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市場調查報告書
商品編碼
1662693
2030 年電子貨架標籤市場預測:按產品、組件、顯示尺寸、電源、連接技術、最終用戶和地區進行的全球分析Electronic Shelf Labels Market Forecasts to 2030 - Global Analysis by Product (LCD ESLs, Segmented E-Paper, Full-Graphic E-Paper and Other Products), Component, Display Size, Power Source, Connectivity Technology, End User and By Geography |
根據 Stratistics MRC 的數據,全球電子貨架標籤市場規模預計在 2024 年達到 23 億美元,到 2030 年將達到 52 億美元,預測期內的複合年成長率為 14.3%。電子貨架標籤 (ESL) 是一種數位價格標籤或顯示器,用於零售環境中顯示產品價格、說明和其他相關資訊。這些標籤通常採用電子墨水、液晶顯示器 (LCD) 或 OLED 技術,節能,可顯示生動、動態的內容。 ESL 連接到中央系統,允許零售商即時更新價格、宣傳活動和產品詳細資訊,從而減少了手動更改標籤的需要。透過提高業務效率、提供準確的定價和增強客戶體驗,ESL 為商店中傳統的紙質價格標籤提供了現代、環保的替代品。
根據美國勞工統計局的數據,美國私部門的薪資成本上漲了5.1%,而薪資則上漲了4.3%。
提高業務效率
電子貨架標籤(ESL)市場將因自動化價格變動、庫存管理和產品資訊顯示所帶來的業務效率的提高而蓬勃發展。透過 ESL,零售商可以降低人事費用、避免定價錯誤並加快庫存週轉。提高庫存準確性、加快回應時間和改善貨架管理都是這種自動化的結果。 ESL 是現代零售商的寶貴工具,因為它可以提高客戶滿意度、簡化商店營運、節省營運成本,促進市場擴張。
初期成本高
電子貨架標籤(ESL)的高初始成本可能會限制其採用,尤其是在中小型零售商中,從而阻礙市場成長。該技術所需的初始投資(硬體、軟體和安裝)可能會阻礙公司轉向 ESL。這些經濟障礙將減緩 ESL 的採用並限制其潛在優勢,例如改善庫存控制、價格準確性和節省勞動力,從而限制市場成長。
技術進步
電子貨架標籤(ESL)市場的技術進步極大地推動了市場的成長。 OLED 和電子墨水等顯示技術的進步正在提高能源效率和可視度。與雲端基礎和物聯網的平台的整合可以實現即時定價和庫存調整。此外,藍牙和 NFC 等無線通訊的發展將增強連接性。這些進步使 ESL 成為現代零售業務的關鍵推動因素,改善了消費者體驗、降低了成本並簡化了流程。
安全問題
電子貨架標籤(ESL)市場的安全問題可能會增加資料外洩和網路攻擊的風險,從而阻礙其成長。 ESL 設備無線通訊系統中的漏洞可能會暴露敏感的價格、庫存和客戶資料。此外,實施強力的安全措施和遵守資料保護條例相關的成本可能會阻礙企業採用 ESL 技術,從而減緩市場成長。
COVID-19 疫情對電子貨架標籤 (ESL) 市場產生了多方面影響。雖然健康和安全問題增加了對非接觸式解決方案的需求,但供應鏈中斷和製造延遲阻礙了市場成長。經濟的不確定性也導致公司推遲對 ESL 技術的投資。然而,疫情後零售業務加速向數位化和自動化轉變可能會支持長期市場成長。
預計在預測期內,顯示器部分將成為最大的部分。
由於 OLED 和 E-Ink 等顯示技術的發展,顯示器領域預計將在預測期內佔據最大的市場佔有率。 OLED 和 E-Ink 等顯示技術的進步意味著這些顯示器在各種照明條件下提供更好的可讀性、更低的功耗和更好的可見度,從而改善整體消費者體驗。零售商擴大機會ESL 進行庫存管理和動態定價,這也推動了對高性能顯示器的需求,這也對 ESL 市場的擴張做出了重大貢獻。
預計預測期內射頻(RF)部分將以最高的複合年成長率成長。
預計射頻 (RF) 領域將在預測期內見證最高成長率,因為 RF 技術可以實現動態定價、庫存管理和即時價格變化,從而提高業務效率。基於 RF 的 ESL 透過更長的通訊範圍和更低的功耗節省了人事費用並提高了客戶滿意度。隨著智慧零售解決方案的需求不斷成長以及零售環境自動化趨勢的不斷推進,全球範圍內射頻電子貨架標籤的普及趨勢也進一步增強。
在預測期內,由於庫存管理、自動化和改善客戶服務的需求,預計北美將佔據最大的市場佔有率。零售商使用 ESL 來提供動態定價策略、降低人事費用並加快價格調整。推動市場擴張的其他因素包括電子商務的興起、無線通訊技術的改進和節能顯示器。此外,對永續實踐和減少紙張使用的渴望也刺激了該地區採用 ESL 解決方案。
在預測期內,由於對成本效益型庫存管理、改善客戶體驗和成功的零售業務的需求,亞太地區預計將呈現最高的複合年成長率。 RFID 和 Wi-Fi 等無線技術的進步使得 ESL 系統的整合變得更加容易。市場擴張的動力來自於零售業的自動化以及消費者對數位解決方案日益成長的偏好。由於電子商務的興起以及對即時價格和產品資訊的需求,ESL 變得越來越流行。
According to Stratistics MRC, the Global Electronic Shelf Labels Market is accounted for $2.3 billion in 2024 and is expected to reach $5.2 billion by 2030 growing at a CAGR of 14.3% during the forecast period. Electronic Shelf Labels (ESLs) are digital price tags or displays used in retail environments to show product prices, descriptions, and other relevant information. These labels are typically powered by technologies like e-ink, liquid crystal displays (LCD), or OLED, offering energy-efficient, clear, and dynamic content. ESLs are connected to a central system that allows retailers to update prices, promotions, and product details in real time, reducing the need for manual label changes. By improving operational efficiency, ensuring accurate pricing, and enhancing customer experience, ESLs provide a modern, eco-friendly alternative to traditional paper price tags in stores.
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Operational Efficiency
The electronic shelf labels (ESL) market grows due to operational efficiency, which automates pricing changes, stock management, and product information display. Retailers may cut labor expenses, avoid price mistakes, and expedite inventory procedures with the use of ESLs. Improved stock accuracy, quicker reaction times, and better shelf management are all results of this automation. ESLs are a useful tool for contemporary retail contexts because they enable businesses to increase customer happiness, streamline shop operations, and save operational expense, which propels market expansion.
High Initial Cost
The high initial cost of electronic shelf labels (ESLs) can hinder market growth by limiting adoption, particularly among small and medium-sized retailers. The upfront investment required for the technology, including hardware, software, and installation, may deter businesses from transitioning to ESLs. This financial barrier can delay the widespread implementation of ESLs, limiting their potential benefits like improved inventory management, price accuracy, and labor savings, thus it limits market growth.
Technological Advancements
Technological improvements in the electronic shelf labels (ESL) market are propelling considerable growth. Display technology advancements like OLED and e-ink improve energy efficiency and visibility. Real-time pricing and inventory adjustments are made possible by integration with cloud-based and Internet of Things platforms. Furthermore, connection is enhanced by developments in wireless communication, such as Bluetooth and NFC. These advancements make ESL a crucial instrument in contemporary retail management by allowing merchants to improve consumer experiences, cut expenses, and streamline processes.
Security Concerns
Security concerns in the electronic shelf labels (ESL) market can hinder growth by increasing the risk of data breaches and cyberattacks. Vulnerabilities in the wireless communication systems of ESL devices may expose sensitive pricing, inventory, and customer data. Additionally, the costs associated with implementing robust security measures and compliance with data protection regulations can deter businesses from adopting ESL technology, slowing its market expansion.
The COVID-19 pandemic has had a mixed impact on the Electronic Shelf Labels (ESL) market. While the demand for contactless solutions increased due to health and safety concerns, disruptions in supply chains and manufacturing delays hindered market growth. Additionally, economic uncertainties led businesses to delay investments in ESL technology. However, the accelerated shift towards digital and automated retail operations post-pandemic may support long-term market growth.
The displays segment is expected to be the largest during the forecast period
The displays segment is expected to account for the largest market share during the forecast period, because of developments in display technologies like OLED and E-Ink. The whole consumer experience is improved by these displays' increased readability, low power consumption, and higher visibility in a range of lighting situations. The market for ESLs is expanding due in large part to the growing need for high-performance displays as retail organizations use ESLs more and more for inventory management and dynamic pricing.
The radio frequency (RF) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the radio frequency (RF) segment is predicted to witness the highest growth rate as RF technology enhances operational efficiency by enabling dynamic pricing, inventory management, and real-time price changes. RF-based ESLs save labor expenses and improve customer satisfaction with their longer range and reduced power usage. Global use of RF-enabled ESLs is further fueled by the rising need for smart retail solutions and the trend toward automation in retail settings.
During the forecast period, the North America region is expected to hold the largest market share because of the need for better inventory control, automation, and improved customer service. ESLs are being used by retailers to provide dynamic pricing strategies, lower labor expenses, and expedite price adjustments. Additional factors driving market expansion include the emergence of e-commerce, improvements in wireless communication technology, and energy-efficient displays. Additionally, the region's adoption of ESL solutions is being fueled by the desire for sustainable practices and less paper use.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to the need for cost-effective inventory management, improved customer experience, and successful retail operations. ESL system integration is made easier by wireless technology advancements like RFID and Wi-Fi. Market expansion is fueled by the automation of the retail industry as well as consumers' growing inclination for digital solutions. ESL adoption in the area is further aided by growing e-commerce activity and the demand for real-time pricing and product information.
Key players in the market
Some of the key players in Electronic Shelf Labels market include Advantech Co., Ltd., Altierre Corporation, Cest Co., Ltd., CLEARink Displays Inc., Diebold Nixdorf, Incorporated, Displaydata Limited, E Ink Holdings Inc., LG Innotek, M2COMM, Mimaki Engineering Co., Ltd., NCR Corporation, Opticon Sensors Europe B.V., Panasonic Corporation, Pricer AB, Prismview LLC, Samsung Electro-Mechanics Co., Ltd., SES-imagotag, SoluM Co., Ltd., Teraoka Seiko Co., Ltd. and Zhejiang Hanshow Technology Co., Ltd.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.