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市場調查報告書
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1643189

室內定位：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Indoor Location - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

室內定位市場規模預計在 2025 年為 148.8 億美元，預計到 2030 年將達到 433.2 億美元，預測期內（2025-2030 年）的複合年成長率為 23.82%。

室內定位-市場-IMG1

主要亮點

  • 室內定位系統（IPS）可以彌補傳統 GPS 的不足，尤其是在高層建築、機場和地下停車場等複雜環境中。這些由設備網路組成的系統在精確定位人和物體方面發揮了重要作用。
  • 越來越多的企業，無論規模大小，都開始採用室內定位資訊系統來提高準確性。這些系統不僅有助於準確追蹤，而且還有助於最佳化生產設施的占地面積。利用信標和藍牙 BLE 標籤的應用程式的快速增加，以及它們與攝影設備、POS 系統數位電子看板的整合，正在推動室內位置資訊市場的成長。
  • 企業正在迅速採用雲端處理和物聯網來簡化業務，其中醫療保健行業處於領先地位。隨著醫療保健領域的物聯網應用越來越緊密地與醫療需求相結合，該行業將迎來顯著的成長。
  • 此外，隨著配備先進應用程式的智慧型手機的需求不斷成長、數位化的推進和技術的不斷改進，室內空間市場預計還將擴大。
  • 然而，未來仍面臨諸多挑戰。基礎設施不相容、互通性問題和資料安全問題會影響最終用戶。此外，維護挑戰也可能阻礙市場成長。

室內定位市場趨勢

運輸和物流行業佔據主導市場佔有率

  • 推動這一成長的主要動力是機場和火車站對移動援助的需求，以幫助乘客找到餐廳和商店，以及鐵路需要在正確的地點找到它們。
  • 在交通運輸領域使用室內位置資訊解決方案有助於了解消費行為。這提供了寶貴的資料，可用於建立更詳細的廣告宣傳、選擇正確的位置、最佳化您的服務等。透過選擇室內定位解決方案，運輸業還可以確保有效的庫存管理，以追蹤遺失的設備並降低審核成本。
  • 監控和了解實體位置以節省資產管理浪費的時間的需求是物流領域室內定位解決方案發展的主要驅動力。位置分析工具使企業能夠整理和解讀複雜的計劃，獲得洞察力並快速參與。
  • 成功的運輸和物流運作需要複雜、持續的營運和資本密集流程。確定儲存設施對於物流部門來說非常重要。此外，物流業正在採用監控和定位資產的要求，以減少管理資產位置的時間浪費，這也推動了室內定位解決方案的發展。
  • 該公司使用位置分析工具來組織和分析其詳細計劃，提供改善客戶互動的見解。

預測期內，北美將佔據最高市場佔有率

  • 由於智慧型手機數量的增加和物聯網技術的不斷發展，北美預計將佔據室內定位市場的很大佔有率。北美是全球領先的飛機生產國和航太及航海導航設備的主要製造商，也是平板電腦、智慧型手機和商用車導航系統的第二大市場。
  • 除家用電器外，美國幾乎佔據了北美所有終端用戶領域的很大佔有率。該國智慧型手機的普及率和銷售量令人矚目。
  • 根據GSMA預測，2025年，北美行動通訊產業規模將達到3,330億美元，成為全球最大的行動通訊市場，比中國高出50%。鑑於該國計劃向 5G 服務轉型，預計收入將進一步成長。預計年終， 24%的非洲人將擁有5G網路，到2025年這一比例將達到46%，即2億個連接。
  • 隨著智慧型手機的普及以及消費行為購買行動電話行為的改變，企業家和現有企業正在努力開發定位服務，以吸引全部區域室內用戶。利用室內位置資訊技術，零售商可以增強客戶體驗並提供指向正確產品和位置的導航。
  • 支持北美室內位置資訊市場成長的另外兩個關鍵因素是新技術的發展和對室內位置資訊解決方案利用的投資增加。此外，各地區室內定位相關企業的增加也有望成為市場成長的驅動力。

室內定位行業概況

由於正在進行的研究，室內定位市場正在細分，預計技術進步將成為市場的主要趨勢。公司正在採取各種策略來擴大客戶群並在市場上佔有一席之地。

  • 2024 年 3 月，即時定位服務 (RTLS) 領域的全球領導者 Arista 宣布，Gartner Inc. 將該公司定位為 2024 年室內定位服務魔力像限的領導者。 AiRISTA 致力於透過位置洞察增強客戶的工作流程，從而提高客戶的 RTLS 投資價值。它結合了 Wi-Fi、低功耗藍牙 (BLE)、蜂窩、紅外線 (IR)、被動 RFID 和條件感應，以簡化流程、改善團隊協作並確保員工安全。
  • 2024 年 1 月，Tack One 在 2024 年消費性電子展 (CES) 上推出了 Tack GPS Plus。這款新一代全球追蹤器將重新定義定位技術如何應用於日常消費者需求以及商業和大規模應用，包括室內和室外定位服務、增強護理、阿茲海默症患者安全以及災難管理和回應。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 對室內定位市場的影響分析

第5章 市場動態

  • 市場促進因素
    • 帶有信標和 BLE 標籤的應用程式數量不斷增加
    • 室內 GPS 技術效率低下
    • 連網型設備、智慧型手機和基於位置的應用程式的成長
  • 市場限制
    • 資料和安全問題
    • 部署和維護挑戰
    • 嚴格的政府規章制度

第6章 市場細分

  • 按組件
    • 解決方案
    • 按服務
  • 按應用
    • 室內導航和地圖
    • 追蹤和追蹤應用程式
    • 遠端監控和應急管理
    • 其他用途
  • 按最終用戶產業
    • 零售
    • 運輸和物流
    • 衛生保健
    • 電訊
    • 石油、天然氣和採礦
    • 政府和公共部門
    • 製造業
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Inpixon
    • Hewlett Packard Enterprise Development LP
    • Mist Systems Inc.
    • HID Global Corporation
    • Cisco Systems Inc.
    • Google LLC
    • Microsoft Corporation
    • Acuity Brands Inc.
    • Zebra Technologies Corporation
    • CenTrak
    • Ubisense Limited
    • Sonitor Technologies AS
    • Broadcom Corporation
    • HERE Global BV
    • AiRISTA
    • Tack One

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 70200

The Indoor Location Market size is estimated at USD 14.88 billion in 2025, and is expected to reach USD 43.32 billion by 2030, at a CAGR of 23.82% during the forecast period (2025-2030).

Indoor Location - Market - IMG1

Key Highlights

  • Indoor positioning systems (IPS) are stepping in where traditional GPS falls short, especially in complex environments like multistory buildings, airports, and underground parking lots. These systems, comprising a network of devices, are proving crucial in pinpointing people or objects.
  • Businesses, irrespective of their size, are increasingly turning to indoor location systems for enhanced precision. These systems not only aid in precise tracking but also assist production facilities in optimizing their floor space. The surge in applications leveraging beacons, Bluetooth BLE tags, and even integrating with camera equipment, point-of-sale (POS) systems, and digital signage is propelling the indoor location market's growth.
  • Businesses are swiftly adopting cloud computing and IoT for streamlined operations, with the healthcare sector leading the charge. The sector is poised for substantial growth as healthcare IoT applications align more closely with medical needs.
  • Furthermore, the market for indoor spaces is expected to expand, driven by the rising demand for smartphones with advanced applications, the push for digitalization, and ongoing technology enhancements.
  • However, challenges loom. Incompatibilities among infrastructures, interoperability issues, and concerns over data security are casting shadows on end users. Additionally, maintenance challenges could impede market growth.

Indoor Location Market Trends

Transportation and Logistics Vertical to Hold a Dominant Market Share

  • The growth can be attributed to the demand for mobile assistance for passengers at airports and railway stations to find restaurants and shops in airports, and trains have been attributed to the need to find them in the right place.
  • The use of indoor location solutions in the transport sector will help to understand consumer behavior. It provides valuable data that may be used to develop more detailed advertising campaigns, select suitable locations, and optimize services. By choosing an indoor location solution, the transport industry can also trace missing equipment and ensure effective inventory control to reduce audit costs.
  • The need to monitor and recognize the physical location to save time lost in asset management is a key driver for developing an indoor positioning solution within the logistics sector. A company can organize and decipher complex plans with location analytics tools, enabling it to gain insight and engage with them quickly.
  • Complicated, continuously running operations and capital-intensive processes are needed to make the transport and logistics sector a success. It is important for the logistics sector to identify storage facilities. The logistics industry has also adopted the requirement to monitor and locate assets in order to reduce waste of time during asset location management, as well as promote solutions for indoor locations.
  • The company can use location analysis tools to organize and analyze detailed plans, which will enable them to gain insight in order to improve their interactions with customers.

North America to Hold the Highest Market Share During the Forecast Period

  • It is expected that North America will account for a significant share of the indoor location market due to the increasing number of smartphones in this region and the development of Internet of Things technologies. North America is also the second most important market for tablets, smartphones, and navigation systems on commercial vehicles compared to being the world's leading producer of airplanes and a major manufacturer of aerospace and maritime navigational equipment.
  • The United States has a large market share in nearly all sectors of end users in North America, with the exception of consumer electronics. In this country, the penetration rate of smartphones and their sales is remarkable.
  • According to the GSMA, the North American mobile industry will be worth USD 333 billion in 2025, which would make it the world's largest mobile market by a margin of 50% over China. Sales are expected to increase even further in view of the country's planned transition toward 5G services. By the end of this year, 24% will be on 5G networks in Africa, and by 2025, it is expected to reach 46 % or 200 million connections.
  • As a result of the growing adoption of smartphones and changes in consumer behavior when purchasing mobiles, entrepreneurs and existing companies are taking steps to develop locational services that will engage indoor users throughout the region. By using indoor location technology, retailers are enhancing their customers' experience and providing appropriate product or place navigation.
  • Two other important factors supporting the growth of the market for indoor locations in North America are increasing investments in developing new technologies and using indoor location solutions. Market growth is also expected to be driven by the growing number of indoor location companies in different regions.

Indoor Location Industry Overview

The indoor location market is fragmented due to continuous research, and technological advancements are anticipated to be the principal trends in the market. The firms are adopting diverse strategies to increase their customer base and mark their presence in the market.

  • March 2024: Arista, one of the global leaders in real-time location services (RTLS), announced that Gartner Inc. had recognized it as a "Leader" in the 2024 Magic Quadrant for Indoor Location Services. AiRISTA is committed to increasing the value of RTLS investments by empowering customer workflows with location insights. It combines Wi-Fi, Bluetooth low energy (BLE), cellular, infrared (IR), passive RFID, and condition-sensing to increase process efficiency, improve team coordination, and provide staff safety.
  • January 2024: Tack One announced the Tack GPS Plus at the Consumer Electronics Show (CES) 2024. This next-generation global tracker redefines the way location technology can be applied to consumers' daily needs as well as commercial and at-scale applications, including indoor and outdoor location services, enhanced care, safety for patients with Alzheimer's disease, and disaster management and preparedness.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Analysis on the impact of COVID-19 on the Indoor Location Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Number of Applications Powered by Beacons and BLE Tags
    • 5.1.2 Inefficiency of the GPS Technology in Indoor Premises
    • 5.1.3 Growth of Connected Devices, Smartphones, and Location-based Applications
  • 5.2 Market Restraints
    • 5.2.1 Data and security related Issues
    • 5.2.2 Deployment and Maintenance Challenges
    • 5.2.3 Strict Rules and Regulations by Government

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Solutions
    • 6.1.2 Services
  • 6.2 By Application
    • 6.2.1 Indoor Navigation & Maps
    • 6.2.2 Tracking and Tracing Application
    • 6.2.3 Remote Monitoring and Emergency Management
    • 6.2.4 Other Applications
  • 6.3 By End-user Industry
    • 6.3.1 Retail
    • 6.3.2 Transportation and Logistics
    • 6.3.3 Healthcare
    • 6.3.4 Telecom
    • 6.3.5 Oil and Gas and Mining
    • 6.3.6 Government and Public Sector
    • 6.3.7 Manufacturing
    • 6.3.8 Other End-user Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Inpixon
    • 7.1.2 Hewlett Packard Enterprise Development LP
    • 7.1.3 Mist Systems Inc.
    • 7.1.4 HID Global Corporation
    • 7.1.5 Cisco Systems Inc.
    • 7.1.6 Google LLC
    • 7.1.7 Microsoft Corporation
    • 7.1.8 Acuity Brands Inc.
    • 7.1.9 Zebra Technologies Corporation
    • 7.1.10 CenTrak
    • 7.1.11 Ubisense Limited
    • 7.1.12 Sonitor Technologies AS
    • 7.1.13 Broadcom Corporation
    • 7.1.14 HERE Global BV
    • 7.1.15 AiRISTA
    • 7.1.16 Tack One

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS