智慧信標市場:現狀分析與未來預測 (2024年～2032年)

Smart Beacon Market: Current Analysis and Forecast (2024-2032)

出版日期: 2025年01月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於個人化行銷需求的增加、物聯網採用的不斷增加以及各行各業對基於位置的服務的需求不斷增長，智慧信標市場預計在預測期內將以 27.4% 的強勁複合年增長率增長。智慧信標正在幫助改變各種產業，包括零售店、購物場所、醫院和交通運輸。企業正在使用智慧信標技術來創造更好的客戶體驗，同時獲得客戶參與度並實現更好的營運。 Gimbal 和 Beaconinside 對新創公司的投資改變了近距離行銷和資產追蹤的使用方式，擴大了他們在該領域的影響力。

由於中國和印度的許多人使用數位設備並擁有智慧型手機，亞太地區 (APAC) 將引領智慧信標市場的成長。中國的智慧城市項目和印度零售業的成長正在推動智慧信標設備的使用。東南亞國家正在尋求利用信標來增強其交通、物流和旅遊能力，為市場進入者開闢了許多新的可能性。東南亞國家正在利用信標來改善交通、物流、旅遊等，為市場參與者開闢了新的可能性。

智慧信標市場按標準類型細分為 iBeacon、Eddystone 和其他。 iBeacon 部門佔據智慧信標市場的大部分佔有率，預計在預測期內將呈現顯著成長。推動採用 iBeacon 技術的關鍵優勢是它能夠提供低成本、準確的接近通知，同時在零售和行銷場景中節省能源。這些功能可以加強客戶關係、增加銷售並最終提高您的購物體驗品質。 iBeacons 可以連接到任何設備，並且可以在包括零售和旅遊在內的多個垂直領域快速設置，這使得它們在交通和酒店環境中極受歡迎。

智慧信標市場根據最終用戶細分為零售和酒店、運輸和物流、醫療保健、銀行、金融服務和保險（BFSI）等。預計預測期內零售和酒店業將顯著增長。隨著企業尋求更好的客戶體驗和基於位置的營運技術，零售和酒店業正在引領智慧信標市場的成長。當顧客在店內時，零售商正在使用信標向他們的手機發送購物促銷訊息。使用信標，飯店可以簡化入住流程、引導客人進入房間並提供個人化服務，讓客人住得更舒適。世界各地的企業都在採用智慧信標技術，因為他們的數位轉型和客戶忠誠度目標依賴於他們在當今的數位世界中的競爭力。

智慧信標市場分為硬體、軟體和服務。硬體目前是智慧信標市場最大的部分。市場對適用於多個行業的經濟實惠、可擴展的近距離解決方案的需求不斷增長，推動了智慧信標硬體市場的發展。企業越來越依賴定位服務來更好地服務客戶，從而對可靠的低功耗藍牙 (BLE) 信標硬體產生了強勁的需求。信標提供即時設備連接，將特殊內容、警報和促銷訊息直接傳遞給使用者。信標硬體的成本持續下降，同時電池效能和傳輸範圍不斷提高。

為了更了解智慧信標產業的市場採用情況，我們根據北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度、澳洲和亞太其他地區）和世界其他地區的全球影響力對市場進行了分析。隨著城市化進程加速以及各行各業業務數位化以及智慧型手機用戶的增加，亞太地區的智慧信標市場正在快速成長。包括中國、印度和日本在內的幾個主要國家已在購物中心、醫療設施和交通平台部署了信標技術。亞太市場持續見證電子商務購物和零售/酒店業的擴張，對基於客戶位置和特定偏好的促銷產生強烈需求。隨著各國政府和私營部門加強對智慧城市和智慧基礎設施網路的投入，亞太地區對信標的採用正日益增加。由於設備價格更便宜、新技術不斷湧現，加上該地區擁有大量潛在買家，預計亞太地區的智慧信標市場將顯著成長。

市場的主要參與者包括 Aruba Networks（Hewlett Packard Enterprise Development LP）、HID Worldwide Corporation、Mokosmart、Cisco Systems, Inc.、Kontakt.io Inc.、Gimbal Inc.、Accent Systems、Sensoro Co. Ltd.、Radius Networks, Inc. 和 Fujitsu Components Asia Pte Ltd.。

The Smart Beacon Market includes Bluetooth Low Energy devices offering proximity-based communication to smartphones and related equipment. Businesses use these signals to send location-dependent services including targeted ads plus location monitoring. The market keeps showing strong growth because IoT technology improves and more businesses start using location-based promotional strategies. The market grows rapidly because businesses want to serve customers with tailored experiences while directing their digital messages in real time across smartphones.

The Smart Beacon Market is expected to grow at a robust CAGR of 27.4% during the forecast period, owing to the rising demand for personalized marketing, the rise of IoT adoption, and the growing need for location-based services across various industries. Smart beacons help multiple industries transform including retail shopping venues hospitals and transportation facilities. Businesses use smart beacon technology to create better customer experiences while gaining customer engagement and operating better. Gimbal and Beaconinside startup investments are transforming how we use proximity marketing and asset tracking which expands sector development.

Asia-Pacific (APAC) region will lead the smart beacon market growth since many people in China and India use digital devices and have smartphones. China's smart city projects and India's retail growth push people to use smart beacon equipment. Southeast Asian nations are using beacons to enhance transportation, logistics, and tourism functions which creates many new possibilities for market participants. The market will keep growing because of both the area's growing infrastructure projects plus supportive government rules for its middle-class citizens.

Based on Standard Type, the Smart Beacon market is segmented into iBeacon, Eddystone, and Others. The iBeacon segment acquired a substantial share of the Smart Beacon market and is expected to showcase a substantial growth rate during the forecast period. The main benefit driving iBeacon technology adoption comes from its ability to deliver accurate proximity notifications at low costs while preserving energy in retail and marketing settings. These features strengthen customer relationships and increase sales, which results in improved shopping quality. Since iBeacon can connect with any device and sets up quickly across multiple industries including retail and tourism it has become very popular in transportation and hospitality environments.

Based on End Users, the Smart Beacon market is divided into Retail Hospitality, Transportation & Logistics, Healthcare, BFSI, and Others. The Retail Hospitality segment is expected to showcase a substantial growth rate during the forecast period. The Retail and Hospitality sector leads Smart Beacon Market growth because businesses demand better customer experiences and operational techniques based on location. Retail businesses use beacons to deliver shopping promotions right to customers' phones while they stand in store locations, which increases both customer involvement and product sales. The use of beacons simplifies hotel check-ins while guiding guests to rooms plus customizing services to create happier visitors. Businesses worldwide are adopting smart beacon technology because their digital transition and customer loyalty goals depend on it as they compete in today's digital world.

Based on Offering, the Smart Beacon market is divided into Hardware, Software, and Service. The Hardware is currently the largest segment in the Smart Beacon Market. The growing market demand for cheap scalable proximity solutions that work well in many industries drives the Smart Beacon Hardware segment forward. Companies depend more on location-based services to better serve customers, which creates a strong demand for reliable Bluetooth Low Energy (BLE) beacon hardware. Beacons provide instant device connections that send special content and alerts plus promotional offers directly to users. Beacon hardware costs continue to drop while battery performance and transmission distance improve making it easier for businesses to establish many beacons across their locations.

For a better understanding of the market adoption of the Smart Beacon industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S.A., Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Rest of World. The Smart Beacon Market grows rapidly in Asia-Pacific as urbanization quickens and businesses across industries go digital alongside the rise in smartphone users. Several leading countries including China, India, and Japan are deploying beacon technology primarily in shopping malls, medical facilities, and transportation platforms. The Asian Pacific market continues to expand across e-commerce shopping and retail/hospitality ventures which creates strong demand for promotions based on customers' locations and specific preferences. Beacon adoption grows throughout Asia Pacific as the government and private sector step forward to developing smart cities and smart infrastructure networks. The Smart Beacon Market expects big growth in APAC thanks to cheaper devices and new technology plus many potential buyers in the region.

Some of the major players operating in the market include Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Mokosmart, Cisco Systems Inc., Kontakt.io Inc., Gimbal Inc., Accent Systems, Sensoro Co. Ltd, Radius Networks, Inc., and Fujitsu Components Asia Pte Ltd.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Smart Beacon Market
2.2. Research Methodology of the Smart Beacon Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL SMART BEACON MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY STANDARD TYPE

7.1. iBeacon
7.2. Eddystone
7.3. Others

8.MARKET INSIGHTS BY END USER

8.1. Retail Hospitality
8.2. Transportation & Logistics
8.3. Healthcare
8.4. BFSI
8.5. Others

9.MARKET INSIGHTS BY OFFERING

9.1. Hardware
9.2. Software
9.3. Service

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. USA
- 10.1.2. Canada
- 10.1.3. Rest of NA
10.2. Europe
- 10.2.1. Germany
- 10.2.2. United Kingdom
- 10.2.3. Spain
- 10.2.4. France
- 10.2.5. Italy
- 10.2.6. Rest of Europe
10.3. Asia Pacific
- 10.3.1. China
- 10.3.2. India
- 10.3.3. Japan
- 10.3.4. Australia
- 10.3.5. Rest of APAC
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

13.1. Aruba Networks (Hewlett Packard Enterprise Development LP)
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. HID Global Corporation
13.3. Mokosmart
13.4. Cisco Systems Inc.
13.5. Kontakt.io Inc.
13.6. Gimbal Inc.
13.7. Accent Systems
13.8. Sensoro Co. Ltd
13.9. Radius Networks, Inc.
13.10. Fujitsu Components Asia Pte Ltd