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市場調查報告書
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1643015

智慧信標：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Smart Beacon - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預測期內，智慧信標市場預計將以 54.05% 的複合年成長率成長

智慧信標-市場-IMG1

關鍵亮點

  • 對可用於分析當前人口趨勢的空間資料的需求日益成長，這推動了市場的成長，目前該市場正在針對各種應用進行研究。信標技術在高等教育中最廣泛的用途之一是用於出席監控等行政業務。透過信標監控出勤可提高效率並節省時間。它還允許用空間和自動檢測的出勤資訊取代實體出勤單。
  • 全球化和汽車產業需求的不斷成長正在成為市場發展的主要驅動力。為了加強競爭，人們更加重視商業智慧，分析中對空間資料的使用越來越多，對室內導航智慧信標的需求不斷增加，以及工業化程度不斷提高，這些都可能促進市場成長。
  • 此外，透過在真實地理區域周圍創建虛擬邊界並與該區域內的用戶通訊，參與企業正專注於利用先進的地理圍欄技術和空間資料進行創新，以擴大受眾覆蓋範圍，並在其智慧連接平台上捕獲數十萬個興趣點周圍的遠程資訊。
  • 缺乏資訊和技術技能阻礙了市場擴張。技術障礙、互通性問題以及低功耗藍牙技術有限的感應能力可能會進一步減緩市場發展的步伐。新興市場的巨大技術限制以及日益成長的安全和隱私問題可能對市場擴張構成進一步的挑戰。
  • 在新冠疫情期間，許多零售商店關閉，各終端用戶產業停工，阻礙了市場發展。疫情過後，隨著商店重新開業以及各類終端用戶活動的恢復，市場蓬勃發展。隨著行動應用的持續成長，市場仍在進一步擴大。

智慧信標市場趨勢

零售終端用戶市場預計將佔據主要市場佔有率

  • 隨著零售業的興起，智慧型手機徹底改變了人們的購物方式。零售商現在正在利用一種名為 Beacon 技術的基於位置的近距離行銷解決方案來改善客戶體驗、增加收益並提高業務效率。
  • 信標技術（低功耗藍牙 (BLE) 信標）對於創建有凝聚力的線上和店內體驗非常有效。透過追蹤商店內的顧客活動，零售商可以根據顧客瀏覽的產品提供有針對性的優惠和折扣。
  • 近距離信標可以追蹤顧客的位置，讓零售商在適當的時間發送相關的、客製化的訊息。例如，當顧客進入零售店時，藍牙信標可以向他們致意，或者如果消費者位於百貨公司的某個特定區域，藍牙信標可以觸發與該區域相匹配的優惠。
  • 在零售中使用智慧信標可以讓企業更了解他們的客戶。零售信標可以記錄消費者何時購物、在商店停留多長時間以及通常購買什麼等資訊。公司可以利用這些資料來改善他們的信標行銷工作和店內改進。
  • 大型商店可能難以導航，但零售信標可以引導消費者找到他們想要的商品。例如，蓋特威克機場使用數百個信標提供機場導航和擴增實境尋路服務，引導旅客前往機場航站大樓內的指定位置。類似地，塔吉特也在使用近距離信標，透過繪製路線來幫助消費者在應用程式內購物清單中找到商品。
  • 隨著世界各地零售店數量的增加，智慧信標的使用也將增加。據美國農業部對外農業服務局稱，到2022年，印度將有約1,300萬家傳統零售雜貨店。自 2013 年以來，這種零售模式一直保持強勁持續發展，現已涵蓋雜貨店和街角小店。而且，這種超級市場店面設計佔了雜貨零售業務的很大一部分。相比之下，同一時期該領域的現代零售商在全國擁有約 8,400 家門市。

亞太地區可望成為成長最快的市場

  • 隨著信標技術在印度和澳洲被廣泛應用，預計亞太地區將顯著成長。該區域市場仍處於發展初期，潛力巨大。
  • 預計全部區域有組織的零售業的成長將為智慧信標業務創造新的可能性。可支配收入的增加、生活水準的提高、消費主義的興起、技術的影響以及國際商人的到來，正在刺激全部區域有組織的零售業的擴張。
  • 此外，隨著信標技術讓零售店變得更加智慧，該地區的超級市場、百貨公司、大賣場和折扣店對信標技術的需求可能會成長。
  • 信標正在成為企業創新和數位行銷策略的重要組成部分，使產業能夠在服務客戶的同時進行業務分析。信標有助於收集與情境相關的客戶資料，以改善促銷優惠和行銷。場館所有者和運動隊可以利用信標在鄰近舉措中透過衝動購買和贊助整合來創造新收入。
  • 印度等國家在亞太地區各地的體育場舉行多場板球比賽。這些信標可以放置在體育場內建築物和區域內的各個位置，並透過其獨特的藍牙訊號覆蓋最遠 75 公尺的特定區域，讓到場球迷的智慧型手機或穿戴式裝置能夠與信標通訊並識別他們的座位。
  • 此外，印度的購物中心開發商正在尋找正確的技術解決方案，購物中心中的幾家零售連鎖店成功部署了信標等技術。

智慧信標產業概覽

智慧信標市場高度細分，主要參與者包括 Aruba Networks（Hewlett Packard Enterprise Development LP）、HID Global Corporation、Leantegra Inc.、Cisco Systems Inc. 和 Kontakt.io Inc.。市場參與企業正在採用夥伴關係、合併和收購等策略來增強其產品供應並獲得永續的競爭優勢。

  • 2022 年 8 月 - 可信賴身分驗證和 RFID 追蹤解決方案的全球領導者之一 HID Global 宣布，比利時國家鐵路公司 NMBS/SNCB 已成功部署即時定位服務平台，使用 HID BEEK 低功耗藍牙 (BLE) 信標精確監控火車位置並確保準時出發。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查結果
  • 調查前提
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 市場促進因素
    • 人口趨勢分析對空間資料的需求日益增加
    • 智慧信標在物流和運輸領域的應用日益廣泛
  • 市場限制
    • 建構信標解決方案需要很高的技能水平
    • 零售業越來越傾向實體門市轉向線上平台
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 工業影響評估

第5章 市場區隔

  • 依標準類型
    • iBeacon
    • Eddystone
    • 其他標準類型
  • 連結性別
    • Bluetooth Low Energy
    • Wi-Fi
    • 其他連接
  • 按最終用戶
    • 零售
    • 運動的
    • 運輸和物流
    • 建造
    • 航空
    • 醫療
    • 車
    • 其他
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 日本
      • 澳洲
      • 韓國
      • 其他亞太地區
    • 其他

第6章 競爭格局

  • 公司簡介
    • Aruba Networks（Hewlett Packard Enterprise Development LP）
    • HID Global Corporation
    • Leantegra Inc.
    • Cisco Systems Inc.
    • Kontakt.io Inc.
    • Gimbal Inc.
    • Accent Systems
    • Sensoro Co. Ltd
    • Jaalee Technology
    • Fujitsu Components Asia Pte Ltd

第7章投資分析

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 69120

The Smart Beacon Market is expected to register a CAGR of 54.05% during the forecast period.

Smart Beacon - Market - IMG1

Key Highlights

  • The increasing need for spatial data, which can be used to analyze the current demographic trend, is driving the growth of the market studied in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information.
  • Increasing globalization and demand from the automobile sector will emerge as key market development drivers. Increasing emphasis on business intelligence to achieve a competitive edge, increased usage of spatial data in analytics, rising demand for smart beacons for indoor navigation, and expanding industrialization would contribute to the market's growth.
  • Moreover, by creating virtual perimeters around real-world geographic areas to communicate with users in those areas, players are focused on innovating advanced geofence technology and spatial data for increasing the audience reach and capturing telematics around hundreds of thousands of points of interest in the smart connect platform.
  • The lack of information and technological skills will hamper the market's expansion. Technical obstacles, interoperability concerns, and bluetooth low energy technology's restricted sensing capabilities may slow the market's development pace even more. Large-scale technology restrictions in developing nations, and increased security and privacy concerns, may further challenge market expansion.
  • During the COVID-19 Pandemic, the market is hampered due to the closure of many retail stores and the close of various end-user industries. Post-pandemic, the market is growing rapidly with the reopening of stores and resuming of various end user activities. With the increased mobile penetration, the market is propelling further.

Smart Beacon Market Trends

Retail End-User Segment is Expected to Hold Significant Market Share

  • Owing to the increasing growth in retail sales, smartphones have entirely revolutionized how people shop. Retailers are now utilizing the location-based proximity marketing solution called Beacon technology to improve the customer's experience, drive revenue, and increase operational efficiency.
  • Beacon technology (Bluetooth low energy (BLE) beacons) is incredibly effective for creating a cohesive online and in-store experience. By tracking a customer's in-store movement, retailers can deliver targeted information and discounts depending on which products the customer is perusing.
  • Since proximity beacons track client positions, merchants may deliver highly relevant and tailored messages at approximately the appropriate time. For example, greeting a customer as they enter the retail store, or if a consumer is in a specific department store section, the bluetooth beacon can activate offers matched with that area.
  • Using smart beacons in retail allows companies to learn more about their customers. Retail beacons can record information such as when consumers shop, how long they stay in the store, and what they generally purchase. This data may be used by businesses to improve their beacon marketing efforts and make in-store improvements.
  • Large stores might be difficult to navigate, but retail beacons can help by directing shoppers to their desired items. For example, Gatwick Airport uses hundreds of beacons to provide interior navigation and augmented reality wayfinding service that directs travelers to specified places across the airport terminal. Similarly, Target leverages proximity beacons to assist shoppers in finding products on their in-app shopping lists by mapping paths for them.
  • The increase in the number of retail stores across the globe increases the usage of smart beacons. According to USDA Foreign Agricultural Service, In 2022, around 13 million traditional retail grocery stores in India. Since 2013, this retail model has had strong and continuous development, including kiranas or corner shops. Additionally, this supermarket store design accounts for a sizable percentage of the retail grocery business. In comparison, modern merchants in this sector have around 8.4 thousand stores across the country over the same period.

Asia Pacific is Expected to be the Fastest Growing Market

  • The Asia Pacific region is expected to witness significant growth due to the increasing traction of the beacon technology in India and Australia for various applications. The market is still developing and has much potential in this region.
  • The growth of the organized retailing industry across the region is expected to create new potential for the smart beacon business. An increase in disposable income, a higher living standard, the rise of consumerism, technological influence, and the arrival of international merchants fuel the expansion of the organized retail business across the region.
  • Additionally, as beacon technology makes organized retail outlets smarter, demand for beacon technology would likely expand in the region's supermarkets, department stores, hypermarkets, and discounters.
  • Beacons are becoming vital to enterprises' technical innovation and digital marketing strategy, allowing industries to create corporate analytics while serving customers. They aid in collecting contextually relevant customer data, improving the accuracy of promotional offers and marketing. Beacons can be utilized by venue owners and sports teams in proximity-based initiatives to generate new income through impulsive purchases and sponsor integrations.
  • Countries like India conduct much cricket matches in the Asia Pacific region in the stadium. Beacons can be placed at various locations within a structure or an area within a stadium to cover specific zones extending up to 75 meters with unique Bluetooth signals, allowing a participating fan's smartphone or wearable device to communicate with it and thereby identify their seat.
  • Moreover, mall developers in India have found appropriate technology solutions, and several retail chains in malls have successfully implemented technologies, such as beacons.

Smart Beacon Industry Overview

The smart beacon market is highly fragmented with the precence of major players like Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Leantegra Inc., Cisco Systems Inc., and Kontakt.io Inc. Players in the market are adopting strategies such as partnerships, megers and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • August 2022 - HID Global, one of the global leaders in trusted identity and RFID tracking solutions, announced that the Belgian national railway company, NMBS/SNCB, has successfully deployed a real-time location service platform with HID BEEKs Bluetooth Low-Energy (BLE) beacons to accurately monitor train location and ensure on-time departures.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Need for Spatial Data to Analyze Demographic Trend
    • 4.2.2 Rising Adoption of Smart Beacons in Logistics and Transportation
  • 4.3 Market Restraints
    • 4.3.1 Requirement of High Skill for the Creation of Beacon Solution
    • 4.3.2 Increasing Trend toward Offline Stores for Opting Online Platforms in Retail Sector
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 By Standard Type
    • 5.1.1 iBeacon
    • 5.1.2 Eddystone
    • 5.1.3 Other Standard Types
  • 5.2 By Connectivity
    • 5.2.1 Bluetooth Low Energy
    • 5.2.2 Wi-Fi
    • 5.2.3 Other Connectivity
  • 5.3 By End-User
    • 5.3.1 Retail
    • 5.3.2 Sports
    • 5.3.3 Transportation and Logistics
    • 5.3.4 Construction
    • 5.3.5 Aviation
    • 5.3.6 Healthcare
    • 5.3.7 Automotive
    • 5.3.8 Other End-Users
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Aruba Networks (Hewlett Packard Enterprise Development LP)
    • 6.1.2 HID Global Corporation
    • 6.1.3 Leantegra Inc.
    • 6.1.4 Cisco Systems Inc.
    • 6.1.5 Kontakt.io Inc.
    • 6.1.6 Gimbal Inc.
    • 6.1.7 Accent Systems
    • 6.1.8 Sensoro Co. Ltd
    • 6.1.9 Jaalee Technology
    • 6.1.10 Fujitsu Components Asia Pte Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS