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市場調查報告書
商品編碼
1642073

自助服務 BI：市場佔有率分析、產業趨勢與成長預測（2025-2030 年）

Self-service BI - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 123 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預測期內自助式 BI 市場預計複合年成長率為 15.5%

自助服務 BI-Market-IMG1

關鍵亮點

  • 自助式 BI 為非分析背景的人士提供商業洞察和資料分析能力。自助式 BI 市場正面臨商業領域日益成長的需求，因為它能夠將機構轉變為高效的資料驅動型組織和企業。由於自助式 BI 能夠分散業務分析流程，因此預計在預測期內市場將會成長。
  • 自助式 BI 市場為非技術業務客戶提供了優勢，使他們能夠透過瀏覽其業務資料來研究和分析資料洞察。由於結構化和非結構化資料資料的不斷成長，以及業務資料分析從傳統 BI 工具向現代 BI 工具的轉變，自助式 BI 市場正在迅速擴張。
  • 全球自助式 BI 市場的關鍵促進因素是對深入競爭資料分析的產生需求不斷成長以及業務資料量的不斷擴大。其他擴大和推動全球自助式 BI 市場成長的因素包括不斷變化的業務、分析主導組織的改進需求以及無法在規定的時間內滿足業務需求。
  • 此外，部署自助式BI系統需要較高的初始資本支出，這對市場的發展造成了限制。
  • 隨著世界各地的企業紛紛轉向 BI 和分析來實現其生存目標和計劃，自助式 BI 市場在 COVID-19 疫情期間得到了成長。 IT 和通訊、媒體和娛樂、醫療保健、電子商務、零售、BFSI 等領域擴大採用在家工作的做法，推動了自助式 BI 市場的需求。

自助式 BI 市場趨勢

自助式 BI 在行銷和銷售中佔據主導地位

  • 有這麼多的資料可用，銀行可以收集以前難以想像的有關每個客戶的資訊。
  • 它還將使銀行內的不同部門（如行銷和銷售部門）能夠走到一起，更加緊密地合作。銀行無需向每位客戶推銷產品，而是可以整合 BI 和銷售支援工具，打造適合消費者當前情況的產品，無論是建造住宅、創辦小型企業還是組建家庭。
  • 近年來，由於數位化和多項技術進步的快速採用，銀行業得到了迅速擴張。商業智慧和資料分析等技術和工具的出現正在幫助銀行採用所有必要的標準並保持競爭力，同時滿足當今現代客戶的數位化要求。這些解決方案可協助金融機構做出更明智的財務和業務決策。這進一步推動了市場成長。
  • 事實上，使用 BI 的金融服務公司報告交叉銷售和提升銷售收益增加了 7%。 BI 還為銀行提供有關其最盈利的客戶及其業務業務選擇的最新資訊。銀行可以利用這些資訊來留住高價值客戶，銷售合適的產品，並選擇投資哪些產品以獲得最大的回報。

北美主導自助式 BI 市場

  • 北美佔據自助式 BI 市場的大部分佔有率。預計 IBM 公司、甲骨文公司和微軟公司等主要主要企業將推動該地區的市場發展。此外，競爭加劇、技術研發活動激烈以及資料擴散趨勢不斷發展等因素正在加速北美市場的擴張。
  • 美國和加拿大在生產、銷售和發展方面的商業管理分析技術進步和創新是該地區成長和發展的主要原因。美國作為新興經濟體，服務業在科技上高度發達，佔其生產的近80%。
  • 美國公司在全球也發揮關鍵作用，約佔財富500強公司的五分之一。加拿大在其領域中產量和效力正在不斷提高，這是有利於商業智慧市場的一個主要方面。
  • 由於 BI 工具效率的提升、雲端運算在 BI 市場接受度的提高以及巨量資料的採用日益增加，這個重要的市場也顯示出各種前景。
  • 據思科系統公司稱，大約 50% 的 ERP計劃因缺乏資料整合而失敗。 ERP 軟體的局限性正在推動整個全部區域的BI 工具的發展。而且，隨著 BI 跨行業並進入新的垂直領域，這種擴展也將繼續，進一步推動自助式 BI 市場的未來成長。
  • 例如，2022 年 12 月，現代分析公司 ThoughSpot 和分析工程供應商 dbt Labs 建立了正式夥伴關係，為現代資料堆疊提供自助式分析。 dbt Labs 和 ThoughtSpot 之間的新合作將使每位商務人士都可以透過搜尋輕鬆存取分析工程工作，從而倍增分析工程業務的價值。

