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市場調查報告書

商品編碼

1548119

全球室內定位服務市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢與預測

Global Indoor Location-Based Service Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年07月01日 | 出版商:

Value Market Research | 英文 222 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球室內定位服務市場需求預計將從 2023 年的 178.9 億美元達到 2032 年近 630.7 億美元的市場規模，2024-2032 年研究期間複合年成長率為 15.03%。

基於室內位置的服務（LBS）是指根據使用者在建築物或封閉空間內的室內位置提供資訊、導航和服務的技術和應用程式。與室外基於 GPS 的服務不同，室內 LBS 利用不同的定位技術來準確地確定使用者在 GPS 訊號可能無法有效穿透的建築物內的位置。室內定位服務適用於各個行業和部門，包括零售、醫療保健、交通、飯店和智慧建築。零售商使用室內 LBS 進行近距離行銷和個人化購物體驗，而醫療機構則利用它們進行患者導航和資產追蹤。在智慧建築中，室內 LBS 對於空間最佳化、能源管理和居住體驗至關重要。室內LBS增強了使用者體驗，提高了營運效率，並為室內導航、行銷和設施管理方面的創新帶來了新的機會。

市場動態

隨著企業和組織越來越認知到在室內環境中提供特定位置資訊和服務的價值，室內基於位置的服務 (LBS) 市場正在大幅成長。室內LBS利用各種定位技術，為使用者提供精準的室內位置客製化的導航、近距離行銷、資產追蹤等基於位置的服務。零售、飯店和醫療保健行業的企業正在採用室內 LBS，透過在其場所內提供個人化導航協助、有針對性的促銷和基於位置的通知來改善客戶體驗。此外，Wi-Fi、低功耗藍牙 (BLE) 和超寬頻 (UWB) 等室內定位技術的進步透過在建築物內實現更精確、更可靠的位置追蹤來推動市場成長。這些技術，加上詳細的室內地圖和平面圖，為創新的室內 LBS 應用和服務開闢了新的機會。隨著越來越多的人依賴智慧型手機和其他行動裝置進行導航和獲取訊息，對準確的室內定位和尋路解決方案的需求日益成長。然而，訊號干擾、多路徑傳播和建築結構變化可能會影響室內 LBS 解決方案的性能，導致位置追蹤和導航不準確，從而可能阻礙市場成長。此外，隨著使用者和組織越來越意識到共享位置資訊的潛在風險，與位置追蹤和資料安全相關的隱私問題對市場成長構成了挑戰。

室內定位服務也稱為基於位置的服務（LBS）、定位服務、行動定位服務或無線定位服務。這是一項先進技術，可提供有關用戶地理位置的資訊。該技術非常適合不斷變化的業務場景。企業現在可以了解用戶在任何時間段的位置，這使得他們能夠為用戶提供有效的基於位置的服務。

市場區隔

整個室內基於位置的服務市場已細分為類型和最終用戶。該報告根據地理細分對這些子集進行了分析。這項研究將使行銷人員了解情況，並有助於確定產品或服務的目標族群。

按組件

硬體
軟體
服務

按產品分類

分析和見解
汽車服務
活動管理
消費者服務
企業服務
位置和警報
基於位置的廣告服務
地圖
精準地理定位
接近信標
安全交易和兌換

依技術

情境感知技術
OTDOA 和 E-OTDOA
RFID 和 NFC
衛星、微波和紅外線感
Wi-Fi/WLAN、UWB、BT/BLE、信標和 A-GPS

按申請

監控
導航
鄰近性
追蹤
其他

按最終用途

航太和國防
BFSI
資訊科技和電信
能源與電力
政府
衛生保健
款待
零售
運輸與物流
其他
區域分析

本節涵蓋區域細分，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲室內定位服務市場當前和未來的需求。此外，該報告重點關注所有主要地區對個別應用領域的需求。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。室內定位服務市場的主要參與者包括Google有限責任公司、思科系統公司、高通、IBM公司、甲骨文公司、微軟公司、蘋果公司、愛立信、TomTom NV、斑馬技術、Ubisense、Foursquare、Pitney Bowes、百度、 CenTrak、伽利略。本節包括競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

簡介 - 市場動態
市場促進因素
市場限制
機會
產業動態
波特五力分析
市場吸引力分析
- 按組件分類的市場吸引力分析
- 按產品分類的市場吸引力分析
- 按技術分類的市場吸引力分析
- 市場吸引力分析：依應用分類
- 按最終用途分類的市場吸引力分析
- 市場吸引力分析：按地區

第 4 章：價值鏈分析

價值鏈分析
原料分析
- 原料清單
- 原料廠商清單
- 主要原物料價格走勢
潛在買家名單
行銷管道
- 直效行銷
- 間接行銷
- 行銷通路發展趨勢

第 5 章：全球室內基於位置的服務市場分析：按組成部分

按組件概述
歷史和預測數據
按成分分析
硬體
軟體
服務

第 6 章：全球室內基於位置的服務市場分析：按產品

按產品概述
歷史和預測數據
按產品分析
分析和見解
汽車服務
活動管理
消費者服務
企業服務
位置和警報
基於位置的廣告服務
地圖
精準地理定位
接近信標
安全交易和兌換

第 7 章：全球室內定位服務市場分析：依技術分類

依技術概述
歷史和預測數據
依技術分析
情境感知技術
OTDOA 和 E-OTDOA
RFID 和 NFC
衛星、微波和紅外線感
Wi-Fi/WLAN、UWB、BT/BLE、信標和 A-GPS

第 8 章：全球室內基於位置的服務市場分析：按應用分類

概述：按應用
歷史和預測數據
分析：按應用
監控
導航
鄰近性
追蹤
其他

第 9 章：全球室內基於位置的服務市場分析：按最終用途分類

按最終用途分類的概述
歷史和預測數據
按最終用途分析
航太和國防
BFSI
資訊科技和電信
能源與電力
政府
衛生保健
款待
零售
運輸與物流
其他

第 10 章：全球室內基於位置的服務市場分析：按地理位置

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區國家/地區銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 11 章：室內定位服務公司的競爭格局

室內定位服務市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 12 章：公司簡介

公司股份分析
市場集中度
Google LLC

公司概況
公司收入
產品
最新動態

Cisco Systems Inc.

公司概況
公司收入
產品
最新動態

Qualcomm

公司概況
公司收入
產品
最新動態

IBM Corporation

公司概況
公司收入
產品
最新動態

Oracle Corporation

公司概況
公司收入
產品
最新動態

Microsoft Corporation

公司概況
公司收入
產品
最新動態

Apple Inc.

公司概況
公司收入
產品
最新動態

Ericsson

公司概況
公司收入
產品
最新動態

TomTom NV

公司概況
公司收入
產品
最新動態

Zebra Technologies

公司概況
公司收入
產品
最新動態

Ubisense

公司概況
公司收入
產品
最新動態

Foursquare

公司概況
公司收入
產品
最新動態

Pitney Bowes

公司概況
公司收入
產品
最新動態

Baidu

公司概況
公司收入
產品
最新動態

CenTrak

公司概況
公司收入
產品
最新動態

Galigeo

公司概況
公司收入
產品
最新動態

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

簡介目錄圖表

Product Code: VMR11211210

The global demand for Indoor Location-Based Service Market is presumed to reach the market size of nearly USD 63.07 Billion by 2032 from USD 17.89 Billion in 2023 with a CAGR of 15.03% under the study period 2024 - 2032.

Indoor location-based services (LBS) refer to technologies and applications that provide information, navigation, and services based on a user's indoor location within a building or enclosed space. Unlike outdoor GPS-based services, indoor LBS utilizes different positioning technologies to accurately determine the user's location within structures where GPS signals may not penetrate effectively. Indoor Location-Based Services find applications across various industries and sectors, including retail, healthcare, transportation, hospitality, and smart buildings. Retailers use indoor LBS for proximity marketing and personalized shopping experiences, while healthcare facilities utilize them for patient navigation and asset tracking. In smart buildings, indoor LBS is crucial in space optimization, energy management, and occupant experience. Indoor LBS enhances user experiences, improves operational efficiency, and unlocks new opportunities for innovation in indoor navigation, marketing, and facility management.

Market Dynamics

The indoor location-based services (LBS) market is witnessing substantial growth as businesses and organizations increasingly recognize the value of providing location-specific information and services within indoor environments. Indoor LBS leverages various positioning technologies to offer navigation, proximity marketing, asset tracking, and other location-based services tailored to users' precise indoor locations. Businesses across retail, hospitality, and healthcare sectors are adopting indoor LBS to improve customer experience by offering personalized navigation assistance, targeted promotions, and location-based notifications within their premises. Moreover, advancements in indoor positioning technologies, such as Wi-Fi, Bluetooth Low Energy (BLE), and Ultra-Wideband (UWB), drive market growth by enabling more precise and reliable location tracking within buildings. These technologies, coupled with the availability of detailed indoor maps and floor plans, open up new opportunities for innovative indoor LBS applications and services. As more people rely on smartphones and other mobile devices for navigation and information, there is a growing need for accurate indoor positioning and wayfinding solutions. However, signal interference, multipath propagation, and building structure variations can affect indoor LBS solutions' performance, leading to inaccuracies in location tracking and navigation, which may hinder market growth. Furthermore, privacy concerns related to location tracking and data security pose challenges to market growth as users and organizations become more aware of the potential risks of sharing location information.

Indoor location-based services are also known as location-based services (LBS), locations services, mobile location-based services or wireless location services. It's an advance technology that provides information about the geographical location of the user. This technology is ideal for the ever-changing business scenario. Businesses are now aware of the location of the users at any period of time, which allows them to provide effective location-based services to users.

Market Segmentation

The entire indoor location-based service market has been sub-categorized into type and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Component

Hardware
Software
Services

By Product

Analytics and Insights
Automotive Services
Campaign Management
Consumer Services
Enterprise Services
Location and Alerts
Location-based Advertising Services
Maps
Precision Geo-targeting
Proximity Beacons
Secure Transactions and Redemptions

By Technology

Context Aware Technology
OTDOA and E-OTDOA
RFID and NFC
Satellite, Microwave and Infrared Sensing
Wi-Fi/WLAN, UWB, BT/BLE, Beacons, and A-GPS

By Application

Monitoring
Navigation
Proximity
Tracking
Others

By End-use

Aerospace and Defense
BFSI
IT and Telecommunication
Energy and Power
Government
Healthcare
Hospitality
Retail
Transportation & Logistics
Others
Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for indoor location-based service market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the indoor location-based service market include Google LLC, Cisco Systems Inc., Qualcomm, IBM Corporation, Oracle Corporation, Microsoft Corporation, Apple Inc., Ericsson, TomTom N.V., Zebra Technologies, Ubisense, Foursquare, Pitney Bowes, Baidu, CenTrak, Galigeo. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . INDOOR LOCATION-BASED SERVICE - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Product
- 3.7.3 Market Attractiveness Analysis By Technology
- 3.7.4 Market Attractiveness Analysis By Application
- 3.7.5 Market Attractiveness Analysis By End-use
- 3.7.6 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL INDOOR LOCATION-BASED SERVICE MARKET ANALYSIS BY COMPONENT

5.1 Overview by Component
5.2 Historical and Forecast Data
5.3 Analysis by Component
5.4 Hardware Historic and Forecast Sales by Regions
5.5 Software Historic and Forecast Sales by Regions
5.6 Services Historic and Forecast Sales by Regions

6 . GLOBAL INDOOR LOCATION-BASED SERVICE MARKET ANALYSIS BY PRODUCT

6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Analytics and Insights Historic and Forecast Sales by Regions
6.5 Automotive Services Historic and Forecast Sales by Regions
6.6 Campaign Management Historic and Forecast Sales by Regions
6.7 Consumer Services Historic and Forecast Sales by Regions
6.8 Enterprise Services Historic and Forecast Sales by Regions
6.9 Location and Alerts Historic and Forecast Sales by Regions
6.10. Location-based Advertising Services Historic and Forecast Sales by Regions
6.11 Maps Historic and Forecast Sales by Regions
6.12 Precision Geo-targeting Historic and Forecast Sales by Regions
6.13 Proximity Beacons Historic and Forecast Sales by Regions
6.14 Secure Transactions and Redemptions Historic and Forecast Sales by Regions

7 . GLOBAL INDOOR LOCATION-BASED SERVICE MARKET ANALYSIS BY TECHNOLOGY

7.1 Overview by Technology
7.2 Historical and Forecast Data
7.3 Analysis by Technology
7.4 Context Aware Technology Historic and Forecast Sales by Regions
7.5 OTDOA and E-OTDOA Historic and Forecast Sales by Regions
7.6 RFID and NFC Historic and Forecast Sales by Regions
7.7 Satellite, Microwave and Infrared Sensing Historic and Forecast Sales by Regions
7.8 Wi-Fi/WLAN, UWB, BT/BLE, Beacons, and A-GPS Historic and Forecast Sales by Regions

8 . GLOBAL INDOOR LOCATION-BASED SERVICE MARKET ANALYSIS BY APPLICATION

8.1 Overview by Application
8.2 Historical and Forecast Data
8.3 Analysis by Application
8.4 Monitoring Historic and Forecast Sales by Regions
8.5 Navigation Historic and Forecast Sales by Regions
8.6 Proximity Historic and Forecast Sales by Regions
8.7 Tracking Historic and Forecast Sales by Regions
8.8 Others Historic and Forecast Sales by Regions

9 . GLOBAL INDOOR LOCATION-BASED SERVICE MARKET ANALYSIS BY END-USE

9.1 Overview by End-use
9.2 Historical and Forecast Data
9.3 Analysis by End-use
9.4 Aerospace and Defense Historic and Forecast Sales by Regions
9.5 BFSI Historic and Forecast Sales by Regions
9.6 IT and Telecommunication Historic and Forecast Sales by Regions
9.7 Energy and Power Historic and Forecast Sales by Regions
9.8 Government Historic and Forecast Sales by Regions
9.9 Healthcare Historic and Forecast Sales by Regions
9.10. Hospitality Historic and Forecast Sales by Regions
9.11 Retail Historic and Forecast Sales by Regions
9.12 Transportation & Logistics Historic and Forecast Sales by Regions
9.13 Others Historic and Forecast Sales by Regions

10 . GLOBAL INDOOR LOCATION-BASED SERVICE MARKET ANALYSIS BY GEOGRAPHY

10.1. Regional Outlook
10.2. Introduction
10.3. North America Sales Analysis
- 10.3.1. Overview, Historic and Forecast Data Sales Analysis
- 10.3.2. North America By Segment Sales Analysis
- 10.3.3. North America By Country Sales Analysis
- 10.3.4. United State Sales Analysis
- 10.3.5. Canada Sales Analysis
- 10.3.6. Mexico Sales Analysis
10.4. Europe Sales Analysis
- 10.4.1. Overview, Historic and Forecast Data Sales Analysis
- 10.4.2. Europe by Segment Sales Analysis
- 10.4.3. Europe by Country Sales Analysis
- 10.4.4. United Kingdom Sales Analysis
- 10.4.5. France Sales Analysis
- 10.4.6. Germany Sales Analysis
- 10.4.7. Italy Sales Analysis
- 10.4.8. Russia Sales Analysis
- 10.4.9. Rest Of Europe Sales Analysis
10.5. Asia Pacific Sales Analysis
- 10.5.1. Overview, Historic and Forecast Data Sales Analysis
- 10.5.2. Asia Pacific by Segment Sales Analysis
- 10.5.3. Asia Pacific by Country Sales Analysis
- 10.5.4. China Sales Analysis
- 10.5.5. India Sales Analysis
- 10.5.6. Japan Sales Analysis
- 10.5.7. South Korea Sales Analysis
- 10.5.8. Australia Sales Analysis
- 10.5.9. South East Asia Sales Analysis
- 10.5.10. Rest Of Asia Pacific Sales Analysis
10.6. Latin America Sales Analysis
- 10.6.1. Overview, Historic and Forecast Data Sales Analysis
- 10.6.2. Latin America by Segment Sales Analysis
- 10.6.3. Latin America by Country Sales Analysis
- 10.6.4. Brazil Sales Analysis
- 10.6.5. Argentina Sales Analysis
- 10.6.6. Peru Sales Analysis
- 10.6.7. Chile Sales Analysis
- 10.6.8. Rest of Latin America Sales Analysis
10.7. Middle East & Africa Sales Analysis
- 10.7.1. Overview, Historic and Forecast Data Sales Analysis
- 10.7.2. Middle East & Africa by Segment Sales Analysis
- 10.7.3. Middle East & Africa by Country Sales Analysis
- 10.7.4. Saudi Arabia Sales Analysis
- 10.7.5. UAE Sales Analysis
- 10.7.6. Israel Sales Analysis
- 10.7.7. South Africa Sales Analysis
- 10.7.8. Rest Of Middle East And Africa Sales Analysis

11 . COMPETITIVE LANDSCAPE OF THE INDOOR LOCATION-BASED SERVICE COMPANIES

11.1. Indoor Location-Based Service Market Competition
11.2. Partnership/Collaboration/Agreement
11.3. Merger And Acquisitions
11.4. New Product Launch
11.5. Other Developments

12 . COMPANY PROFILES OF INDOOR LOCATION-BASED SERVICE INDUSTRY

12.1. Company Share Analysis
12.2. Market Concentration Rate
12.3. Google LLC
- 12.3.1. Company Overview
- 12.3.2. Company Revenue
- 12.3.3. Products
- 12.3.4. Recent Developments
12.4. Cisco Systems Inc.
- 12.4.1. Company Overview
- 12.4.2. Company Revenue
- 12.4.3. Products
- 12.4.4. Recent Developments
12.5. Qualcomm
- 12.5.1. Company Overview
- 12.5.2. Company Revenue
- 12.5.3. Products
- 12.5.4. Recent Developments
12.6. IBM Corporation
- 12.6.1. Company Overview
- 12.6.2. Company Revenue
- 12.6.3. Products
- 12.6.4. Recent Developments
12.7. Oracle Corporation
- 12.7.1. Company Overview
- 12.7.2. Company Revenue
- 12.7.3. Products
- 12.7.4. Recent Developments
12.8. Microsoft Corporation
- 12.8.1. Company Overview
- 12.8.2. Company Revenue
- 12.8.3. Products
- 12.8.4. Recent Developments
12.9. Apple Inc.
- 12.9.1. Company Overview
- 12.9.2. Company Revenue
- 12.9.3. Products
- 12.9.4. Recent Developments
12.10. Ericsson
- 12.10.1. Company Overview
- 12.10.2. Company Revenue
- 12.10.3. Products
- 12.10.4. Recent Developments
12.11. TomTom N.V.
- 12.11.1. Company Overview
- 12.11.2. Company Revenue
- 12.11.3. Products
- 12.11.4. Recent Developments
12.12. Zebra Technologies
- 12.12.1. Company Overview
- 12.12.2. Company Revenue
- 12.12.3. Products
- 12.12.4. Recent Developments
12.13. Ubisense
- 12.13.1. Company Overview
- 12.13.2. Company Revenue
- 12.13.3. Products
- 12.13.4. Recent Developments
12.14. Foursquare
- 12.14.1. Company Overview
- 12.14.2. Company Revenue
- 12.14.3. Products
- 12.14.4. Recent Developments
12.15. Pitney Bowes
- 12.15.1. Company Overview
- 12.15.2. Company Revenue
- 12.15.3. Products
- 12.15.4. Recent Developments
12.16. Baidu
- 12.16.1. Company Overview
- 12.16.2. Company Revenue
- 12.16.3. Products
- 12.16.4. Recent Developments
12.17. CenTrak
- 12.17.1. Company Overview
- 12.17.2. Company Revenue
- 12.17.3. Products
- 12.17.4. Recent Developments
12.18. Galigeo
- 12.18.1. Company Overview
- 12.18.2. Company Revenue
- 12.18.3. Products
- 12.18.4. Recent Developments