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市場調查報告書
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1640344

亞太地區行動雲：市場佔有率分析、產業趨勢與成長預測（2025-2030 年）

Asia-Pacific Mobile Cloud - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內亞太地區行動雲市場將以 30% 的複合年成長率成長。

亞太地區行動雲端市場-IMG1

主要亮點

  • 網路普及率的大幅成長和業務流程的數位化正在推動亞洲地區企業行動流量的大幅成長。例如，根據 Internet World Stats 的數據，亞洲的網路普及率從 2021 年的 64.10% 增加到 2022 年的 67.40%。
  • 未來幾年，行動雲市場可能會繼續成長。原因包括高度依賴雲端服務、IT應用和服務的整合、行動和連網裝置的激增以及內容和廣告的線上流動。
  • 市場上各個終端用戶行業的公司，為了領先競爭對手一步，力求了解客戶的需求，並確保他們提供的產品符合客戶的需求。在當今競爭激烈的市場中，雲端基礎的技術、進階分析和自動化已被證明是向客戶提供高度個人化體驗和建立品牌忠誠度的關鍵方法。
  • 2022年9月，中國移動與中興通訊在江蘇常州完成雲端化SPN運算網路融合解決方案計劃。這種革命性的方法最適合工業生產中傳統品質檢測升級為AI品質檢測的場景。它支援用戶在雲端協作，採用全新AI智慧偵測演算法模型，幫助用戶自動判斷產線上噴碼品質。
  • 對資料安全的擔憂日益加劇可能會阻礙市場成長。例如，根據諾頓的調查，超過 70% 的印度和澳洲受訪者由於擔心網路犯罪而在網路上採取了更多預防措施。此次事件發生的背景是網路竊盜案件激增。根據查核點 Technologies的研究報告，全球網路攻擊呈上升趨勢，預計2022年每週針對企業網路的網路攻擊將比2021年增加38%。
  • 作為企業投資的外部衝擊，新冠疫情對經濟產生了影響。 COVID-19 凸顯了雲端服務的優勢，它使員工能夠在家工作，並使業務流程更具彈性和靈活性。
  • 預計未來三年 COVID-19 將對企業的數位基礎設施計劃計劃產生重大影響。根據全球互連指數，到 2023 年，通訊、雲端、IT 服務、內容、數位媒體和技術供應商等行業的服務供應商預計將其個人連線頻寬增加五倍。 COVID-19 的轉變導致對數位服務的需求大幅增加，對連結性的需求也隨之增加。

亞太地區移動雲市場趨勢

旅遊領域預計將大幅推動市場發展

  • 雲端處理允許企業僅支付儲存、應用程式和伺服器等按需電腦服務的費用，而無需管理自己的 IT 服務。雲端技術使業務業務變得更簡單、更有效率。網路一直以來都能改變旅遊業，但雲端基礎的方法可以讓事情變得更好。
  • 可靠且強大的網路基礎設施對鐵路和航空等行業發揮著至關重要的作用，因為它們的大部分活動都依賴網路。網路安全在交通運輸領域也至關重要。因為任何不良的安全問題都會給運輸部門帶來重大問題並造成大量損失。
  • 在該領域營運的組織擴大採用 SD-WAN 基礎設施。例如，Fortinet 宣布印度靛藍航空已在其分店部署了 Fortinet 的 Fortinet Secure SD-WAN 解決方案，以保護 WAN 邊緣的安全。 Fortinet Secure SD-WAN 解決方案結合了網路和安全功能，包括路由、WAN 最佳化、應用程式控制和新一代防火牆。
  • 隨著雲端的運算能力和容量的不斷增強，儲存資料從未如此簡單。有關用戶偏好的資料擴大被用於根據旅行者的行為和興趣創建個人化的旅行套餐和客戶服務。 Twitter、Instagram、Pinterest 和 Facebook 都是依靠雲端處理儲存大量資料的社群媒體平台。個人旅行和在社交媒體上共用經歷的方式極大地改變了這個行業。
  • 雲端運算大大促進了跨通路的資料同步，使得橫斷面資料分析、橫斷面回歸分析、集群分析等成為可能。雖然 Instagram 等社群媒體平台正在影響千禧世代的旅遊目的地，但旅遊公司已經知道他們需要獲取社群媒體資料來加強目的地行銷。

