accelerate aim to streamline and expedite brands' transition to the cloud. They make the journey to SaaS more accessible and empower businesses to harness robust enterprise solutions. These offerings, tailored by Sitecore, equip brands with the necessary tools and offer the requisite support, facilitating a seamless migration to Sitecore's cloud-based composable solutions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of Macroeconomic Factors on the Digital Experience Platform Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Deployment of Cloud-Based Solutions
    • 5.1.2 Rising Demand for Big Data Analytics
  • 5.2 Market Challenges
    • 5.2.1 Integration Issues with Legacy Business Processes and Infrastructure

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Platform
    • 6.1.2 Services
  • 6.2 By Deployment Type
    • 6.2.1 On-Premise
    • 6.2.2 Cloud
  • 6.3 By End Users
    • 6.3.1 Retail
    • 6.3.2 IT and Telecom
    • 6.3.3 BFSI
    • 6.3.4 Healthcare
    • 6.3.5 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adobe Inc.
    • 7.1.2 Oracle Corporation
    • 7.1.3 SAP SE
    • 7.1.4 IBM Corporation
    • 7.1.5 PROGRESS SOFTWARE CORPORATION
    • 7.1.6 Salesforce Inc.
    • 7.1.7 OpenText Corporation
    • 7.1.8 RWS Holdings PLC
    • 7.1.9 Sitecore Holding II A/S
    • 7.1.10 Acquia Inc.
    • 7.1.11 Squiz
    • 7.1.12 Bloomreach Inc.
    • 7.1.13 Crownpeak Technology Inc.
    • 7.1.14 Magnolia International Ltd
    • 7.1.15 Jahia Solutions Group SA

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS