商業分析：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Business Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

預計預測期內商業分析市場複合年成長率為 8.07%。

主要亮點

商業分析市場的主要驅動力是終端用戶行業數位化程度的提高，以及更好地了解客戶以改善業務的需求。此外，供應商將先進技術融入商業分析解決方案預計將在未來幾年推動市場發展。
商業分析市場正在快速發展。人們越來越重視即時商業智慧(BI) 以實現更快的決策，以及資料視覺化，以便更好地了解資料中的模式。此外，預計未來幾年各類終端用戶的採用率將持續提高，進而推動對更有效率的商業分析解決方案的需求。
傳統上，許多組織的策略決策都是由依賴大型集中式資料伺服器和倉庫的業務分析所驅動的。但最近情況發生了變化，業務分析師從數十個不同的資料來源提取資料。
此外，針對商業用戶的視覺化和探索性資料分析正在發展成為商業分析市場最重要的趨勢之一。各個終端用戶產業也在利用商業分析的力量來制定策略性商業決策。商業分析解決方案有助於製造業的供應鏈管理、庫存控制、目標績效衡量和風險緩解規劃，同時也擴展到詐欺偵測和預防。
此外，供應商正在透過整合更好的資料儲存設施和先進的視覺化技術來推出創新的商業分析解決方案。例如，支援現代機器學習（ML）的商業分析平台正在提高資料的可見度和理解力。此外，資料的爆炸性成長使新興企業能夠建立更好的客製化分析產品，以超越現有企業。
COVID-19 疫情引發了各行各業數位轉型的熱潮，包括採用雲端解決方案、人工智慧 (AI) 和 ML。這一趨勢促使許多公司加快使用先進的商業分析和人工智慧。這些策略幫助他們透過數位管道吸引客戶，管理脆弱而複雜的供應鏈，並在工作和生計受到干擾的情況下為工人提供支援。對商業分析解決方案的需求高於 COVID-19 之前，預計未來幾年還會成長。

商業分析市場趨勢

BFSI 預計將佔據主要佔有率

科技正在改變銀行業和金融業。隨著網路使用率的提高以及行動裝置和應用程式的激增，當今的金融機構在高度動態的市場中面臨著更激烈的競爭、不斷變化的客戶需求以及嚴格的治理和風險管理。此外，數位化的提高和數位付款的廣泛採用正在推動 BFSI 行業對業務分析的需求。
同時，科技正在創造強大的商業分析工具。透過商業分析工具，銀行和金融業可以利用客戶資料來獲得洞察力，從而實現更具創新性和高效的商業實踐和更好的商業決策。銀行和金融機構使用商業分析解決方案來提高盈利、降低風險並獲得競爭優勢。
此外，商業分析的出現和應用幫助銀行和金融業透過最佳化流程和簡化業務來提高效率和增強競爭力。全球許多銀行和金融機構都在致力於提高業務分析能力，主要是為了在競爭中獲得優勢或預測可能影響業務的新趨勢。
此外，銀行、金融服務和保險 (BFSI) 公司正在利用商業分析解決方案來吸引更多客戶。例如，隨著對零售客戶的關注度增加，Yes Bank 正在使用資料來了解客戶行為。因此，我們可能能夠根據某些預測模型為您提供理想的產品組合。該銀行已將業務多元化至零售領域，目前正在利用資料分析開發有助於了解客戶行為的模型。該銀行已為其 2022-23 年的資料策略預留了約 1.2-150 億盧比的資金，並將聘請資料科學家和專家加入 TechTONic 集團，該集團擁有 100 名內部專家。
此外，隨著全球各地的 BFSI 開始採用新的先進技術，這為 BFSI 行業採用商業分析解決方案開闢了更多新的機會。例如，根據 Celent 和華爾街日誌的資料，新興技術今年將佔北美銀行 IT 支出的 48%，高於 2017 年的 30%。

預計北美將佔據主要佔有率

該地區是一些市場最知名供應商的所在地，包括微軟、Oracle和銷售團隊。這些供應商的持續產品創新和增強的產品業務分析正在該地區的各個終端用戶產業中廣泛應用。
此外，新參與企業和新興企業也在與商業分析巨頭競爭，透過提供創新解決方案和吸引商業分析市場的大量投資來推動市場發展。例如，2022年10月，領先的人工智慧主導決策智慧平台Tellius宣布由Baird Capital主導的1,600萬美元B輪資金籌措。資金籌措預計將用於加強 Tellius 的決策智慧平台，擴大公司的市場進入能力，並支援銷售、行銷和產品工程職能領域的人才招募。
此外，該地區是先進技術的早期採用者，幫助供應商向消費者提供客製化的、技術支援的商業分析解決方案。此外，該地區各組織對雲端運算的採用正在增加，從而推動了商業分析的成功採用。
此外，加速數位化、早期採用進階分析和雲端運算已成為獲得競爭優勢的最重要和關鍵技術之一。因此，該地區的技術領導者越來越希望藉助尖端的雲端服務和工具來擴展他們的企業資料和業務分析策略。預計此類案例將推動該地區對商業分析解決方案的需求。

商業分析行業概覽

商業分析市場高度分散，許多大、中、小型公司都在競爭。市場上的技術進步也為公司提供了永續的競爭優勢，從而導致了市場上出現了多個聯盟和合併。市場的主要企業包括 IBM、微軟和Oracle。

2023 年 9 月Oracle將推出下一代資料、分析和分析解決方案，透過將資料主導的洞察與智慧決策和行動相結合，幫助Oracle Fusion Cloud Applications 客戶實現更好的業務成果。 AI 平台。 Fusion Data Intelligence Platform 是 Oracle Fusion Analytics Warehouse 產品的演進版本，可提供自動化資料管道、關鍵業務實體的 360 度資料模型、豐富的互動式分析、AI/ML 模型和智慧分析。強大應用程式的資料即服務。
2023 年 8 月全球零售專家 Smollan 與新一代決策和商業智慧(BI) 軟體供應商 Pyramid Analytics 簽署了國際經銷商和實施夥伴關係協議。該協議將使 Smolan 能夠銷售 Pyramid Analytics 許可證，並透過其資料技術業務 DataOrbis 部署 Pyramid Analytics 軟體，從而擴展其當前的服務產品。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

The business analytics market is primarily driven by the increasing digitalization across end-user industries and the need to improve their businesses with a better understanding of the customers. In addition, market vendors' integration of advanced technologies in business analytics solutions is expected to drive the market in the coming years.
The business analytics market is evolving quickly. Increasingly, the emphasis is on real-time Business Intelligence (BI) to enable faster decision-making and on Data Visualization, which enables data patterns to be seen more clearly. Additionally, demand for more efficient business analytics solutions is anticipated to be driven by increasing usage among various end users in the upcoming years.
Traditionally, strategic decisions in many organizations were powered by business analytics that relied on big, centralized-managed data servers or warehouses. However, things have changed recently, and business analysts are pulling data from dozens of heterogeneous data sources.
In addition, visualization and explorative data analysis for the business user have been evolving into one of the most critical trends in the business analytics market. Various end-user industries also leverage business analytics' power to make strategic business decisions. While business analytics solution helps in supply chain management, inventory management, measuring the performance of targets, and risk mitigation plans in manufacturing, it is extended to include fraud detection and defense.
Further, the vendors are introducing innovative business analytics solutions by integrating advanced technologies for better data storage facilities and visualization. For instance, modern Machine Language (ML) - powered business analytics platforms offer improved data visibility and comprehension. Furthermore, the proliferation of data has enabled startups to compete successfully with established blue-chip firms by building customized and superior analytics offerings.
The COVID-19 pandemic led to a boom in digital transformation, such as adopting cloud solutions, Artificial Intelligence (AI), and ML across various industries. The outbreak accelerated many companies' use of advanced business analytics and AI. These strategies helped engage customers through digital channels, manage fragile and complex supply chains, and support workers by disrupting their work and lives. The demand for business analytics solutions exceeded pre-COVID-19 and is expected to grow in the coming years.

Business Analytics Market Trends

BFSI is Expected to Hold Major Share

Technology is transforming the banking and finance industry. With the rising usage of the internet and the proliferation of mobile devices and apps, today's financial institutions face mounting competition, changing client demands, and strict control and risk management in a highly dynamic market. In addition, the growing digitalization and proliferation of digital payments are driving the need for business analytics in the BFSI industry.
Further, at the same time, technology has given rise to powerful business analytics tools. The banking and finance industry can use business analytics tools to leverage customer data for insights that can lead to more innovative and efficient management practices and better business decisions. Banking and finance institutions use business analytics solutions to drive profitability, reduce risk, and create a competitive advantage.
Furthermore, the advent and application of business analytics have helped the banking and finance industry optimize processes and streamline operations, thus improving efficiency and competitiveness. Many banks and financial institutions worldwide are working on improving their business analytics, mainly to give them an edge against the competition or to predict emerging trends that can affect their businesses.
Moreover, Banking, Financial Services, and Insurance (BFSI) companies are leveraging business analytics solutions to acquire more customers. For instance, with the increasing focus on retail customers, Yes Bank is leveraging data to understand customer behavior. Hence, based on a certain forecasting model, it might provide the ideal mix of products. The bank has already diversified into the retail segment and is now harnessing data analytics to develop models that help understand customer behavior. The bank has built a war chest of about INR 120-150 crore for its data strategy up to 2022-23 and plans to hire data scientists and experts who will be part of the company's TechTONic group, which has 100 in-house experts.
Moreover, the BFSIs across the world have started adopting new and advanced technologies, thus further opening new opportunities for adopting business analytics solutions in the BFSI industry. For instance, according to the data from Celent and Wall Street Journal, the share of banks' IT spending on new technology in North America is expected to increase from 30% in 2017 to 48% in the current year.

North America is Expected to Hold the Major Share

The region is home to some of the most prominent market vendors, such as Microsoft, Oracle, and Salesforce.com. These players' continuous product innovations and enhanced product business analytics are finding significant applications in various end-user industries across the region.
Further, new and emerging players are also competing with giant business analytics players by offering innovative solutions and attracting significant investments in the business analytics market, thus driving the market. For instance, in October 2022, Tellius, a leading AI-driven decision intelligence platform, announced a USD 16 million Series B funding round led by Baird Capital. The latest funding will likely be used to enhance Tellius' decision intelligence platform, expand the company's go-to-market capabilities, and support talent acquisition across sales, marketing, and product engineering functions.
Moreover, the region is an early adopter of advanced technologies, helping market vendors offer customized and advanced technology-enabled business analytics solutions for consumers. In addition, the region is witnessing high adoption of the cloud across organizations, thus enabling the proper implementation of business analytics.
Further, accelerated digitalization and early adoption of advanced analytics and cloud computing have emerged as one of the most essential and crucial technologies to gain competitive advantage. As a result, technology leaders across the region are increasingly scaling their enterprises' data and business analytics strategies with the help of cutting-edge cloud services and tools. Such instances are expected to drive the region's demand for business analytics solutions.

Business Analytics Industry Overview

The business analytics market is highly fragmented due to the presence of many small and medium-sized companies competing with each other and large enterprises. Technological advancements in the market are also bringing sustainable competitive advantage to companies, and the market is witnessing multiple partnerships and mergers. Some key players in the market include IBM, Microsoft, and Oracle, among others.

September 2023: Oracle has announced a next-generation data, analytics, and AI platform to help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions. The Fusion Data Intelligence Platform is an evolution of the Oracle Fusion Analytics Warehouse product, which will deliver business data-as-a-service with automated data pipelines, 360-degree data models for critical business entities, rich interactive analytics, AI/ML models, and intelligent applications.
August 2023: Global retail specialists Smollan formalized an international reseller and implementation partnership agreement with next-generation decision and business intelligence (BI) software provider Pyramid Analytics. The deal will see Smollan, via its data and technology business, DataOrbis, expanding its current service offering to include the ability to both sell Pyramid Analytics licenses and implement Pyramid Analytics software.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of the Impact Of COVID-19 on the Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increasing Volumes of Data and Cloud Deployment
- 5.1.2 Business Analytics/Intelligence Providers' Partnerships with Companies from Diversified Businesses to Leverage Analytics Capabilities
5.2 Market Challenges
- 5.2.1 High Investment Costs and Significant Reliance on Traditional Processes

6 MARKET SEGMENTATION

6.1 By Deployment
- 6.1.1 On-premise
- 6.1.2 Cloud-based
- 6.1.3 Hybrid
6.2 By End-user Industry
- 6.2.1 Banking, Financial Services, and Insurance
- 6.2.2 Healthcare
- 6.2.3 Manufacturing
- 6.2.4 Retail
- 6.2.5 Telecom and IT
- 6.2.6 Other End-user Industries
6.3 Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia-Pacific
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Oracle Corporation
- 7.1.2 IBM Corporation
- 7.1.3 SAP SE
- 7.1.4 Microsoft Corporation
- 7.1.5 Tibco Software, Inc.
- 7.1.6 SAS Institute, Inc.
- 7.1.7 Infor, Inc.
- 7.1.8 Microstrategy Incorporated
- 7.1.9 QLIK Technologies, Inc.
- 7.1.10 Salesforce.com Inc. (Tableau Software Inc.)