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市場調查報告書

商品編碼

1603407

行動電源市場規模、佔有率、成長分析、按功率等級、按電池類型、按應用、按地區 - 行業預測，2024-2031 年

Power Bank Market Size, Share, Growth Analysis, By Power Rating (Up to 3000 mAh, between 3000 to 8000mAh), By Battery Type (Lithium ion, LI Polymer), By Application (Consumer, Commercial), By Region - Industry Forecast 2024-2031

出版日期: 2024年11月23日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球行動電源市場規模將為124億美元，從2023年的136.6億美元成長到2031年的276億美元，預測期內（2024-2031年）複合年成長率為9.23%。

由於智慧型手機用戶的增加以及遠端工作和學習的廣泛轉變，全球行動電源市場正在經歷顯著成長。全球網路普及率的提高導致電子商務需求激增，進一步加速了這一趨勢。特別是，向無線充電技術的轉變反映了消費者對便利性和效率的偏好，導致對具有此功能的行動電源的強勁需求。亞太地區處於該市場的前沿，其中印度和中國佔最大佔有率。全球智慧型手機用戶數量預計將從 2023 年的 59.3 億增加到未來幾年的 63 億，凸顯出對行動裝置的日益依賴。此外，鋰離子電池由於其高能量密度和長電池壽命而繼續在這一領域佔據主導地位。隨著市場格局的演變，由於技術進步和消費行為的變化，市場格局預計將繼續擴大。行動電源市場前景光明，重點是無線解決方案，並在亞太地區擁有強大的基礎，以滿足日益移動的世界對可攜式充電解決方案日益成長的需求。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

Anker（China）
Aukey（China）
Panasonic Corp.（Japan）
Foxconn（USA）
Xiaomi（China）
Samsung（South Korea）
RavPower（China）
ZAGG Inc.（USA）
Berkshire Hathaway（USA）
Goal Zero（USA）
Zendure（USA）
Jackery（USA）
Tronsmart（China）
Poweradd（China）
iMuto（China）
Tylt（USA）
Ugreen（China）
EasyAcc（China）
Romoss（China）
Yoobao（China）
PNY（USA）

結論和建議

簡介目錄

Product Code: SQMIG25E2040

Global Power Bank Market size was valued at USD 12.4 billion in 2022 and is poised to grow from USD 13.66 billion in 2023 to USD 27.6 billion by 2031, growing at a CAGR of 9.23% during the forecast period (2024-2031).

The global power bank market is experiencing significant growth, driven by the rising number of smartphone users and the widespread transition to remote work and learning. This trend has been further accelerated by a surge in e-commerce demand, enhanced by increasing internet penetration worldwide. Notably, the shift towards wireless charging technology has led to a robust demand for power banks equipped with this feature, reflecting consumers' preferences for convenience and efficiency. The Asia-Pacific region stands at the forefront of this market, with India and China accounting for the largest shares. The number of smartphone users globally rose from 5.93 billion in 2023 to an anticipated 6.3 billion in the following years, underscoring the growing reliance on mobile devices. Additionally, Lithium-ion batteries continue to dominate the segment, favored for their high energy density and extended battery life. As the landscape evolves, the power bank market is poised for continued expansion, driven by technological advancements and changing consumer behaviors. With the emphasis on wireless solutions and a strong foundation in the Asia-Pacific region, the future of the power bank market looks promising, catering to the increasing needs for portable charging solutions in an increasingly mobile-driven world.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Power Bank market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Power Bank Market Segmental Analysis

Global Power Bank Market is segmented by Power Rating, Battery Type, Charging Mode, Application, and region. Based on Power Rating, the market is segmented into Up to 3000 mAh, between 3000 to 8000mAh, between 8000 to 20000mAh, above 20000mAh. Market is segmented into Based on Battery Type, the market is segmented into Lithium ion, Lithium ion Polymer, and Nickel-Cadmium. Based on Charging Mode, the market is segmented into Wired and Wireless. Based on application, the market is segmented into Others), Commercial, Industrial, Others. Based on Distribution Channel, the market is segmented into Online (e-commerce) and Offline (brick & mortar). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Power Bank Market

The global power bank market is significantly driven by the ongoing digitalization across various sectors, notably e-commerce and services. This trend is leading to an increased demand for power banks, fueled by the proliferation of electronic devices utilized for diverse tasks. Additionally, the growing time spent on social media by individuals worldwide further propels the market. Social media, which initially served primarily for sharing photos and messages, has evolved into a robust platform for marketing and selling various products, including customized gifts and apparel. As a result, this shift in online behavior is creating greater opportunities and demand for reliable power solutions.

Restraints in the Global Power Bank Market

The global power bank market faces significant challenges due to the expensive recycling processes associated with lithium-ion batteries. The high costs incurred in recycling these components increase the overall expenses for manufacturers, which can subsequently lead to higher retail prices for consumers. This situation becomes particularly problematic during supply chain disruptions, as the increased financial burden may deter both manufacturers and consumers from engaging in the market. Consequently, the economic strain of recycling practices poses a substantial constraint on the growth potential of the power bank industry, as it impacts pricing strategies and consumer accessibility in the global marketplace.

Market Trends of the Global Power Bank Market

The Global Power Bank market is witnessing a significant trend towards the adoption of lithium-ion battery technology, as key manufacturers enhance product standards to mitigate safety concerns and improve performance. With higher energy density and safety profiles compared to traditional Nickel-Cadmium batteries, lithium-ion options are increasingly favored by consumers seeking reliable portable charging solutions. This shift is driven by a growing demand for efficient, compact power sources, particularly in the face of rising smartphone and electronic device usage. As innovation continues, the market is poised for sustained growth, with manufacturers focusing on sustainability and advanced features to attract environmentally conscious consumers.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Patent Analysis
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Trade Analysis
Market Attractiveness Index
Pricing Analysis

Global Power Bank Market Size by Power Rating & CAGR (2024-2031)

Market Overview
Up to 3000 mAh
Between 3001 to 8000mAh
Between 8001 to 20000mAh
Above 20000mAh

Global Power Bank Market Size by Battery Type & CAGR (2024-2031)

Market Overview
Lithium ion
Lithium ion Polymer
Nickel-Cadmium

Global Power Bank Market Size by Charging Type & CAGR (2024-2031)

Market Overview
Wired
Wireless

Global Power Bank Market Size by Application & CAGR (2024-2031)

Market Overview
Consumer electronics
Commercial
Industrial
Others

Global Power Bank Market Size by Distribution Channel & CAGR (2024-2031)

Market Overview
Online
Offline

Global Power Bank Market Size & CAGR (2024-2031)

North America, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
- US
- Canada
Europe, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Anker (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aukey (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Foxconn (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RavPower (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ZAGG Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Berkshire Hathaway (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Goal Zero (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zendure (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jackery (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tronsmart (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Poweradd (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iMuto (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tylt (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ugreen (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EasyAcc (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Romoss (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoobao (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PNY (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments