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市場調查報告書
商品編碼
1700064

2032 年追蹤包裝市場預測：按產品類型、系統類型、技術、追蹤方法、最終用戶、地區進行的全球分析

Track & Trace Packaging Market Forecasts to 2032 - Global Analysis By Product Type (Labels, Inks, Tags, Seals and Other Product Types), System Type, Technology, Tracking Method, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球追蹤包裝市場預計在 2025 年達到 22.7 億美元，到 2032 年將達到 38.2 億美元，預測期內的複合年成長率為 7.7%。

可追溯包裝是一種旨在監控和記錄產品從製造到最終消費者的整個供應鏈的移動的系統。包裝包含條碼、2D碼和 RFID 標籤等唯一標識符，可即時追蹤和驗證產品真實性。它透過提供有關產品來源、處理和運輸的詳細資訊來提高透明度、減少假冒並確保品管。追蹤包裝廣泛應用於製藥、食品和電子等行業，可提高供應鏈效率和消費者安全。

根據世界經濟論壇發表的報導，預計今年全球貨物和服務貿易將成長2.3%，2025年將成長3.3%，是2023年1%增幅的兩倍多。

仿冒品和產品真偽日益成為人們關注的問題

人們對假冒和產品真偽的擔憂日益加劇，對包裝市場產生了重大影響。隨著仿冒品的氾濫，該行業面臨品牌誠信、消費者安全和收益損失的威脅。先進的追蹤和追蹤解決方案提高了產品透明度，使製造商能夠檢驗真實性並有效監控其供應鏈。該技術透過即時追蹤和序列化確保了消費者的信任，這對於打擊仿冒品和保護藥品、食品和奢侈品等領域的品牌聲譽至關重要。

實施的複雜性

市場實施的複雜性帶來了重大挑戰，導致成本增加、時間延長和業務中斷。複雜的系統需要專業知識，並且與現有流程的整合複雜化，從而導致潛在的延誤。這種複雜性會導致更高的錯誤率、降低的效率和較差的擴充性，從而阻礙公司採用先進的追蹤解決方案。最終，這將阻礙供應鏈透明度、法規遵從性和消費者信任，並破壞追蹤和追蹤舉措的整體有效性和發展。

對供應鏈透明度的需求日益增加

市場受到消費者對產品可靠性和安全性的期望所驅動，對供應鏈透明度的需求日益增加。增強的可追溯性使供應鏈的每個步驟都具有可見性，從而降低了假冒風險並提高了品管。對法規遵從和即時追蹤的需求進一步推動了這種需求。因此，製造商正在採用區塊鏈和物聯網等先進技術來在整個供應鏈中建立信任和課責。

資料安全和隱私問題

市場中的資料安全和隱私問題對信任和合規性構成了重大風險。產品來源和供應鏈細節等敏感資訊可能容易受到網路攻擊和未授權存取。這會損害消費者隱私，並使公司面臨監管處罰和聲譽損害。對資料外洩的擔憂阻礙了追蹤技術的採用，並限制了透明度和可追溯性。最終，這些擔憂將阻礙產業發展，並降低追蹤系統在確保產品真實性和安全性方面的有效性。

COVID-19的影響：

COVID-19 疫情凸顯了供應鏈透明度和產品安全性，加速了追蹤包裝的需求。全球物流中斷凸顯了即時追蹤以確保產品真實性的必要性，尤其是在藥品和食品等關鍵領域。但疫情也導致資源緊張、實施減緩並增加了成本。這場危機提高了人們對可追溯性重要性的認知，同時也挑戰企業快速適應，在快速變化的市場環境中平衡加強安全措施和業務效率。

預測期內，條碼技術領域預計將實現最大幅度成長

預計預測期內條碼技術部分將佔據最大的市場佔有率。條碼可以實現整個供應鏈的即時追蹤，提高透明度並確保產品的真實性。透過準確記錄產品詳細資訊，條碼可以簡化庫存管理、減少錯誤並提高法規遵循。然而，易受損壞和資料容量有限等限制可能會影響效能，從而導致不斷創新以提高可靠性並與先進的追蹤系統整合。

預計預測期內汽車產業將以最高的複合年成長率成長。

預計汽車產業將在預測期內實現最高成長率。準確追蹤零件從製造到組裝的整個過程，以最大限度地減少錯誤、降低假冒風險並確保符合法規要求。這提高了品管並最佳化了庫存管理，減少了生產延遲。隨著汽車供應鏈變得越來越複雜，追蹤解決方案可以提高效率和安全性，支援準時生產，並增強消費者對汽車安全性和可靠性的信心。

佔比最高的地區

由於嚴格的監管要求以及對產品安全性和透明度的不斷成長的需求，預計亞太地區將在預測期內佔據最大的市場佔有率。製藥、食品飲料和電子等行業正在採用先進的追蹤解決方案來打擊仿冒品並提高供應鏈效率。技術進步和消費者意識的提高進一步推動了市場擴張。

複合年成長率最高的地區：

預計北美地區在預測期內將呈現最高的複合年成長率。仿冒品帶來巨大風險，尤其是藥品和奢侈品。追蹤技術有助於驗證產品真實性並保護品牌。提高整個供應鏈的可視性，以改善庫存管理、減少損失並確保及時交貨。此外，消費者對產品來源和安全意識的不斷增強也推動了對可追溯性解決方案的需求。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 技術分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球履帶包裝市場（依產品類型）

  • 標籤
  • 墨水
  • 標籤
  • 密封件
  • 其他產品類型

6. 全球履帶包裝市場（依系統類型）

  • 獨立系統
  • 整合系統

7. 全球可追溯包裝市場（依技術）

  • 無線射頻識別（RFID）
  • 條碼技術
  • 光學字元辨識 (OCR)
  • GPS追蹤
  • 其他技術

8. 全球可追溯包裝市場（以追溯方式）

  • 單一產品追蹤
  • 批次追蹤
  • 即時追蹤
  • 端到端追蹤

第9章全球追蹤包裝市場（按最終用戶）

  • 食品和飲料
  • 製藥
  • 化妝品和個人護理
  • 車
  • 物流與運輸
  • 衛生保健
  • 零售
  • 其他最終用戶

第10章 全球可追溯包裝市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Systech International
  • Antares Vision
  • Zebra Technologies
  • Krones AG
  • Kelley & Ryan Associates
  • Toshiba Tec Corporation
  • GSI Technologies, Inc.
  • Scantrack Solutions
  • OPTEL Group
  • Avery Dennison
  • Toppan Printing Co., Ltd.
  • Coesia Group
  • Novexx Solutions
  • Eagle Technology, Inc.
  • Brother Industries Ltd.
Product Code: SMRC28967

According to Stratistics MRC, the Global Track & Trace Packaging Market is accounted for $2.27 billion in 2025 and is expected to reach $3.82 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Track & Trace Packaging is a system designed to monitor and record the movement of products throughout the supply chain, from manufacturing to the end consumer. This packaging incorporates unique identifiers, such as barcodes, QR codes, or RFID tags, enabling real-time tracking and verification of product authenticity. It enhances transparency, reduces counterfeiting, and ensures quality control by providing detailed information about the product's origin, handling, and journey. Widely used in industries like pharmaceuticals, food, and electronics, Track & Trace Packaging improves supply chain efficiency and consumer safety.

According to an article published in the World Economic Forum, it is expected that global trade in goods and services to grow by 2.3% this year and 3.3% in 2025 - more than double the 1% growth seen in 2023.

Market Dynamics:

Driver:

Rising concerns over counterfeiting and product authentication

Rising concerns over counterfeiting and product authentication are significantly impacting the Packaging market. As counterfeit goods proliferate, industries face threats to brand integrity, consumer safety, and revenue loss. Advanced Track & Trace solutions enhance product transparency, enabling manufacturers to verify authenticity and monitor supply chains effectively. This technology ensures consumer trust by providing real-time tracking and secures serialization, crucial in combating counterfeit products and safeguarding brand reputation across sectors like pharmaceuticals, food, and luxury goods.

Restraint:

Complexity of implementation

The complexity of implementation in the market poses significant challenges, leading to increased costs, extended timelines, and operational disruptions. Intricate systems require specialized expertise, complicating integration with existing processes and causing potential delays. This complexity can result in higher error rates, reduced efficiency, and decreased scalability, deterring companies from adopting advanced tracking solutions. Ultimately, it hampers supply chain transparency, regulatory compliance, and consumer trust, undermining the overall effectiveness and growth of Track & Trace initiatives.

Opportunity:

Increased demand for supply chain transparency

The market is experiencing heightened demand for supply chain transparency, driven by consumer expectations for product authenticity and safety. Enhanced traceability ensures that every stage of the supply chain is visible, reducing risks of counterfeiting and improving quality control. Regulatory compliance and the need for real-time tracking further fuel this demand. As a result, manufacturers are adopting advanced technologies like blockchain and IoT, fostering trust and accountability throughout the supply chain.

Threat:

Data security and privacy concerns

Data security and privacy concerns in the market pose significant risks, undermining trust and compliance. Sensitive information, such as product origins and supply chain details, can be vulnerable to cyberattacks and unauthorized access. This compromises consumer privacy and exposes companies to regulatory penalties and reputational damage. Fear of data breaches discourages adoption of tracking technologies, limiting transparency and traceability. Ultimately, these concerns hinder industry growth, reducing the effectiveness of Track & Trace systems in ensuring product authenticity and safety.

Covid-19 Impact:

The COVID-19 pandemic accelerated the demand for Track & Trace packaging, emphasizing supply chain transparency and product safety. Disruptions in global logistics highlighted the need for real-time tracking to ensure product authenticity, especially in critical sectors like pharmaceuticals and food. However, the pandemic also strained resources, delaying implementation and increasing costs. While the crisis boosted awareness of traceability's importance, it challenged companies to quickly adapt, balancing enhanced safety measures with operational efficiency in a rapidly changing market landscape.

The barcode technology segment is expected to be the largest during the forecast period

The barcode technology segment is expected to account for the largest market share during the forecast period. It enables real-time tracking throughout the supply chain, enhancing transparency and ensuring product authenticity. Barcodes simplify inventory management, reduce errors, and improve regulatory compliance by accurately recording product details. However, limitations such as susceptibility to damage and limited data capacity can affect performance, prompting ongoing innovations to enhance reliability and integration with advanced tracking systems.

The automotive segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the automotive segment is predicted to witness the highest growth rate. Precise tracking of parts from manufacturing to assembly minimizes errors, reduces counterfeit risks, and ensures regulatory compliance. This enhances quality control and optimizes inventory management, reducing production delays. As automotive supply chains become more complex, Track & Trace solutions improve efficiency and safety, supporting just-in-time manufacturing and reinforcing consumer trust in vehicle safety and reliability.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by stringent regulatory requirements and increasing demand for product safety and transparency. Industries such as pharmaceuticals, food & beverage, and electronics are adopting advanced tracking solutions to combat counterfeiting and enhance supply chain efficiency. Technological advancements and rising consumer awareness further fuel market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. Counterfeit products pose significant risks, especially in pharmaceuticals and luxury goods. Track and trace technologies help in verifying product authenticity and protecting brands. Enhancing visibility across the supply chain improves inventory management, reduces losses, and ensures timely delivery. Additionally, increasing consumer awareness about product origins and safety drives the need for traceability solutions.

Key players in the market

Some of the key players in Track & Trace Packaging Market include Systech International, Antares Vision, Zebra Technologies, Krones AG, Kelley & Ryan Associates, Toshiba Tec Corporation, GSI Technologies, Inc., Scantrack Solutions, OPTEL Group, Avery Dennison, Toppan Printing Co., Ltd., Coesia Group, Novexx Solutions, Eagle Technology, Inc. and Brother Industries Ltd.

Key Developments:

In March 2025, Zebra Technologies Corporation announced new solutions to advance automation and visibility across manufacturing, warehousing, and supply chain operations. Zebra's portfolio of new and current solutions is showcased in Booth #S637 at ProMat 2025 on March 17-20 at Chicago's McCormick Place.

In Feb 2025, Systech has launched its new AI-powered authentication solution, UniSecure artAI. Designed to ensure packaging quality, safeguard brands, and protect patients, the new solution is fully cloud-based SaaS. Leveraging existing packaging artwork and AI applications (e.g., machine vision and learning) the solution provides real-time results and forensic analysis.

Product Types Covered:

  • Labels
  • Inks
  • Tags
  • Seals
  • Other Product Types

System Types Covered:

  • Standalone Systems
  • Integrated Systems

Technologies Covered:

  • Radio Frequency Identification (RFID)
  • Barcode Technology
  • Optical Character Recognition (OCR)
  • GPS Tracking
  • Other Technologies

Tracking Methods Covered:

  • Single Product Tracking
  • Batch Tracking
  • Real-Time Tracking
  • End-to-End Tracking

End Users Covered:

  • Food & Beverages
  • Pharmaceuticals
  • Cosmetics & Personal Care
  • Automotive
  • Logistics & Transportation
  • Healthcare
  • Retail
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Track & Trace Packaging Market, By Product Type

  • 5.1 Introduction
  • 5.2 Labels
  • 5.3 Inks
  • 5.4 Tags
  • 5.5 Seals
  • 5.6 Other Product Types

6 Global Track & Trace Packaging Market, By System Type

  • 6.1 Introduction
  • 6.2 Standalone Systems
  • 6.3 Integrated Systems

7 Global Track & Trace Packaging Market, By Technology

  • 7.1 Introduction
  • 7.2 Radio Frequency Identification (RFID)
  • 7.3 Barcode Technology
  • 7.4 Optical Character Recognition (OCR)
  • 7.5 GPS Tracking
  • 7.6 Other Technologies

8 Global Track & Trace Packaging Market, By Tracking Method

  • 8.1 Introduction
  • 8.2 Single Product Tracking
  • 8.3 Batch Tracking
  • 8.4 Real-Time Tracking
  • 8.5 End-to-End Tracking

9 Global Track & Trace Packaging Market, By End User

  • 9.1 Introduction
  • 9.2 Food & Beverages
  • 9.3 Pharmaceuticals
  • 9.4 Cosmetics & Personal Care
  • 9.5 Automotive
  • 9.6 Logistics & Transportation
  • 9.7 Healthcare
  • 9.8 Retail
  • 9.9 Other End Users

10 Global Track & Trace Packaging Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Systech International
  • 12.2 Antares Vision
  • 12.3 Zebra Technologies
  • 12.4 Krones AG
  • 12.5 Kelley & Ryan Associates
  • 12.6 Toshiba Tec Corporation
  • 12.7 GSI Technologies, Inc.
  • 12.8 Scantrack Solutions
  • 12.9 OPTEL Group
  • 12.10 Avery Dennison
  • 12.11 Toppan Printing Co., Ltd.
  • 12.12 Coesia Group
  • 12.13 Novexx Solutions
  • 12.14 Eagle Technology, Inc.
  • 12.15 Brother Industries Ltd.

List of Tables

  • Table 1 Global Track & Trace Packaging Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Track & Trace Packaging Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Track & Trace Packaging Market Outlook, By Labels (2024-2032) ($MN)
  • Table 4 Global Track & Trace Packaging Market Outlook, By Inks (2024-2032) ($MN)
  • Table 5 Global Track & Trace Packaging Market Outlook, By Tags (2024-2032) ($MN)
  • Table 6 Global Track & Trace Packaging Market Outlook, By Seals (2024-2032) ($MN)
  • Table 7 Global Track & Trace Packaging Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 8 Global Track & Trace Packaging Market Outlook, By System Type (2024-2032) ($MN)
  • Table 9 Global Track & Trace Packaging Market Outlook, By Standalone Systems (2024-2032) ($MN)
  • Table 10 Global Track & Trace Packaging Market Outlook, By Integrated Systems (2024-2032) ($MN)
  • Table 11 Global Track & Trace Packaging Market Outlook, By Technology (2024-2032) ($MN)
  • Table 12 Global Track & Trace Packaging Market Outlook, By Radio Frequency Identification (RFID) (2024-2032) ($MN)
  • Table 13 Global Track & Trace Packaging Market Outlook, By Barcode Technology (2024-2032) ($MN)
  • Table 14 Global Track & Trace Packaging Market Outlook, By Optical Character Recognition (OCR) (2024-2032) ($MN)
  • Table 15 Global Track & Trace Packaging Market Outlook, By GPS Tracking (2024-2032) ($MN)
  • Table 16 Global Track & Trace Packaging Market Outlook, By Other Technologies (2024-2032) ($MN)
  • Table 17 Global Track & Trace Packaging Market Outlook, By Tracking Method (2024-2032) ($MN)
  • Table 18 Global Track & Trace Packaging Market Outlook, By Single Product Tracking (2024-2032) ($MN)
  • Table 19 Global Track & Trace Packaging Market Outlook, By Batch Tracking (2024-2032) ($MN)
  • Table 20 Global Track & Trace Packaging Market Outlook, By Real-Time Tracking (2024-2032) ($MN)
  • Table 21 Global Track & Trace Packaging Market Outlook, By End-to-End Tracking (2024-2032) ($MN)
  • Table 22 Global Track & Trace Packaging Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Track & Trace Packaging Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 24 Global Track & Trace Packaging Market Outlook, By Pharmaceuticals (2024-2032) ($MN)
  • Table 25 Global Track & Trace Packaging Market Outlook, By Cosmetics & Personal Care (2024-2032) ($MN)
  • Table 26 Global Track & Trace Packaging Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 27 Global Track & Trace Packaging Market Outlook, By Logistics & Transportation (2024-2032) ($MN)
  • Table 28 Global Track & Trace Packaging Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 29 Global Track & Trace Packaging Market Outlook, By Retail (2024-2032) ($MN)
  • Table 30 Global Track & Trace Packaging Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.