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市場調查報告書
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1642977

無線揚聲器：市場佔有率分析、產業趨勢與成長預測（2025-2030 年）

Wireless Speaker - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

無線揚聲器市場規模預計在 2025 年為 421.3 億美元，預計到 2030 年將達到 1,203.5 億美元，預測期內（2025-2030 年）的複合年成長率為 23.36%。

無線揚聲器-市場-IMG1

智慧家庭領域的投資增加、對可攜式揚聲器的偏好日益成長以及無線揚聲器領域的產品創新不斷增加是推動無線揚聲器普及的一些關鍵因素。由於調查市場的產品創新率較高，目前大多數無線揚聲器的價格都較實惠。無線揚聲器的使用十分方便，這進一步創造了研究市場的機會。

關鍵亮點

  • 主要受語音助理趨勢推動的全球智慧音箱日益流行，也進一步推進了無線音箱的發展空間。近年來，千禧世代用戶對揚聲器市場投入的增加以及對便利、便攜設備的偏好，迫使全球揚聲器製造商從有線揚聲器轉向無線技術。最初，大多數市場供應商的目標客戶都是喜歡隨身攜帶揚聲器播放音樂的千禧世代用戶。谷歌和亞馬遜等公司最近擴大瞄準這一客戶群。市場上的供應商還提供防潑水、防水等附加功能來吸引更多客戶。
  • 目前，藍牙音箱在許多地區佔據較大的市場佔有率，但趨勢正主要轉向Wi-Fi音箱。許多客戶表示，延遲、可靠性、直接網路連線和多種模式等特點是 Wi-Fi 揚聲器相對於藍牙的優勢。 Sonos 等公司銷售的 Wi-Fi 揚聲器支援高達 16 位元深度、1,536kbps 的位元率和 48kHz 的取樣率的音頻，高於 CD 品質等級。由 60 多家電子公司組成的無線揚聲器音訊協會 (WiSA) 等舉措正在推動無線揚聲器和高解析度音訊的標準化，進一步刺激市場的產品創新。
  • 此外，藍牙連接領域正在進行各種創新，以進一步提高品質和隱私。例如，2022年3月，Sonos升級了其藍牙音箱。新款 Sonos Roam SL 移除了原始 Sonos Roam 揚聲器的麥克風，這意味著用戶無法用語音控制它，也無法用它來管理其他智慧家庭設備。
  • Sonos 等市場供應商最近推出了 Sonos Radio，這是一個免費的、廣告支援的串流廣播體驗。這也推動了對無線揚聲器的需求。 Google Home Max、Amazon Echo Dot 第三代、JBL Link 10 都是搭載AI技術的無線智慧音箱。去年，終端用戶在支援虛擬助理的無線揚聲器上的支出預計將超過 35 億美元。
  • 此外，Dixon Technologies 最近與以開發 boAt 穿戴式電子產品而聞名的 Imagine Marketing 簽署了一項協議，以生產雙無線揚聲器。 Dixon 將在其位於北方邦諾伊達的製造工廠生產該產品。這些新興市場的發展預計將為市場成長提供進一步的動力。
  • COVID-19 對市場產生了重大影響。中國、印度、韓國、台灣和日本等擁有大量無線揚聲器原料製造商的亞洲國家遭遇了封鎖，生產計畫被打亂。由於全球大部分經濟處於封鎖狀態，交貨僅限於必需品，隨著企業重新評估其收益目標，銷售額下降。然而，在許多國家，封鎖措施放鬆後，智慧家庭細分產品的需求增加。

無線揚聲器市場趨勢

藍牙無線揚聲器可望佔據市場佔有率

  • 過去幾年，無線揚聲器的需求和普及推動了對藍牙揚聲器的需求。這一趨勢可以歸因於這些經濟實惠設備的普及以及消費者對智慧行動裝置的偏好。真正無線連接（TWS）日益流行的趨勢，允許用戶將兩個藍牙揚聲器連接在一起以使輸出功率加倍，正在推動藍牙揚聲器的普及，主要是在千禧世代。多房間無線揚聲器無需依賴電話或電腦即可直接連接到網際網路，但防止電話、電子郵件和其他通知中斷播放對藍牙揚聲器來說是一個挑戰。
  • 此外，內建 Chromecast 的揚聲器也對藍牙揚聲器的需求構成威脅，因為它們允許用戶立即將音樂、廣播和播客從行動裝置傳輸到揚聲器。與藍牙不同，內建 Chromecast 揚聲器可透過 Wi-Fi 運作，因此您可以同時將多個裝置連接到揚聲器，並在家中的任何地方控制正在播放的內容。持續的產品創新和進步支撐了藍牙音箱市場的發展。這些侵犯包括開發防水揚聲器、更長電池壽命的多設備連接等等。
  • 此外，鋰​​離子電池的進步極大地幫助了可攜式揚聲器市場，因為它可以提供更長的播放時間而無需頻繁充電。行動電源和快速充電技術解決了充電問題並減輕了揚聲器的重量，從而促進了需求。
  • 不斷的產品創新和進步推動著藍牙音箱市場的發展。例如，2022年2月，華為發布了一款新的可攜式藍牙音箱。華為Sound Joy 是該公司首款可攜式藍牙揚聲器。這款揚聲器防塵防水達到 IP67 標準，可在最深 1 公尺的水中浸泡 30 分鐘。有兩種顏色可供選擇：綠色和黑色。
  • 此外，2022 年 2 月，Mivi 更新了其 Octave 無線揚聲器系列，並推出了 Octave 3 藍牙揚聲器。它有四種鮮豔的顏色：灰色、紅色、藍色和綠色。 Mivi 的 Octave 是一系列無線揚聲器。因此，新款 MiviOctave 3 採用圓柱形外型和設計，是耳機的延伸，可輸出 16W 的聲音，並提供 360° 全方位聲音體驗。
  • 藍牙也是全球無線揚聲器和娛樂設備最廣泛使用的無線技術標準之一。據藍牙技術聯盟稱，去年全球藍牙音訊設備的出貨量預計將達到 13 億台。預計五年後年出貨量將達18億台。無線耳機、無線揚聲器和車載系統是藍牙音訊設備的典型應用。

預計北美將佔很大佔有率

  • 預計北美將佔據無線揚聲器市場的大部分佔有率。技術的突破推動了無線揚聲器的進步，可以大大提高各種應用的準確性。
  • 美國是可攜式揚聲器的早期採用者，部分原因是智慧型手機和其他行動裝置的廣泛採用以及線上音樂和視訊串流的早期普及。根據美國唱片協會統計，美國付費訂閱串流音樂銷量從去年的7,300萬張成長了13%，達到8,200萬張。
  • 根據美國人口普查局的數據，2022年1月美國智慧型手機銷售額將增加17億美元，使2022會計年度的總銷售額達到747億美元。此類智慧型手機的發展可能會進一步加速市場的發展。
  • 為了滿足此類無線揚聲器的需求，藍牙技術的廣泛採用進一步加強了市場需求。在日本最常用的揚聲器是索尼、飛利浦、松下和Bose。此外，美國也為總部位於北美的 Bose 等公司創造了可觀的收益。對於索尼公司和三星集團等總部位於亞太地區的公司來說，美國提供了有利可圖的擴張機會。這是由於技術發展迅速以及智慧家庭的區域普及率高。
  • 此外，Bose 公司最近在美國推出了 Bose Smart Soundbar 900。 Bose Smart Soundbar 900 支援多房間 Wi-Fi 音樂串流與 AirPlay 2。新款 Bose Smart Soundbar 900 取代了 Bose Smart Soundbar 700，也與 Amazon Alexa 和 Google Assistant 相容。

無線揚聲器產業概況

由於消費者需求的變化迫使企業進行創新以吸引更多消費者，無線揚聲器市場呈現細分化。這個市場競爭逐年激烈，各公司推出越來越多的產品來吸引消費者。市場參與企業包括索尼公司、哈曼國際工業公司、Bose 公司、Sonos 公司和亞馬遜公司。

  • 2022 年 7 月 - 索尼電子推出三款新機型，擴大了其可攜式揚聲器產品線：功能強大、高品質的 SRS-XG300 以及 SRS-XE300 和 SRS-XE200，它們由於採用線形擴散器而提供了更大的聆聽區域。這三種型號都是可攜式的，因此您可以在任何地方享受它們。
  • 2022 年 7 月-三星電子澳洲公司推出了「派對音訊」類別。該產品系列包括三款 Sound Tower 產品：MX-ST90B、MX-ST50B 和 MX-ST40B。音響塔是休閒聚會、卡拉 OK 之夜和花園派對的完美娛樂中心，可提供可攜式、均勻擴散的雙向聲音，並配有 LED 燈。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 工業影響評估

第5章 市場動態

  • 市場促進因素
    • 無線可攜式揚聲器的使用增加
    • 智慧家庭領域的需求不斷成長
  • 市場限制
    • 訊號干擾導致音質劣化

6. 技術概況、政府監管和認證

第 7 章 市場區隔 市場區隔

  • 按連線類型
    • Bluetooth
    • Wi-Fi（含組合揚聲器，不含智慧揚聲器）
    • 智慧音箱
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第8章 競爭格局

  • 公司簡介
    • Bose Corporation
    • Samsung Electronics Co. Ltd（Harman International Industries Inc.）
    • Sonos Inc.
    • Sony Corporation
    • Amazon.com Inc.
    • Beats Electronics LLC（Apple Inc.）
    • Koninkluke Philips NV
    • Logitech International
    • Panasonic Corporation
    • Pioneer Electronics Inc.
    • Bang & Olufsen
    • LG Electronics Inc.
    • Google LLC
    • Baidu Inc
    • Xiaomi Corporation

第9章投資分析

第10章：市場的未來

簡介目錄
Product Code: 68821

The Wireless Speaker Market size is estimated at USD 42.13 billion in 2025, and is expected to reach USD 120.35 billion by 2030, at a CAGR of 23.36% during the forecast period (2025-2030).

Wireless Speaker - Market - IMG1

The growing investment in the smart home segment, increasing preference for portable speakers, and increasing product innovations in the wireless speaker segment are some of the major factors driving the adoption of wireless speakers. Due to the high rate of product innovation in the studied market, most wireless speakers now come at affordable prices. They are convenient to use, which is further creating opportunities in the studied market.

Key Highlights

  • The growing trend of smart speakers globally, mainly due to the trending feature of voice assistants, is further developing space for wireless speakers. In recent years, the growing investment by millennial users in the speakers market and their preference for convenient and easy-to-carry devices have forced global speaker manufacturers to shift to wireless technology from wired speakers. Initially, most market vendors target millennial users who like to carry their speakers around while playing music. Companies like Google and Amazon have been increasingly targeting this customer base recently. Market vendors also provide additional features such as splash resistant or water-resistant to attract more customers.
  • Although, presently, Bluetooth speakers account for a significant market share in many regions; however, the trend is mainly shifting toward Wi-Fi speakers. Features like latency, reliability, direct connection to the internet, and multiple modes are some of the advantages of Wi-Fi speakers over Bluetooth reported by many customers. Companies like Sonos are selling Wi-Fi speakers that support audio up to 16-bit depth, 1,536kbps bitrate, and 48 kHz sample rates above the CD-quality level. An initiative like the Wireless Speaker and Audio Association (WiSA), consisting of more than 60 electronics companies, promotes standards and high-resolution audio across wireless speakers, further supporting product innovation in the market.
  • Furthermore, various technological innovations are witnessed in the Bluetooth connectivity space to enhance quality and privacy further. For instance, in March 2022, Sonos upgraded its bluetooth speaker. The new Sonos Roam SL removes the microphones from the original Sonos Roam speaker, which means the user won't control it with voice or use it to manage other smart home devices.
  • Market vendors like Sonos recently launched Sonos Radio, a free, ad-supported streaming radio experience that brings 60,000 global stations to the sound system. This is also driving the demand for wireless speakers. Google Home Max, Amazon Echo Dot 3rd Gen and JBL Link 10 are some wireless smart speakers with AI technology. It was expected that end-user spending on virtual personal assistant-enabled wireless speakers would be estimated to cross USD 3.5 billion last year.
  • Furthermore, recently, Dixon Technologies signed an agreement with Imagine Marketing, the famous boAt wearable electronics developer, to manufacture twin wireless speakers. Dixon will manufacture the products at its manufacturing facility in Noida, Uttar Pradesh. Establishing such developments will further drive market growth.
  • COVID-19 impacted the market significantly. Asian countries such as China, India, South Korea, Taiwan, and Japan, which have a significant presence of manufacturers of the raw materials used in wireless speaker manufacturing, experienced lockdowns and disrupted production schedules. The sales were down as the lockdown in most global economies resulted in deliveries limited to essentials and companies revising their revenue targets. However, in many countries, the smart home segment products witnessed increased demand after the ease of the lockdown.

Wireless Speaker Market Trends

Bluetooth Wireless Speakers are Expected to Hold the Major Share

  • The need and popularity of wireless speakers bolstered the demand for Bluetooth speakers over the past few years. This trend can be attributed to the greater availability of these affordable devices and the consumer preference for smart portable devices. The growing trend of True Wireless Connectivity (TWS), where one can connect two Bluetooth speakers and double the output, is mainly driving the adoption of Bluetooth speakers among millennials. Although multiroom wireless speakers connect directly to the internet instead of relying on a phone or computer, preventing calls, texts, and other notifications from interrupting playback has posed a challenge to Bluetooth speakers.
  • Moreover, Chromecast built-in speakers have also threatened the demand for Bluetooth speakers, as they can instantly stream music, radio, or podcasts from a mobile device to speakers. Unlike Bluetooth, Chromecast's built-in speakers work over Wi-Fi to connect multiple devices to speakers simultaneously and control what's playing from anywhere in the house. Nevertheless, constant product innovations and advancements have sustained the market for Bluetooth speakers. These encroachments include developing water-resistant speakers to connect more than one device with considerable battery life.
  • Furthermore, the evolution of lithium-ion batteries helped the portable speaker market immensely by offering more extended playtime without frequent charging. Power banks and quick charging technology assisted in fueling the demand by addressing charging concerns and reducing the weight of speakers.
  • Constant product innovations and advancements have sustained the market for Bluetooth speakers. For instance, in February 2022, Huawei announced its new portable Bluetooth speaker. The Huawei Sound Joy is the company's first portable Bluetooth speaker. The speaker is IP67-rated, dustproof, and water-resistant for 30 minutes at a depth of one meter. The speakers are offered in two colors, green and black.
  • Furthermore, in February 2022, Mivi announced updating the Octave wireless speaker series with the Octave 3 Bluetooth speaker. Grey, Red, Blue, and Green are the four vibrant color possibilities. Mivi'sOctave is a series of wireless speakers. As a result, the new MiviOctave 3 is an extension capable of producing 16W of sound and experiencing 360° Omnidirectional sound due to its cylindrical shape and design.
  • In addition, Bluetooth is one of the most widely used wireless technology standards for wireless speakers and entertainment devices globally. According to Bluetooth SIG, annual Bluetooth audio device shipments worldwide were expected to reach 1.3 billion units last year. Annual shipments are expected to reach 1.8 billion units in five years. Wireless headsets, wireless speakers, and in-car systems are typical applications for Bluetooth-enabled audio devices.

North America is Expected to Hold Major Share

  • North America is expected to hold a prominent share of the wireless speaker market. Technological breakthroughs have assisted the advancement of wireless speakers that can significantly improve accuracy in various applications.
  • The United States had marked the beginning of the early use of portable speakers, owing to increased penetration of smartphones and other mobile devices and the availability of online music and video streaming at the earliest. According to the Recording Industry Association of America, the paid subscription streaming music revenue in the United States increased from 82 million recently, up 13% compared with 73 million in the previous year.
  • In January 2022, according to the U.S. Census Bureau, a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States for a sum of 74.7 billion U.S. dollars in sales in FY 2022. Such developments in smartphones may further drive market growth.
  • In support of this demand for wireless speakers, the extensive use of Bluetooth technology further strengthens the market demand. Sony, Philips, Panasonic, and Bose are the most used speakers in the country. Furthermore, for companies like Bose based out of North America, the United States generates significant revenues. For companies like Sony Corporation and Samsung Group that are out of the Asian-Pacific region, the United States offers a lucrative opportunity for expansion. This is due to rapid technological developments and higher regional smart home penetration.
  • Furthermore, Bose Corporation recently launched Bose Smart Soundbar 900 in the United States. The Bose Smart Soundbar 900 supports multi-room Wi-Fi music streaming and AirPlay 2. The new Bose Smart Soundbar 900, marketed as a replacement for the Bose Smart Soundbar 700, also supports Amazon's Alexa and Google Assistant.

Wireless Speaker Industry Overview

The wireless speaker market is fragmented, as changing consumer demands push companies to innovate to attract more consumers. The competition in this market has intensified over the years, with companies launching many products to attract consumers. Some of the market players are Sony Corporation, Harman International Industries, Bose Corporation, Sonos Inc., and Amazon.com Inc.

  • July 2022 - Sony Electronics Inc. expanded its portable speaker lineup with three unique models: the SRS-XG300, which features powerful and high-quality sound, and the SRS-XE300 and SRS-XE200, which feature a larger listening area from the Line-Shape Diffuser. All three models are portable, permitting users to enjoy them wherever they go.
  • July 2022 - Samsung Electronics Australia has launched the "party audio" category by introducing its Sound Tower series of multi-purpose speakers. The Sound Tower MX-ST90B, MX-ST50B, and MX-ST40B are among the three products in the lineup. The Sound Tower is an ideal entertainment hub for casual gatherings, karaoke nights, and garden parties, with a bi-directional sound that disperses evenly and is complemented by LED lights while remaining portable.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of COVID-19 impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Usage of Wireless Portable Speakers
    • 5.1.2 Growing Demand in Smart Home Segment
  • 5.2 Market Restraints
    • 5.2.1 Signal Interference that Causes Degradation in the Sound Quality

6 TECHNOLOGY SNAPSHOT AND GOVERNMENT REGULATIONS AND CERTIFICATIONS

7 MARKET SEGMENTATION

  • 7.1 By Connectivity Type
    • 7.1.1 Bluetooth
    • 7.1.2 Wi-Fi (Incl. Combo Speakers and Excl. Smart Speakers)
    • 7.1.3 Smart Speakers
  • 7.2 By Geography
    • 7.2.1 North America
    • 7.2.2 Europe
    • 7.2.3 Asia-Pacific
    • 7.2.4 Latin America
    • 7.2.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Bose Corporation
    • 8.1.2 Samsung Electronics Co. Ltd (Harman International Industries Inc.)
    • 8.1.3 Sonos Inc.
    • 8.1.4 Sony Corporation
    • 8.1.5 Amazon.com Inc.
    • 8.1.6 Beats Electronics LLC (Apple Inc.)
    • 8.1.7 Koninkluke Philips NV
    • 8.1.8 Logitech International
    • 8.1.9 Panasonic Corporation
    • 8.1.10 Pioneer Electronics Inc.
    • 8.1.11 Bang & Olufsen
    • 8.1.12 LG Electronics Inc.
    • 8.1.13 Google LLC
    • 8.1.14 Baidu Inc
    • 8.1.15 Xiaomi Corporation

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET