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市場調查報告書

商品編碼

1521035

電子貨架標籤 (ESL) 市場 – 2024 年至 2029 年預測

Electronic Shelf Label Market - Forecasts from 2024 to 2029

出版日期: 2024年05月22日 | 出版商:

Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

電子貨架標籤 (ESL) 市場預計將從 2024 年的 19.68 億美元增至 2029 年的 34.15 億美元，複合年成長率為 11.65%。

零售商使用電子貨架標籤 (ESL) 在貨架上顯示價格和其他產品相關資訊。每當價格變更時，主控伺服器自動更新產品價格。

商店數位化、零售自動化、紙質標籤的成本效益和省時替代品的趨勢、主要零售商對價格最佳化的需求不斷增加，以及即時產品定位和業務效率的改進正在推動全球市場規模的擴大。此外，物聯網（IoT）的日益普及和零售業數位化的不斷發展正在進一步影響市場。

市場促進因素

零售業和超級市場機構的成長正在推動市場成長。

由於零售業的持續成長，以超級市場和大賣場為主的零售店在全球主要老牌國家和新興國家迅速發展。根據墨西哥國家零售和百貨協會預測，2022年該國將有3,333家超級市場門市，比2021年增加49家。

除了電子貨架標籤（ESL）之外，自助結帳機器人和自助結帳終端機等其他類似技術也在幫助零售商提高利潤率。此外，NFC技術在智慧型手機和POS系統等設備中的採用預計將呈現積極成長，而這種NFC滲透將有助於零售商將其設備與ESL結合起來，從而提高整體標籤的安裝成本。這種蔓延未來將在工業領域加速，並成為ESL市場擴大的驅動力。

市場挑戰

與 ESL 相關的高成本限制了市場的成長。

零售商要想獲得ESL標籤的資格，需要安裝具有一定實力的電子貨架，而採用大量的電子貨架需要巨大的資金投入，特別是對於規模小或雜亂的商店來說。說，實施ESL 技術的成本可能會增加。此外，開發中國家和低度開發國家可能缺乏必要的基礎設施支持，這可能會阻礙產品的整體安裝。

此外，預採用零售商也考慮初始投資回報以及獲得良好投資回報所需的時間。小型零售企業，尤其是非洲地區的小型零售企業，可能會放棄實施 ESL 技術以降低營運成本，這可能會阻礙市場成長。

電子紙基數預計將顯著成長。

電子貨架標籤（ESL）市場按類型分為LCD標籤和電子紙標籤，其中電子紙標籤預計將佔據重要的市場佔有率。這是因為電子紙具有更高的性能，例如能夠以圖形格式投影項目，以及提高能源效率的潛力。在ESL產品方面，群創光電、元太科技等多家公司已建立合作夥伴關係，以強化電子紙生態系統並強化電子紙業務。

電子紙的主要用途包括零售廣告和車用廣告。電子紙基進一步細分為全圖形標籤，由於採用了反光技術，具有高對比度性能、廣泛的視角和最大的白色背景，預計將在市場上佔據重要佔有率。

NFC 領域預計將在預測期內顯著成長。

電子貨架標籤（ESL）市場根據技術細分為紅外線、NFC、RF射頻和藍牙，其中NFC技術預計將佔據顯著的市場佔有率。 NFC 在零售領域的使用將會增加，因為OEM更願意開發雙向通訊系統來保持零售商的價格一致性，隨後支援 NFC 的智慧型手機技術的日益普及，這進一步推動了該領域的成長。

NFC 是一種嵌入式技術，利用接近性來簡化交易、資料共用和短期連接。支援 NFC 的數位包裝和標牌可以在客戶購買前為他們提供及時的產品詳細資訊和即時數位報價。

大賣場預計將在電子貨架標籤（ESL）市場中佔據重要佔有率。

手動管理大型商店的難度促進了該市場的成長。因此，電腦化貨架標籤在大賣場中廣泛使用，以簡化商店運作。這些標籤使大賣場能夠快速更改價格和其他產品相關資訊。

預計歐洲將佔據很大的市場佔有率。

歐洲預計將佔據該行業的最高佔有率，因為德國和法國等國家是該地區最早採用 ESL 的國家之一。自 1991 年以來，電子貨架標籤 (ESL) 已在法國等主要歐盟國家使用。因此，歐洲預計將在市場上領先，並佔據整個市場的最大佔有率。政府法律法規可能會促進該地區的市場擴張。

介紹
北美洲
- 按類型
- 依技術
- 按成分
- 按最終用戶
- 按國家/地區
南美洲
- 按類型
- 依技術
- 按成分
- 按最終用戶
- 按國家/地區
歐洲
- 按類型
- 依技術
- 按成分
- 按最終用戶
- 按國家/地區
中東/非洲
- 按類型
- 依技術
- 按成分
- 按最終用戶
- 按國家/地區
亞太地區
- 按類型
- 依技術
- 按成分
- 按最終用戶
- 按國家/地區

第10章競爭環境及分析

主要企業及策略分析
市場佔有率分析
合併、收購、協議和合作
競爭對手儀表板

第11章公司簡介

Pricer AB
Vusion Group（BOE Technology）
Displaydata Ltd.
E ink Holdings（YFY Inc.）
Solum ESL
Opticon Sensors Europe BV
M2COMM
Teraoka Seiko Co., Ltd.
Huawei Technologies Co. Ltd.

簡介目錄

Product Code: KSI061610179

The electronic shelf label market is projected to reach US$3.415 billion in 2029, with a CAGR of 11.65%, from US$1.968 billion in 2024.

Electronic Shelf Labels are used by retailers for displaying prices and other product-related information on shelves. The main controller server updates product prices automatically every time the price changes.

The digitalization of stores and the prevalence of the retail automation trend, as well as a cost-effective and less time-consuming substitute to paper labels, followed by booming price optimization demand among major retailers, and improvement in real-time product positioning and operational effectiveness, are augmenting the market expansion on a global scale. Additionally, the market has been further influenced by the increasing spread of the Internet of Things (IoT) and expanding digitization in the retail sector.

Market Drivers

Bolstering growth in the retail sector and supermarket establishments has propelled the market growth.

Consistent retail growth has resulted in the rapid development of retail outlets, particularly supermarkets & hypermarkets, across key established and emerging nations globally. According to Mexico's National Retailer and Departmental Store Association, in 2022, the country's supermarket strength stood at 3,333 units which represented an increase of 49 units in comparison to 2021.

Besides electronic shelf labels, other related technologies such as self-checking robots, and self-checkout terminals, among other comparable technologies have assisted retailers in improving their profit margin. Additionally, NFC technology adoption in devices such as smartphones and POS systems is expected to show positive growth and this NFC penetration will assist retailers in combining their devices with ESL, thereby reducing the overall label installation cost. Such penetration is likely to accelerate in industrial sectors in the future which will drive the ESL market expansion.

Market Challenges.

High-cost association with E-shelf labeling will restrain the market's growth.

Retailers are required to have a certain strength of electronic shelves to qualify for ESL tags, and to employ a high number of electronic shelves, huge capital investment is required which can increase the cost of ESL technology adoption, especially for small-scale or disorganized merchants. Additionally, necessary infrastructure support which is lacking in developing or underdeveloped nations can also pose a challenge to overall product installation.

Moreover, retailers before installation also take into factor the initial return on investments and the time required for an appropriate ROI. Small-scale retail firms especially in the African region may pass on the ESL technology adoption to reduce their operations expenditures which can hamper the market growth.

E-paper-based is expected to grow at a significant rate.

The electronic shelf label market based on type is analyzed into LCD-based, and e-paper labels, from which the E-paper label is expected to account for a considerable market share which is attributable to e-paper's high-performance benefits such as the ability to project items in graphical form, combined with the possibility of improved energy efficiency. For ESL offerings, various firms such as Innolux Corporation and E Ink Holdings Inc. are forming partnerships to strengthen the e-paper ecosystem, thereby bolstering the e-paper business.

The major applicability of e-papers will be for retail advertising, and in-vehicle advertising, among other applications. E-paper-based is further sub-segmented into full-graphic labels which is anticipated to capture a significant share of the market due to its high contrast capabilities and vast viewing angles, coupled with the adoption of reflecting technology with a maximum white background.

The near-field communication segment is expected to show significant growth during the forecast period.

Technology-wise the electronic shelf label market is divided into infrared, field communication, radio frequency, and Bluetooth, in which the near-field communication technology is expected to constitute a remarkable market share. The growing OEMs' preference for developing 2-way communications systems that maintain price integrity for retailers, followed by the rising usage of NFC in the retail sector due to the growing NFC-enabled smartphone technology adoption has further stimulated the segment growth.

NFC is an embedded technology that employs proximity to simplify transactions, data sharing, and short connections. NFC-enabled digital packages and signs can provide clients with timely product details and a real-time digital offer before purchase.

Hypermarket is expected to hold a considerable share of the electronic shelf-label market.

The difficulties of manually managing huge stores have contributed to the expansion of this market. As a result, computerized shelf labels are becoming more widely used in hypermarkets to streamline shop operations. Hypermarkets can change prices as well as other commodity-related information in less time by using these labels.

Europe is anticipated to constitute a significant share of the market.

Because nations like Germany and France were early adopters of ESL in the region, Europe is expected to hold the highest share of the industry. In major EU nations such as France, electronic shelf labels have found their usage, since 1991. As a result, Europe has a head start in the market, and it is predicted to account for the largest share of the overall market. Market expansion in the region is likely fuelled by government laws and regulations. In France, for instance, the French Parliament approved a Consumer Code stipulating that the price of goods, including shipping and postal costs, must be explicit & transparent to customers.

Key Developments

In September 2023: Shenzhen Minew Technologies Co., Ltd launched "STag58P" which is the latest version of its electronic shelf label powered by Nordic Semiconductor's nRF52833 multiprotocol SoC chip offering Bluetooth 5.4 connectivity.
In February 2023: Qualcomm formed a collaboration with SES-imagotag for the development of electronic shelf label technology based on ESL wireless standards. The collaboration aimed to enhance the retail experience by enhancing the retailer's operational efficiency.
In January 2023: Ynvisible Interactive Inc. launched its latest "Large Format Electronic Shelf Label Display." Which is primarily designed for grocery stores and offers an easy-to-read solution for displaying product pricing and basic information.

Segmentation:

By Type

LCD Based Label
E-Paper Based Label
Segmented Label
Full-Graphic Label

By Technology

Infrared
Near Field Communication
Radio Frequency
Bluetooth

By Component

Display
Battery
Software
Others

By End-User

Supermarket
Hypermarket
Pharmacy
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
China
Japan
India
South Korea
Indonesia
Thailand
Taiwan
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline
1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. ELECTRONIC SHELF LABEL MARKET BY TYPE

5.1. Introduction
5.2. LCD Based Label
- 5.2.1. Market Trends and Opportunities
- 5.2.2. Growth Prospects
- 5.2.3. Geographic Lucrativeness Insight
5.3. E-Paper Based
- 5.3.1. Market Trends and Opportunities
- 5.3.2. Growth Prospects
- 5.3.3. Geographic Lucrativeness Insight
- 5.3.4. Segmented Label
- 5.3.5. Full Graphic Label

6. ELECTRONIC SHELF LABEL MARKET BY TECHNOLOGY

6.1. Introduction
6.2. Infrared
- 6.2.1. Market Trends and Opportunities
- 6.2.2. Growth Prospects
- 6.2.3. Geographic Lucrativeness Insight
6.3. Near Field Communication
- 6.3.1. Market Trends and Opportunities
- 6.3.2. Growth Prospects
- 6.3.3. Geographic Lucrativeness Insight
6.4. Radio Frequency
- 6.4.1. Market Trends and Opportunities
- 6.4.2. Growth Prospects
- 6.4.3. Geographic Lucrativeness Insight
6.5. Bluetooth
- 6.5.1. Market Trends and Opportunities
- 6.5.2. Growth Prospects
- 6.5.3. Geographic Lucrativeness Insight

7. ELECTRONIC SHELF LABEL MARKET BY COMPONENT

7.1. Introduction
7.2. Display
- 7.2.1. Market Trends and Opportunities
- 7.2.2. Growth Prospects
- 7.2.3. Geographic Lucrativeness Insight
7.3. Battery
- 7.3.1. Market Trends and Opportunities
- 7.3.2. Growth Prospects
- 7.3.3. Geographic Lucrativeness Insight
7.4. Software
- 7.4.1. Market Trends and Opportunities
- 7.4.2. Growth Prospects
- 7.4.3. Geographic Lucrativeness Insight
7.5. Others
- 7.5.1. Market Trends and Opportunities
- 7.5.2. Growth Prospects
- 7.5.3. Geographic Lucrativeness Insight

8. ELECTRONIC SHELF LABEL MARKET BY END-USER

8.1. Introduction
8.2. Supermarket
- 8.2.1. Market Trends and Opportunities
- 8.2.2. Growth Prospects
- 8.2.3. Geographic Lucrativeness Insight
8.3. Hypermarket
- 8.3.1. Market Trends and Opportunities
- 8.3.2. Growth Prospects
- 8.3.3. Geographic Lucrativeness Insight
8.4. Pharmacy
- 8.4.1. Market Trends and Opportunities
- 8.4.2. Growth Prospects
- 8.4.3. Geographic Lucrativeness Insight
8.5. Others
- 8.5.1. Market Trends and Opportunities
- 8.5.2. Growth Prospects
- 8.5.3. Geographic Lucrativeness Insight

9. ELECTRONIC SHELF LABEL MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. By Type
- 9.2.2. By Technology
- 9.2.3. By Component
- 9.2.4. By End-User
- 9.2.5. By Country
  - 9.2.5.1. USA
    - 9.2.5.1.1. Market Trends and Opportunities
    - 9.2.5.1.2. Growth Prospects
  - 9.2.5.2. Canada
    - 9.2.5.2.1. Market Trends and Opportunities
    - 9.2.5.2.2. Growth Prospects
  - 9.2.5.3. Mexico
    - 9.2.5.3.1. Market Trends and Opportunities
    - 9.2.5.3.2. Growth Prospects
9.3. South America
- 9.3.1. By Type
- 9.3.2. By Technology
- 9.3.3. By Component
- 9.3.4. By End-User
- 9.3.5. By Country
  - 9.3.5.1. Brazil
    - 9.3.5.1.1. Market Trends and Opportunities
    - 9.3.5.1.2. Growth Prospects
  - 9.3.5.2. Argentina
    - 9.3.5.2.1. Market Trends and Opportunities
    - 9.3.5.2.2. Growth Prospects
  - 9.3.5.3. Others
    - 9.3.5.3.1. Market Trends and Opportunities
    - 9.3.5.3.2. Growth Prospects
9.4. Europe
- 9.4.1. By Type
- 9.4.2. By Technology
- 9.4.3. By Component
- 9.4.4. By End-User
- 9.4.5. By Country
  - 9.4.5.1. United Kingdom
    - 9.4.5.1.1. Market Trends and Opportunities
    - 9.4.5.1.2. Growth Prospects
  - 9.4.5.2. Germany
    - 9.4.5.2.1. Market Trends and Opportunities
    - 9.4.5.2.2. Growth Prospects
  - 9.4.5.3. France
    - 9.4.5.3.1. Market Trends and Opportunities
    - 9.4.5.3.2. Growth Prospects
  - 9.4.5.4. Spain
    - 9.4.5.4.1. Market Trends and Opportunities
    - 9.4.5.4.2. Growth Prospects
  - 9.4.5.5. Others
    - 9.4.5.5.1. Market Trends and Opportunities
    - 9.4.5.5.2. Growth Prospects
9.5. Middle East and Africa
- 9.5.1. By Type
- 9.5.2. By Technology
- 9.5.3. By Component
- 9.5.4. By End-User
- 9.5.5. By Country
  - 9.5.5.1. Saudi Arabia
    - 9.5.5.1.1. Market Trends and Opportunities
    - 9.5.5.1.2. Growth Prospects
  - 9.5.5.2. Israel
    - 9.5.5.2.1. Market Trends and Opportunities
    - 9.5.5.2.2. Growth Prospects
  - 9.5.5.3. Others
    - 9.5.5.3.1. Market Trends and Opportunities
    - 9.5.5.3.2. Growth Prospects
9.6. Asia Pacific
- 9.6.1. By Type
- 9.6.2. By Technology
- 9.6.3. By Component
- 9.6.4. By End-User
- 9.6.5. By Country
  - 9.6.5.1. China
    - 9.6.5.1.1. Market Trends and Opportunities
    - 9.6.5.1.2. Growth Prospects
  - 9.6.5.2. Japan
    - 9.6.5.2.1. Market Trends and Opportunities
    - 9.6.5.2.2. Growth Prospects
  - 9.6.5.3. India
    - 9.6.5.3.1. Market Trends and Opportunities
    - 9.6.5.3.2. Growth Prospects
  - 9.6.5.4. South Korea
    - 9.6.5.4.1. Market Trends and Opportunities
    - 9.6.5.4.2. Growth Prospects
  - 9.6.5.5. Indonesia
    - 9.6.5.5.1. Market Trends and Opportunities
    - 9.6.5.5.2. Growth Prospects
  - 9.6.5.6. Thailand
    - 9.6.5.6.1. Market Trends and Opportunities
    - 9.6.5.6.2. Growth Prospects
  - 9.6.5.7. Taiwan
    - 9.6.5.7.1. Market Trends and Opportunities
    - 9.6.5.7.2. Growth Prospects
  - 9.6.5.8. Others
    - 9.6.5.8.1. Market Trends and Opportunities
    - 9.6.5.8.2. Growth Prospects