泰國折疊式紙盒包裝：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

泰國折疊式紙盒包裝市場規模預計在 2025 年為 26.6 億美元，預計到 2030 年將達到 35.2 億美元，預測期內（2025-2030 年）的複合年成長率為 5.74%。

主要亮點

• 近年來，隨著折疊式紙盒包裝的普及，電子商務產業已成為泰國發展的主要動力。泰國人民對包裝廢棄物的擔憂日益加劇，這可能會迫使政府實施法規，鼓勵人們採用環保的方式，例如折疊式紙盒作為可行的包裝選擇。例如，2020年1月，泰國政府禁止大型商店使用一次性塑膠袋，並於2021年實施全面禁令，以減少廢棄物。此舉推動了該國紙箱等創新紙質包裝的發展。
• 包裝食品和飲料需求的不斷增加，進一步增加了對各種類型和形狀的折疊式紙盒包裝的需求。作為回應，泰國釀酒等飲料公司正在增加瓦楞紙箱生產中再生紙的比例，並強調使用破損瓦楞紙箱。根據美國農業部和全球農業資訊網路的資料，2020 年泰國包裝食品總銷售額達到約 159.5 億美元，而 2022 年為 151.8 億美元。
• 折疊式紙盒包裝所必需的原料價格波動對市場成長構成了重大挑戰。作為主要原料的紙板對全球紙漿和紙張趨勢高度敏感，這直接影響供應商的盈利。對於議價能力有限的中小企業來說，這種影響尤其明顯。例如，根據泰國工業部和商務部的數據，2023年第三季泰國紙漿、紙張和印刷媒體出口額約為6.5305億美元。同時，2023 年第三季泰國的紙漿、紙張和印刷媒體進口額約為 7.9873 億美元。進出口這種不平衡導致價格波動。
• 網路購物在泰國已成為主流，越來越多的消費者因其便利性而喜歡網路購物。這種轉變主要因新冠疫情而加劇，嚴格的隔離和社交距離限制增加了網路購物和包裝食品的支出，從而導致泰國對折疊式紙盒包裝的需求增加。

泰國折疊式紙盒包裝市場的趨勢

電子商務行業的成長預計將推動市場

• 新冠疫情期間，電子商務銷售量激增，增加了各種產品對折疊式紙盒包裝的需求。自 2020 年初以來，社交距離法規、封鎖和其他與疫情相關的措施導致網路購物業務激增，尤其是泰國的企業對消費者 (B2C) 銷售和企業對企業 (B2B) 電子商務。
• 從行業來看，企業包裝的需求正在快速成長，而且隨著各行業銷售額的增加，預計大批量折疊式紙盒包裝的需求將比中小型企業更大。例如，根據（ETDA）統計，2022年泰國企業電商交易額從2021年的2.83兆泰銖增加至3.15兆泰銖，中小企業電商交易金額為1.71兆泰銖。
• 電子產品銷售的不斷成長進一步推動了市場成長，大大增加了對折疊式紙盒包裝的需求。電子產品的包裝有家庭常用的收納盒，以及折疊紙盒包裝。各種電子產品都採用折疊式的紙箱包裝，以方便運輸並維持環境的永續性。此外，電子產品出口大幅增加，進一步加速了折疊式紙盒的需求。根據泰國工業部和工業經濟部調查顯示，2023年第四季泰國電子產品出口額達約120億美元，2022年為123.6億美元。
• 電子商務領域新零售參與者的進入預計將進一步推動折疊式紙盒包裝的需求。例如，2023 年 9 月，家裝產品零售商 Mr.DIY Thailand 在入駐零售平台 Shopee 一個月後，透過推出其官方網路商店，進入泰國電子商務領域。該公司此舉是為了響應電子商務在家裝零售市場的擴張。

食品和飲料行業佔最大市場佔有率

• 可支配收入不斷上升的中產階級在食品和飲料上的支出不斷增加，導致食品和飲料行業對折疊式紙盒包裝的需求增加。隨著越來越多的人遷往都市區，對方便包裝食品的需求不斷增加，從而推動了市場的發展。快速的都市化也推動了對加工食品和已調理食品的需求，這些食品是二次包裝紙箱的主要用戶，對市場成長做出了重大貢獻。
• 泰國千禧世代的消費者更喜歡環保且易於攜帶的食品包裝，推動了對食品和飲料包裝紙容器的需求。由於這些產品便於攜帶、耐用且重量輕，折疊式紙盒已成為包裝此類產品的合適選擇。此外，網路食品配送的激增也進一步加強了泰國折疊紙盒市場。
• 2023年10月，亞航超級App與泰國領先的食品和雜貨配送平台Foodpanda延長了合作夥伴關係。由於亞洲航空仍專注於打造一站式旅遊平台的願景，提供從航班、飯店、叫車服務、免稅購物到餐飲體驗等各種服務，此次合作預計將持續加强两個平台。亞航超級應用程式用戶現在可以存取 Foodpanda 的食品配送服務，展示來自全國各地餐廳合作夥伴的多元美味菜單。預計食品服務業的此類發展將進一步推動對折疊式紙盒包裝解決方案的需求不斷成長。
• 此外，食品業的不斷發展成為該國折疊式紙盒包裝需求成長的主要驅動力。這種需求源自於對產品保護、品牌和功能的渴望，並從食品產業的製造商延伸到最終消費者。例如，2023 年泰國的包裝食品總銷售額達到 159.5 億美元。該國包裝食品的銷售額不斷增加，與2022年相比增加了約5.07％。

泰國折疊式紙盒包裝產業概況

市場分散，參與者多，包括： Sarnti Packaging、Toppan Printing、Thai Packaging and Printing Public Company Limited、Bobst 和 SCG Packaging PCL。

• 2023年2月，泰國暹羅凸版包裝有限公司安裝了膠印，主要生產出口到歐洲、北美和世界其他地區的產品的折疊式紙盒包裝。

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

• 市場概況
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭強度
• 評估微觀經濟因素對產業的影響

第5章 市場動態

• 市場促進因素
  • 電子商務領域永續性目標推動強勁需求
  • 折疊式紙盒包裝在各行各業的應用日益廣泛
• 市場挑戰/限制
  • 原物料價格波動
• 產業價值鏈分析
• 貿易情境分析 – 對應 HS 編碼的進出口分析

第6章 市場細分

• 按最終用戶
  • 飲食
  • 衛生保健
  • 家庭和個人護理
  • 產業
  • 其他最終用戶

第7章 競爭格局

• 公司簡介
  • Siam Toppan Packaging Co. Ltd
  • Thai Containers Group（SCG Packaging）
  • Thung Hua Sinn Group
  • Continental Packaging（Thailand）Co. Ltd
  • Oji Holdings Corporation
  • ASA Group Company Limited
  • Sarnti Packaging Co. Ltd
  • Thai Cardboard Co. Ltd
  • S&D Industries Co. Ltd
  • JKCARTONS GROUP CO. LTD

第8章投資分析

第9章：未來市場展望

The Thailand Folding Carton Packaging Market size is estimated at USD 2.66 billion in 2025, and is expected to reach USD 3.52 billion by 2030, at a CAGR of 5.74% during the forecast period (2025-2030).

Key Highlights

• The e-commerce industry has emerged as a key driver in Thailand in recent years with the increasing adoption of folding carton packaging. The increasing concerns of Thai people associated with packaging waste are likely to compel the government to implement regulations that prompt the citizens to adopt eco-friendly options, such as folding cartons, as a viable choice for packaging. For instance, in January 2020, the Thai government banned the usage of single-use plastic bags at major stores and implemented a complete ban in 2021 to reduce waste. This move resulted in increased adoption of innovative paper-based packaging developments such as folding cartons in the country.
• The continuously increasing demand for packaged food and beverages is further proliferating the demand for folding carton packaging in various types and shapes. In response, beverage companies such as ThaiBev have emphasized increasing the proportion of recycled paper and the use of damaged cartons in the production of corrugated cartons. As per data from the US Department of Agriculture and Global Agriculture Information Network, the total sales value of packaged food in Thailand reached approximately USD 15.95 billion compared to USD 15.18 billion in 2022.
• Fluctuating prices of raw materials, crucial for folding carton packaging, pose a significant challenge to market growth. Given that paperboard, the primary material is highly sensitive to global pulp and paper dynamics, it directly impacts the profitability of vendors. This effect is particularly pronounced for smaller companies with limited negotiating power. For instance, according to the Ministry of Industry and Ministry of Commerce Thailand, during the third quarter of 2023, the export value of pulp, paper, and print media in Thailand amounted to approximately USD 653.05 million. In comparison, during the third quarter of 2023, the import value of pulp, paper, and print media in Thailand amounted to around USD 798.73 million. This imbalance between imports and exports leads to price volatility.
• Online shopping has become mainstream in Thailand, with more consumers preferring it due to its convenience. This shift was mainly augmented by the COVID-19 pandemic, with the strict lockdown and social distancing restrictions resulting in increased spending on online shopping and packaged foods, leading to increased demand for folding carton packaging in Thailand.

Thailand Folding Carton Packaging Market Trends

Rise in E-commerce Sector is Expected to Drive the Market

• The surge in e-commerce sales during the COVID-19 pandemic increased the demand for folding carton packaging for various products. From the start of 2020, the enforcement of social distancing, lockdowns, and other pandemic-related measures resulted in spikes in online shopping businesses, especially in business-to-consumer (B2C) sales and business-to-business (B2B) e-commerce in Thailand.
• Among the types of businesses, the rapid growth of the enterprise segment is likely to boost demand for folding carton packaging in larger quantities than SMEs owing to their sales growth across industries. For instance, according to (ETDA), in 2022, the value of e-commerce for enterprises in Thailand increased to THB 3.15 trillion from THB 2.83 trillion in 2021, whereas the value of e-commerce for SMEs stood at THB 1.71 trillion in 2022.
• The growth in the sales of electronic products is further driving market growth, increasing the demand for folding carton packaging significantly. Electronic goods packaging includes storage boxes that are used frequently in households and are packaged in foldable cartons. Various electronic gadgets are packaged in folding cartons for easier transportation and for maintaining environmental sustainability. Moreover, the export of electronic goods has seen a significant rise, further accelerating the demand for folding cartons. According to a survey conducted by the Ministry of Industry and Office of Industrial Economics Thailand, in the fourth quarter of 2023, the export value of electronic products from Thailand amounted to around USD 12 billion compared to USD 12.36 billion in 2022.
• The entrance of new retail companies in the e-commerce sector is further anticipated to drive the demand for folding carton packaging. For instance, in September 2023, Mr. DIY Thailand, a retailer of home improvement products retailer, entered the Thai e-commerce sector when it launched its official online store a month after it started taking up space on the retailing platform Shopee. The company has undergone this initiative as a result of the expansion of e-commerce in the home improvement retail market.

Food and Beverages Vertical to Hold the Maximum Market Share

• The country's growing middle class, with more disposable income, is spending more on food and beverages, which is leading to an increasing demand for folding carton packaging in the food and beverage industry. As more people move to urban areas, the demand for convenient packaged foods is rising, boosting the market. Rapid urbanization is also driving the demand for processed and ready-to-eat foods, and these products are major users of cartons for secondary packaging, significantly contributing to market growth.
• Millennial consumers in Thailand are driving the demand for folding cartons in food and beverage packaging by preferring eco-friendly and convenient on-the-go food packaging. Given that these products are portable, durable, and lightweight, folding cartons have emerged as a well-suited option to pack such products. Moreover, the surge in online food deliveries further bolsters the folding carton market in Thailand.
• In October 2023, airasia Superapp extended its partnership with Foodpanda, the key food and grocery delivery platform in Thailand. As airasia is focusing on its vision of a one-stop travel platform providing all things from flights, hotels, ride-hailing, duty-free shopping, and dining experiences, this partnership is expected to continue to strengthen both platforms. airasia Superapp users are then able to access Foodpanda's food delivery services, which showcase a diverse array of delightful menus from restaurant partners nationwide. Such developments in food service businesses are further projected to drive increased demand for folding carton packaging solutions.
• Moreover, the growing food sector is acting as a significant driver for the increasing demand for folding carton packaging in the country. This demand comes from the requirements for product protection, branding, and functionality, extending from manufacturers to end consumers in the food sector. For instance, in 2023, the total sales value of packaged food in Thailand reached USD 15.95 billion. The sales value of packaged food in the country has been increasing continuously, with a rise of approximately 5.07% compared to 2022.

Thailand Folding Carton Packaging Industry Overview

The market is fragmented with the presence of a large number of players such as Sarnti Packaging Co. Ltd, Toppan Printing Co. Ltd, Thai Packaging and Printing Public Company Limited, Bobst, and SCG Packaging PCL. With technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

• In February 2023, Thailand-based Siam Toppan Packaging Co. Ltd primarily implemented offset printing to manufacture folding carton packaging for products exported to Europe, North America, and other regions throughout the world.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of Impact of Microeconomic Factors on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Strong Demand Arising from the Sustainability Goals of the E-commerce Sector
  • 5.1.2 Increase in Adoption of Folding Carton Packaging by Different Industries
• 5.2 Market Challenges/Restraints
  • 5.2.1 Fluctuations in the Price of Raw Materials
• 5.3 Industry Value Chain Analysis
• 5.4 Trade Scenario Analysis - Import and Export Analysis of Corresponding HS Codes

6 MARKET SEGMENTATION

• 6.1 End-User
  • 6.1.1 Food and Beverage
  • 6.1.2 Healthcare
  • 6.1.3 Household and Personal Care
  • 6.1.4 Industrial
  • 6.1.5 Other End Users

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Siam Toppan Packaging Co. Ltd
  • 7.1.2 Thai Containers Group (SCG Packaging)
  • 7.1.3 Thung Hua Sinn Group
  • 7.1.4 Continental Packaging (Thailand) Co. Ltd
  • 7.1.5 Oji Holdings Corporation
  • 7.1.6 ASA Group Company Limited
  • 7.1.7 Sarnti Packaging Co. Ltd
  • 7.1.8 Thai Cardboard Co. Ltd
  • 7.1.9 S&D Industries Co. Ltd
  • 7.1.10 J.K.CARTONS GROUP CO. LTD

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET