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1642163

行動電源 -市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Power Bank - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年行動電源市場規模為 147.3 億美元，到 2030 年預計將達到 220.5 億美元，預測期內（2025-2030 年）的複合年成長率為 8.4%。

行動電源-市場-IMG1

推動行動電源發揮作用的關鍵因素是智慧型手機和其他行動裝置的普及率不斷提高，以及遠距工作和數位學習的趨勢日益成長。此外，戶外活動和旅行的日益普及也促進了行動電源市場的成長。

關鍵亮點

  • 螢幕時間已經成為我們許多人日常生活的一部分。根據Comparitech的最新資料，全球人們每天平均花在螢幕前的時間為6小時58分鐘，而美國的人均螢幕使用時間為7小時4分鐘，比全球平均多了7分鐘。因此，為了讓行動電話和筆記型電腦處於待機狀態，我們需要讓它們一直處於開機狀態，而可攜式電源被認為是比以往更方便的選擇。
  • 行動電源體積較大，需要很長時間才能為您的智慧型手機充電。這就是為什麼供應商不斷創新以減小尺寸和重量，同時提高快速充電能力的原因。 2022年10月，Stuffcool推出了新的15W無線充電行動電源，具有20W PD有線輸出。 Stuffcool 的新款無線行動電源採用輕巧纖薄的設計，並配有 LED 指示燈（可在充電和放電時顯示電池百分比）、微型 USB 連接埠和 USB Type-C 充電埠。
  • 具有快速充電功能的行動電源的日益普及預計將推動 10,000-20,000 mAh 容量範圍的行動電源市場的成長。該公司還希望在所有充電埠提供快速充電服務，以增強其競爭優勢。
  • 電子商務產業改變了全球商業活動的方式。例如，根據 IBEF 最近的統計數據，到 2030 年，整個電子商務市場的規模預計將達到 3,500 億美元。該行業的成長很大程度上是由網際網路和智慧型手機普及率的提高所推動的。預測期內，新興經濟體電子商務的成長預計將進一步推動行動電源市場的成長。
  • 近年來，許多公司進入行動電源市場，提供不同容量、價格和設計的行動電源。然而，並非所有行動電源的品質都是優良的，其使用壽命往往不到六個月。低品質的行動電源不僅無法正常為您的設備充電，還可能損壞設備，從而限制市場的成長。
  • 由於新冠疫情，先前預期的行動電源整體應用領域的成長可能會放緩，因為疫情限制了供應鏈，企業和全球經濟的嚴重中斷限制了行動電源的採用。疫情限制了生產，並大幅減少了企業投入。

行動電源市場趨勢

無線充電可望推動市場成長

  • 事實證明，「隨時隨地工作」的概念是未來職場發展最快的趨勢。職場正在採用無線充電創新技術並將其整合到現有技術中，為員工提供卓越的非接觸式體驗。他們利用所得資料來最佳化社區的安全和效率。
  • 隨著 Qi 的興起，一些行動電源製造商開始生產不符合標準或仿冒品的產品，並貼上「相容Qi」或「支援Qi」等誤導性標籤，這些標籤通常是非法使用的。 Qi 標誌。全球各地科技協會的調查結果顯示，消費者普遍認為Qi認證在確保無線充電行動電源產品的安全性、相容性、可靠性等方面具有明顯優勢。
  • 為了保持社交距離，房地產行業轉向去電氣化，再加上動態的工作模式，自然會導致人們轉向共用辦公桌酒店業。但共用資源並非沒有安全挑戰，因此任何流程都需要簡單的方法讓員工識別可用的辦公桌、清潔時間表和社交距離措施。預計在 COVID-19 疫情過後，對無線行動電源的需求將進一步增加。
  • 隨著 5G 的推出，設備將消耗更多的電力來支援額外的速度和頻寬。在這種情況下，無線充電行動電源變得越來越受歡迎，因為它們提供了在主充電器之外添加額外電源的便利，這樣您就可以在旅途中為智慧型手機或其他行動裝置充電。人們認為...
  • 無線充電行動電源比標準行動電源擁有更多的電子元件並列出更多功能。因此，它們往往比更簡單、更傳統的有線行動電源更貴。

亞太地區將經歷最高成長

  • 亞太地區行動電源市場的成長得益於消費性電子產品（尤其是智慧型手機和平板電腦）的使用不斷增加、技術進步導致的電子設備耗電量增加以及停電。
  • 此外，可支配收入的提高、城市人口的增加以及智慧型手機和平板電腦在農村地區的普及率的提高是預計在預測期內推動亞太地區行動電源普及的一些關鍵因素。
  • 電子設備用戶群的不斷增加正刺激行動電源市場（主要在亞太國家）的成長。這是由於政府加大舉措支持智慧型手機和電子產品製造業，以及技術進步導致鋰離子電池成本降低。
  • 例如，印度資訊技術部最近發布的印度國家電子政策 (NPE) 草案製定了雄心勃勃的目標，即到 2025 年打造價值 4000 億美元的電子製造業，而行動電話設備是該計劃的重點。四分之三。

行動電源產業概況

由於全球有許多供應商提供行動電源，因此行動電源市場呈現細分化。該市場並未給新進業者巨大的獲利機會。此外，現有參與企業正在推出與市場上的競爭對手具有不同功能的新技術整合產品。此外，供應商計劃將行動電源的使用範圍擴展到各個終端用戶市場。

  • 2023 年 1 月-消費性電子品牌 Ambrane 宣布推出其 Stylo Boost 行動電源，該行動電源具有 40,000mAH 電池容量、60W 超快速充電功能以及為智慧型手機和筆記型電腦充電的能力。
  • 2023 年 2 月-UBON 在印度推出了新型 PB-X35 透明行動電源。該產品因其獨特、透明的外觀而在市場上的其他行動電源中脫穎而出。它的峰值輸出為 22.5 瓦，可為行動電話快速充電，並具有雙輸入充電連接器和 2.0A 輸出充電端口，可讓您同時為兩個設備充電。為了確保您的充電器和設備的安全，行動電源配備了過熱保護、短路保護和過充保護。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • COVID-19 對全球行動電源市場的影響

第5章 市場動態

  • 市場促進因素
    • 行動裝置需求快速成長
    • 全球電子商務銷售額不斷成長
  • 市場限制
    • 劣質行動電源上市
  • 市場機會
    • 基於太陽能和氫燃料電池的行動電源的開發

第6章 行動電源依電池類型分析

  • 鋰離子電池
  • 鋰聚合物電池

第7章 市場區隔

  • 按容量範圍
    • 500～5,999mAh
    • 6,000～9,999mAh
    • 10,000 至 13,000 mAh
    • 超過 13,000 毫安培時
  • 按充電方式
    • 有線
    • 無線的
  • 按應用
    • 智慧型手機和平板電腦
    • 相機
    • 筆記型電腦
    • 其他（智慧手環、無線耳機）
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第8章 競爭格局

  • 公司簡介
    • Xiaomi Corporation
    • Lenovo Group Limited
    • BBK Electronics（Realme）
    • Panasonic Corporation
    • Koninklijke Philips NV
    • Sony Corporation
    • ADATA Technology Co. Ltd
    • Ambrane India Pvt. Ltd.
    • Intex Technologies (India) Ltd
    • Syska Mobile Accessories
    • Huawei Technologies Limited

第9章投資分析

第10章：市場的未來

簡介目錄
Product Code: 67019

The Power Bank Market size is estimated at USD 14.73 billion in 2025, and is expected to reach USD 22.05 billion by 2030, at a CAGR of 8.4% during the forecast period (2025-2030).

Power Bank - Market - IMG1

Major factors driving the role of power banks are the increasing adoption of smartphones and other mobile devices, along with the growing trend of remote work and e-learning. Moreover, the growing popularity of outdoor activities and travel has also contributed to the growth of the power bank market.

Key Highlights

  • Screen time has become part of the fabric of everyday life for most. According to Comparitech's latest available data, people average 6 hours 58 minutes of screen time per day globally, while the average screen time in the United States is 7 hours 4 minutes per day which is 7 minutes more than the global average. Thus, for a phone or laptop to stay on standby, its needs to be ensured that it is powered on at all times, and a portable power bank is considered a handier option than ever.
  • Power banks can be bulky or take too much time to charge a smartphone. So, vendors are constantly innovating to reduce the size and weight and, at the same time, also increase their capacity to charge quickly. In October 2022, Stuffcool launched a new 15W wireless charging power bank with a 20W PD wired output. The new Stuffcool wireless power bank is lightweight and has a slim design, with an LED indicator to show the battery percentage while charging and discharging, a micro USB port, and a USB Type-C charging port.
  • The increasing adoption of power banks that can offer high-speed charging is expected to drive market growth for power banks with a capacity range of 10,000mAh - 20000mAh. Companies are also trying to provide fast charging through all their charging ports to leverage their competitive advantage.
  • The e-commerce industry transformed the way business is done across the world. For instance, according to the recent stats published by IBEF, the overall e-commerce market is also expected to reach USD 350 billion by 2030. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. Suc increasing e-commerce figures from emerging economies will further boost the growth of the power bank market over the forecast period.
  • Many players have entered the power bank market in recent years and are providing power banks of various capacities, prices, and designs. However, not all power banks are of superior quality, as they tend to last even less than six months. Low-quality power banks not only charge the device improperly but could also damage it, thereby restricting market growth.
  • As a result of COVID-19, the previously expected growth of power banks across applications is likely to decline as the pandemic restricts the supply chain and adoption due to the severe disruptions to businesses and the global economy. The epidemic has resulted in limited production leading to a sharp decline in business inputs.

Power Bank Market Trends

Wireless Charging is Expected to Drive the Market Growth

  • The fastest emerging trend in the future of the workplace is turning out to be the concept of 'work from anywhere.' Workplaces are getting on board with innovative technology-enabled wireless charging and are integrating this into their existing technology to provide an excellent touchless experience for employees. They are also using the resulting data to optimize the safety and efficiency of their areas.
  • Amid the rise of Qi, some power bank manufacturers have started making non-compliant or counterfeit products with misleading labels like 'Qi compatible' or 'Qi-enabled,' often with illegally-used Qi logos. Different consumers surveyed by technology associations across the globe agreed that Qi-Certified offers distinct advantages in a wireless charging power bank product to ensure safety, compatibility, and reliability.
  • The shift to de-densifying real estate to allow for social distancing, coupled with dynamic work patterns, naturally leads to looking at hotelling shared desks. However, shared resources don't come without safety challenges, and any process needs a simple way for employees to identify available desks by cleaning schedules and a social distancing policy. This will further boost the demand for wireless power banks in the post-COVID-19 pandemic scenario.
  • The rising implementation of 5G will result in an increased power drawn by the devices in order to provide for the added speed and bandwidth. Wireless charging power banks will become increasingly popular in such a case as they combine the convenience of having additional power when away from main chargers so that mobile devices like smartphones can be charged when on the move.
  • Wireless charging power banks require more electronic components within them and provide more functionality than a standard power bank. As such, they tend to be more expensive than the simpler, more traditional wired power banks.

Asia-Pacific to Witness Highest Growth

  • The growth of the Asia-Pacific power bank market is boosted by the increasing use of consumer electronic devices, especially smartphones and tablets, increased power consumption of electronic devices owing to technological advancements, and electric outage.
  • Moreover, rising disposable income, growing urban population, and increasing penetration of smartphones and tablets in rural regions are some of the significant factors that are expected to fuel the adoption of power banks in Asia-Pacific over the forecast period.
  • An increase in the user base of electronic devices is mainly stimulating the growth of the power bank market in the Asia Pacific countries. This is backed by growing government initiatives to aid the smartphone and electronic manufacturing sector and technological advancements leading to a reduction in lithium-ion battery costs.
  • For instance, in the recent past, India's draft National Policy on Electronics (NPE) released by the IT ministry has set an ambitious target of creating a USD 400 billion electronics manufacturing industry by 2025, with the mobile phone devices segment accounting for three-fourths of the production.

Power Bank Industry Overview

The Power Bank Market is fragmented due to the presence of many vendors globally offering power banks. The market does not provide major lucrative opportunities for new market entrants. Also, the existing players are launching new technology-integrated products offering features different from the competitors in the market. Further, the vendors plan to expand their power banks' usage to various end-user verticals.

  • January 2023 - Consumer electronics brand Ambrane has announced the launch of Stylo Boost Power Bank with a 40000mAH battery capacity, a 60W ultrafast charging capacity, and the capability of charging smartphones and laptops.
  • February 2023 - UBON launched a new PB-X35 Transparent Power Bank in India that stands out from other power banks in the market due to its unique transparent aesthetic. It facilitates a peak power output of 22.5 watts, allowing phones to get charged quickly and also features twin input charging connectors and a 2.0A output charging port, allowing to charge two devices simultaneously. To ensure the safety of the charger and the devices, the power bank has overheating protection, short circuit protection, and overcharge protection.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Global Power Bank Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapidly Increasing Demand for Portable Devices
    • 5.1.2 Increasing E-commerce Sales Across the World
  • 5.2 Market Restraints
    • 5.2.1 Launch of Poor Quality Power Banks
  • 5.3 Market Opportunities
    • 5.3.1 Development of Solar and Hydrogen Fuel Cell-based Power Banks

6 ANALYSIS ON POWERBANK BATTERY TYPE

  • 6.1 Lithium-ion Battery
  • 6.2 Lithium-Polymer Battery

7 MARKET SEGMENTATION

  • 7.1 By Capacity Range
    • 7.1.1 500-5999mAh
    • 7.1.2 6000-9999mAh
    • 7.1.3 10,000mAh -13000mAh
    • 7.1.4 > 13000mAh
  • 7.2 By Charging Mode
    • 7.2.1 Wired
    • 7.2.2 Wireless
  • 7.3 By Application
    • 7.3.1 Smartphone and Tablets
    • 7.3.2 Cameras
    • 7.3.3 Laptops
    • 7.3.4 Other Applications (Smart band, Wireless Headsets)
  • 7.4 By Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia Pacific
    • 7.4.4 Latin America
    • 7.4.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Xiaomi Corporation
    • 8.1.2 Lenovo Group Limited
    • 8.1.3 BBK Electronics (Realme)
    • 8.1.4 Panasonic Corporation
    • 8.1.5 Koninklijke Philips NV
    • 8.1.6 Sony Corporation
    • 8.1.7 ADATA Technology Co. Ltd
    • 8.1.8 Ambrane India Pvt. Ltd.
    • 8.1.9 Intex Technologies (India) Ltd
    • 8.1.10 Syska Mobile Accessories
    • 8.1.11 Huawei Technologies Limited

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET