查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1643158

歐洲 MOOC：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Europe MOOC - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計2025年歐洲 MOOC 市場規模為 52.2 億美元，到 2030 年將達到 254.6 億美元，預測期內（2025-2030 年）的複合年成長率為 37.3%。

歐洲 MOOC 市場-IMG1

隨著線上教育平台利用人工智慧和機器學習技術提供個人化的學習體驗，個人化和自適應學習的趨勢正在上升。

主要亮點

  • MOOC 平台被歐洲多所大學、學校和其他公共和商業組織廣泛使用，提供一系列課程，包括碩士課程和證書課程。例如，2022年4月，七所歐洲大學宣布計劃在EUNICE夥伴關係關係下推出一項創新的世界研究MOOC。
  • 大規模開放式線上課程（MOOC）是高等教育中越來越流行的學習方法。歐洲 MOOC 聯盟 (EMC) 致力於推動有關這些 MOOC 以及歐洲線上教育其他進展的討論。 EMC 正在製定舉措，推動大學內數位化學習和 MOOC 的使用，為教育機構提供將這些實踐融入經營模式所需的工具。因此，越來越多的大學和其他教育機構正在使用 MOOC 提供開放教育，作為繼續教育或繼續專業發展計劃的一部分，或作為本科或研究生課程的一部分。
  • 此外，技術進步、消費者和商業需求的變化、成本降低和收益可能性都促進了 MOOC 的流行。大規模開放線上課程（MOOC）近年來引起了媒體、企業和學術界的極大關注。
  • 此外，歐洲 MOOC舉措的發展也涉及一些重要議題，例如對學分獎勵、基礎設施、經營模式的關注，以及最後如何充分適應當地文化背景、特定的教育需求、差距和要求的問題。
  • 然而，一些組織認為，使用 MOOC 作為培訓和教學工具存在重大障礙，包括製作線上課程的成本高昂、採用 MOOC 平台的相關支出，以及一些員工需要具備數位技能。自學路線和認為 MOOC 能有效服務於熱門話題而非核心商業競爭力的信念正在阻礙製作和提供 MOOC 的大學的發展。許多參與者也表示對保密的擔憂是一個障礙。
  • 在 COVID-19 疫情期間，各垂直行業大規模開放線上課程 (MOOC) 的發展對大規模開放式線上課程 (MOOC) 市場產生了積極影響。 MOOC 的使用範圍已逐漸擴大，可用於多種目的，包括職業變更、補充學習、企業數位學習和培訓、專業發展以及大學準備。在後疫情環境下，由於消費者對各類媒體平台的使用量激增，廣播和媒體技術市場預計將迅速擴張。

歐洲 MOOC 市場趨勢

可擴展學習平台的需求不斷增加

  • 可擴展的學習不僅僅意味著更多的書籍、數位學習課程或影片觀看。可擴展學習需要有系統地在整個公司收集、吸收和傳播新資訊。能夠擴展學習的組織最有能力適應變化、應對天氣干擾並進行創新。公司可以做的最重要的事情之一是製定可擴展的學習計劃，這將是預測期內的關鍵競爭優勢。
  • 隨著您的業務成長而擴展您的遠距學習平台，從而實現其擴充性。它能夠適應不斷變化的業務需求，例如培訓更多的人員、提供更多的培訓資源以及處理更大量的資料。
  • 此外，歐洲數位學習市場佔有率日益成長的佔有率得益於學習管理系統 (LMS) 解決方案。在教育中採用 LMS 系統的主要優勢在於它充當一個集中平台，最終用戶可以從一個地方管理所有學習資源，而不必依賴多個外部驅動器。
  • 此外，數位學習內容供應商的擴張可能會改善歐洲市場的前景。新冠肺炎疫情促使學術和專業培訓師推出線上培訓和教育計畫。隨著對可靠的數位學習平台的需求快速成長，對類似合格的內容供應商的需求也在快速成長。
  • 根據歐盟統計局的數據，2022年，參加線上課程（任何科目）的使用者比例最高的是荷蘭，為35.33%，其次是芬蘭，為30.66%。歐盟27國佔所有參加線上課程個人的16.42%。如此龐大的數字可能會激勵市場相關人員增加投資，讓更多客戶獲得歐洲獎學金。

英國市場正在快速成長

  • 隨著英國大學擺脫對高等教育體驗造成極大損害的限制和強制轉向遠端教育，越來越明顯的是，他們正在對線上教學進行更具策略性的思考。
  • 作為與MOOC平台結合開展的學位課程的一個樣本，MOOC主要用於更具策略性的目的。因此，期望從此類合作中獲得投資回報的機構必須提供更昂貴的學分服務，例如學位或微證書。
  • 此類MOOC平台協議的理由在品牌認知度和聲譽方面可能較不規範。一些英國教育機構擁有足夠強大的品牌，只要他們付出努力，就能在線上教育市場上競爭。然而，許多地方並沒有意識到這一點，或缺乏資源來做到這一點。
  • 一些組織透過關鍵夥伴關係關係提高了其在該國的品牌影響力，預計這將在預測期內顯著提高市場成長率。例如，2022年9月，倫敦大學成員之一的倫敦政治經濟學院（LSE）宣佈在edX、2U, Inc.的全球線上學習平台上推出其首批兩個MicroBachelors®課程，分別是統計學和數學基礎課程，以及其第一個大規模開放線上課程「大學預科數學簡介」。倫敦政經學院表示，已擴大與 2U 的學位合作關係，並成為首批推出 edX 微證書的機構之一，為學生提供靈活、可疊加的途徑，以獲得完全線上學士學位。
  • 此外，根據高等教育標準局的數據，2021/22 年，歐盟共有 21,120 名學習者在英格蘭的高等教育機構進行遠距教學。同時，在歐盟以外，共有 91,785 名學習者參加了遠距學習模式。預計線上學習趨勢的上升將在預測期內推動市場成長。

歐洲 MOOC 行業概況

歐洲 MOOC 市場適度整合，擁有多家知名參與者。領先的企業正在採用產品創新和夥伴關係等策略來保持競爭優勢。市場參與者包括 Coursera、FutureLearn、OpenupEd 和 Miriadax。

2022年12月，總部位於荷蘭的全球高等教育平台世界大學系統（GUS）收購了數位學習平台FutureLearn。世界大學系統 (GUS) 將授予 FutureLearn 其人工智慧主導的職業管理解決方案的使用權，以豐富 FutureLearn 的產品線，並為學生提供內容、認證、指導和職業機會。

2022 年 7 月，IE 大學在 Coursera 上的大規模開放線上課程 (MOOC) 宣布學生人數已突破 100 萬人。 IE 大學現在是 Coursera 上註冊人數超過一百萬的五所歐洲大學之一。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 可擴展學習平台的需求不斷增加
    • 提供各種課程
  • 市場限制
    • 該地區完成率較低
    • 營運問題
  • 歐洲主要採用趨勢和首選課程主題分析
  • 在歐洲推廣 MOOC 的聯邦舉措和工作小組
  • 歐洲XMOOC與CMOOC分析
  • 歐洲 MOOC 的發展

第6章 市場細分

  • 按主題
    • 科技
    • 商業
    • 科學
    • 其他主題
  • 按國家
    • 英國
    • 法國
    • 德國
    • 義大利
    • 西班牙
    • 荷蘭
    • 其他歐洲國家

第7章 競爭格局

  • 公司簡介
    • Coursera Inc.
    • FutureLearn Limited（Global University Systems（GUS））
    • OpenupEd
    • Miriadax
    • Desire2Learn Corporation
    • Federia
    • Kandenze.com
    • Simplilearn
    • Udemy, Inc.
    • Pluralsight Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 70086

The Europe MOOC Market size is estimated at USD 5.22 billion in 2025, and is expected to reach USD 25.46 billion by 2030, at a CAGR of 37.3% during the forecast period (2025-2030).

Europe MOOC - Market - IMG1

As online education platforms use AI and machine learning technology to provide individualized learning experiences, there is an increasing trend toward personalized and adaptive learning.

Key Highlights

  • The MOOC platform is widely used by several European universities, schools, and other public and commercial organizations that offer a variety of courses, including Master's-level programs as well as certification courses. For instance, in April 2022, seven European Universities announced plans to begin an Innovative MOOC on Global Studies under the EUNICE partnership.
  • Massive open online courses (MOOCs) are becoming increasingly popular as a learning method in higher education. The European MOOC Consortium (EMC) is helping to drive the conversation around these and other European online education advancements. EMC creates initiatives to promote digital learning and MOOC usage within universities and gives institutions the tools they need to integrate these practices into their business models. As a result, more colleges and other educational institutions use MOOCs to offer open education as a component of their continuing education and continuing professional development programs or as part of the curriculum for undergraduate and graduate degrees.
  • Further, technology advancements, shifting consumer and company demands, and the potential to cut costs and make money have all contributed to the proliferation of MOOCs. Massive Open Online Courses (MOOCs) have significantly gained a lot of media, corporate, and academic attention in recent years.
  • Moreover, the growth of MOOC initiatives in Europe is related to several critical issues, including credit-awarding, infrastructure, and business model concerns, as well as, last but not least, the issue of appropriate adaptation to the local cultural context, specific educational needs, gaps, and necessities.
  • However, several organizations claimed that in addition to the high cost of creating online courses and the expenditures associated with the MOOC platform employed, there are also significant hurdles to using MOOCs as a tool for training and education, including the need for digital skills among some staff members. Self-directed learning route policies and the notion that MOOCs effectively serve trendy topics rather than key business competencies are hindering the growth of universities producing and delivering MOOCs. Many of the participants also cited confidentiality concerns as a hindrance.
  • The development of industry-vertical massive open online courses (MOOCs) during the COVID-19 epidemic had a favorable effect on the massive open online course (MOOC) market. A rise in the use of MOOCs for various objectives, including job change, supplemental learning, corporate eLearning and training, professional development, and college preparation, among others, was observed. In the post-pandemic environment, due to the surge in consumer usage of various media platforms, the market for broadcast and media technologies is anticipated to experience rapid expansion.

Europe MOOC Market Trends

Increasing demand for scalable learning platform

  • Scalable learning encompasses more than merely increasing the number of books, e-learning courses, and video views. Scalable learning necessitates a systematic approach to gathering, assimilating, and disseminating new information across the company. An organization that can scale learning would be better equipped to adapt to change and innovate through disruption. One of the most important things a business can do is to create a scalable learning plan, as this would be their primary competitive advantage in the forecast period.
  • The expansion of a remote learning platform parallel to the growth of the business constitutes its scalability. It is the capacity to adapt to shifting business requirements, such as training more personnel, providing more training resources, and handling more significant amounts of data.
  • Moreover, the expansion of Europe's e-learning market share would be supported by Learning Management System (LMS) solutions. The primary benefit of employing LMS systems in education is that they may function as a centralized platform to support end-users in centralizing all of their learning resources rather than relying on several external drives.
  • Further, the expansion of e-learning content suppliers would improve the outlook for the European market. The COVID-19 epidemic has compelled academic and professional trainers to launch online training and education programs. The need to have similarly qualified content suppliers is increasing, even as the requirement for solid e-learning platforms is expanding rapidly.
  • According to Eurostat, in 2022, the rate of users doing an online course (of any subject) was reported to be highest in the Netherlands, with 35.33% of total individuals, followed by Finland, with 30.66%. The EU-27 countries totaled 16.42% of total individuals accessing online courses. Such significant values would drive the market players to increase investments in driving a considerable range of customers to access European studies.

United Kingdom to Witness Significant Growth in the Market

  • The trend is becoming more and more evident that United Kingdom universities are thinking much more strategically about online education as the institutions transition from a period of constraints and forced migrations to remote teaching that have significantly damaged the higher education experience.
  • As sampler courses for degrees that are given in collaboration with MOOC platforms, MOOCs are mainly used for more strategic purposes. Any institution expecting a return on investment from these collaborations must thus provide credit-bearing, more expensive services, such as degrees and micro-credentials.
  • This reason for MOOC platform agreements may be rather irregular regarding brand recognition or reputation. Several United Kingdom institutions have a strong enough brand to compete in the online education market if they make an effort to do so. Still, many are unaware of this or lack the resources to do so correctly.
  • Few organizations are increasing their brand presence in the country through significant partnerships, which are anticipated to increase the market growth significantly during the forecast period. For instance, in September 2022, A member of the University of London, the London School of Economics and Political Science (LSE) announced the launch of its first two MicroBachelors(R) programs in Statistics Fundamentals and Mathematics, as well as its first Massive Open Online Course, An Introduction to Pre-University Mathematics, on edX, a global online learning platform from 2U, Inc. LSE, mentioned that it is one of the first institutions to broaden its degree relationship with 2U to introduce a set of edX micro-credentials that offer students a flexible, stacking pathway towards earning a fully online undergraduate education.
  • Furthermore, according to HESA, in 2021/22, the England HE provider recorded 21,120 learners in the distance learning mode within the EU region. While 91,785 learners were recorded outside the EU region registered in distance learning mode. Such growing online learning trends would drive market growth during the forecast period.

Europe MOOC Industry Overview

The European MOOC market is moderately consolidated due to the presence of many prominent players in the market. The key players are adopting strategies, such as product innovation and partnerships, to stay ahead of the competition. Some of the players in the market are Coursera, FutureLearn, OpenupEd, and Miriadax.

In December 2022, Global University Systems (GUS), a global higher education platform based in the Netherlands, acquired the digital learning platform FutureLearn. Global University Systems (GUS) would grant FutureLearn access to its AI-driven career management solution to diversify FutureLearn's product line and connect students to content, accreditation, mentorship, and career opportunities.

In July 2022, Coursera's Massive Open Online Courses at IE University announced that it had surpassed more than a million students (MOOCs). IE University is now one of the five European universities that have exceeded the milestone of one million Coursera enrollments.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing demand for scalable learning platform
    • 5.1.2 Availability of wider varieties of courses across streams
  • 5.2 Market Restraints
    • 5.2.1 Low Completion Rates in the Region
    • 5.2.2 Operational issues
  • 5.3 Analysis of the key adoption trends and preferred course topics in Europe
  • 5.4 Federal Initiatives and Working Groups promoting MOOC in Europe
  • 5.5 Analysis of XMOOC and CMOOC in Europe
  • 5.6 Evolution of MOOC in Europe

6 MARKET SEGMENTATION

  • 6.1 By Subject
    • 6.1.1 Technology
    • 6.1.2 Business
    • 6.1.3 Science
    • 6.1.4 Other Subjects
  • 6.2 By Country
    • 6.2.1 United Kingdom
    • 6.2.2 France
    • 6.2.3 Germany
    • 6.2.4 Italy
    • 6.2.5 Spain
    • 6.2.6 Netherlands
    • 6.2.7 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Coursera Inc.
    • 7.1.2 FutureLearn Limited (Global University Systems (GUS))
    • 7.1.3 OpenupEd
    • 7.1.4 Miriadax
    • 7.1.5 Desire2Learn Corporation
    • 7.1.6 Federia
    • 7.1.7 Kandenze.com
    • 7.1.8 Simplilearn
    • 7.1.9 Udemy, Inc.
    • 7.1.10 Pluralsight Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET