商業分析軟體市場規模、佔有率和成長分析（按部署模式、組織規模、功能領域、解決方案類型、垂直和地區）- 產業預測 2025-2032

預計到 2023 年，商業分析軟體市場規模將達到 616.8 億美元，從 2024 年的 1,467.5 億美元成長到 2032 年的 10956.3 億美元，預測期內（2025-2032 年）的複合年成長率為 10.11%。

隨著企業轉向資料分析來提高業務績效和策略規劃，商業分析軟體市場正在經歷顯著成長。雲端基礎的解決方案對中小型企業特別有吸引力，因為它們價格實惠且易於採用，預計這將大大增加對雲端儲存的需求。新冠疫情加速了中小企業的數位轉型，凸顯了以分析為基礎的適應性經營模式的必要性。儘管高昂的實施成本和熟練專業人員的短缺帶來了挑戰，但對社群媒體和文字分析的日益成長的需求為市場擴張帶來了良好的機會。總體而言，人們對商業分析優勢的認知不斷提高以及對資料主導決策的推動預計將在未來幾年推動市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術分析
• 客戶和購買標準分析

按部署模式分類的商業分析軟體市場規模

• 市場概況
• 本地
• 雲端基礎
• 混合

按組織規模分類的商業分析軟體市場規模

• 市場概況
• 中小型企業
• 大型企業

按功能領域分類的商業分析軟體市場規模

• 市場概況
• 財務規劃與分析
• 銷售與行銷
• 客戶關係管理
• 供應鏈管理
• 人才管理
• 風險與合規

按解決方案類型分類的商業分析軟體市場規模

• 市場概況
• 說明分析
• 預測分析
• 指示性分析

按行業分類的商業分析軟體市場規模

• 市場概況
• BFSI
• 零售和消費品
• 醫療保健和生命科學
• 製造業
• 通訊
• 資訊科技和商業服務

商業分析軟體市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Adobe（US）
• Fair Isaac Corporation（FICO）（US）
• Google LLC（US）
• IBM Corporation（US）
• Microsoft Corporation（US）
• Oracle Corporation（US）
• Salesforce.com, Inc.（US）
• SAP SE（Germany）
• SAS Institute Inc.（US）
• Tableau（US）
• Microsoft Power BI（US）
• Domo（US）
• Sisense（US）
• MicroStrategy（US）
• Zoho Analytics（India）

結論和建議

Business Analytics Software Market size was valued at USD 61.68 billion in 2023 and is poised to grow from USD 146.75 billion in 2024 to USD 1095.63 billion by 2032, growing at a CAGR of 10.11% during the forecast period (2025-2032).

The business analytics software market is experiencing significant growth as companies leverage data analysis to enhance performance and strategy formulation. The affordability and ease of implementation of cloud-based solutions make them particularly appealing to small and medium enterprises (SMEs), with aspirations for cloud storage usage projected to rise substantially. The COVID-19 pandemic has accelerated the digital transformation within SMEs, emphasizing the need for adaptable business models supported by analytics. Although high implementation costs and a lack of skilled professionals pose challenges, increasing demand for social media and text analytics presents promising opportunities for market expansion. Overall, the growing recognition of business analytics' benefits and the trend towards data-driven decision-making are likely to propel market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Analytics Software Market Segments Analysis

Global Business Analytics Software Market is segmented by Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical and region. Based on Deployment Model, the market is segmented into On-premises, Cloud-based and Hybrid. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Functional Area, the market is segmented into Financial Planning and Analysis, Sales and Marketing, Customer Relationship Management, Supply Chain Management, Human Capital Management and Risk and Compliance. Based on Solution Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on Industry Vertical, the market is segmented into BFSI, Retail and Consumer Goods, Healthcare and Life Sciences, Manufacturing, Telecommunications and IT and Business Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Business Analytics Software Market

The business analytics software market is witnessing significant growth, particularly within the SME sector, fueled by the increasing availability of big data and affordable data center services from cloud providers, which lower initial investment barriers for SMEs. This shift has encouraged small and medium enterprises to adopt cloud-based analytics solutions, enabling deeper operational insights. These platforms facilitate a unified data ecosystem, enhancing data consistency across devices and minimizing the number of data sources per device, ultimately leading to cost reduction. Industries such as BFSI, healthcare, manufacturing, telecom & IT, and media & entertainment have swiftly embraced cloud business analytics, propelling market expansion.

Restraints in the Business Analytics Software Market

The Business Analytics Software market faces significant challenges related to data privacy and security, impacting both customers and regulatory compliance. Organizations must navigate the complexities of masking or de-identifying sensitive information to prevent unauthorized access while ensuring customer anonymity. Despite efforts to mitigate re-identification risks by removing personally identifiable information (PII) or replacing actual data with fictitious alternatives, vulnerabilities remain, as illustrated by the Netflix case. Such breaches can lead to severe repercussions, including hefty fines, legal repercussions, and damage to reputation. As data analytics increasingly informs decision-making, implementing effective data masking solutions has become critical in light of evolving data protection regulations worldwide. Addressing these issues proactively is essential to maintain trust in business analytics software and safeguard data integrity.

Market Trends of the Business Analytics Software Market

The Business Analytics Software market is witnessing a significant trend driven by the rise of advanced analytics and artificial intelligence (AI). As organizations increasingly adopt big data analytics, sophisticated tools like predictive modeling, machine learning, and data mining are becoming essential for extracting actionable insights from vast datasets. The integration of AI further enhances these capabilities by automating data processing, recognizing patterns, and conducting predictive analyses with minimal human intervention. This evolution not only boosts operational efficiency but also empowers businesses to anticipate market trends and optimize customer experiences. As these technologies mature, they are poised to transform industries, creating new opportunities and reshaping the competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Customer & Buying Criteria Analysis

Global Business Analytics Software Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud-based
• Hybrid

Global Business Analytics Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Business Analytics Software Market Size by Functional Area & CAGR (2025-2032)

• Market Overview
• Financial Planning and Analysis
• Sales and Marketing
• Customer Relationship Management
• Supply Chain Management
• Human Capital Management
• Risk and Compliance

Global Business Analytics Software Market Size by Solution Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Business Analytics Software Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and Consumer Goods
• Healthcare and Life Sciences
• Manufacturing
• Telecommunications
• IT and Business Services

Global Business Analytics Software Market Size & CAGR (2025-2032)

• North America (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • US
  • Canada
• Europe (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair Isaac Corporation (FICO) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Power BI (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Analytics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations