市場調查報告書
商品編碼
1569824
2030年行動電源市場預測:按電池類型、容量、能源來源、充電模式、USB埠、分銷管道、應用和地區進行的全球分析Power Bank Market Forecasts to 2030 - Global Analysis By Battery Type (Lithium-Ion Battery, Lithium Polymer Battery and Other Battery Types), Capacity, Energy Source, Charging Mode, USB Ports, Distribution Channel, Application and By Geography |
根據Stratistics MRC預測,2024年全球行動電源市場規模將達163億美元,預計2030年將達到293億美元,預測期內複合年成長率為10.3%。
行動電源是行動裝置,用於儲存電能並為智慧型手機、平板電腦和其他 USB 供電設備等電子產品充電。它們通常包含可充電鋰離子或鋰聚合物電池,並有各種尺寸和容量。此行動電源具有多個端口,可同時為不同的設備充電。它被廣泛用於無法使用傳統電源時的行動充電,使其成為旅行和日常生活使用的必備品。
根據 GSMA Intelligence 的數據,2020 年亞太地區的行動用戶數量佔全球一半以上,擁有 28 億獨立行動用戶。
智慧型手機和小工具的使用增加
智慧型手機和可攜式電子設備的普及是行動電源市場的關鍵促進因素。據 Statista 稱,到 2024 年,全球智慧型手機用戶數量預計將達到 45 億。隨著這些設備的功能變得越來越強大,消耗的電量也越來越多,對可攜式充電解決方案的需求也顯著增加。行動電源提供了一種延長設備使用時間的便捷方式,特別是對於嚴重依賴智慧型手機進行工作、通訊和娛樂的用戶而言。對行動裝置的日益依賴創造了不同消費群對行動電源的強勁需求,推動了市場成長。
品質問題
市場上充斥著不符合安全標準或不具備宣傳容量的低品質仿冒品。這些不合格的行動電源可能會損壞連接的設備並帶來過熱和爆炸等安全風險。根據美國消費品安全委員會的報告,2012年至2017年間,涉及可攜式電池供電設備的過熱或火災事故超過25,000起。劣質產品的普遍性會削弱消費者的信心,並阻止潛在買家投資行動電源。
電子商務成長
線上零售平台使消費者可以輕鬆獲得各種行動電源並根據功能和價格比較產品。根據美國商務部統計,2021年電子商務銷售額占美國零售總額的13.2%,且數字仍在持續成長。線上購買的便利性,加上詳細的產品資訊和用戶評論,可能會透過數位管道推動行動電源的銷售增加。
激烈的競爭
行動電源市場面臨激烈的競爭威脅,可能導致價格壓力和利潤率下降。隨著眾多製造商進入市場,包括知名電子品牌和新興企業,市場佔有率的競爭非常激烈。激烈的競爭也迫使企業不斷創新和差異化產品,增加研發成本。中小型企業可能難以與行銷能力更強、規模經濟更強的知名品牌競爭,可能導致市場整合。
COVID-19 大流行最初擾亂了行動電源的供應鏈和製造流程。然而,遠端工作和數位通訊的引入也在加速,增加了對行動裝置的依賴。 Gartner 的一項研究顯示,全球 88% 的組織要求或鼓勵員工在疫情期間在家工作。隨著用戶尋求確保設備不間斷的使用,這種轉變增加了對行動電源的需求。此次疫情也凸顯了做好準備的重要性,並且由於消費者優先考慮備用電源解決方案,因此可能會推動行動電源市場的長期成長。
預計電力產業在預測期內將是最大的產業
在預測期內,電氣行業預計將獲得最大的市場佔有率。依賴傳統電池技術的行動電源因其廣泛的相容性、可靠性和成本效益而在市場上佔據主導地位。這些行動電源可以為從智慧型手機到平板電腦甚至筆記型電腦的各種設備充電,使其成為消費者的多功能解決方案。電池技術的不斷改進,例如更高的能量密度和更快的充電能力,正在進一步加強電力銀行的地位。它可以為不同的設備提供多種充電,對於嚴重依賴攜帶式電子設備的用戶來說至關重要。
預計穿戴式裝置產業在預測期內的複合年成長率最高
預計穿戴式裝置領域在預測期內複合年成長率最高。智慧型手錶、健身追蹤器和耳戴式裝置等穿戴式科技市場的快速成長正在推動對專用行動電源的需求。這些設備通常配備小型電池,需要頻繁充電,增加了對緊湊型可攜式電源解決方案的需求。行動電源製造商正在開發專門針對穿戴式裝置的產品,這些產品具有外形規格小和無線充電功能。將行動電源整合到智慧背包和珠寶等穿戴式配件中也促進了該細分市場的高成長率。
預計在預測期內,亞太地區將佔據行動電源市場的最大佔有率。這一優勢主要歸因於中國和印度等國家人口眾多、智慧型手機的快速普及以及可支配收入的增加。該地區也是強大的電子產品製造地,尤其是在中國、韓國和台灣等國家/地區,為其市場領導地位做出了貢獻。此外,行動付款系統和電子商務平台在亞太國家廣泛使用,消費者嚴重依賴智慧型手機進行日常交易和活動,進一步增加了對行動電源的需求。
在預測期內,亞太地區預計將在行動電源市場呈現最高的複合年成長率。這種快速成長是由新興國家持續的數位轉型、都市化和 5G 網路擴張所推動的。日本和韓國等國家擴大採用物聯網設備和智慧家庭技術,為行動電源製造商創造了新的商機。此外,印度和印尼等國政府推動數位素養和互聯互通的舉措預計將進一步增加智慧型手機的使用,從而導致對行動電源的需求增加,從而推動該地區的高成長率。
According to Stratistics MRC, the Global Power Bank Market is accounted for $16.3 billion in 2024 and is expected to reach $29.3 billion by 2030 growing at a CAGR of 10.3% during the forecast period. A power bank is a portable device that stores electrical energy and is used to charge electronic gadgets like smartphones, tablets, and other USB-powered devices. It typically contains rechargeable lithium-ion or lithium-polymer batteries and comes in various sizes and capacities. Power banks feature multiple ports for charging different devices simultaneously. They are widely used for on-the-go charging when access to a traditional power source is unavailable, making them essential for travel and daily use.
According to GSMA Intelligence, the Asia Pacific region accounted for over half of the world's mobile subscribers in 2020, with 2.8 billion unique mobile subscribers.
Increasing smartphone and gadget usage
The proliferation of smartphones and portable electronic devices is a key driver for the power bank market. According to Statista, the number of smartphone users worldwide is expected to reach 4.5 billion by 2024. As these devices become more feature rich and power-hungry, the need for portable charging solutions has grown significantly. Power banks offer a convenient way to extend device usage time, especially for users who rely heavily on their smartphones for work, communication, and entertainment. This increasing dependence on mobile devices has created a strong demand for power banks across various consumer segments, driving market growth.
Quality concerns
The market has seen an influx of low-quality, counterfeit products that may not meet safety standards or deliver the advertised capacity. These substandard power banks can potentially damage connected devices or pose safety risks such as overheating or even explosions. According to a report by the U.S. Consumer Product Safety Commission, there were over 25,000 overheating or fire incidents involving portable battery-powered devices between 2012 and 2017. This prevalence of poor-quality products erodes consumer trust and can deter potential buyers from investing in power banks.
Growth in e-commerce
Online retail platforms have made it easier for consumers to access a wide range of power bank options and compare products based on features and prices. According to the U.S. Department of Commerce, e-commerce sales accounted for 13.2% of total retail sales in the United States in 2021, a figure that continues to grow. The convenience of online purchasing, coupled with detailed product information and user reviews, is likely to drive increased sales of power banks through digital channels.
Intense competition
The power bank market faces the threat of intense competition, which can lead to price pressures and reduced profit margins. With numerous manufacturers entering the market, including both established electronics brands and new startups, the competition for market share has become fierce. The intense competition also drives companies to constantly innovate and differentiate their products, which can increase research and development costs. Smaller players may struggle to compete with larger brands that have stronger marketing capabilities and economies of scale, potentially leading to market consolidation.
The COVID-19 pandemic initially disrupted power bank supply chains and manufacturing processes. However, it also accelerated the adoption of remote work and digital communication, increasing reliance on mobile devices. According to a survey by Gartner, 88% of organizations worldwide mandated or encouraged employees to work from home during the pandemic. This shift boosted demand for power banks as users sought to ensure uninterrupted device usage. The pandemic also highlighted the importance of preparedness, potentially driving long-term growth in the power bank market as consumers prioritize backup power solutions.
The electric segment is expected to be the largest during the forecast period
The electric segment is predicted to secure the largest market share throughout the forecast period. Electric power banks, which rely on traditional battery technology, dominate the market due to their widespread compatibility, reliability, and cost-effectiveness. These power banks can charge a wide range of devices, from smartphones to tablets and even laptops, making them versatile solutions for consumers. The continuous improvements in battery technology, such as higher energy densities and faster charging capabilities, further strengthen the position of electric power banks. Their ability to provide multiple charges for various devices makes them indispensable for users who rely heavily on portable electronics.
The wearable devices segment is expected to have the highest CAGR during the forecast period
The wearable devices segment is projected to have the highest CAGR during the extrapolated period. The rapid growth of the wearable technology market, including smartwatches, fitness trackers, and hearables, is driving the demand for specialized power banks. These devices often have small batteries and require frequent charging, creating a need for compact, portable power solutions. Power bank manufacturers are developing products specifically tailored for wearables, featuring smaller form factors and wireless charging capabilities. The integration of power banks into wearable accessories, such as smart backpacks or jewelry, is also contributing to this segment's high growth rate.
During the projected timeframe, the Asia Pacific region is expected to hold the largest market share in the power bank market. This dominance is primarily driven by the large population, rapid smartphone adoption, and increasing disposable incomes in countries like China and India. The region's strong manufacturing base for electronics, particularly in countries like China, South Korea, and Taiwan, also contributes to its market leadership. Additionally, the widespread use of mobile payment systems and e-commerce platforms in Asia Pacific countries further fuels the demand for power banks, as consumers rely heavily on their smartphones for daily transactions and activities.
Over the forecasted timeframe, the Asia Pacific region is anticipated to exhibit the highest CAGR in the power bank market. This rapid growth is fueled by the ongoing digital transformation in emerging economies, increasing urbanization, and the expansion of 5G networks. The rising adoption of IoT devices and smart home technologies in countries like Japan and South Korea is creating new opportunities for power bank manufacturers. Moreover, government initiatives promoting digital literacy and connectivity in countries like India and Indonesia are expected to further boost smartphone usage and, consequently, the demand for power banks, contributing to the region's high growth rate.
Key players in the market
Some of the key players in Power Bank Market include Xiaomi Corporation, Lenovo Group Limited, Anker Innovations, Panasonic Corporation, Samsung SDI, Sony Corporation, LG Energy Solution, AUKEY, RAVPower, ADATA Technology Co. Ltd., Ambrane India Pvt. Ltd., Intex Technologies, Syska, Huawei Technologies Limited, Microsoft Corporation, ASUSTeK Computer Inc., Zendure, and Mophie (Zagg Inc.).
In September 2024, Anker Innovations, a global leader in consumer technology products, announced and showcased a new lineup of products from its broad brand portfolio, including Anker, Anker SOLIX, Soundcore, Nebula, and Eufy, to kick off the IFA 2024 trade show in Berlin, Germany. Additionally, Anker provided updates on its global ESG initiatives and highlighted its tremendous growth in the European market.
In June 2024, LG Energy Solution announced it signed a Memorandum of Understanding (MoU) with Analog Devices, Inc. (ADI), a global semiconductor leader, to strengthen the competitiveness of its battery management total solution (BMTS). Through the MoU, the companies have agreed on a two-year joint effort through which ADI will supply high-performance battery management integrated circuit (BMIC), and the two companies will co-develop algorithms that could precisely measure the internal temperatures of EV battery cells. This is expected to lead up to the development of advanced fast-charging technologies.
In January 2024, Xiaomi Launched the Ultra-Thin Power Bank with 10mm thickness and 5,000mAh capacity. It supports 20W output and 18W input.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.