IT基礎設施發展推動市場

  • 公共雲端具有一系列功能，允許用戶儲存和處理資料並共用資源，以實現第三方資料中心的規模經濟。透過使用公有雲平台，使用者可以享受相同的服務，而不必擔心資料儲存和管理。它們幫助組織降低購買、管理和維護內部部署軟體的潛在昂貴成本。
  • IBM 的公有雲建立在開放原始碼軟體、安全領導力和企業級基礎架構之上，擁有超過 190 個用於 AI、IoT、區塊鏈、無伺服器和 DevOps 的雲端原生 API。這使組織能夠更靈活地存取服務，而無需鎖定供應商，並使公共部門能夠跨混合、多重雲端環境管理資料、安全性、服務和工作流程以及其他關鍵問題。更高價值的技術。市政當局可以使用一系列解決方案，包括 IBM Multi Cloud Manager、Red Hat OpenShift、IBM Cloud Paks、Cloud Garages、Power Virtual Servers on Cloud、VMware 和 Cloud Migration Services。
  • 鑑於地方政府擁有遺留應用程式和靜態工作負載，私有雲端服務可以幫助滿足其 IT 創新需求，而無需承諾採用超大規模雲端解決方案並承擔隨之而來的成本。對於需要預算可預測性的公共部門組織來說，這是一個巨大的好處，因為超大規模解決方案中的多層次定價和可變成本很難實現預算可預測性。
  • IaaS 被認為是所有其他雲層中最靈活的層，因為它可以在任何平台和應用程式上靈活運作。 IaaS 的成長歸功於 IaaS 服務模式在內部部署系統需求達到高峰時將工作轉移到雲端的能力。
  • 平台即服務現在提供應用開發和配置平台即服務。開發人員使用這個雲端託管平台，在資料庫、中間件、開發工具、語言、API 等的幫助下建置、部署和管理他們的應用程式。 PaaS 結合了 SaaS 和 IaaS 的優點。 PaaS 為客戶提供可擴展的基礎架構、一組可重複使用的元件、框架、一個平台以及在該平台上建立不同類型應用程式的工具。與 IaaS 模型不同，供應商支援通常不僅限於管理基礎設施。

亞太地區行動雲端產業概況

亞太地區行動雲端市場適度整合，多家參與者各佔小佔有率。區域市場的發展和本土企業在外國直接投資中的佔有率不斷增加是推動市場分化的主要因素。

2022年12月，騰訊與羅技共同開發的掌上遊戲機「G-Cloud」將在台灣上市。台灣大哥大參與了本次發布。台灣大哥大提供一項優惠，即凡購買該營運商 36 個月的 5G 服務包即可免費獲得主機。此控制台採用高通驍龍 720G中階CPU、4GB LPDDR4 RAM 和 64GB 儲存空間。您也可以使用外部 microSD 卡新增額外的儲存空間。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 替代品的威脅
  • 產業政策
  • 評估新冠肺炎疫情對產業的影響

第5章 市場動態

  • 市場促進因素
    • 新興國家IT基礎設施發展狀況
    • 網路連線的演變
  • 市場挑戰
    • 資料安全問題

第6章 市場細分

  • 按用戶
    • 企業
    • 消費者
  • 按應用
    • 遊戲
    • 金融與商業
    • 娛樂
    • 教育
    • 衛生保健
    • 旅行
    • 其他用途
  • 按地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 其他亞太地區

第7章 競爭格局

  • 公司簡介
    • IBM Corporation
    • Amazon Web Services Inc.
    • Google LLC
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • Akamai Technologies Inc.
    • Salesforce.com Inc.
    • Cloudways Ltd.
    • Kony Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 51729

The Asia-Pacific Mobile Cloud Market is expected to register a CAGR of 30% during the forecast period.

Asia-Pacific Mobile Cloud - Market - IMG1

Key Highlights

  • The massive growth in internet penetration and the digitalization of business processes have substantially increased mobile traffic across enterprises in the region. For instance, according to Internet World Stats, internet penetration in Asia increased from 64.10% in 2021 to 67.40% in 2022.
  • Over the next few years, the mobile cloud market is likely to grow because of how much people rely on cloud services, how IT applications and services are becoming more integrated, how many mobile and connected devices there are, and how content and advertising are moving online.
  • Enterprises operating in various end-user industries of the market are increasingly deploying these tools to understand their customers' requirements and ensure that their product offerings are in line with the customer's needs, with the intent to stay a step ahead of their competitors. In today's competitive market, cloud-based technology, advanced analytics, and automation have proven to be important ways to give customers a highly personalized experience and build brand loyalty.
  • In September 2022, China Mobile and ZTE completed a project for the Cloud SPN computing-network convergence solution in Changzhou, Jiangsu. This revolutionary method is most suitable for the scenario in which traditional quality inspection in industrial production is upgraded to AI-enabled quality inspection. It lets users work together in the cloud and uses a new AI intelligent inspection algorithm model to help users automatically judge the quality of spray codes on the production line.
  • Growing concerns about data security may stymie market growth. For instance, according to Norton, over 70% of respondents from India and Australia have taken more precautions online due to cybercrime concerns. This was due to the exponential increase in online thefts. According to a Checkpoint Technologies research report, cyberattacks are expanding globally, with 38% more cyberattacks per week on corporate networks in 2022 than in 2021.
  • As an external shock to business investment, the COVID-19 pandemic impacted the economy. Unlike many other markets, the public cloud market benefits from the crisis both immediately and long-term.COVID-19 highlighted the advantages of cloud services in allowing employees to work from home and increasing business process resilience and flexibility.
  • COVID-19 was expected to have a big effect on how organizations plan their digital infrastructure projects over the next three years. Digital service providers in industries such as telecoms, cloud and IT services, content and digital media, and technology providers are predicted to raise the bandwidth of individual connectivity five times by 2023, according to the Global Interconnection Index. As a result of the switch to COVID-19, there was a big increase in demand for digital services, which led to a higher need for connectivity.

APAC Mobile Cloud Market Trends

The Travel Segment is Expected to Significantly Drive the Market

  • Cloud computing allows businesses to pay as they go for on-demand computer services such as storage, applications, and servers, rather than managing their own IT services. Companies' operations are simplified, increasing efficiency, because of cloud technology. The internet has always been a game-changer for the travel business, and a cloud-based approach can make things much better.
  • Reliable and robust network infrastructure plays a crucial role in this sector, as railways and airlines, among others, are heavily dependent on it to carry out the majority of their activities. The security of the network is also very important in the transportation sector, because any unwanted security problem would make a bigger problem for the sector and cause a lot of losses.
  • The organizations operating in this sector are increasingly implementing SD-WAN infrastructure. For instance, Fortinet announced that Indigo Airlines in India had deployed its Fortinet Secure SD WAN solution across its branch offices to secure its WAN edge. The Fortinet Secure SD WAN solution combines networking and security features like routing, WAN optimization, application control, and a next-generation firewall.
  • Data storage has never been easier because of the cloud's growing computer power and capacity. Data on user preferences is increasingly being used to create personalized travel packages and customer service based on the behavior and interests of travelers. Twitter, Instagram, Pinterest, and Facebook are the social media platforms that rely on cloud computing to store massive amounts of data. The way individuals travel and share their experiences on social media has drastically altered the industry.
  • Data synchronization between channels is substantially facilitated by cloud computing, allowing for cross-sectional data analysis, cross-sectional regression analysis, and cluster analysis. While social media like Instagram influences millennials' trip destinations, travel agencies already know they need to get a hold of social media data to boost destination marketing.

Development of IT Infrastructure is Expected to Drive the Market

  • The public cloud allows users to store and process their data and has various capabilities that consist of sharing resources to achieve economies of scale in third-party data centers. Using public cloud platforms signifies that users can use the same services without worrying about data storage and management. These are useful for organizations in reducing the potentially expensive costs of purchasing, managing, and maintaining on-premises software.
  • The IBM public cloud has been built on a foundation of open-source software, security leadership, and enterprise-grade infrastructure, with more than 190 cloud-native APIs like AI, IoT, blockchain, serverless, and DevOps. This would give organizations greater flexibility to access services without vendor lock-in, which would help the public sector manage higher-value technology alongside key issues such as data, security, services, and workflows across a hybrid, multi-cloud environment. They would have access to a suite of solutions, including IBM Multi Cloud Manager, Red Hat OpenShift, IBM Cloud Paks, Cloud Garages, Power Virtual Servers on Cloud, VMware, and Cloud Migration Services.
  • Given that local governments are working with legacy applications and static workloads, private cloud service appears to be a viable option for meeting the need for IT innovation without committing to a hyperscale cloud solution and the associated costs.Private solutions also offer a strong degree of stability, with fixed hosting fees from month to month. This is a major benefit for public agencies that need predictability in their budgets, which can be difficult to achieve with the multi-tiered pricing levels and various changes found with hyperscale solutions.
  • IaaS is considered the most flexible layer of all the other cloud layers because of its flexibility to run on any platform or application. The growth of IaaS can be attributed to the IaaS service model's ability to transfer work to the cloud at the time of peak demand for on-premise systems.
  • Platform-as-a- ServiceNow delivers application development and deployment platforms as a service. Developers use this platform, hosted in the cloud, to build, deploy, and manage the developed applications with the help of the database, middleware, development tools, languages, APIs, etc. PaaS combines the best of SaaS and IaaS. PaaS gives customers a scalable infrastructure, a set of reusable components, a framework, a platform, and tools to build different types of apps on that platform. Unlike the IaaS model, vendor support usually goes beyond just managing the infrastructure.

APAC Mobile Cloud Industry Overview

The Asia-Pacific mobile cloud market is moderately consolidated, with many players cornering a small share. The development of regional markets and the increasing shares of local players in foreign direct investments are the major factors promoting the fragmented nature of the market.

In December 2022, the Tencent and Logitech-developed G Cloud portable console will launch in Taiwan. Taiwan Mobile collaborated on the launch. They provided the option of purchasing a carrier's 5G service pack for 36 months in order to receive the console for free. The console features a Qualcomm Snapdragon 720G mid-range CPU, 4 GB of LPDDR4 RAM, and 64 GB of storage. The device also accepts an external microSD card for additional storage capacity.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Policies
  • 4.4 Assessment of the Impact of the COVID-19 Pandemic on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Development in IT Infrastructure in the Emerging Countries
    • 5.1.2 Advancing Internet Connectivity
  • 5.2 Market Challenges
    • 5.2.1 Concerns Associated with Data Security

6 MARKET SEGMENTATION

  • 6.1 User
    • 6.1.1 Enterprise
    • 6.1.2 Consumer
  • 6.2 Application
    • 6.2.1 Gaming
    • 6.2.2 Finance and Business
    • 6.2.3 Entertainment
    • 6.2.4 Education
    • 6.2.5 Healthcare
    • 6.2.6 Travel
    • 6.2.7 Other Applications
  • 6.3 Geography
    • 6.3.1 China
    • 6.3.2 Japan
    • 6.3.3 India
    • 6.3.4 Australia
    • 6.3.5 Rest of Asia-Pacific

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Amazon Web Services Inc.
    • 7.1.3 Google LLC
    • 7.1.4 Oracle Corporation
    • 7.1.5 Microsoft Corporation
    • 7.1.6 SAP SE
    • 7.1.7 Akamai Technologies Inc.
    • 7.1.8 Salesforce.com Inc.
    • 7.1.9 Cloudways Ltd.
    • 7.1.10 Kony Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET