2024 年至 2031 年自助式 BI 市場（按地區）

自助式 BI 市場評估，2024 年至 2031 年

由於對使用者友善分析工具的需求，自助式 BI（商業智慧）產業正在快速成長，這些工具允許非技術人員自行存取和分析資料。 Tableau、Microsoft Power BI 和 Qlik 等主要參與者提供使用者友善的介面、拖放功能和強大的資料視覺化工具。因此，預計 2024 年市場規模將超過 97.1 億美元，2031 年將達到約 306.2 億美元。

這一市場成長是由各種規模的企業對敏捷決策的需求推動的，使用者無需過度依賴 IT 即可建立報告、儀表板和見解。基於雲端的解決方案提高了可存取性和可擴展性。雖然北美在採用方面處於領先地位，但全球趨勢表明，自助式 BI 解決方案正越來越多地被跨行業整合，以增強數據驅動的決策能力。對自助式 BI 的需求不斷增長將推動市場在 2024 年至 2031 年期間的複合年增長率達到 15.44%。

自助式 BI 市場定義/概述

自助式 BI（商業智慧）使用戶無需 IT 部門的協助即可建立報表、儀表板和分析。非技術用戶可以存取和評估來自各種來源的數據，從而加速業務決策和洞察發現。

自助式 BI 允許非技術人員使用簡單的工具和介面獨立存取和分析資料。減少對 IT 進行報告開發的依賴，並允許使用者根據自己的特定需求創建自己的視覺化效果和見解，從而加快決策速度、提高整體敏捷性和提高效率。

自助式 BI 將繼續發展，使非技術使用者能夠自行評估資料。未來趨勢包括透過人工智慧提高洞察力、與雲端系統的無縫整合以及更強的行動可存取性。隨著企業尋求提高決策敏捷性並使數據可用性民主化，預計各行業的採用率將會成長。

增強業務使用者授權是否會推動自助式 BI 市場成長？

透過自助服務 BI 技術增強企業用戶的能力預計將顯著推動市場成長。這些解決方案使資料存取和分析民主化，使多個部門的使用者能夠獨立提取見解並做出更明智的決策。擺脫傳統的 BI 方法將提高敏捷性並加快決策流程。

一項研究表明，到 2024 年，預計 80% 的企業將轉向自助服務分析，這表明行業正在向用戶驅動的數據賦能邁進。研究表明，使用自助式 BI 的公司決策過程加快了 42%。這種加速源於對 IT 進行資料查詢和報告的依賴減少，使他們能夠更快地回應市場變化和業務問題。最後，隨著企業優先考慮速度和靈活性，自助式 BI 解決方案的需求預計將穩定成長，從而推動創新和競爭優勢。

資料保護法和資料不準確性會阻礙自助式 BI 市場嗎？

資料隱私法和不完整的資料可能會阻礙自助式 BI 業務的發展。遵守 GDPR 和 CCPA 等嚴格的資料保護標準需要仔細的資料管理和使用者隱私，這可能會妨礙自助式 BI 的採用。

此外，資料不一致可能導致分析不準確和決策不當，從而破壞對商業智慧工具的信任。解決這些問題需要強大的資料治理系統，包括資料品質控制和資料解釋的使用者培訓。為了支援自助式 BI 產業的長期成功，組織必須賦予使用者權力，同時在不斷變化的監管環境和資料複雜性問題下確保資料品質和合規性。

目錄

第 1 章簡介

• 市場定義
• 市場區隔
• 研究方法

第 2 章執行摘要

• 主要發現 市場概況
• 市場亮點

第三章 市場概覽

• 市場規模與成長潛力
• 市場趨勢
• 市場推動因素
• 市場限制
• 市場機會
• 波特五力分析

第 4 章 自助式 BI 市場（依垂直產業劃分）

• 金融服務
• 醫療保健
• 零售/電子商務

第 5 章 自助式 BI 市場（依功能劃分）

• 資料準備工具
• 資料視覺化工具
• 自助分析工具

第 6 章 自助式 BI 市場（依部署類型）

• 基於雲端的自助式 BI
• 本地自助式 BI

第 7 章 區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利 亞太地區
• 中國
• 日本
• 印度
• 澳大利亞
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第 8 章 市場動態

• 市場推動因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第 9 章 競爭格局

• 大型公司
• 市佔率分析

第十章 公司簡介

• Microsoft Power BI
• Tableau
• Qlik
• SAP BusinessObjects
• IBM Cognos Analytics
• Domo
• Looker
• Sisense
• Yellowfin BI
• MicroStrategy

第 11 章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第 12 章附錄

• 縮寫列表
• 來源與參考文獻

Self-Service BI Market Valuation - 2024-2031

The Self-Service Business Intelligence (BI) industry is quickly developing owing to the demand for user-friendly analytics tools that allow non-technical individuals to access and analyze data on their own. Key companies including as Tableau, Microsoft Power BI and Qlik provide user-friendly interfaces, drag-and-drop capability and powerful data visualization tools. This is likely to enable the market size surpass USD 9.71 Billion valued in 2024 to reach a valuation of around USD 30.62 Billion by 2031.

This market expansion is driven by the requirement for agile decision-making in enterprises of all sizes, which enables users to create reports, dashboards and insights without relying heavily on IT departments. Cloud-based solutions improve accessibility and scalability. North America leads in adoption, but global trends demonstrate that self-service BI solutions are increasingly being integrated across industries to enhance data-driven decision-making. The rising demand for Self Service BI is enabling the market grow at aCAGR of 15.44% from 2024 to 2031.

Self Service BI Market: Definition/ Overview

Self-Service Business Intelligence (BI) enables users to create reports, dashboards, and analytics without requiring IT assistance. It enables non-technical individuals to access and evaluate data from a variety of sources, resulting in speedier decision-making and insight discovery within businesses.

Self-Service BI enables non-technical individuals to access and analyze data independently using simple tools and interfaces. It fosters speedier decision-making by lowering dependency on IT for report development and allowing users to create unique visualizations and insights tailored to their specific needs, hence increasing overall agility and efficiency.

Self-Service BI is primed for continuous expansion, allowing non-technical users to evaluate data independently. Future trends include improved AI insights, seamless integration with cloud systems, and greater mobile accessibility. Adoption is expected to grow across industries as people seek greater decision-making agility and democratized data availability.

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Will Increasing Empowerment of Business Users Boost the Self-Service BI Market Growth?

The growing empowering of corporate users via self-service BI technologies is expected to greatly promote market growth. These solutions democratize data access and analysis, allowing users from many departments to independently extract insights and make educated decisions. This shift away from traditional BI methodologies improves agility and speeds up decision-making processes.

According to a survey, by 2024, 80% of firms are expected to switch to self-service analytics, indicating a significant industry trend toward user-driven data empowerment. According to studies, firms who use self-service BI have a 42% faster decision-making process. This acceleration is attributable to less reliance on IT for data queries and reporting, which allows for faster reactions to market changes and operational issues. Finally, as firms value speed and agility, the desire self-service BI solutions are expected to grow robustly, driving innovation and competitive advantage.

Will Data Protection Law and Inaccuracy in Data Hamper the Self-Service BI Market?

Data privacy laws and data inadequacies may impede the expansion of the self-service BI business. Compliance with severe data protection standards, such as GDPR or CCPA, necessitates careful data management and user privacy, which might hinder self-service BI installations.

Furthermore, data inconsistencies might result in inaccurate analysis and poor decision-making, weakening faith in business intelligence tools. Addressing these difficulties necessitates strong data governance systems, which include data quality control and user training on data interpretation. To support long-term success in the self-service BI industry, organizations must strike a balance between empowering users and guaranteeing data quality and compliance in the face of changing regulatory landscapes and data complexity concerns.

Category-Wise Acumens

Will Critical Need for Real-Time Insights into Customer Behavior Drive the Sales and Marketing Management Segment?

The vital demand for real-time insights into client behavior is propelling the sales and marketing management segment in the self-service BI market. Businesses are increasingly relying on timely data to accurately assess client preferences, predict purchasing patterns, and personalize marketing campaigns. Self-service BI technologies enable marketing teams to easily access and analyze consumer data, allowing them to adapt to market developments, optimize campaigns in real time and increase overall customer engagement.

This capacity not only improves decision-making agility, but it also increases marketing ROI by delivering the appropriate message to the right audience at the right time. As competition heats up and consumer expectations shift, the need for self-service BI systems that provide dynamic insights into client behavior continues to rise is driving innovation and competitiveness in the sales and marketing domain, enabling it hold a dominant position.

Will Increasing Need for Robust Data Analytics to Enhance Patient Care Drive the Nutraceutical Segment?

Increasing robust data analytics to improve patient care is projected to fuel rapid growth of the nutraceutical market. Nutraceutical companies focus on examining health data using advanced analytics to better understand consumer preferences supplement usage trends and product efficacy. This data-driven strategy enables tailored dietary recommendations, focused marketing techniques and the development of new products that meet consumer health demands.

Analytics can also optimize supply chain management, increase regulatory compliance, and promote innovation in formulation and delivery techniques. As consumer health awareness and aging populations drive high demand for individualized healthcare solutions, nutraceutical companies that integrate powerful data analytics are likely to gain a competitive advantage in effectively satisfying changing market expectations.

Country/Region-wise Acumens

Will Increasing Investments in Advanced Analytics and Business Intelligence Technologies Drive the Market in North America?

Increasing investments in sophisticated analytics and business intelligence (BI) technology are likely to fuel significant growth in the North American self-service BI market. North America, which is already a market leader in BI adoption, benefits from a strong ecosystem of IT businesses, robust infrastructure and an innovative culture. These criteria enable the rapid deployment and integration of complex BI tools, allowing firms to derive relevant insights from large datasets. As enterprises across industries prioritize data-driven decision-making, the need for self-service BI solutions grows.

Investments in AI, machine learning and cloud computing improve the capabilities of BI platforms by providing scalability, real-time analytics, and predictive insights. This trend not only increases operational efficiency but also helps strategic goals in sales, marketing, and customer service and overall business agility, reinforcing North America's position as a leading market in the global BI landscape.

Will Expanding Digital Transformation Initiatives Drive the Market in Asia Pacific Region?

Expanding digital transformation activities are expected to drive significant growth in the self-service BI industry in Asia Pacific. As Asia Pacific countries embrace digitalization in industries like as banking, telecommunications, and retail, there is an increasing demand for advanced analytics and business intelligence solutions to manage the massive amounts of data generated. Companies are using self-service business intelligence tools to get actionable insights, manage operations, and improve customer experiences.

Furthermore, the region's increasing embrace of cloud computing and mobile technologies increases the deployment and accessibility of business intelligence solutions. Governments and businesses are both investing in infrastructure and talent development to support digital efforts, creating a favorable climate for the growth of the self-service BI industry. This trend positions Asia-Pacific as a region exhibiting rapid growth owing to the innovation, scalability, and the transformative potential of data-driven decision-making.

Competitive Landscape

The self-service BI market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the self-service BI market include:

Cisco Systems, Inc.

HCL Technologies Limited

Hewlett Packard Enterprise Company

International Business Machines Corporation

Microsoft Corporation

MicroStrategy Incorporated

Oracle Corporation

QlikTech International AB

SAP SE

SAS Institute, Inc.

Tableau Software LLC (Salesforce.com Inc.)

TIBCO Software, Inc.

UiPath, Inc.

Latest Developments

In October 2023, MicroStrategy announced MicroStrategy Al, which allows enterprises to integrate refined AI experiences into their Bl apps and products using trusted data. This solution simplifies and accelerates data analysis and interaction by seamlessly incorporating generative algorithms into Bl applications insights to boost enterprise-wide innovation.

In September 2023, Collibra purchased Busprey, an integrated SQL data notebook platform, to improve its Data Intelligence Cloud and BI solutions. Husprey's platform enables data and business analysts to generate SQL notebooks for collaborative insights, providing context and meaning to data throughout the firm.

In August 2023, Smollan and Pyramid Analytics teamed to improve data-driven solutions. Smollan now sells and implements Pyramid Analytics software through its DatOrbis Business. The cooperation sought to provide clients with greater services.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Self-Service BI Market, By Industry Vertical

• Financial Services
• Healthcare
• Retail and E-commerce

5 Self-Service BI Market, By Functionality

• Data Preparation Tools
• Data Visualization Tools
• Self-Service Analytics Tools

6 Self-Service BI Market, By Deployment Mode

• Cloud-based Self-Service BI
• On-premises Self-Service BI

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Microsoft Power BI
• Tableau
• Qlik
• SAP BusinessObjects
• IBM Cognos Analytics
• Domo
• Looker
• Sisense
• Yellowfin BI
• MicroStrategy

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References