自助式 BI 產業概覽

自助式 BI 市場競爭激烈，由幾家大公司組成。從市場佔有率來看，目前市場主要被幾家主要企業所佔據。這些佔據絕對市場佔有率的大公司正致力於擴大海外基本客群。這些公司正在利用策略合作計劃來擴大市場佔有率並提高盈利。

2022 年 6 月，為行銷和廣告提供雲端基礎的工作流程自動化和商業智慧軟體的 Basis Technologies 宣布採用資料視覺化解決方案，透過客製化的即時儀表板簡化宣傳活動報告。此功能簡化了耗時的彙報業務，並最大限度地減少了建立和交付數位廣告報告所需的重複手動任務。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響
  • 市場促進因素
    • 商業資料的成長
    • 日益需要競爭考察
  • 市場限制
    • 投資成本高
    • 缺乏資料管治

第5章 市場區隔

  • 按類型
    • 軟體
    • 按服務
  • 按應用
    • 預測性維護
    • 詐欺安全管理
    • 銷售與行銷管理
    • 風險與合規管理
    • 供應鏈管理與採購
    • 營運管理
    • 客戶參與與分析
  • 按實施模型
    • 一經請求
    • 本地
  • 按最終用戶產業
    • 醫療
    • 製造業
    • BFSI
    • 零售與電子商務
    • 通訊業
    • 媒體娛樂
    • 運輸和物流
    • 能源公共產業
    • 政府和國防
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 南美洲
    • 中東和非洲

第6章 競爭格局

  • 公司簡介
    • IBM
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • SAS Institute
    • Tableau Software
    • Qlik Technologies, Inc.
    • Microstrategy, Inc.
    • Tibco Software
    • ZOHO Corporation
    • Dataphine
    • Looker

第7章投資分析

第 8 章：市場的未來

簡介目錄
Product Code: 66487

The Self-service BI Market is expected to register a CAGR of 15.5% during the forecast period.

Self-service BI - Market - IMG1

Key Highlights

  • Self-Service BI aids business operators from non-analytical backgrounds to make insights and data analyses. The Self-service BI market is facing a growing demand for the business fields attributed to its capability to convert business establishments into efficient data-driven organizations or businesses. The Self-service BI market is projected to grow over the forecast period owing to its capacity to decentralize the business analytical process.
  • The Self-Service BI market serves as an advantage to non-technical business customers for studying and analyzing data insights by guiding down the business data. The self-service BI market is rapidly rising because of the shift from conventional BI tools for business data analysis to contemporary BI tools, along with the growing market of structured and unstructured data.
  • The principal drivers for the global self-service BI market are the rising demand for generating in-depth competitive data analysis and expanding the business data volume. Other factors that amplify and boost the growth of the global self-service BI market include persistent changing businesses, the need for an improved analytic-driven organization, and the inability to meet business requests within the stipulated time.
  • Furthermore, substantial initial capital expenditure is necessary to install self-service BI systems which act as a hindrance to the market.
  • During the Covid-19 pandemic, the self-service BI market rose as companies throughout the globe used BI and analytics to implement their goals and plans for survival. The expanding adoption of the work-from-home idea in areas such as IT and telecom, media and entertainment, healthcare, e-commerce, retail, and BFSI had increased demand for the self-service BI market.

Self-service BI Market Trends

Self-Service BI has a Dominant Role in Marketing and Sales

  • With the bulks of data available today, banks can collect formerly unimaginable information about every customer, giving them a better understanding of customers' wants and helping them to address these needs and wants proactively.
  • It also permits diverse departments within a bank, such as marketing, and sales, to work more closely as a single unit. Rather than pushing out products to all clients, banks can now merge BI and sales force automation tools to market products tailored to consumers' present situations, whether they're constructing new homes, opening small companies, or starting families.
  • As a result of digitalization and the fast adoption of several technological advancements in recent years, the banking sector is quickly expanding. The emergence of technology and tools such as business intelligence and data analytics has aided banks in adopting all essential standards and keeping competitive while serving today's modern customer's digital requirements. These solutions aid financial organizations in making more informed financial and operational decisions. This is further driving the market growth.
  • In fact, financial services companies using BI reported a 7 percent enhancement in cross-sell and up-sell incomes. BI also provides banks with up-to-date information on their most profitable clientele and the banking choices they make. Banks can use that info to hold high-value customers, market the correct products to them and select which products to invest in for the maximum return.

North America Dominates the Self-service BI Market

  • The North American region has a significant share of the Self-Service BI market. Major key players like IBM Corporation, Oracle Corporation, and Microsoft Corporation are expected to boost market development in the region. In addition, factors such as increasing competition, intense R & D activities in technology, and an evolving trend of data proliferation are surging the market expansion in North America.
  • Technical advancement and innovation for business management analytics for their production, sales, and advances in the US and Canada are mainly responsible for this region's growth and development. The United States economy boasts of a highly-developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
  • Large US companies also play a vital role on a global scale, accounting for about one-fifth of the Fortune Global 500. Canada is experiencing increased output and efficacy in its sectors, which is a major aspect favoring its business intelligence market.
  • The vital markets are also being presented by prospects like the upgraded efficiency of BI tools, increasing acceptance of cloud computing in the BI market, and varying landscape due to augmented Big Data adoption.
  • As per Cisco Systems, near around 50% of ERP projects failed because of the lack of data integration. ERP software restrictions have encouraged the development of BI tools across the region. Further, this expansion will continue as BI enters new verticals across industries, which is further bolstering the self-service BI market's growth in the coming years.
  • For instance, in December 2022, ThoughSpot, the Modern Analytics company, and dbt Labs, an analytics engineering provider, established a formal partnership to deliver self-service analytics to the modern data stack. The new collaboration between dbt Labs and ThoughtSpot allows for an exponential rise in the value of analytics engineering work by making it easily available to every business person through search.

Self-service BI Industry Overview

The Self-Service BI Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

In June 2022, Basis Technologies, a cloud-based workflow automation and business intelligence software provider for marketing and advertising, announced the introduction of a data visualization solution that streamlines campaign reporting through live customized dashboards. The feature streamlines time-consuming reporting operations and minimizes the number of repeated manual operations necessary to produce and deliver digital advertising reports.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Market Drivers
    • 4.5.1 The Growing Volume of Business Data
    • 4.5.2 Augmented Need for In-Depth Competitive Insights
  • 4.6 Market Restraints
    • 4.6.1 Large Investment Costs
    • 4.6.2 Lack of Data Governance

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Application
    • 5.2.1 Predictive Asset Maintenance
    • 5.2.2 Fraud and Security Management
    • 5.2.3 Sales and Marketing Management
    • 5.2.4 Risk and Compliance Management
    • 5.2.5 Supply Chain Management and Procurement
    • 5.2.6 Operations Management
    • 5.2.7 Customer Engagement and Analysis
  • 5.3 By Deployment Model
    • 5.3.1 On-Demand
    • 5.3.2 On-Premises
  • 5.4 By End-User Industry
    • 5.4.1 Healthcare
    • 5.4.2 Manufacturing
    • 5.4.3 BFSI
    • 5.4.4 Retail and E-commerce
    • 5.4.5 Telecommunications
    • 5.4.6 Media and Entertainment
    • 5.4.7 Transportation and Logistics
    • 5.4.8 Energy and Utilities
    • 5.4.9 Government and Defense
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia Pacific
    • 5.5.4 South America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM
    • 6.1.2 Oracle Corporation
    • 6.1.3 Microsoft Corporation
    • 6.1.4 SAP SE
    • 6.1.5 SAS Institute
    • 6.1.6 Tableau Software
    • 6.1.7 Qlik Technologies, Inc.
    • 6.1.8 Microstrategy, Inc.
    • 6.1.9 Tibco Software
    • 6.1.10 ZOHO Corporation
    • 6.1.11 Dataphine
    • 6.1.12 Looker

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET