查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1639393

電子貨架標籤：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Electronic Shelf Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 125 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

電子貨架標籤市場規模預計在 2025 年為 19.7 億美元，預計到 2030 年將達到 37.8 億美元，預測期內（2025-2030 年）的複合年成長率為 13.9%。

電子貨架標籤-市場-IMG1

電子貨架標籤 (ESL) 市場正在全球零售業中迅速普及，這主要得益於提高自動化程度、提高業務效率和改善客戶體驗的需求。 ESL技術為零售商提供了現代化的解決方案，透過電子價格標籤實現動態定價和即時產品資訊更新。作為零售自動化技術大趨勢的一部分，ESL 系統簡化了店內營運並改善了客戶互動。大型超級市場和大賣場尤其專注於利用智慧零售解決方案來在數位化保持競爭力。

主要亮點

  • 節能電子紙貨架標籤正在徹底改變零售業：電子紙貨架標籤因其低功耗和與零售環境中的物聯網相容性而越來越受歡迎。無線貨架標籤正在進一步改變零售商的庫存管理和定價策略。這些技術取代了傳統的、勞動密集的紙質標籤，並允許直接從集中管理系統更新電子價格顯示。零售展示技術的採用對於智慧商店解決方案和物聯網主導的零售業務至關重要。
  • 智慧零售解決方案的策略重點：零售商正在採用 ESL 等智慧零售解決方案，作為提高業務效率和客戶滿意度的更大策略的一部分。這種轉變與動態定價系統的日益採用相吻合，該系統允許零售商根據需求和競爭即時調整價格。但挑戰依然存在，特別是對於面臨前期投資和整合複雜性的小型零售商而言。儘管如此，ESL 技術的市場前景仍然看好，零售數位電子看板和其他智慧商店技術的需求不斷成長推動著成長。

非接觸式付款技術推動市場創新

主要亮點

  • 透過 NFC 整合增強 ESL 功能：近距離場通訊(NFC) 技術是零售業採用 ESL 的主要驅動力。支援 NFC 的設備可以與 ESL 系統通訊，並透過智慧型手機向客戶提供即時產品資訊和動態定價。這一趨勢與零售業中物聯網的興起齊頭並進，因為企業的目標是創造無縫、互聯的購物體驗。將電子價格顯示系統與您的銷售點 (POS) 基礎架構結合可提高交易速度並提高整體客戶滿意度。
  • NFC 技術促進非接觸式付款：支援 NFC 的 ESL 系統允許消費者透過智慧型手機與數位價格標籤進行交互，從而提高購物便利性。隨著 NFC 全球應用的成長，它為零售商提供了將價格更新、促銷和其他零售自動化技術整合到一個有凝聚力的系統中的新機會。這種整合可以實現更快的結帳流程和即時價格調整，為您的客戶提供更快捷的購物體驗。
  • 與 ESL 連結的動態定價系統：與支援 NFC 的 ESL 整合的動態定價系統正在徹底改變零售體驗。這些系統可以根據供需波動即時改變價格，使零售商在快節奏的市場中佔據競爭優勢。隨著越來越多的消費者採用支援 NFC 的行動付款系統，對 ESL 解決方案的需求預計將成長，從而推動未來幾年的市場成長。

初期投資高是進入的障礙

主要亮點

  • 高昂的前期成本限制了 ESL 的採用：儘管 ESL 技術具有長期優勢，但採用該技術所帶來的高昂前期成本仍然是中小型零售商面臨的重大障礙。購買電子紙貨架標籤、電池和通訊系統等硬體的費用以及整合到現有基礎設施的成本是投資零售自動化技術的主要障礙。這種限制正在減緩 ESL 系統的採用，尤其是在新興市場。
  • 初始成本由長期節省所抵消：雖然 ESL 系統的前期投資很大，但它通常可以透過長期節省的人事費用和提高定價準確性來抵消。這減少了手動更新的需要並提高了自動化系統的效率，這對於大型零售連鎖店來說是一項很好的投資。然而，小型零售商可能難以將 ESL 系統整合到其現有 POS 和庫存管理平台中。
  • 整合和維護挑戰：維護和升級系統給小型零售企業帶來了額外的挑戰。將 ESL 系統與現有零售自動化技術結合所涉及的技術複雜性可能會造成資源緊張並減緩整體市場的成長。然而，大型零售連鎖店繼續採用 ESL 技術，因為它可以提高業務效率並實現即時價格更新。

電子貨架標籤 (ESL) 市場趨勢

NFC 行動付款有望推動市場成長

  • NFC 整合徹底改變了 ESL：NFC 技術的整合正在重塑 ESL 市場，使消費者能夠透過智慧型手機與數位價格標籤進行交互，並實現更快的行動付款。這項技術創新將透過提高交易速度和提供即時產品資訊來改善顧客的購物體驗。
  • 透過動態定價提高商店效率：連接到支援 NFC 的 ESL 的自動定價系統允許零售商根據需求、競爭和市場趨勢即時調整價格。這種動態定價系統有助於商店保持競爭力，提供更有效率、更靈活的零售環境並增加銷售。
  • 電子紙技術提高了業務效率：憑藉極低的功耗和清晰的高解析度顯示，電子紙貨架標籤正在成為零售企業的首選。這些標籤可以遠端更新，減少了手動更改價格的需要並提高了員工效率。作為零售業物聯網趨勢的一部分，ESL 有助於改善庫存管理和商店營運。
  • 對智慧零售解決方案的需求不斷成長 對智慧商店解決方案的需求正在推動市場成長，其中支援 NFC 的 ESL 系統發揮核心作用。零售商正在投資 ESL 技術以提高客戶參與和業務效率，從而促進零售自動化技術的持續擴展。

北美佔據主要市場佔有率

  • 先進的零售基礎設施推動 ESL 的採用：北美憑藉其先進的零售自動化技術基礎設施引領 ESL 市場。在提高業務效率和客戶體驗的需求推動下，美國和加拿大的零售商在採用智慧商店解決方案方面處於領先地位。該地區大型零售連鎖店的存在導致電子價格顯示系統的採用範圍更廣。
  • 物聯網整合推動即時效率：北美零售商正在利用支援物聯網的 ESL 系統來收集消費行為、存量基準和價格趨勢的即時資料。這些資料使零售商能夠做出更明智的決策，從而增強庫存管理、定價策略和商店營運。
  • 零售數位電子看板和電子紙標籤需求旺盛：競爭激烈的北美零售市場正在推動對數位電子看板位看板和電子紙貨架標籤的需求。這些技術可以即時更新促銷和定價，從而提高店內效率和客戶體驗。
  • 良好的法規環境支援成長：在美國，政府對技術創新的支援正在加速採用 ESL 等零售自動化解決方案。由於零售商越來越關注以客戶為中心的技術，例如無線貨架標籤和動態定價系統，北美是 ESL 市場成長的關鍵地區。

電子貨架標籤 (ESL) 產業概覽

市場分散，參與者多元：ESL市場高度分散，大型公司和專業參與者都在爭奪市場佔有率。雖然三星馬達和松下電器等大型跨國公司佔據主導地位，但 Pricer AB 和 Displaydata Ltd 等公司也提供了創新的 ESL 解決方案，從而形成了多樣化且競爭激烈的市場環境。

主要企業創新驅動力 E Ink Holdings Inc.、Displaydata Ltd. 和三星馬達等公司以其先進的電子顯示技術而聞名，對全球零售業產生了重大影響。這些公司透過提供全面的零售自動化解決方案在市場上站穩了腳跟。

技術進步將成為未來市場成功的關鍵：塑造 ESL 市場未來的主要趨勢包括對即時定價更新和智慧零售解決方案的需求不斷成長。為了持續的成功，公司需要專注於節能的 ESL 系統、與商店管理系統的無縫整合以及支援動態定價策略的能力。隨著無線通訊技術的進步，能夠容納大量庫存的公司將能夠保持競爭力。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素
    • 非接觸式付款技術推動市場創新
  • 市場限制
    • 初期投資高是進入的障礙
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 技術簡介

  • 通訊技術（RF、NFC、IR 等）
  • 組件（電池、顯示器等）

第6章 市場細分

  • 按產品
    • LCD ESL
    • 電子紙ESL
  • 按商店類型
    • 大賣場
    • 超市場
    • 專業和非食品零售商
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • E Ink Holdings Inc.
    • Displaydata Ltd
    • Samsung Electro-Mechanics Co. Ltd
    • Pricer AB
    • Panasonic Corporation
    • Altierre Corporation
    • Diebold Nixdorf
    • LG Corporation
    • M2 Communication Inc.
    • SES-imagotag
    • Wincor Nixdorf AG
    • AdvanTech Inc.

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 49203

The Electronic Shelf Label Market size is estimated at USD 1.97 billion in 2025, and is expected to reach USD 3.78 billion by 2030, at a CAGR of 13.9% during the forecast period (2025-2030).

Electronic Shelf Label - Market - IMG1

The electronic shelf label (ESL) market has seen rising adoption across the global retail sector, driven by the need for enhanced automation, operational efficiency, and improved customer experiences. ESL technology provides a modern solution for retailers, allowing dynamic pricing and real-time product information updates through electronic price tags. As part of the larger trend toward retail automation technology, ESL systems streamline in-store operations while improving customer interactions. Large supermarkets and hypermarkets are especially keen on leveraging smart retail solutions to remain competitive in an increasingly digital landscape.

Key Highlights

  • Energy-Efficient E-Paper Shelf Labels Revolutionize Retail Pricing: E-paper shelf labels are gaining popularity due to their low energy consumption and compatibility with IoT in retail environments. Wireless shelf labels have further transformed inventory management and pricing strategies for retailers. These technologies enable electronic price display updates directly from centralized management systems, replacing the traditional, labor-intensive paper tags. The adoption of retail display technology is critical for smart store solutions and IoT-driven retail operations.
  • Strategic Focus on Smart Retail Solutions: Retailers are increasingly integrating smart retail solutions, like ESLs, as part of larger strategies to improve operational efficiency and customer satisfaction. This shift aligns with the growing adoption of dynamic pricing systems, allowing retailers to adjust prices in real-time based on demand and competition. However, challenges remain, especially for small retailers facing high initial investments and integration complexities. Nevertheless, the market outlook for ESL technology remains promising, with increasing demand for retail digital signage and other smart store technologies driving growth.

Contactless Payment Technologies Driving Market Innovation

Key Highlights

  • NFC Integration Enhances ESL Capabilities: Near-field communication (NFC) technology has become a significant driver of ESL adoption in retail. NFC-enabled devices can communicate with ESL systems, offering customers real-time product information and dynamic pricing through smartphones. This trend is closely connected to the rise of IoT in retail, as businesses aim to create seamless, connected shopping experiences. Integrating electronic price display systems with point-of-sale (POS) infrastructure enhances transaction speeds and improves overall customer satisfaction.
  • NFC Technology Facilitates Contactless Payments: NFC-enabled ESL systems enhance shopping convenience by allowing consumers to interact with digital price tags through their smartphones. As NFC penetration increases worldwide, retailers are presented with new opportunities to integrate price updates, promotions, and other retail automation technologies into a cohesive system. This convergence allows for faster checkout processes and immediate price adjustments, offering customers a highly responsive shopping experience.
  • Dynamic Pricing Systems Linked to ESLs: Dynamic pricing systems integrated with NFC-enabled ESLs are revolutionizing the retail experience. These systems allow for immediate price changes based on fluctuating demand and supply, giving retailers a competitive edge in a fast-paced market. As more consumers adopt NFC-enabled mobile payment systems, the demand for ESL solutions is expected to rise, driving market growth in the coming years.

High Initial Investments Present a Barrier to Entry

Key Highlights

  • Significant Upfront Costs Limit ESL Adoption: Despite the long-term benefits of ESL technology, the high initial costs associated with its implementation remain a major obstacle for smaller retailers. The expenses of purchasing hardware such as E-paper shelf labels, batteries, and communication systems, along with integration into existing infrastructure, deter some businesses from investing in this retail automation technology. This limitation slows down the adoption of ESL systems, particularly in emerging markets.
  • Initial Costs Offset by Long-Term Savings: While the upfront investments in ESL systems are considerable, they are often offset by long-term savings in labor costs and increased pricing accuracy. The need for fewer manual updates and the improved efficiency of automated systems provide a strong return on investment for large retail chains. However, smaller retailers may struggle with the complexities of integrating ESL systems into existing POS and inventory management platforms.
  • Challenges in Integration and Maintenance: For small retailers, maintaining and upgrading these systems presents additional challenges. The technical complexities of integrating ESL systems with existing retail automation technology can strain resources, slowing the market's overall growth. Nonetheless, larger retail chains continue to adopt ESL technology, driven by the promise of operational efficiency and real-time pricing updates.

Electronic Shelf Label (ESL) Market Trends

NFC Mobile Payment is expected to boost market growth

  • NFC Integration Revolutionizes ESL: The integration of NFC technology is reshaping the ESL market, allowing consumers to interact with digital price tags via smartphones for faster mobile payments. This innovation enhances transaction speeds and offers real-time product information, elevating the customer shopping experience.
  • Dynamic Pricing Improves Store Efficiency: Automated pricing systems connected to NFC-enabled ESLs allow retailers to adjust prices immediately based on demand, competition, and market trends. This dynamic pricing system helps stores stay competitive and offers a more efficient and responsive retail environment, boosting sales.
  • E-Paper Technology Improves Operational Efficiency: E-paper shelf labels, which consume minimal energy and offer clear, high-resolution displays, are becoming a preferred choice in retail. These labels can be updated remotely, reducing the need for manual price changes and increasing staff efficiency. As part of the IoT trend in retail, ESLs contribute to better inventory management and store operations.
  • Demand for Smart Retail Solutions Grows: The demand for smart store solutions is driving market growth, with NFC-enabled ESL systems playing a central role. Retailers are investing in ESL technology to enhance customer engagement and operational efficiency, contributing to the expansion of retail automation technologies worldwide.

North America to Hold a Major Market Share

  • Advanced Retail Infrastructure Fuels ESL Adoption: North America leads the ESL market due to its advanced retail automation technology infrastructure. U.S. and Canadian retailers are at the forefront of adopting smart store solutions, driven by the need for operational efficiency and improved customer experiences. The presence of major retail chains in the region further drives the implementation of electronic price display systems.
  • IoT Integration Boosts Real-Time Efficiency: North American retailers are leveraging IoT-enabled ESL systems to collect real-time data on consumer behavior, inventory levels, and pricing trends. This data allows retailers to make more informed decisions, enhancing inventory management, pricing strategies, and store operations.
  • High Demand for Retail Digital Signage and E-Paper Labels: The competitive nature of the North American retail market is driving demand for retail digital signage and e-paper shelf labels. These technologies enable real-time updates on promotions and pricing, improving in-store efficiency and customer experiences.
  • Favorable Regulatory Environment Supports Growth: Government support for technological innovation in the U.S. accelerates the adoption of retail automation solutions like ESLs. Retailers are increasingly focusing on customer-centric technologies such as wireless shelf labels and dynamic pricing systems, positioning North America as a key region for ESL market growth.

Electronic Shelf Label (ESL) Industry Overview

Fragmented Market with Diverse Players: The ESL market is highly fragmented, with both large corporations and specialized companies competing for market share. Major global players like Samsung Electro-Mechanics and Panasonic Corporation dominate, while firms such as Pricer AB and Displaydata Ltd offer innovative ESL solutions, contributing to a diverse and competitive market landscape.

Key Leaders Driving Innovation: Companies like E Ink Holdings Inc., Displaydata Ltd, and Samsung Electro-Mechanics are known for their advanced electronic display technologies and significant influence in the global retail sector. These companies have solidified their market positions by delivering comprehensive retail automation solutions.

Future Market Success Tied to Technological Advancements: Key trends shaping the future of the ESL market include the growing demand for real-time pricing updates and smart retail solutions. For continued success, companies must focus on energy-efficient ESL systems, seamless integration with store management systems, and the capacity to support dynamic pricing strategies. As wireless communication technologies advance, businesses capable of handling large-scale inventories will maintain a competitive edge.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Contactless Payment Technologies Driving Market Innovation
  • 4.3 Market Restraints
    • 4.3.1 High Initial Investments Present a Barrier to Entry
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 TECHNOLOGY SNAPSHOT

  • 5.1 Communication Technology (RF, NFC, IR etc.)
  • 5.2 Components (Batteries, Display etc.)

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 LCD ESLs
    • 6.1.2 E-paper ESLs
  • 6.2 By Store Type
    • 6.2.1 Hyper Markets
    • 6.2.2 Super Markets
    • 6.2.3 Specialty Stores and Non-food Retail Stores
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 E Ink Holdings Inc.
    • 7.1.2 Displaydata Ltd
    • 7.1.3 Samsung Electro-Mechanics Co. Ltd
    • 7.1.4 Pricer AB
    • 7.1.5 Panasonic Corporation
    • 7.1.6 Altierre Corporation
    • 7.1.7 Diebold Nixdorf
    • 7.1.8 LG Corporation
    • 7.1.9 M2 Communication Inc.
    • 7.1.10 SES-imagotag
    • 7.1.11 Wincor Nixdorf AG
    • 7.1.12 AdvanTech Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS