智慧鏡子：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Smart Mirror - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧鏡市場規模預計在 2025 年為 48.5 億美元，預計到 2030 年將達到 83.3 億美元，預測期內（2025-2030 年）的複合年成長率為 11.43%。

由於其獨特的屬性，智慧鏡子在廣泛的終端用戶領域中得到應用。然而，在目前的市場環境下，汽車和零售業的應用是智慧鏡子唯一突出的需求來源。

主要亮點

智慧鏡子提供虛擬實境、娛樂和個人化資訊等附加價值服務，提升用戶在上述領域的幸福感和參與度。此外，隨著消費者對整裝儀容、護膚和健康的關注度不斷提高，這些產品也獲得了長足的成長。
此外，智慧鏡子還提供化妝品、配件和服裝的虛擬試穿，為顧客提供身臨其境型的購物體驗。此外，智慧鏡子還可以顯示產品資訊、促銷和個人化廣告，為消費者帶來互動和引人入勝的體驗，從而獲得更高的接受度和市場成長。
此外，人們對永續的關注和需求日益成長，未來可能提供巨大的市場潛在前景。
各公司都致力於新產品開發，以滿足日益成長的需求並在市場上取得競爭優勢。例如，2022 年 2 月，MySize, Inc. 宣布推出 FirstLook 智慧鏡，為實體店消費者提供增強的網路購物體驗和非接觸式結帳。
另一方面，智慧鏡子通常配有感測器、攝影機和連接裝置，這引發了用戶對安全和隱私的擔憂。智慧鏡子收集和分析個人資料，如果不謹慎安全地管理，可能會導致未授權存取和隱私侵犯。鑑於這些擔憂，讓客戶信任此類產品至關重要，從而限制消費者對智慧鏡子的採用。
在後疫情時代，人們的生活方式預計將會發生巨大變化。智慧鏡子市場的主要企業正集中精力並致力於設計永續的商業策略，以將 COVID-19 危機減輕到適當程度。新興企業Fuse Project 最近開發了一款令人驚嘆的人工智慧鏡子，可以顯示鍛鍊和健身計劃。這款 6 英尺的智慧鏡子（forme）配備了攝影機、麥克風和揚聲器。該站還配有滑輪和高品質鑄鋁臂，使用戶可以參加拳擊、引導式冥想和瑜伽課程，這有助於推動市場成長。

智慧鏡子市場趨勢

汽車產業可望大幅成長

後視鏡對於車輛安全至關重要。然而，傳統的鏡子存在著太亮、能見度不高、易損壞、空氣阻力大等缺點。智慧鏡子可增強或取代傳統的後視鏡和側視鏡，提高安全性、提供舒適性並提高便利性。
此外，駕駛員可以交替查看監視器和傳統視野。高階攝影機位於車輛後方，提供無遮蔽的後方視野，使駕駛者能夠看到盲點和其他交通狀況。因此，由於智慧鏡相對於普通鏡的優勢，汽車產業正在推動全球智慧鏡市場的發展。
智慧後視鏡可以幫助駕駛者發現後方的行人、騎自行車的人和其他車輛，即使後門沒有窗戶或隔板擋住了視線。全顯示內後視鏡可顯示車輛後方攝影機的即時影像，並具有自動亮度控制功能，以便在白天和夜晚獲得最佳可視度。這讓駕駛者更了解周圍環境，例如在進入環形交叉路口、變換車道或在駛入彎道或岔路之前。
智慧鏡組件包括感測器、顯示器、攝影機、連接和音訊系統，比軟體和服務領域的產品更昂貴，隨著這些硬體組件的不斷興起，智慧鏡的擴張可能會持續下去。
隨著能耗標準愈發嚴格，汽車產業對智慧後視鏡的需求可能會增加。光傳輸的可調性以及改變電壓、熱量和光線的能力正在推動汽車行業的盈利。此功能還可幫助您減少暖氣、照明和空調方面的開支，從而滿足政府的節能法規。
此外，包括哈曼、福特和日產在內的多家公司都推出了智慧後視鏡，透過提供其他車輛的距離和速度等關鍵資訊來增強駕駛員和乘客的視覺意識。

預計北美將佔據最大市場佔有率

北美佔有最大的市場佔有率。該地區智慧鏡子的擴張可以歸因於智慧技術的日益普及、客戶對個人化體驗的日益成長的需求以及智慧鏡子提供的便利。
智慧鏡子因其獨特的實用性、便利性和美觀性而成為顧客的熱門選擇。它能夠顯示即時資訊、輕鬆與虛擬助理互動並提供個人化功能，這極大地提高了它在北美家庭中的吸引力。
此外，隨著電子商務使用率的上升，市場參與企業預計將從促進智慧鏡子的線上分銷中受益。未來，技術創新和整個分銷鏈採用先進技術的智慧鏡子將有助於市場的發展。
智慧鏡子在零售、消費和汽車領域的廣泛應用是這些領域市場發展的主要驅動力。影響該地區智慧鏡市場的主要因素之一是零售業越來越注重為消費者提供愉快、流暢的購物體驗，以提高客戶維繫。
例如，H&M集團於2022年5月宣布將在美國Cos門市引入智慧鏡子，提供個人化的造型提案和虛擬試穿。透過此公告，該公司旨在與客戶建立更相關、更有意義的關係。
各種語音助理的日益普及、人工智慧融入眾多智慧家居產品、以及對支援物聯網的智慧家電的需求激增，都是預計推動該地區智慧鏡子市場擴張的一些因素。

智慧鏡產業概況

由於全球重要參與者的存在，市場變得分散。推動這一成長的變數正在發生變化，因此該領域的公司需要隨時掌握市場脈搏。

2023 年 5 月 - Gentex Corp. 宣布與 ADASKY 達成策略協議，ADASKY 成為其 B 輪資金籌措的領投者。此外，兩家公司還簽署了商業、工程和製造合作協議，以加速將 ADASKY 專有技術推向市場。 ADASKY 的 LWIR（長波長紅外線）感測器憑藉其出色的尺寸性能比、固態技術、高可靠性和「百葉窗」常開設計，獲得了業界的一致好評。
2023 年 1 月 - 麥格納先進的 ClearView 視覺技術在 Ram 2500 和 3500 重型卡車上首次投入生產。此創新系統結合了攝影機和鏡子技術，可以減少盲點事故並提高車輛周圍的可視性，從而提高安全性。 ClearView 系統包括後視鏡、整合式攝影機的側視鏡和中央高位煞車燈攝影機。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Smart mirrors provide value-added services such as virtual reality, entertainment, and personalized information, which improve user happiness and engagement in the aforementioned areas. Furthermore, as customers become more attentive to their grooming regimens, skincare, and well-being, these goods are seeing substantial development.
Moreover, smart mirrors offer virtual try-ons of makeup, accessories, and apparel, providing customers with an immersive shopping experience, which is why it is gaining favor in the retail arena. Furthermore, smart mirrors may show product information, promotions, and tailored advertisements, creating an interactive and engaging experience for consumers, leading to higher acceptance and market growth.
Furthermore, the growing attention and demand for sustainable and energy-efficient smart mirrors that consume less energy or electricity are likely to provide significant market potential prospects in the future years.
Various players are focusing on new product development to meet the growing demand and gain a competitive edge in the market. For instance, in February 2022, MySize, Inc. announced the introduction of its FirstLook Smart Mirror to provide shoppers in physical stores with an improved online shopping experience and contactless checkout.
Smart mirrors, on the other hand, are frequently connected with sensors, cameras, and connection functions, raising worries about user security and privacy. Smart mirrors gather and analyze personal data, which, if not managed carefully and securely, might result in unauthorized access or privacy violations. Such concerns make it critical for customers to develop confidence in such goods and limit consumer adoption of smart mirrors.
It is predicted that in the post-pandemic COVID-19 world, lifestyles are expected to alter dramatically. The leading companies of the smart mirror market concentrated and focused on designing sustainable business strategies to mitigate the COVID-19 crisis to a decent level. Fuse Project, a startup, recently created an amazing AI-powered smart mirror that showed exercises and fitness programs. These 6-foot smart mirrors (forme) include a camera, microphone, and speakers. The station also has pulleys and high-quality cast aluminum arms, allowing the user to attend boxing, guided meditation, and yoga courses, which might increase the growth of the market.

Smart Mirror Market Trends

Automotive Sector is Expected to Witness Significant Growth

Mirrors are crucial for ensuring the safety of automobiles. Nevertheless, traditional mirrors come with certain drawbacks, such as excessive brightness, a restricted range of vision, damage susceptibility, and aerodynamic drag. Smart mirrors improve or replace the traditional rear and side-view mirrors, thereby increasing safety, providing more comfort, and increasing convenience.
Furthermore, the driver may alternate between the monitor and conventional views. A high-end camera is positioned on the rear sides of the vehicles to provide an uninterrupted view of the rear flanks, enabling the driver to assess blind spots and other traffic circumstances. As a result, the extra advantages of smart mirrors over regular mirrors in the automotive industry are propelling the worldwide smart mirror market forward.
The smart mirror helps drivers spot pedestrians, cyclists, and other automobiles that may be located behind them, even in the presence of windowless rear doors or partitions in the way. Full Display Interior Mirror presents a live feed from a camera on the rear of the vehicle and features automatic brightness control for optimum visibility in daylight and at night. This assists drivers in being more aware of their surroundings, such as when approaching roundabouts, switching lanes, or checking before turning or merging into side streets.
The assembly of smart mirrors, such as sensors, displays, cameras, connectivity, and audio systems, have a higher cost than products offered in the software or services divisions, and as the rise of these hardware components continues, so will the expansion of smart mirrors.
The need for smart mirrors in the car industry will rise as energy consumption standards tighten. Its variable light transmission property, as well as altering voltage, heat, and light, has made it more profitable in the automobile industry. This function also aids in meeting government energy-saving regulations by lowering heating, lighting, and air-conditioning expenditures.
Moreover, several players such as Harman, Ford, and Nissan offer a smart mirror to enhance the visual perception of drivers and occupants by delivering important details like the distance to other vehicles or speed.

North America is Expected to Hold Largest Market Share

North America has the biggest market share. The region's expansion of smart mirrors may be ascribed to the region's rising adoption of smart technology, increased customer desire for personalized experiences, and the convenience they give.
Smart mirrors have developed as a popular choice for customers due to their unique blend of utility, convenience, and aesthetic appeal. Their capacity to show real-time information, effortlessly interact with virtual assistants, and provide personalized features has considerably contributed to their appeal among North American families.
Furthermore, due to the rising usage of e-commerce, market participants are expected to benefit from easier online distribution of smart mirrors. In the future years, market development will be aided by innovation and the adoption of sophisticated technology-enabled smart mirrors across the distribution chain.
The widespread use of smart mirrors in retail, consumer, and auto segments is the primary driver of market development in these areas. One of the key factors influencing the smart mirror market in this region is the increased emphasis on providing delightful and smooth shopping experiences to consumers in the retail sector in order to boost customer retention.
For instance, in May 2022, H&M Group announced the employment of smart mirrors across its Cos stores in the US to provide personalized styling recommendations and virtual try-ons. Through this launch, the company aims to build more relevant and meaningful relationships with clients.
The rising availability of various voice assistants, the incorporation of AI in many smart home products, and the fast-expanding demand for IoT-enabled smart appliances are the factors predicted to fuel the expansion of the region's smart mirror market.

Smart Mirror Industry Overview

The market is fragmented, attributable to the existence of significant firms that have a global presence. Because of the changing variables driving this growth, enterprises in this field need to stay on top of the market's pulse.

May 2023 - Gentex Corp. announced a strategic agreement with ADASKY as the lead investor in a Series B financing round. Additionally, they have established a commercial, engineering, and manufacturing collaboration agreement to facilitate the introduction of ADASKY's proprietary technology to the market. ADASKY's LWIR (Long Wave Infrared) sensors have gained recognition in the industry for their exceptional performance thanks to their superior size-to-performance ratio, solid-state technology, high reliability, and "shutterless" constant operation design.
January 2023- Magna's advanced ClearView vision technology made its manufacturing debut on the Ram 2500 and 3500 heavy-duty trucks. This innovative system, combining camera and mirror technology, has the potential to reduce blind spot incidents and enhance safety by improving visibility around the vehicle. The ClearView system includes an internal rear-view video mirror, outside mirrors with integrated cameras, and a high-mounted stop lamp camera in the center.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing adoption of smart mirrors in the automotive sector
- 5.1.2 Growing investment in R&D to improve product portfolio
5.2 Market Restraints
- 5.2.1 Hight Cost and Lack of Awareness
5.3 Assessment of Impact of COVID-19 on the Industry

6 MARKET SEGMENTATION

6.1 By Component
- 6.1.1 Hardware
- 6.1.2 Software
- 6.1.3 Services
6.2 By End-User Application
- 6.2.1 Healthcare
- 6.2.2 Automotive
- 6.2.3 Retail and Marketing
- 6.2.4 Residential
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Latin America
- 6.3.3 Europe
- 6.3.4 Asia-Pacific
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Gentex Corp.
- 7.1.2 Ficosa (Panasonic)
- 7.1.3 Magna International Inc.
- 7.1.4 Samsung Electronics Co., Ltd.
- 7.1.5 Japan Display Inc.
- 7.1.6 Murakami Corporation
- 7.1.7 Dension Ltd.
- 7.1.8 Electric Mirror Inc.
- 7.1.9 Perseus Mirror