非洲包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Africa Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 108 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年非洲包裝市場規模為 451.5 億美元，到 2030 年預計將達到 545.4 億美元，預測期內（2025-2030 年）的複合年成長率為 3.85%。

關鍵亮點

市場發展的動力來自年輕消費者數量的成長，尤其是東非和西非地區，這些地區消費品需求不斷增加，個人收入不斷提高，國內經濟不斷擴大。
隨著都市化和流動性的不斷增強，非洲消費者正在尋找物有所值的產品，包括大宗、折扣和小包裝。對於銷售商來說，採用有吸引力的包裝有利於促銷和促進銷售。此外，人們越來越關注食品、飲料、藥品和其他家用產品的包裝，因為它具有美感且可回收，從而推動了玻璃容器和玻璃瓶市場的發展。
此外，公司正在帶來更先進的技術和專業知識，並耐心地尋找當地合作夥伴。例如，2022 年 10 月，總部位於奧地利的國際塑膠包裝和回收專家 Alpla Group 在約翰尼斯堡附近的豪登省拉塞利亞建立了新工廠，擴大了在南非的業務。
阻礙包裝市場成長的一大挑戰是包裝生產成本高。紙漿是紙包裝生產的主要原料。廣泛應用於瓦楞紙箱、紙板箱、紙盒、紙袋等各種包裝的生產。紙漿和紙張的價格不斷波動。同樣，塑膠包裝產業依賴原油，而原油價格波動較大。此外，俄烏戰爭正在影響整個包裝生態系統。
由於新冠疫情爆發，非洲許多地區的包裝製造商面臨供應鏈中斷以及現場生產減少的問題。例如，造紙和包裝公司 Mondi 宣布將暫停其位於南非 Merebank 工廠的生產，該工廠的年產能為 27 萬噸。

非洲包裝市場趨勢

玻璃瓶推動市場成長

玻璃容器和玻璃瓶廣泛應用於製藥、食品飲料、葡萄酒等終端用戶產業。隨著越來越多的人口轉向環保解決方案並增加其貢獻，該地區的玻璃包裝預計將會成長。此外，玻璃包裝被視為塑膠包裝的可無限回收替代品。玻璃是 100% 可回收的，可以重複使用且不會降低品質。
南非是一個葡萄酒消費國。儘管國際趨勢正轉向罐裝葡萄酒，但預計在該國能夠效仿之前，玻璃瓶裝葡萄酒市場仍將在相當長的時間內保持強勁。
非洲玻璃容器和瓶子市場競爭激烈，未能簡化流程的參與企業將會破產。總部位於南非的多元化包裝製造商 Nampak 因高昂的固定成本、間接費用和財務回報不足而被迫出售其玻璃業務。該業務以 15 億南非蘭特（1.25 億美元）的價格出售給了 Isanti Glass（由 Kwande Capital 擁有）。
推動玻璃瓶使用的一大因素是當地旅遊業日益提倡不再使用塑膠瓶。這預計將為該地區的玻璃製造商創造重大機會。此外，根據玻璃回收公司（TGRC）的數據，南非的玻璃回收率目前為44％，這進一步推動了市場成長。
此外，南非的葡萄酒產業橫跨多個種植區。據行業組織 SAWIS（南非葡萄酒行業資訊與系統）稱，2022 年釀酒葡萄產量預計為 1,378,737 噸。這比 2021 年的產量低 5.5%，但高於五年平均產量 1,346,024 噸。
在經歷了兩年的國內銷售禁令和全球貿易壁壘造成的嚴重破壞之後，南非的葡萄酒和白蘭地產業持續重組。該產業已更新其2025年策略計畫（WISE），特別關注全球和國內市場進入、轉型和永續性。此架構和關鍵績效指標也包含在最近簽署的農業和農產品加工總體規劃（AAMP）中。這將確保更廣泛的農業領域內葡萄酒擁有更有利的生產和貿易環境。根據 Vinpro 發布的資料顯示，2021 年南非葡萄酒出口總量將成長 22%，達到 3.88 億公升。

飲料業引領市場成長

飲料佔據了市場的最大佔有率。隨著消費者越來越關注他們所消費的產品及其包裝的材料，他們越來越關注包裝，從而進一步推動了市場的成長。
根據世界衛生組織 (WHO) 的數據，該地區的酒精消費者是世界上飲酒量最大的群體之一，這推動了市場的成長。此外，軟性飲料供應商不斷成長的需求正在幫助瓶子包裝解決方案供應商和包裝供應商提高該地區的產能。
此外，該地區的市場參與企業正在嘗試各種飲料包裝創新。例如，2022 年 9 月，可口可樂非洲飲料公司 (CCBA) 的子公司 Voltic Ltd 在加納推出了 Hollandia's Choco Malt 品牌。這種以牛奶為基礎的麥芽飲料採用無菌紙盒包裝出售，但該公司還計劃以印有現代圖形和品牌的罐裝形式出售。
能量飲料的銷售成長速度遠超過汽水的銷售量。對低酒精和非酒精替代品、低熱量和低糖飲料、更健康的飲料和更永續的包裝的需求不斷增加，導致了可回收玻璃瓶裝果汁混合物和罐裝水的推出。
在廣大的食品飲料零售市場，眾多企業爭相奪冠。食品和飲料零售市場的參與企業正在研究各個方面，例如不斷變化的生活方式、不斷變化的飲料偏好以及特定地區人們的偏好，並據此開發他們的食品和飲料產品。這方面讓參與企業賺取了不少的收益。

非洲包裝產業概況

非洲包裝市場競爭適中。市場參與企業繼續致力於擴大其在非洲國家的基本客群，並利用策略合作措施來獲得更大的市場佔有率並提高盈利。市場的主要發展包括：

2022 年 7 月，Ardagh Glass Packaging Africa 宣布已開始在南非豪登省 Nigel 生產工廠進行擴建，投資 15 億南非蘭特（9,500 萬美元）。該投資包括新的熔爐和生產線，使該工廠的永續玻璃包裝產能增加了一倍，以滿足公司客戶當前和預計的成長需求。

2022年3月，Elopak ASA 完成了對中東和北非地區領先的山形蓋頂液體包裝和包裝系統供應商 Naturepak Beverage 的收購，收購方包括海灣工業集團的全資子公司 Naturepak Limited 和 Pactiv Evergreen Inc. 的全資子公司 Evergreen Packaging International LLC。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

An increasing number of young consumers is driving the market, increasing demand for consumer goods, rising individual incomes, and expanding domestic economies, particularly in East and West Africa.
With increasing urbanization and mobility, African consumers are looking for products that offer the best value for money, such as bulk, discounted, and smaller packs. It can be an advantage for vendors to go for attractive packaging to encourage and boost sales. Moreover, the growing concern regarding the packaging of food, beverages, pharmaceuticals, and other household products is driving the market for glass containers and bottles as they offer an aesthetic charm to people and are recyclable.
Furthermore, companies are willing to bring better technology, technical expertise, and patience to find local partners. For instance, in October 2022, Austria-based Alpla Group, an international plastic packaging, and recycling specialist, expanded its footprint in South Africa by building a new facility in Lanseria, Gauteng Province, near Johannesburg.
One of the significant challenges impeding packaging market growth is high packaging manufacturing costs. Paper pulp is a primary raw material used in paper packaging manufacturing. It is widely used in manufacturing corrugated boxes, cardboard boxes, folding cartons, and paper bags, among other types of packaging. The price of paper pulp has constantly been fluctuating. Similarly, the plastic packaging industry is also dependent on crude oil, and crude oil prices are also volatile. Furthermore, the Russia-Ukraine war has an impact on the overall packaging ecosystem.
With the outbreak of COVID-19, packaging manufacturers faced supply chain disruption along with decreasing manufacturing at the site in many parts of Africa. For instance, paper and packaging company Mondi announced the temporary suspension of production at its Merebank mill in South Africa, which has a production capacity of 270,000 tonnes annually.

Africa Packaging Market Trends

Glass Bottles to Drive the Market Growth

Glass containers and bottles are widely used by end-user industries like pharmaceuticals, food and beverage, and wine. As more and more population of the region is turning toward eco-friendly solutions to increase their contribution, glass packaging is expected to grow in the region. Moreover, glass packaging is seen as an endless recyclable alternative to plastic packaging. Glass can be 100% recycled and reusable without losing quality.
South Africa is a wine-consuming country. Although the international trend is shifting toward wine in cans, the country is expected to continue to be a strong glass market for a significant amount of time before it can follow.
The African glass bottles and container market is highly competitive, and the players who fail to streamline their operations are exiting the business. Nampak, a South Africa-based diversified packaging manufacturer, has been forced to sell its glass business due to high fixed costs and expenditures, leading to inadequate financial returns. It was sold to Isanti Glass (Kwande Capital-owned) for ZAR 1.5 billion (USD 125 million).
One of the significant drivers of glass bottles is the growing drive by the local tourism industry to stop using plastic bottles. This is expected to create a massive opportunity for companies to produce Glass in the region. Moreover, according to Glass Recycling Company (TGRC), the current glass recycling rate in South Africa is 44%, which further adds to the market's growth.
Furthermore, the wine industry in South Africa is spread across several cultivation areas. According to the industry body, South African Wine Industry Information & Systems (SAWIS), the wine grape crop is estimated to be 1,378,737 tonnes 2022. It is 5.5% lower than the crop for 2021, but it is higher than the fi)ve-year average of 1,346,024 tonnes.
The South African wine and brandy industry is continuing to rebuild after two years of severe disruptions due to domestic sales bans and global trade barriers; the industry has revised its strategic plan (WISE) towards 2025, which includes a specific focus on global and local market access, transformation, and sustainability. The framework and key performance indicators are also included in the recently signed Agriculture and Agro-processing Master Plan (AAMP). This can ensure a far more favorable production and trading environment for wine within the broader agricultural sector. According to data published by Vinpro, South Africa's total wine export volume grew by 22% to 388 million liters in 2021.

Beverage Industry to Lead the Market Growth

Beverages hold the maximum market share in the market studied. With consumers getting increasingly careful about what they consume and what material is packaged, the focus on packaging is increased, further driving the market growth.
According to the World Health Organization (WHO), the consumers of alcohol in the region are some of the heaviest drinkers globally, which boosts the market growth. Also, the increase in demand from soft-drink vendors is helping bottle packaging solution providers and packaging vendors increase their capacities in the region.
Moreover, market players in the region are trying out various innovations for beverage packaging. For instance, in September 2022, Voltic Ltd, Coca-Cola Beverages Africa's (CCBA) subsidiary, launched Hollandia's Choco Malt brand in Ghana. Malted drinks containing milk are sold in aseptic cartons, and the company is also planning to sell them in cans with modern graphics and branding.
Sales of energy drinks are growing significantly faster than carbonated drinks. There is increasing demand for low or no-alcohol drink substitutes, low-calorie and low-sugar options, health drinks, and sustainable packaging resulting in the launch of fruit juice blends in returnable glass bottles and canned water.
Numerous players compete for the top spot in the vast food and beverage retail market. Food and beverage retail market players research various aspects such as lifestyle changes, evolving drink preferences, and the preferences of people in a specific area and develop food and beverage items accordingly. This aspect allows the players to earn a lot of money.

Africa Packaging Industry Overview

The Africa Packaging Market is moderately competitive. The players in the market are continuously focusing on expanding their customer base across the countries of Africa and leveraging strategic collaborative initiatives to increase their market share and increase their profitability. Some of the key developments in the market are:

In July 2022, Ardagh Glass Packaging Africa announced the commissioning of a ZAR 1.5 billion (USD 95 million) extension of its Nigel production facility in Gauteng, South Africa. The investment doubled the facility's capacity to provide sustainable glass packaging to support the company's customers' current and projected demand growth and incorporates a new furnace and production lines.

In March 2022, Elopak ASA completed the acquisition of Naturepak Beverage, a leading gable top fresh liquid carton and packaging systems supplier in the MENA region, from Naturepak Limited, a wholly owned subsidiary of Gulf Industrial Group, and Evergreen Packaging International LLC, a wholly owned subsidiary of Pactiv Evergreen Inc.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitutes
4.4 Assessment of the Impact of COVID-19 on the Market
4.5 Overview of the Global Packaging Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Glass Bottles to Drive the Market Growth
- 5.1.2 Beverage Industry to Lead the Market Growth
5.2 Market Restraints
- 5.2.1 Fluctuation in Raw Material Price can Hinder the Growth of the Market.

6 MARKET SEGMENTATION

6.1 By Material
- 6.1.1 Paper and Paperboard
- 6.1.2 Plastic
- 6.1.3 Metal
- 6.1.4 Glass
6.2 By Product Type
- 6.2.1 Plastic Bottles
- 6.2.2 Glass Bottles
- 6.2.3 Corrugated Boxes
- 6.2.4 Metal Cans
- 6.2.5 Other Applications
6.3 By End-user Industry
- 6.3.1 Beverage
- 6.3.2 Food
- 6.3.3 Pharmaceuticals
- 6.3.4 Household and Personal Care
- 6.3.5 Other
6.4 By Country
- 6.4.1 Egypt
- 6.4.2 Nigeria
- 6.4.3 Kenya
- 6.4.4 South Africa
- 6.4.5 Rest of Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Astrapak Ltd (RPC Group)
- 7.1.2 Nampak Limited
- 7.1.3 Mondi Group
- 7.1.4 Mpact Pty Ltd
- 7.1.5 Foster Packaging
- 7.1.6 Consol Glass (Pty) Ltd.
- 7.1.7 East African Packaging Industries Ltd (EAPI)
- 7.1.8 Constantia Afripack (Pty) Ltd
- 7.1.9 Tetra Pak SA
- 7.1.10 Bonpak (Pty) Ltd.
- 7.1.11 Frigoglass South Africa (Pty) Ltd.